DWELL Real Estate Seller's Guide

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About DWELL DWELL Real Estate is a locally-owned boutique real estate firm with offices in downtown Sarasota and St. Petersburg, Florida. Brokered by Top Producing Brokers Marc Rasmussen in Sarasota and Liane Jamason in St. Petersburg, our office ranks among the top-producing firms along the west coast Our greatest accomplishment, however, is not how we rank against other brokerages, but how we rank in the minds and hearts of our clients. The volume of referral business, positive testimonials and consecutive Sarasota Herald Tribune Readers’ Choice wins for Best Real Estate Office speaks for itself when it comes to client satisfaction.


Message From The Broker We appreciate the opportunity to assist you in getting to know the Sarasota area. Since we are a boutique real estate firm we pride ourselves on being very accessible and we place a high priority on giving each client the experience of being our only client. Please contact me directly to begin your own concierge-style real estate experience. DWELL Real Estate understands that the sale of a home will probably be your largest transaction ever and the process is more than simply just finding a buyer and closing the sale. We can maneuver you through this complex transaction successfully drawing upon our extensive experience, superior market knowledge, thorough communication and good old-fashion hard work. We opened in 2011 with a focus on experienced, dynamic agents that practice top-of-the-line professionalism and leverage technology to better serve our buyers and sellers. Our flagship website, DwellingWell.com, consistently attracts tens of thousands of new and returning visitors every month. This steady stream of potential home buyers allows us to market your property more effectively. DWELL agents have developed a tremendous amount of knowledge regarding the Sarasota, Manatee, Pinellas and Hillsborough county real estate markets which not only helps our buyers locate their dream home faster but better positions our sellers’ homes in the marketplace. This typically leads to a higher sale price and fewer days on the market. While we are known for our strong emphasis on technology, we have not forgotten that real estate is a relationship business. Our priority is to maintain a strong human connection with our buyers and sellers. Technology assists us with our job but it is top-notch communication with our clients that really sets us apart. Our dedication to providing every client exceptional service from start to finish, and our reputation for exceeding our clients’ expectations is setting us apart in this marketplace. We look forward to providing you the same experience.

Marc Rasmussen

Broker/Owner DWELL Real Estate 941.200.HOME DwellingWell.com | DwellFL.com


300 S PINEAPPLE AVE 1830 LINCOLN DR 990 BLVD OF THE ARTS 1561 BLUE HERON DR 300 S PINEAPPLE AVE 1241 GULF OF MEXICO DR 535 SANCTUARY DR 418 ANCHORAGE DR 2430 COFFEE POT BLVD NE 7647 SANDERLING RD 807 35TH AVENUE DR W 2412 69TH AVE W 1300 BENJAMIN FRANKLIN DR 634 S OWL DR 3390 FOUNDERS CLUB DR 16018 TOPSAIL TER 400 BEACH DR NE 1241 GULF OF MEXICO DR 2315 MIETAW DR 9489 SWAYING BRANCH RD 1155 N GULFSTREAM AVE 1508 FLOWER DR 5820 BALAO WAY S 12610 BAYPOINTE TER 1800 BENJAMIN FRANKLIN DR 3827 TANGIER TER 1914 CLEMATIS ST 214 ROBIN DR 3365 BAYOU GATE 6817 DOMINION LN 1715 S SOUTH DR 16432 DAYSAILOR TRL 7458 SEACROFT CV 5966 MIDNIGHT PASS RD 805 IDLEWILD WAY 1501 CARIBBEAN DR 13211 PALMERS CREEK TER 664 LYONS LN 1300 BENJAMIN FRANKLIN DR 1670 RANCH CLUB BLVD 3040 GRAND BAY BLVD 1300 BENJAMIN FRANKLIN DR 6140 MIDNIGHT PASS RD 4532 WOODSIDE RD 1927 BOYCE ST 1219 STARBOARD LN 2450 HARBOURSIDE DR 922 CITRUS AVE 128 GOLDEN GATE PT 530 HARBOR POINT RD 603 LONGBOAT CLUB RD 1509 OAK ST 12607 SAFE HARBOUR DR

$2,084,268 $2,010,000 $2,000,000 $2,000,000 $1,875,344 $1,850,000 $1,805,000 $1,800,000 $1,750,000 $1,750,000 $1,715,000 $1,700,000 $1,700,000 $1,700,000 $1,680,154 $1,600,000 $1,575,000 $1,575,000 $1,560,000 $1,525,000 $1,500,000 $1,500,000 $1,475,000 $1,379,000 $1,360,000 $1,359,000 $1,350,000 $1,350,000 $1,350,000 $1,345,000 $1,345,000 $1,327,500 $1,322,769 $1,300,000 $1,300,000 $1,291,750 $1,280,000 $1,250,000 $1,250,000 $1,200,000 $1,200,000 $1,190,000 $1,190,000 $1,185,000 $1,169,500 $1,166,500 $1,140,000 $1,133,000 $1,125,000 $1,125,000 $1,100,000 $1,100,000 $1,080,000

19431 BEACON PARK PL $1,060,000 1833 N LAKE SHORE DR $1,050,000 141 50TH ST $1,050,000 6803 DOMINION LN $1,040,000 545 SANCTUARY DR $1,025,000 7806 MATHERN CT $1,025,000 724 TROPICAL CIR $1,000,000 111 S PINEAPPLE AVE $990,000 7521 WESTMORELAND DR $990,000 888 BLVD OF THE ARTS $990,000 1654 DOLPHIN LN $990,000 5219 ESPLANADE BLVD $987,000 5219 ESPLANADE BLVD $987,000 804 CROSSWIND AVE $983,000 1211 GULF OF MEXICO DR $975,000 6 WINSLOW PL $970,000 4906 BENITO CT $966,295 1155 N GULFSTREAM AVE $965,555 888 BLVD OF THE ARTS $961,500 13408 BLYTHEFIELD TER $960,000 7413 HADDINGTON CV $955,000 16711 BERWICK TER $950,000 2525 GULF OF MEXICO DR $950,000 5336 HUNT CLUB WAY $945,000 3349 SABAL COVE WAY $945,000 775 LONGBOAT CLUB RD $930,000 21 CARISA ROYALE CT $900,000 8261 GRANDE SHORES DR $894,321 2564 TOM MORRIS DR $875,000 1945 GULF OF MEXICO DR $875,000 575 SANCTUARY DR $875,000 261 COSMOPOLITAN CT $870,000 261 COSMOPOLITAN CT $865,000 1255 N GULFSTREAM AVE $858,000 5219 ESPLANADE BLVD $853,000 7217 GREYSTONE ST $850,000 2525 GULF OF MEXICO DR $848,950 1212 BENJAMIN FRANKLIN DR $842,500 403 28TH ST $840,000 5073 HIGEL AVE $840,000 5318 AVENIDA DEL MARE $837,000 625 TREMONT ST $820,000 10217 PARADISE BLVD $815,000 CASEY KEY RD $815,000 328 NASSAU ST N $812,000 4525 GULF OF MEXICO DR $800,000 and even more!

EXPERTS IN LUXURY As a boutique real estate company, DWELL knows how to market luxury properties. Our experts know the importance of premium photography, virtual tours, and the right marketing materials to showcase the value and uniqueness of luxury properties. With more than 130 $1M+ luxury property sales, DWELL has proven excellence in delivering when it comes to million dollar homes.

Featured Sales 1560 HARBOR CAY LN 15506 ANCHORAGE PL 409 MEADOW LARK DR 627 MOURNING DOVE DR 551 HARBOR POINT RD 624 S PALM AVE S 439 E ROYAL FLAMINGO DR 1300 BENJAMIN FRANKLIN DR 9200 BLIND PASS RD 612 INDIAN BEACH LN 415 L AMBIANCE DR Unit#A201 222 BEACH RD Unit#8 520 HARBOR COVE CIR 1300 BENJAMIN FRANKLIN DR 565 SANCTUARY DR 2052 BENJAMIN FRANKLIN DR 2052 BENJAMIN FRANKLIN DR 4548 CAMINO REAL

$4,625,000 $3,981,000 $3,899,000 $3,850,000 $3,700,000 $3,440,000 $3,350,000 $3,350,000 $3,153,000 $3,050,000 $2,800,000 $2,600,000 $2,525,000 $2,400,000 $2,250,000 $2,225,000 $2,195,000 $2,100,000 (continued on opposite page)


THE RIGHT TEAM Agents at DWELL Real Estate are hand-selected to meet our high standard of professionalism. They have all undergone thorough training to make sure they have every tool available to service our clientele in the many different aspects of real estate. Our professionals treat real estate as a career, not a hobby. They work full-time and are available and helpful throughout the entirety of their clients’ transactions. Let us show you the difference. We strive to set the bar so high that you will never settle for anything less than DWELL again. We believe we are as discerning and particular as you. We only want the best.

THE RIGHT FOCUS Where buyers find their home guides where our team focuses their efforts (Source: NARÂŽ 2018 Profile of Home Buyers and Sellers).


GETTING YOUR HOME SOLD FOR MORE Extensive Internet Exposure Our sites feature extensive real estate content, first class property search capabilities and a responsive design that can be enjoyed from any device, bringing visitors back year after year. 51 percent of buyers find their homes online. That’s a fact and an opportunity. DWELL invests heavily in maintaining its strong online presence so you can continuously reach potential domestic and international buyers. Multiple Listing Service The MLS (Multiple Listing Service) is a private database used by real estate brokers who agree to share their listings with one another to locate ready, willing and able buyers for properties more quickly than they could on their own. This is the single most important marketing tool in getting your home sold. Syndication When you list your property on the MLS, not only will it be found on our site, but on hundreds of sites across the internet. Buyers will see it on big player sites like Zillow, Realtor.com & Trulia as well as smaller niche sites accessible around the world.


HOW WE REACH BUYERS Large Pool of Prospects Over the years, we have compiled a database of tens of thousands of potential buyers for the Tampa Bay real estate market. When you list with DWELL Real Estate, we promote your homes via our busy website, blog, and weekly newsletter to this large pool of prospects. Consistent Communication Clear and consistent communication is key to a smooth, successful transaction resulting in repeat business and referrals. This is especially true when working with luxury home buyers who require a high level of care. DWELL maintains regular communication with its large list of buyers, via phone, text and email, keeping them apprised of new listings and updates on existing listings. As a Seller, you’ll be provided ongoing feedback from potential buyers so we can work together to position your home at the forefront of the market. Professional Photography Research from the National Association of Realtors (NAR) shows that 98% of buyers who search online consider photos as the most useful feature of a real estate website. Other studies indicate that professionally photographed homes tend to sell for more money and sell faster than homes listed with just point-and-shoot cameras. DWELL Real Estate offers professional photography to make sure your home stands out, both in print and online. Virtual Tours It’s no secret that more and more people are turning to online video sources to find additional information on real estate listings before they schedule a showing. A survey from the NAR revealed that listings with virtual tours receive substantially more views than listings without tours.


Just Listed

HOW WE MARKET YOUR PROPERTY Personalized Property Brochure

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DWELL R E A L

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941.200.HOME DWELLINGWELL.COM.COM

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Get in touch now for additional information

DWELL Real Estate

DWELL produces high-quality color, personalized brochures including property photos, property description, and comprehensive neighborhood details. Our beautifully designed brochures, along with our other marketing materials, ensure that every property we feature stands out in the market. Just Listed Card “Just Listed” cards are traditional but still effective. They simply work- year after year, market after market. With DWELL’s well-designed Just Listed cards, you can successfully showcase your property to potential clients, create buzz in the neighborhoods you are targeting and connect with other homeowners who are thinking about selling their property now or in the near future. Open Houses Open houses are a great way to bring in buyers that want a quick glance at your home. It is a way for your Realtor to get in front of buyers and really explain the pros of the home. Open houses also make it convenient for buyers to see your home without having to schedule a specific time. Social Media Targeting DWELL gets your listing directly in front of the right buyers with targeted social media posts and ads on Facebook, Instagram & LinkedIn.


DwellingWell.com | 941.200.HOME


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