MARCHÉ MÖVENPICK – FRANCHISING
ABOUT US  We stand for freshness and quality. We handcraft just about anything we offer.
ABOUT US Our concept Marché Mövenpick combines the best of two traditional, high-quality and innovative Swiss brands into one new, trailblazing culinary concept. Classic Mövenpick enjoyment of tasteful, everyday luxuries meets the natural and fresh experience of Marché, the youthful and uncomplicated pioneer of live cooking. Authentic ingredients, inventive preparation and a unique atmosphere give guests an exhilarating experience that appeals to all their senses.
What we offer Crispy salads, homemade pasta, paper-thin pizzas, light juice creations and European dishes like the original Swiss Rösti are all prepared right before the eyes of the guests according to our ambitious demands on freshness and quality. Our enhanced self- and semi-service operating concept fulfills the highest expectations of quality-conscious guests looking for a healthy diet and a transparent method of food preparation.
Our history Marché Mövenpick is a brand of Marché International – a 100 % subsidiary of Mövenpick Holding, a multinational hospitality group based in Switzerland. We are a leading gastronomy company, specialized in high-quality dining concepts at highly-frequented locations. With over 30 years of experience, Marché Mövenpick, the originator of “front cooking”, is successful around the globe and offers a market type dining experience.
MARCHÉ MÖVENPICK WORLDWIDE
3 continents 11 countries 80+ locations 170+ operational concepts 2’700+ FTEs 30’400’000 guests 230M CHF overall turnover in 2015
We perfectly satisfy over 30M guests worldwide.
MARCHÉ MÖVENPICK WORLDWIDE
Norway
Canada
Germany Switzerland
Austria
Hungary Slovenia Croatia
Malaysia Singapore Indonesia
We are successful on 3 continents Asia, North America and Europe
BECOME OUR PARTNER ! We fulfill the highest expectations of the quality-conscious guest – A healthy diet and a transparent method of food preparation.
6 REASONS TO BECOME OUR PARTNER !
1 2 3
It’s a well-established and recognized foodservice concept from Europe, with a proven track record across three continents (Europe, North America, Asia)
We have the ability to leverage off our extensive Group networks to create greater value and opportunities for our franchisees
We insist on the highest level of integrity in all of our dealings with all franchisees
4 5 6
We understand the types of support required by the franchisee, and more importantly, what is NOT required
We are upfront and transparent in every aspect of business offering
We take time to understand the specific business challenges faced by franchisees in their respective markets and seek to address these challenges together to our best ability
INTERNATIONAL FRANCHISE SUPPORT INFRASTRUCTURE Pre-Opening
Restaurant Opening
Operations
Sales & Marketing
Procurement
Assistance in site assessment and selection
Provision of technical advisory pertaining to restaurant design and construction
Seconded Marché Mövenpick Quality Manager ensuring operational excellence
Assistance in planning and development of marketing programs
Access to Mövenpick Group’s purchasing services
Initial training for key managers in one of Marché Mövenpick corporate training stores
Assistance in outlet fit-out and equipment ordering
Half-yearly market visits to provide review, training and technical support
Access to a wide range of marketing resources
Access to approved suppliers/vendors, where available
Access to MIND – Web-based concept manual and management tool Ongoing research, development and staff training (RDT)
PASSIONATE ABOUT FOOD Marché Mövenpick looks for potential corporate franchise partners who intend to own and operate all of their restaurants directly.
• Familiarity with day-to-day retail business operations. Have a resource infrastructure dedicated to the development of our brands and opening schedules • Able to access to adequate capital, with sustainable cash flow for 2-3 year period, in view of development commitment • Possess local market knowledge, networks and expertise preferably in key areas of the hospitality/foodservice business • An understanding of the concept of franchising and prepared for long term commitment • Understanding and knowledge in systems and processes within a hospitality/food service environment would be an asset • Strong passion for the industry and the brand
“I THINK MARCHÉ MÖVENPICK AIN’T JUST SELLING FOOD, WHICH IS OF HIGH QUALITY MIGHT I ADD, BUT RATHER THE OVERALL DINING EXPERIENCE – FROM THE STAFF SERVICE DOWN TO THE ATMOSPHERE AND AMBIENCE OF THE WHOLE PLACE.” Alyson’s feedback after her visit to Marché Mövenpick @313 Somerset, Singapore
KEY FRANCHISE TERMS
Area Development Agreement Fee EUR 50ʼ000 per restaurant multiply by the number of restaurants agreed for the specific territory for securing the territory exclusivity rights.
Single Unit Franchise Agreement Fee EUR 50ʼ000 for each restaurant the franchisee builds within the number of units agreed in the Area Development Agreement.
Technical Fee EUR 100ʼ000 per restaurant for the provision of advisory technical assistance (master planning, architectural and landscape designs, interior and layout).
Royalty Fee 6% of Gross Revenue
Marketing Fee 2% of Gross Revenue for the purpose of enhancing strategic marketing initiatives and building the Marché Mövenpick brand name internationally.
Quality Manager A Quality Manager will be seconded to the franchised store to ensure operational excellence and adherence to Marché Mövenpick system and standards. Remuneration of the seconded Quality Manager will be billed to the franchisee.
Trade Area Assessment Marché Mövenpick will appoint an independent third party real estate consultant to conduct a trade area analysis. Cost of the feasibility study shall be co-shared equally between the franchisee and Marché Mövenpick.
Classic MĂśvenpick enjoyment of tasteful, everyday luxuries meets the natural and fresh experience of MarchĂŠ, the youthful and uncomplicated pioneer of live cooking. Authentic ingredients, inventive preparation and a unique atmosphere give guests an exhilarating experience that appeals to all their senses.