1 minute read
CA P IG
from PORTFOLIO
by marchellamy
PORTFOLIO by Marchella, 2017-2023
Children Rights
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Class Assignment - Group Project Campaign
Children Rights’ “What You Want, What I Want” is a campaign group project dedicated for parents to support their kids since a very early age.
The purpose was to prevent anxiety from the very early stage of social interactions, which are the parents. Sometimes parents tend to push their beliefs to their children without even realizing it’s harming them.
The campaign is to be established by Nutrilon Royale.
Treat Yourself
Treat Yourself is a self-love campaign idea, in which people nowadays tend to overwork and exhaust themselves without remembering to take a break. The campaign’s purpose is to remind people to take a breath and that they deserve a peace of mind.
The campaign is to be established by Organic Supply Co. It is a brand famous for their essential oils, known for relieving stress and helps people getting a good rest.
PORTFOLIO by Marchella, 2017-2023
Main Media Instagram Feeds
#ForTheirFuture
Final Project Campaign
#ForTheirFuture is a social campaign that gives away information regarding how parents tend to gaslight their children unconsciously and encourages them to change their toxic parenting for children’s brighter future. Gaslighting itself is a psychological abuse to a person that can cause one to lose their identity.
The campaign is to be established by TigaGenerasi, a company that specialize in education and parenting that’s based on psychological approach suitable for all generations. Aside from the company themselves, when collecting the necessary data to design the campaign’s visual, TigaGenerasi’s psychologist and co-founder, Mrs. Saskhya Aulia provided clear information and data regarding the topic.
This final project is one of the most important project in this portfolio. It went through the most complex process from brainstorming, data collecting, theory assessment, mind-mapping, etc. Every steps of the design process is calculated and important to each other.
PORTFOLIO by Marchella, 2017-2023
