Displayed in our NY and European showrooms, the Resort gift giving presentation fully imparts the spirit of the season, and in particular the December delivery. The starry cosmic print featured on the exterior of the Space Trunk and Cube fixtures emphasizes the bold yet dreamy details of the product housed within, and the vertical display provides customers with high visibility and accessibility. A focused and strong color story in blues, metallic silver, and black imparts a clear message and identity which harkens back to the core product assortment shown in the stores at the same time. We look forward to partnering with everyone in the global network to support the launch of this exciting program.
Raffles City in Shanghai displayed an exciting new launch wall with a balanced and impactful Minty and Banana Crème Classic Q story for SP14. This wall exhibits the new method of like–style merchandising with the Natasha, Mini Natasha and Groovee bags. This helps to deliver a clean and organized display.
This RTW rail presents two clearly delineated color stories, with the Deep Ultraviolet on the left and the Bright Coral on the right. These respective colors match the RTW displayed beneath. The double exposure of each RTW SKU creates a fullness. All of these elements, combined with the symmetry of the display, make for an impactful presentation.
This bag wall is another great example of the new method of merchandising. Additionally, this display employs the new direction of placing handbags on their side profile. This wall is also notable because all handbags are perfectly stuffed and placed. This careful detail makes the display look extremely clean and organized.
OUR SALE DIRECTIVES SHOW YOU HOW TO CREATE A COHESIVE RTW RAIL FOR SALE PRODUCT WITH MIXED DELIVERIES AND COLOR STORIES
Option 1: Organize Sale RTW Rail by grouping like colors together from light to dark. As you can see above, all spring product (along with some leftover Resort product) is organized by color, which creates a clean rail even though multiple deliveries are being shown together. The rail is anchored by light colors moving to dark colors at the end of the rail.
Option 2: Organize Sale RTW Rail by category, and then color story from light to dark within each category. Here we have organized the Sale and Resort product by category beginning with Tops, moving to Dresses, then to Bottoms, and ending with Jackets. This way the customer can easily find what they are looking for by category within the sale rack.
Inspired by BMX bike and skate board parks, the MBMJ Fall 2014 windows feature modular plywood ramps. The Fall 2014 season imparts one key message of an irreverent tribe of youthful cool-girls, and the MBMJ fashion show set and the seasonal NY showroom installation reflected this spirit as well. The ramp comes in modular pieces which can form a full ‘C’ shape, or be broken down into smaller pieces to accommodate a variety of window sizes. For the midway ‘refresh’, the edges will be finished in a bold color, which presents a dynamic contrast to the raw wood and echoes a main color story within the collection. Product from the key show families will be displayed within the twists and turns, and will create a high impact moment for all viewers.
New for Fall 2014, Visual Merchandising Guidelines summarize the season’s in-store and window VM directives along with store zoning directives and recaps of the runway show and NY showroom.
8/1 FA14 Window Launch 8/5 SP15 Accessories Market Opens 8/18—8/29 Marc by Marc Jacobs opens across Canada in Hudson’s Bay 9/7 Regional VM Teams Arrive in NY! 9/9 SP15 Runway Show 9/10 -
Thank you ALL for your fantastic VM help and support - we are eager to see what the next season brings!
SP15 RTW Market Opens
Keita Yagi and Nana Horie are Visual Merchandising Specialists at the Harajuku store, which is both the number 1 store in sales and visual merchandising in Japan. One of their exceptional moments has been in creating a stock manual which teaches the standard rules of the stock room to employees of the Harajuku store. Always going above and beyond, Keita and Nana work together to keep the store organized and well merchandised. Paying special attention to the VM Directives that are provided to them, Keita and Nana take time to understand the theme of each collection, and take initiative to interpret their store’s buys and create a refreshing in-store display.