Vonna Happy Food Supply - Branding Guide

Branding Guidelines

The Vonna logo, word-mark, and symbol are important expressions of our brand identity. They have each been carefully designed and constructed to achieve visual harmony, should never be altered, modified, or redrawn. Because these elements are such recognisable and highly visible brand assets, it is vital that that they are always applied consistently. These few simple rules will help you use our logo, word-mark, and symbol to communicate the Medium brand most effectively.

This is the Vonna logo. It is our primary graphic device and should be the first choice when choosing a graphic element to represent the Vonna- Happy Food Supply brand.

Vonna - Happy Food Supply

Section Content

Table of Content

Section Brand

Brand Overview

Vonna Happy Food Supply

We started Vonna Vegan with one goal in mind, to find a food common ground for the Vegan and Non-vegan. So, as non-vegans ourselves, we set out on a mission to produce a quality food product that we could share with our vegan friends and family.

After many hours of debating, we found that the solution was fairly simple, it was all about “taste”! Most non-vegan people have a misconception that vegan food is bland and uninteresting so, we concentrated on that, bringing out amazing and innovating flavors that will delight everyone tastebuds. Challenge accepted!

2.1

Logo Logo Usage

We are very proud of our logo. Follow these guidelines to ensure it always looks its best. Our logo is the combination of a simple, modern wordmark with the icon.

Using the icon

Our icon is a shorter version of our logo. Use the icon on its own only if you do not have enough room for the full logo or in cases when the Vonna brand has already been established.

Note: Do not alter or attempt to recreate these elements in any way. Always use approved log

Logo Logo Variations

Logo with tagline

Where space allows & messaging is limited, the logo with tagline may be used, however, its usage is on a case-bycase basis

Our Icon

Our chef's hat is our icon of inspiration & ingenuity. It is the visual representation of our brand. The hat can be used as a stand-alone graphic, however, should appear somewhere in the layout to enforce brand recognition. The chef's hat should never be used as a symbol within text or altered in any way.

Light Logo

On light wallpapers, use our full color logo.

Dark Logo

On dark screen backgrounds, use our full color logo with white text.

Colour Introduction

Behind The Scene : Vonna Colour

Vonna Blue & Orange is a key signifier for the brand. These are the definitive colors that make up our primary color palette & should be used wherever possible.

Thank You