Small Business Journal 2Q16 issue 11 by Backporch Publishing LLC

Greater Monadnock & Southeastern Vermont

Small Business

Journal Issue 11 â&#x20AC;˘ 2nd Quarter 2016 (April/May/June)

COMPLIMENTARY COPY

Encore Careers Baby Boomers Find Careers They Love Post-Retirement

PLUS: How to Write a Business Bio Global Business Etiquette & More!

Pictured (left to right): Monadnock Region Baby Boomers David Robinson, Sarah McMurphy, Karoline Kimball

April/May/June 2016

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C O N T E N T S Greater Monadnock & Southern Vermont

Small Business

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FEATURES Encore Careers Echo Point: Turning Unwanted Books into Cash

20 24

EDITOR’S NOTE 4 THE JOURNAL’S CONTRIBUTORS

TALK OF THE TOWN 6 CALENDAR OF EVENTS

COLUMNS THE BUSINESS NEXT DOOR: Fox Brook Pewter

EXPERT TIPS: How to Write a Business Bio

Global Business Etiquette

HINTS FROM HELAINE

YOUNG ENTREPRENEUR: Lauren Morrissey

THE GREEN SCENE: How to Host a Zero-Waste Event

BEFORE & AFTER: Odelay Restaurant

LISTINGS Business Directory

Office Space to Rent & Buy

ON THE COVER... The national trend for Baby Boomers is to create an new career post-retirement. The trend is no different in the Monadnock Region. Pictured, left to right, David Robinson, a writer and editor; Sarah McMurphy, a former teacher; and Karoline Kimball, a doctor who says she never wants to retire. See “Encore Careers” story on page 20. Photo by Ed Thomas

Photos: (top to bottom): The new dining area at Odelay, courtesy photo; writing by Dreamstime; retirement by Dreamstime; Marshall Glickman, owner of Echo Point Books & Media courtesy photo.

April/May/June 2016

Editor’s Note ... “I often think about dogs when I think about work and retirement. There are many breeds of dog that just need to be working and useful, or have a job of some kind, in order to be happy. Otherwise they are neurotically barking, scratching, or tearing up the sofa. A working dog needs to work. And I am a working dog.” ― Martha Sherrill (novelist and biographer) I think I’m also a working dog. I can’t imagine languishing in Florida, hitting a golf ball, sitting poolside and having cocktails with friends. Um, let me take that back for a second. I can imagine myself doing that ... for maybe a month every winter (minus the golf). I suspect that I will work for as long as I can ... for both reasons of sanity and finances. I may not always be going at the pace I am going now ― and may not be able to sustain it ― but I would love to continue publishing magazines and writing. Baby Boomers often joke (but with an impending sense of dread) that they will never be able to afford to retire. Those of us who have not been able to save enough for a full 24/7 retirement (and doubt Social Security will cover our basic needs), not working at all seems like an unattainable luxury. But what does retirement really mean to a generation of people who have been on the go all their lives? To the folks on the cover of this magazine, retirement means a sense of freedom: A freedom to pursue another kind of work, a new career, or to practice their craft in an entirely different way. And when I think of retirement in this way, in an “encore career” perspective ... my inner working dog in me is happy.

Greater Monadnock & Southern Vermont

Small Business

Journal Issue 11 • April/May/June 2016 PUBLISHER

Backporch Publishing, LLC

EDITORIAL

EDITOR: Marcia Passos Duffy CONTRIBUTORS: Betty Andrews Nicole S. Colson, Helaine Iris, Nancy McGartland, C S Wurzberger PROOFREADER: Lauré Mackey

PHOTOGRAPHY Ed Thomas

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Marcia ENTER FOR A CHANCE TO WIN A FREE AD IN THIS MAGAZINE! Enter our quarterly drawing for an 1/8 page ad (value: $120) in an issue of your choice. Also includes a free listing in our Business Directory for one year (value: $75). No purchase necessary to enter ... simply subscribe to the Journal’s monthly e-newsletter! To enter and subscribe to our e-newsletter, visit: www.monadnockSBJ.com/subscribe. Winner must provide a fully-designed ad to spec to claim the prize. The next drawing will be held on June 30, 2016. Good luck! 4

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603-369-2525, info@monadnockSBJ.com www.monadnockSBJ.com The Small Business Journal of Greater Monadnock and Southeastern Vermont is published quarterly by Keene, N.H.-based Backporch Publishing, LLC. It is distributed throughout the Monadnock Region and Southern Vermont the first two weeks of January, April, July and October. The Small Business Journal is a business-to-business publication that highlights news about the Greater Monadnock and Southern Vermont’s small business community including start-ups, business success stories, local expert advice and features about emerging trends. This publication is copyrighted. No part of this publication may be reproduced without written consent. The views expressed in the Small Business Journal do not necessarily reflect the views of its advertisers, publisher or editor. While every effort is made to provide accurate information, Backporch Publishing, LLC assumes no responsibility for any errors or omissions.

CONTRIBUTORS Betty Andrews encourages business writing that is concise, accurate, and easy to understand through her business, Betty Andrews Writing Services. She and her husband live in Keene, where they appreciate the advantages of life in the Monadnock Region. www.betty-andrews.com Nicole S. Colson is a contributing writer for The Keene Sentinel, where she was on staff as a feature writer for more than 12 years. She also writes for Keene State College and Cheshire Medical Center/Dartmouth-Hitchcock Keene. Colson lives in Swanzey with her husband, Dana. Helaine Iris is a life and business coach who has been featured in numerous publications including “O” The Oprah Magazine. She’s helped many entrepreneurs make a difference in the world, accelerate their professional success and achieve more complete and fulfilling personal lives. www.pathofpurpose.com

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Ed Thomas has been a professional photographer for more than 30 years. He produces photography for clients throughout New England for the advertising, architectural, industrial and editorial markets. He is also an avid nature and historical photographer. www.edthomasphotography.com C S Wurzberger, a.k.a. “The Green Up Girl,” is on a mission to provide people with inspiration, motivation, resources and simple action steps so they can enjoy living a greener lifestyle. Check out her podcast, Greener by Choice on iTunes where she looks at green issues and spotlights green movement leaders. www.TheGreenUpGirl.com

April/May/June 2016

TALK OF THE TOWN

Business News from Greater Keene, Peterborough & Brattleboro

p4WEB JOINS PARAGON DIGITAL

KEENE, NH — Two local technology companies have joined forces. Paragon Digital Marketing recently completed its acquisition of 4Web Inc. 4Web was founded in 2008 and is currently operated by Heidi Stanclift. 4Web is known for building professional, attractive responsive websites. The company has made a name for itself in the communities of two popular web technologies: WordPress and Joomla. This is the first business Heidi Stanclift has sold. “I couldn’t be happier to be joining Paragon. Our services complement each other well, so a lot of our clients have already been benefiting from what Paragon has to offer. We’re all looking forward to helping Paragon grow,” says Stanclift. Both companies recently relocated to their new office space in the New England Web & Tech Collective located at the Hannah Grimes Center for Entrepreneurship on Roxbury Street. In addition to sharing office space, 4Web and Paragon have been collaborating over the past couple years and already work closely together with a number of shared clients. Zach Luse, founder of Paragon says, “Heidi and the 4Web team bring a high level of web development expertise to our growing company. I’m confident that our clients will be the ones that benefit the most from this expansion. As our capabilities grow, so does our effectiveness.” Along with its digital marketing expertise, Paragon now offers web development services. To learn more about Paragon or 4Web, please visit their respective websites: www.paragondigital.com and www.4webinc.com.

pYOUNG ENTREPRENEURS PITCH IDEAS TO LOCAL INVESTORS Keene, NH — Middle and high school student entrepreneurs took the stage on March 31 and presented their business ideas before a panel of local leaders of industry and a public audience. Nine students in grades six through 12 representing eight businesses and social movements from the Young Entrepreneurs Academy (YEA!) at Keene State College had five minutes to pitch their business plans to prominent members of the local business community during the program’s annual YEA! Investor Panel Event, “Shark Tank” style. Based on the appeal and merit of the students’ plans and presentations, representatives from companies — such as Monadnock United Way, C & S Wholesale Grocers, and Mascoma Savings Bank — determined the amount of funds to allocate to each business or social movement. The investors also selected one business to advance to the Young Entrepreneurs Academy Saunders Scholars Competition (winner information not available at press time) where they will compete with students across the United States for college scholarships. The Investor Panel was comprised of prominent local business people, including: • John Hoffman, Hoffman Family Foundation • Steve Ryder, True North Networks • Jay Clarke, Clarke Distributors • Mark Fish, Markem-Imaje • Peter Hansel, Filtrene • Parker Hansel, Founder & President, Turmoil (retired) • Jane Stabler, Putnam Foundation • Bill Hay, The Small Business Journal • Ted McGreer, Ted’s Shoe and Sport • Rhett Lamb, Planning Director at City of Keene • Gina Goff, C & S Wholesale Grocers • Brian Donovan, Mascoma Saving Bank YEA! is a nonprofit offering year-long classes that teach middle and high school students how to start and run their own businesses. Throughout the class, students develop business ideas, write business plans, conduct market research, pitch their plans to a panel of investors

Small Business Journal • www.monadnockSBJ.com

for startup funds, and launch and run their own fully formed companies and social movements. The project-based program empowers students to take charge of their futures. YEA! was recently recognized by New Hampshire Business Review as the Best Program to Spark the Entrepreneurial Spirit for 2016. For more information, visit www.yeausa.org. pNEW CHOCOLATE BUSINESS OPENS NEW IPSWICH, NH — Porter Hill Sweets, a new chocolate candy company, has opened. Award-winning chef William Poole, owner and confectioner (pictured), creates small batches of handmade confectionery including toffee, caramels and hand cast chocolates with vintage and antique chocolate molds. “At present, I am selling online, and starting to gain interest in smaller farm stand and regional markets, including New England Everyday Goods in Jaffrey,” says Poole. He purchased a 1790s farmhouse in New Ipswich where he is creating his sweets and runs an inn called Porter Hill. For more information contact Poole at 603-5540609, sweets@porterhill.us or visit www. porterhill.us. pNEW CSA OPENS CHESTERFIELD, NH — Brittany Dooling and Michael Reardon (pictured), originally from the mid-Atlantic region, have recently opened the Mad Radish CSA at the 1780 Farm. The young couple bring new energy and their own goals to the land. “Building organic matter and improving soil health through cover cropping and livestock rotation are high priorities for us this year,” says Dooling.

They are motivated by their aspiration to grow nutritious, high-quality food for the Monadnock Region. “We are focused on the inextricable connection between soil health and human health — food contains the nutrients found in the soils in which it was grown. Nutrient deficiencies in the body, which increase our susceptibility to disease and illness, begin in the management of the soil,” adds Reardon. The pair hopes to start building a community around their little farm. They are dedicated to the CSA (community supported agriculture) model and are currently looking for shareholders for the 2016 season. “Purchasing a share in the harvest is a fantastic way to support our farm and become part of the farm community. Coming to the farm to get your share, going out to the field to pick herbs and flowers, and visiting the animals are all part of the CSA member experience we offer,” says Dooling. Mad Radish is holding an Open House event on Saturday, April 30, 2016, 3-8 p.m. The Open House is a chance for anyone (children encouraged) to come out to meet the farmers and tour the farm. Light fare and beverages will be served, and those who sign up for the CSA that day will be entered in a raffle for a 50 percent discount on their share. Learn more: www.madradishcsa.com. pNEW BOOKKEEPING & TAXES SERVICES OPENS KEENE, NH — Melanie’s Bookkeeping & Taxes recently opened for business in the Keene area. This business is located at 135 Old Homestead Highway, Unit 104, and provides bookkeeping, payroll services, and tax preparation for both individuals and small businesses. “It is my goal to help individuals and small businesses keep track of, and keep more

of their money,” says Melanie Johnson, owner of Melanie’s Bookkeeping & Taxes. For more information, visit www.BookkeepingAndTaxes.co or call 603-892-3334.

Monadnock Region could — with unparalleled generosity. We all are thankful for the efforts of time, talent, and treasure by the community, the hundreds of campaign volunteers, and the contributions from all of the businesses throughout the Region.” The Monadnock United Way campaign kicked off on September 10, 2015, with a goal to raise $2,019,912. This year is the fourteenth consecutive year the campaign raised over two million dollars. Learn more: www.muw.org.

pMONADNOCK UNITED WAY REACHES GOAL KEENE, NH — With strong support throughout the community, Monadnock United Way has hit its goal — raising $2,032,509 as of February 18. However, donations are still being collected and tallied, with an announcement of the final total planned at the Campaign Celebration and Recognition Event on March 31 at the Courtyard Marriott Keene. This marks the first time the campaign has met goal since the 2008-2009 campaign. The money raised through the campaign will be invested in more than 50 programs, initiatives, and community change efforts. “It has always been important for our partner agencies and their programs, and for the community as a whole, that we achieve our goal so we can help fund the critical services that make a difference in so many people’s lives,” says Monadnock United Way board chair Joseph Parisi. Cameron Tease, director of resource development at Monadnock United Way, attributes reaching the goal this year to the continued stalwart support from Leadership Givers as well as the many company campaigns that equaled, or exceeded, what they gave last year. Tease also indicates that this year there was an increase in online giving to the United Way. “It didn’t matter how big or how small the contribution was, every donation mattered. We wouldn’t have reached our goal without the support from everyone,” she notes. Beth Truman, this year’s General Campaign Chair says, “Monadnock United Way’s message, ‘Live United’ along with personal stories were shared throughout the campaign, and our community responded, as only the

pMICHAEL SHUMAN LOCAL ECONOMY EVENTS IN APRIL KEENE, NH — Monadnock Buy Local will host two public events with local economy expert and author Michael H. Shuman on April 7 and 8, 2016. The April 7 event, a public talk called “The Local Economy Solution: Pollinator Enterprises,” will be held 7-8:30 p.m. at the Keene State College Alumni Center, 229 Main Street, Keene. Shuman will highlight pollinator enterprise models and share how these innovative types of businesses grow jobs, prosperity and local living economies. This event is part of the Greater Keene Chamber of Commerce Regional Issues Series. On April 8, Shuman will lead an all-day workshop 9 a.m.-4:30 p.m. called “Pollinator Enterprises” at the Hannah Grimes Center for Entrepreneurship, 25 Roxbury Street, Keene. Participants will learn more about pollinator enterprises, explore examples from across the globe, and also have an opportunity to sketch preliminary designs for their own pollinator enterprises. A “pollinator enterprise” is a self-financing business committed to boosting other locally owned businesses and the local economy. Shuman, a globally recognized expert on community economics, is director of Community Portals for Mission Markets, a fellow at Cutting Edge Capital and Post-Carbon Institute, and a founding board member of the Business Alliance for Local Living Economies (BALLE). Shuman has authored or co-authored eight books, including Local Dollars, Local Sense and The Small Mart Revolution. Register: monadnocklocal. org/pollinators or 603-499-7950. Talk of the Town continued on next page.

April/May/June 2016

TALK OF THE TOWN

Business News from Greater Keene, Peterborough & Brattleboro with referrals. According to Clark, “Our members have joined for a variety of reasons, including finding ways of helping each other’s business. Participation is at whatever level is comfortable but we can guarantee a lot of laughter as we share our successes — and our frustrations!” Smith adds, “According to a recent census, more than 25 percent of firms in New Hampshire are owned by women; in Hillsborough County it’s even higher, more than 26 percent. We have a lot of interesting women in the area as owners and employees, and we hope they’ll join us.” For more information, women are welcome to visit the W2W Facebook page at www.facebook.com/ women2womenbusiness or to phone Ruth at 603-924-9505 or Ellen at 603924-9123.

pNEW WOMEN’S NETWORKING GROUP FORMED PETERBOROUGH, NH — Women to Women (W2W) in Business, a new women’s networking, information-sharing, and referral-generating group, has already attracted 18 women entrepreneurs, business owners, and employees in the Greater Peterborough area. The March 21st meeting in the Peterborough Library at 5:30 p.m. was the first postorganization meeting, with an agenda that included time for each member to give a quick overview of her business, a more in-depth presentation by one member, breakout sessions to discuss a topic of interest, and a short recap. There is no membership fee. Co-founders Ruth Clark, owner of Smart Nutrition, and Ellen Smith, owner of European Esthetics, envision W2W as a group where all business women, at every level, can learn from each other, support each other’s business growth, discuss issues in the workplace and help each others

utive director, Dianna Costello (pictured). An Academy Awardnominated producer and veteran of the film and television industry, Costello relocated to the Monadnock Region from Los Angeles after accepting the position at MONIFF. After decades in the film and television industry, running a film festival was one of the few things left on Costello’s professional bucket list. “I’m honored to have the opportunity to run this film festival in a region known for its outstanding community of artists,” says Costello, “and I appreciate the warm welcome I’ve received.” MONIFF Board Chair, Jay Edwards, says, “We’re so excited to begin a new journey with Dianna. Her willingness to relocate from Los Angeles back to New England gives

pFILM FESTIVAL WELCOMES NEW EXECUTIVE DIRECTOR KEENE, NH — The Monadnock International Film Festival (MONIFF) is gearing up for April’s festivities with new exec-

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us promise that she is here to stay. Mostly her energy and willingness to dive into the community has been paramount.” Costello plans to build on MONIFF’s past success and turn this three-day festival into a year-round cultural resource with monthly screenings and events, such as a one-day environmental film fest in the fall, she says. Costello has worked with clients at major networks such as National Geographic Channel, The Discovery Channel, PBS/NOVA, HBO, Nickelodeon, The Cartoon Network, in addition to the major motion picture studios in Los Angeles. In addition to her Academy Award nomination, she has received numerous other national and international film and television awards. Costello has also served on the boards of the International Documentary Association and the Jackson Hole Wildlife Film Festival. Costello holds an MFA in Film from The American Film Institute, an M.S. in Television/Radio from Syracuse University, and a B.A. in English from the University of Massachusetts. This

year’s festival is April 14-16, 2016 in Keene. Learn more: www.moniff.org

pINFO ON NH HEALTH BENEFITS The Business and Industry Association, in partnership with CieloStar, a nationwide healthcare payment and benefit technology company, has announced the launch of NHHealthBenefits.net, a private health insurance and benefits exchange that provides businesses in New Hampshire access to a one-stop, online marketplace to shop and compare health insurance and other benefits in a simple and streamlined fashion. Costs for coverage are competitive. Learn more: www.nhbenefits.net.

pCALL FOR BUSINESSES TO PARTICIPATE IN EARTH FESTIVAL KEENE, NH — Businesses and organizations are invited to participate in this year’s Monadnock Earth Festival, hosted by the Monadnock Food Co-op on April 23, 2016, noon-4 p.m. This event celebrates the region’s commitment to a healthy community and planet. Participation can include selling goods, leading workshops, promoting community programs or sampling products. There is no cost to participate. This event will take place outdoors, next to the Monadnock Food Co-op’s building at 34 Cypress Street, Keene. Planned activities include vendor and nonprofit tabling, live music, workshops, demos, children’s activities and more. For more details and to fill out a request to participate, visit www.monadnockfood.coop/earthfestival or contact Megan Straughen at 603-283-5404.

Talk of the Town continued on next page.

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April/May/June 2016

TALK OF THE TOWN

Business News from Greater Keene, Peterborough & Brattleboro

pHERMITAGE CLUB AND TESLA HIRE LOCAL VENDORS FOR ELECTRIC CHARGING STATION PROJECT DEERFIELD, VT — Hermitage Club and Silicon Valley, California-based Tesla have joined forces to bring 14 new Tesla charging stations to the area. In partnership with The Hermitage Club at Haystack Mountain, Tesla charging stations have been put at the Hermitage Club base lodge (four units), Hermitage Inn, Wilmington White House, Goose Inn, Saw Mill Inn, Brook Bound Lodge (three units), Vermont House, Deerfield Valley Airport and Hermitage Golf Course. Hermitage and Tesla partnered with three local firms for the installation. Gordon Bristol of Gordon Bristol Consulting of Williamsville, Vermont did all the coordination, project management and construction of the 14 locations and was the interface between Tesla and The Hermitage Club. Keene, New Hampshire-based Hamblet Electric did all the electrical and installation work and Bellco Excavating of Brattleboro, Vermont did the site work. Hermitage Club founder and president Jim Barnes says in a press release, “We are glad to partner with Tesla to bring the convenience of charging stations to our member and guests of our facilities. Now, Tesla owners will have another reason to visit the Her10

mitage facilities in Southern Vermont’s Deerfield Valley ... We are pleased to have our guests stay at our Inns and dine in our fine eating establishments while recharging their electric vehicle.” The units are fully operational and available at no cost for recharging. In addition to the Tesla stations, Hermitage Club also installed non-Tesla stations at each location. Now anyone with an electric vehicle may charge their vehicle at one of the Hermitage venues. Tesla Motors, founded in 2003, is not just an automaker but also a technology and design company with a focus on energy innovation. The Hermitage Club at Haystack Mountain is a 1,400 acre enclave in the Deerfield, Vermont Valley. The Club provides free, safe, environmental fun for families of all ages. Along with alpine skiing and snow boarding, the club also features cross country skiing trails and snowshoeing. In the summer the Club offers hiking, biking, swimming, motor boat, kayak, paddle board along with its championship 18-hole golf course. Learn more: www.hermitageclub.com. pELM CITY BNI WELCOMES NEW MEMBERS KEENE, NH — Elm City BNI inducted two new members in 2016: Tina McCosker, of Northwestern Mutual, in January, and Carroll Stubbs, of Stubbs Painting, in February. The chapter recognized Betty Andrews, of Betty Andrews Writing Services, as a Notable Networker for outstanding team performance in January. Janelle Hodgman, of David O’Neil Construction, LLC, received the Notable Networker award for most referrals, closed business from referrals passed, attending every meeting, and continuing education for the chapter’s current year term, which started in October 2015. Elm City BNI is a business referral group that meets each Wednesday morning at Bentley Commons, 197 Water Street, Keene. Visitors are welcome. For more information, visit www.elmcitybni.com, or contact Robin Snow at 603-924-9867.

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pPETERBOROUGH COMPANY LAUNCHES INNOVATIVE APP

PETERBOROUGH, NH — qaZING, a new smartphone app for on-demand services, is a platform for service providers to be matched with consumers who have a need for a service in their local area. Typical services include deliveries, errands, yard/home tasks, small handyman projects, technical support, language tutoring, dog walking and grocery shopping. “qaZING is about people helping people,” says Akhil Garland CEO and chairman of PeoplesVC, the company that founded qaZING. “qaZING links regular people who know how to do things with people who need something done,” he says. Consumers open their Android or iPhone, start up the qaZING app, input the service they need and qaZING shows local providers who are available on the screen. The qaZING app takes care of everything: scheduling, payments and ratings of both consumer and service provider. “These tasks might include installing an upgrade to an operating system, raking leaves, walking a dog, assembling a grill or even learning a few key Japanese phrases for a business trip. And qaZING is about finding help for people within hours, not weeks or months,” says Garland. Before the product is unveiled to the open market, Garland has introduced the app to Peterborough area. “This region has such a dynamic population and historically has planted the seeds for many new ideas. So, it seems like the perfect location to work out the kinks and create success,” says Garland. To learn more: www.qaZING. com or Facebook.com/qaZING.

pMONADNOCK CO-OP GETS SOLAR KEENE, NH — Monadnock Food Co-op will host the first locally-owned community supported solar project in the Monadnock Region. The 43.5 kW photovoltaic project, that is being installed this spring, will cover the available roof area of the Co-op using solar panels to convert sunlight into electricity. The two year initiative was managed by the Monadnock Sustainability Network, in collaboration with Antioch University New England, a dedicated steering committee of local citizens, and the Co-op. A group of local investors formed an LLC specifically to own the project and sell clean, locally harvested electricity to the Co-op, which in turn intends to buy the project outright within the next 10 years. Based on the actual production of the Brattleboro Food Co-op’s PV system, the predicted annual power output of this system is 48,000 kWh per year, or enough to power 80 average homes. Both co-ops contracted with Keene-based design and installation firm Solar Source. This community supported solar project is locally developed, funded, owned and controlled, whereas most community solar projects are owned and controlled by developers or utilities. MSN is developing a community supported solar model that can be used by others to pursue a locally owned, clean, renewable energy system on their school, CSA, church or other site in their community. The NH Community Supported Solar Guide is expected to be available this spring at www.greenmonadnock.org. pWICKED GOOD DOG TRAINING OFFERS NEW CLASSES, SERVICES PETERBOROUGH, NH — Erica Marshall, certified professional dog trainer, is offering new classes and private services for new puppy owners. Through a partnership with the Peterborough Recreation Department Marshall is offering puppy group classes at the Peterborough Community Center. Each session is six weeks long and will be offered at various times throughout the year. Marshall is also offering two new private services for puppy owners who partic-

ipate in the group class or her private lesson packages; Puppy’s Day Out and Wicked Good Puppy Day Training. Puppy’s Day Out is a full day of training/socialization and play in Marshall’s home. Wicked Good Puppy Day Training is a program that allows a certified trainer to come work with your puppy while you are at work to help the training process run more smoothly and quickly. Both options are great for busy puppy owners who want to ensure their pups grow up to be well behaved, happy and healthy members of their family and community. For more information, contact Marshall at wickedgooddogtraining@gmail.com or 603-732-7214 pLOCAL ORTHODONTIST LAUNCHES “SMILE FOR A LIFETIME” CHAPTER KEENE, NH & BRATTLEBORO, VT — Dr. Lance Miller, orthodontist at Keene and Brattleboro Orthodontic Specialists, has started a local Smile For a Lifetime Chapter to serve Cheshire and Windham Counties. Smile for a Lifetime Foundation is a nonprofit, charitable organization comprised of local chapters throughout the country that provides orthodontic scholarships for patients who may not have the opportunity to achieve a beautiful, straight smile without financial assistance. Their mission is to create self-confidence, inspire hope and change the lives of children in their communities in a dramatic way. There are currently 165 chapters serving 45 states across North America. Miller is the first orthodontist to start a chapter in Vermont and the second orthodontist to have a chapter in New Hampshire. He has pledged to provide six orthodontic cases free of charge each year to

children between the ages of 11 and 17. For additional information or interested applicants please contact Jen at S4L@ Keeneortho.com or at www.KeeneOrtho. com/S4L. Scholarships will be awarded in May and October each year. Miller owns and operates Keene Orthodontics, located at 105 West Street in Keene, N.H.; Brattleboro Orthodontic Specialists located at 54 Chickering Drive in Brattleboro, Vt.; and Rindge Orthodontic Specialists located at 31 Sonja Drive in Rindge, N.H. Dr. Miller provides braces and Invisalign to children, teens and adults at all three locations. More information can be found at www.KeeneOrtho.com. pJACQUELINE SMETHURST ELECTED TO MONADNOCK CENTER BOARD PETERBOROUGH, NH — The Monadnock Center for History and Culture has elected Jacqueline Smethurst of Francestown to its Board of Directors. Smethurst is a nationally recognized thinker, speaker and leader in the field of education. She has consulted widely on matters of nonprofit governance, planning and curriculum, and guided the successful establishment of independent and charter schools in California and Louisiana. For 10 years, Smethurst served as Head of School at Northfield Mount Hermon, where she led a comprehensive redesign of the school’s educational program and enhanced its financial wellbeing. Before that she was a teacher and administrator at the University of Massachusetts, Amherst. More recently she served as interim head of Sage Hill School and Pegasus School. Together with her husband, David Drinkwater, Smethurst founded Wingspan Partnerships, a nonprofit dedicated to narrowing the education gap through partnerships between public and private schools. Wingspan has now collaborated to launch the National Network of Schools in Partnerships. The Monadnock Center for History and Culture presents a range of historical, cultural, and civic programming throughout the year. Visit the Monadnock Center’s website, MonadnockCenter.org, to see the current program schedule and explore the center’s offerings. p April/May/June 2016

THE BUSINESS NEXT DOOR A snapshot of a local home business

Joe Farchaus Fox Brook Pewter, LLC New Ipswich, NH 603-291-0006 Foxbrookpewter@gmail.com www.etsy.com/shop/ FoxBrookPewter 603-465-8488 Fox Brook Pewter produces novel handmade pewter products and jewelry. Products feature enamel or hand engraving to add a symbolic touch of New Hampshire. Owner Joe Farchaus is a native New Englander; his study as a pewter smith began nearly a decade ago. His work is based on fashioning items by hand starting from sheet pewter. The pewter is cut, hammered, soldered and finished with a series of polishing steps. The polished or satin finished products include contemporary plates, bowls, candle holders, napkin rings, cups and boxes. Much of Farchaus’ work includes enamel or hand engraved features to accentuate the work by adding color and textures. Joe Farchaus is a state juried master pewter smith with more than a decade of experience. Have you always been a craftsman? What did you do before you started your pewter business? I am now partially retired having spent more than 20 years in the life science and medical device industries. I was the vice president of R&D for several of Becton Dickinson’s businesses and before that head of R&D for GE Healthcare Life Science business specializing in genomics and cell biology products. I have a Ph.D. in biochemistry from Purdue and a BS in Biology from UCONN and did my post-doctoral work at the Max Plank Institure fuer Biochemie in Munich Germany.

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Why do you work in pewter? I started working with pewter about 15 years ago because my motherin-law Hedi Riemer was developing arthritis and needed some help with hammering and other more physical aspects of pewter smith work. It turned out she really just wanted to get me started, since she thought I would be good at the work. She was a trained artist and had learned the craft from the late Francis Felton of Connecticut, the last great contemporary pewter smith. Since then I have worked with other pewter smiths, such as Joanne Conant, learning the trade and did a good deal of self-teaching and exploration to work out how to perform certain techniques. I love working with pewter as the metal is malleable and rather easily worked into a variety of shapes and forms. When polished it tends to pick up the light and provides a wonderful amount of color and light. It also lends itself rather easily to hand engraving, which is another skill I’ve learned over the years. I tend to do most of my work with techniques and tools (such as paper hammers and wooden molds) that would have been used in much the same way during the late 1700s to mid1800s. I also do all engraving by hand using a palm pushed graver. I confess that I do cheat and use an electric motor to polish as well as scroll saw or rotary tools. All of the bowls I do are hand hammered to shape. I find that I enjoy the physical aspects of working the metal and the sense of accomplishment of turning out finely crafted products. I would also point out that modern pewter alloy contains no lead. The pewter stock I buy comes from Birmingham in the UK and contains 92 percent tin, 6 percent antimony and 2 percent copper. This is the EU standard, and I find the pewter with higher copper content is a bit harder and less easily scratched. It takes a bit more work to polish to a fine finish but is worth it in terms of the final quality.

Why did you decide to open a business working in pewter? I started working with pewter largely as a hobby, but friends and family encouraged me to do more with the skills. I thought it would be fun to see if I could get my juried status with the League of New Hampshire Craftsmen. It turned out to be a fairly rigorous process that involved presenting my work to three expert metal workers. I had to explain my techniques and expand on my knowledge of metal working. This was followed by having to provide duplicates or similar products a second time for quality control. To my surprise, I was granted juried status on my first try, which doesn’t happen all that often. Once juried with the League, I was also juried with The New Hampshire Institute of Art. The juried status opened all of the League galleries as well as the New Hampshire Institute of Art Gallery. I enjoy making products for the galleries and sometimes do demonstrations there to describe and show the craft and skills involved. There are several large companies that still produce pewter items, but I make products that are very different in style and purpose. It made sense to make these available for sale. It takes a fair amount of work to make a piece, but I enjoy that and the challenge of working out the methods to employ and the detailed steps to complete each piece. What are the advantages of having your studio at home? My workshop is in the basement of my home. I live on a horse farm, so I need to be near the animals to tend to their daily needs. I also enjoy riding and being with the animals so I had to have my workshop on the farm. I also have no desire to commute after many years of commuting 2+ hours per day to and from work. I love being able to walk downstairs and set to work with my dogs by my side. Where do you sell your work? I sell my work at the League of New Hampshire Galleries in Nashua, Center Sandwich, Meredith and Hanover; at the New Hampshire Institute of Art gallery in Peterborough; at the annual craft fair at Mt. Sunapee; on ETSY; and this coming year I hope to add additional shows in Peterborough such as “Broke” and the “Thing in the Spring” as well as shows and galleries near the coast. What has been the proudest moment in your business? I think the proudest moments have come from the positive responses and feedback from customers. One customer in California wrote back to me indicating that she treasures the round box she bought from me. I’m flattered to have received this kind of response from several customers. Many are very taken by the attention to detail and the quality of items produced by hand. p

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Do you know of an interesting home business for this column? Let us know! Email Marcia Passos Duffy, editor, at marcia@monadnockSBJ.com.

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April/May/June 2016

EXPERT TIPS

Advice you can trust from the people you know

How to Write a Business Bio By Betty Andrews

The art of public relations involves managing communications between an organization and the public, in the context of building relationships. One tool in the public relations arsenal is a business bio, also known as a business profile. A business bio is often one of the benefits of a sponsored event, may be requested by a vendor or customer for a newsletter, or is needed for a variety of other purposes. Failing to submit a business bio in response to a request is a lost promotional opportunity.

Write like a reporter

Write about your business in the third person, concisely, including the key facts. Highlight such accomplishments as awards, development initiatives and community investments. If you are part of a little known or often misunderstood industry, briefly provide a broader context for your business than may be necessary if everyone knows what services or products your industry provides. Make it clear how your business stands out, especially if you are in a highly competitive industry.

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Write for an audience

Think about what information your audience will need to know, and be sure that itâ&#x20AC;&#x2122;s easy to find and understand. If the message is not directed at a general audience, the tone and word choice may be impacted. For example, if your industry is informal and the bio will be published in an industry newsletter, your language may be less formal than if your message will be inserted into a portfolio distributed to your best potential clients. For a general audience, avoid acronyms unless you make it clear what they mean.

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Adding quotes is one way to attract interest while building credibility. Because the business bio typically has no byline, a solo practitioner may quote him or herself. In a larger organization, a quote by a senior manager adds power to the message. Testimonials from satisfied clients or community leaders can be even more convincing.

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Respect space constraints and deadlines

Space limitations and deadlines are two key pieces of information you need before you begin writing. If you have not been offered these details, request them. Plan the writing and proofreading processes to meet the deadline, and don’t exceed the word count or space available. Ask a trusted colleague or mentor to proofread your bio and give feedback to ensure that it’s flawless before submission.

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Strengthen your brand

Every piece of written material reinforces or undermines your brand. Your business bio should repeat, or complement, other public relations messages. A polished business bio increases the visibility of your business, so after submission sit back and wait for you and your audience to see your business in the spotlight! p

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Expert Tips

Global Business Etiquette By Marcia Passos Duffy

t’s no secret that we live in a global economy. Even local businesses may have to meet or correspond via telephone or email with business people from around the world. While we may be well-versed in the etiquette of U.S. business, we may not fully appreciate what doing business is like in another part of the world. For example, if a business deal is sealed, and in your enthusiasm you give a friendly “okay” sign with your hands to a client you’ll probably be met with an equally enthusiastic “okay” sign in America. However, in Japan, it would cause confusion because the sign means money. In Brazil, you might ruin the deal since it is an extremely offensive gesture. The most important element of having successful international business relationships is to appreciate and respect the cultural diversity of another country (or even another region of the U.S. for that matter), and try to learn what is acceptable and unacceptable to the people of that culture. Remember, what goes for one country may be different for another even neighboring country. This might sound like an overwhelming task — particularly if you have clients or dealings in many countries. Remember that learning about the customs of different countries can be fun and your efforts will be rewarded 16

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with good will and more business. While there are no hard and fast rules for global etiquette since customs vary from country to country (even region to region), here are some guidelines to help: Relationships are important In most countries, business people want to get to know you before getting down to business, particularly those from Latin America and Asia. Don’t rush into business talk. Leave the trendy, loud clothes at home Most of the world leans toward conservative dress in business, so select clothes that are appropriately modest. Except, however, in Hong Kong, where you might want to don a red tie or scarf — it is a much-appreciated symbol of good luck. Know who is boss Understand the protocol when dealing with the hierarchy, which may not always be obvious to an outsider. It is also important to learn the polite way in which the leader of a group or business is addressed (not usually by his or her first name, and usually with a title) and introduced to others.

Know when to kiss, shake hands and make eye contact For the most part, you can’t go wrong with a handshake in business circles around the world. However, how you shake hands does send a message: Americans tend to have a quick firm handshake, with steady eye contact and a smile. But in Japan, this is considered a bit impolite — a light handshake is preferred. And in the U.K. our too-long gaze is considered rude. Always be prepared for a bow or even to be the recipient of a hug or kiss in other countries. Also, be very conscious of the fact that, in general, Americans tend to be more standoffish than some other cultures and your international client may stand a little too close for your comfort — but try to understand since backing away can be viewed as an insult. Understand the time differences Not just the time zone, but the way other cultures view time. In many cultures, a 9 a.m. sharp meeting could really mean 9:30, 10 or even several hours later! Regardless, in this instance, stick to your Americanized view of punctuality and be on time, but also be understanding of the culture that you are conducting business in. It does not help to get angry or upset if your international client comes in late.

Knowing your global manners and etiquette are important in both face-to-face communications and telephone or email communications. One good first step is to simply acknowledge that things are done differently in other countries — and there is no right or wrong. Judging other customs — even silently to yourself — only serves to keep you at a distance from your potential clients or business partners and this will come through eventually in your communications with others. For more information or to do your homework about a particularly culture, do research on the Web, which has a wealth of information about inter-cultural communications, etiquette and manners during international business travels, correspondence and extended overseas assignments. p

Marcia Passos Duffy is the owner of Backporch Publishing LLC, which publishes the Small Business Journal, atHome magazine and The Heart of New England online magazine. Duffy is also the recipient of the Hannah Grimes “Entrepreneur of the Year” award for 2015. In her previous work life, Duffy handled public relations for a variety of international travel bureaus including the Brazilian Tourist Board.

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HINTS FROM HELAINE

Answers to your vexing business problems By Helaine Iris, Life and Business Coach, Path of Purpose Coaching Dear Helaine, I want to make my business environment healthier. How do I start without alienating my employees? — HEALTH NUT, Brattleboro, Vt. Dear Health Nut, There are three types of healthy environments to think about. Physically healthy ones, meaning workspaces free from health hazards; mentally healthy ones, free from dysfunctional dynamics; and wellness-oriented ones, where employees are encouraged to take care of themselves. Making changes to promote any of these is commendable. Understanding the basics of how to create positive change is where to start. First, access whether your company’s culture is consistent with the changes you want to make. You have to start here — everything flows from the top. Get feedback from your employees to find out what’s important to them. Create buy-in. Finally, communicate the changes you’re making without being preachy or condescending. Find the common ground that adds value to all.

Dear Helaine, Do networking events really work to bring in business? — A SKEPTIC, Peterborough, N.H. Dear Skeptic, Absolutely yes, if you know how to be an effective networker. Networking is an opportunity to build relationships, and the effectiveness comes when you see that networking is not about you, it’s about other people and how you can help them solve a problem with what you offer. It’s also helpful to be well prepared when you enter a networking event. Make sure you have a well-developed elevator pitch so you aren’t fumbling around, uncertain of what to say. And finally, truly effective networking is about gathering business cards from people you might be able to help, not handing out tons of your own. By collecting contact info, you now have the ability to stay in touch with your prospects, rather than wait for them to contact you. It’s a much more proactive, empowering and enjoyable way to bring in new business. p

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Encore Careers More Baby Boomers Opt

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to Keep Working Past Retirement Age By Nancy McGartland/Photos by Ed Thomas

“People don’t want to stop working, but they don’t necessarily want to keep doing the same thing they’ve done. It’s like a chance to do the thing you’ve always wanted to do.”

through their work. he proverbi“People who are very al gold watch identified with either glitters no more their profession or for Baby Boomers. This their work wonder generation, born 1948 what happens when to 1964, is remaking —Nicole Maestas, Rand economist that’s no longer how retirement by chasing and researcher at University of they define thementrepreneurial dreams Michigan’s Retirement Research Council selves,” says Karen or by staying put and who coined the term “unretirement.” Semenuk, who runs not retiring at all. retirement workshops Just as they reshaped for staff and faculty at the University of Michigan. In culture by embracing healthy foods and wellness, a 2013 article “The New Retirement” in that univerfeminism and equal rights, Baby Boomers are sity’s Institute for Social Research newsletter, writer bucking traditional retirement. They are dumping Susan Rosegrant quotes Semenuk, who muses that the idea of spending their senior years hitting golf retirement causes people to ask, if not defined by balls in Florida and are creating flexible patterns to career choices, “How do I define myself?” meet their needs: for work, for time off, for time to meet health and family demands, and for fulfilling bucket-list dreams. “I never want to retire”

Encore careers: working at a career you love

No doubt you’ve already heard of this trend, if only by another name: encore careers, phased retirement, delayed retirement, or bridge jobs, contract work, consulting, part-time work, freelancing, and temp work — the names abound, and media is listening. Chris Farrell’s 2014 book, Unretirement, triggered online and print coverage in the Wall Street Journal, The LA Times, and Huffington Post, among others. Recently, AARP began a national program, “Life Reimagined,” to help those over the age of 50 engage with “real possibilities” in retirement. A 2015 a Forbes article even called for retirees considering staying in the workforce to choose an “incore” career — within their current company — instead of an encore career outside it. “Work provides rewards that leisure cannot,” writes Farrell in his book. He notes that Boomers reject the unhealthy golf-bridge-and-boredom of traditional retirement, with 42 percent delaying retirement and 25 percent saying, in 2011 an Associated Press poll, they will never retire. More than ever, Americans define themselves

You probably know or are related to someone reshaping retirement to fit, such as Keene resident Sarah McMurphy 64 (pictured at right). She wasn’t sure what to do after taking early retirement from teaching middle school for 37 years, but she knew “I wanted to do nothing for a while.” But a year and a half later she was singing a different tune: “I was going out of my mind! Bored!” Another Monadnock resident, David Robinson, 70, is resuming his career as an editor and writer. And local doctor, Karoline Kimball, 64, says, “I never wanted to retire.” Kimball says her father worked into his 80s, so it’s not surprising that she “never thought about retirement.”

Continued on next page. April/May/June 2016

Left to right: Sarah McMurphy, David Robinson and Karoline Kimball, trade stories about their encore career experiences. Boomers just don’t want to quit working, at least, not entirely. Dr. Karoline Kimball, who worked at Cheshire Medical Center full-time — prior to moving to part-time and shifting the focus of her work — now conducts work-related physicals and treats work-related injuries as an occupational health doctor; she also oversees Keene’s firefighters at the Cheshire Clinic and says, “I love my boys! I love what I do.” Though Kimball (pictured, below) had faced multiple career transitions in the past, retiring was less stressful because she had choices: she wouldn’t have to move, for example. Once her decision was made, she felt satisfied and a “sense of freedom” that at anytime she could change her choice. Kimball has taken her pension, but she is content with her part-time work at Cheshire Medical and elsewhere. She looks forward to her volunteer bucket list: working with kids, with Doctors Without Borders, or in a refuge for orangutans. Also, she may train as a hospice volunteer, since she was so impressed with the hospice care given to her father. Instead of leaving work entirely, Kimball, like other Boomers, wants flexibility in her unretirement to work, travel and volunteer. Most recently, she visited Argentina. 22

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Encore careers: an economic necessity for some

Many Boomers must continue working to make financial ends meet. But they also face other converging pressures: paying college tuition, welcoming back boomeranging adult children, helping raise grandchildren, or caring for elderly parents and ill spouses. After retiring from 20+ years as a local middle school teacher in 2011, Sarah McMurphy took a part-time job in higher education at River Valley Community College’s Claremont campus. Being part-time allowed her to “be available for regular caregiving” for her 87-year-old mother and a younger sister with Down’s Syndrome. At River Valley, McMurphy honed her computer skills, including a dedicated content management system that tracks student records. Her confidence grew to attack “whole bunches of new learning,” she says, including administering placement tests, as well as a computerized Automotive Service Excellence (ASE) exam to certify car, truck and bus mechanics. But McMurphy’s 100-mile round-trip commute to River Valley’s Claremont campus sparked her decision to quit. She’d bought a new car, and suddenly realized she didn’t want to rack up those daily miles anymore. Just a month after quitting, in November 2015, her sister entered a nursing home. McMurphy was free to make the necessary daily visits to help her sister acclimate: “You know what they say, one door closes and another one opens.” Now she’s looking for another part-time job, while “conquering more frontiers” such as learning Japanese and studying to be a professional parliamentarian. The world is her oyster: She is “dying to go back to school: study bookkeeping, or Latin, or take singing lessons!”

Another Monadnock Boomer, David Robinson, includes caregiving in his unretirement mix to help his wife who is recovering from cancer. By restarting his Keene-based editing business, Robinson Editorial Services, he gained the flexibility to edit books while caregiving at home. For 26 years, Robinson (pictured, right) worked in book publishing as a writer, editor, and book designer with Prentice-Hall, Winthrop Publishers and Vermont’s Garden Way Publishing. He then operated his own editorial and design/production service for 10 years in Burlington, Vermont. Tired of the deadline pressures, and seeking more heartfelt work, he earned an M.A. in counseling psychology at Antioch New England and worked in mental health for years, interspersed with 10 years as voyage coordinator for a square-rigged sail training ship based in Nova Scotia. Moving to Keene in 2007 and returning to counseling, Robinson worked part-time jobs with pay and hours often in flux because of funding issues: His job stints were frustratingly unpredictable. He worked as a child impact program presenter for court-ordered divorcing parents of young children, as an adult intake specialist for new clients at Monadnock Family Services, as a social worker visiting hospice patients in their homes for Home Healthcare Hospice and Community Services and as an outreach worker for Meals on Wheels. When social work didn’t employ him fully, Robinson returned to editing and writing: “So you could say that, at age 70, I’m just resuming my career as an editor-writer.” Through contacts with the League of Vermont Writers and other professional writing and publishing groups, Robinson aims to create financial stability by revitalizing his own business. On David’s unretirement bucket list is a trip to Scotland and England, growing his editing and writing business, and continuing the Keene Senior Center’s memoir writing group he began.

More new entrepreneurs in Monadnock area are 50+

About 50 percent of Hannah Grimes Center for Entrepreneurship participants (in an upcoming Financial Fundamentals course aimed at new entrepreneurs) are Boomers, notes Jake Nonweiler, the Center’s program director. “This is about the same ratio as our Entrepreneur Project, which was last offered in 2014,” he says. Nonweiler adds, “While the Hannah Grimes Center sees entrepreneurs of all generations, more often than not we are helping individuals who wish to be self-employed and are looking for help to do so. I believe I speak on behalf of the entire region when I say I wish we saw more Millennial-driven entrepreneurship, but Boomers do typically have the business and life experience needed to run a successful venture, which counts for something.” This trend is reflected nationwide: According to a 2015 Gallup poll, Baby Boomers are twice as likely as Millennials, (ages 17-34), to be planning a new business start-up in the next year.

According to a 2014 Business Insider.com article, most entrepreneurs now starting new businesses are over age 50. Business Insider Sarah Smalbruch’s notes, “That’s not to say that this is a new phenomenon. The founders of McDonald’s, Coca-Cola, and Kentucky Fried Chicken were all over 50 when they established their businesses.”

Encore careers: a trend, but not a fad

Back in the 60s, it looked as if rebellious Boomers might never assume their adult roles in the working world. Now it’s clear they are generation of workaholics whose revolt against traditional retirement will change our entire culture, yet again, in unimagined ways. As Chris Farrell notes in his book, Unretirement, that while the trend is in an experimental time, it is well underway and already successful. And it is visibly successful in our region and a significant contributor to our economy, says Hannah Grimes’ Jake Nonweiler: “Boomers are the lifeblood of the entrepreneurial community here in the Monadnock Region.” p Nancy McGartland is a freelance writer based in Keene NH.

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Do you have experience in business that would be valuable to small business owners? Would you enjoy passing your knoWleDge along to new and existing small businesses? Membership in Score allows you to do that! SCORE volunteers help thousands of entrepreneurs start small businesses, and achieve new levels of success in their existing business. Volunteering at SCORE is a way for you to connect with fellow business owners, and give back to your community by passing on your knowledge and expertise to the next generation of entrepreneurs.

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call Tom at 603-352-0051 Visit us online: monadnock.SCORE.org MSBJ January 2016 QuarTEr PaGE: rEviSion 1 April/May/June 2016 PETaLTaiL STuDio • 603-239-4770 • PetaltailStudio@ne.rr.com

JOURNAL PROFILE:

Echo Point Books & Media LLC Turning Unwanted Books Into a Thriving Business By Nicole S. Colson

ookstores everywhere are allowed to return unsold inventory. “It’s the bane of publishers,” says Marshall Glickman, publisher at Echo Point Books & Media in Brattleboro, Vermont (pictured, at right). Where publishers see a huge literary headache, Glickman saw an opportunity and built his company into one of the fastest-growing and largest online booksellers in the country. Glickman’s business concept is simple: He purchases damaged books from publishers — books that can’t be resold at full price, known as “hurts” in the business — and sells them at a deep discount. Essentially, Echo Point Books & Media is recycling waste by giving these books a new life with readers and reducing environmental impact at the same time. This environmentally-conscious idea is close to Glickman’s heart. Raised in a New York City suburb, he worked a short time as a stockbroker. After an around-the-world backpacking trip with his wife he took his savings and investments and moved to Vermont in 1990.

A penchant for green

That year, he started the environmental quarterly journal, Green Living, where he served as editor and publisher until he sold it in November of 2005. “My daughters were heading to college, and I needed to support their tuition,” he says of his decision to sell. Green Living has since expanded to include three editions published in Vermont and one in Oregon. 24

Small Business Journal • www.monadnockSBJ.com

A few years prior to selling, he started Green Living Books. “I would get more review copies of books (for the environmental journal) than I could handle,” he says. He began selling the surplus books online in 2002 as a side business and began working with Chelsea Green Publishing in White River Junction, which sent him their damaged books. He ran the business out of his basement with a few employees until 2005, when the business became Echo Point Books & Media — the business’ tagline is “Publishing that resonates.” Three years later, he moved his business to 50,000 square feet of space in the former Book Press building. Since Glickman started his business more than 10 years ago, it has grown to 40 employees and has the distinction of being one of the fastest-growing companies in southern Vermont.

One million books and counting

The damaged book division has sold roughly a million books online (totaling nearly $10 million in sales) and it continues to grow. Echo Point now works with 70 publishers, turning their damaged books into a revenue source. Glickman’s business also provides publishers with something else that’s valuable: secondary market sales data. This information is helpful when publishers are pricing ebooks. “They can price their ebooks more competitively,” says Glickman, because they can see by the data which price points attract more buyers. Used books, he points out, are often less expensive than ebooks. Glickman added a publishing division at Echo Point in 2011. “I was spending a lot of time online, and I would stumble across

The employees of Echo Point Books. Photo by Kiqe Bosch. a great book that was out of print,” says Glickman, pointing out how the division began. “We specialize in putting books out of print back into print. We set out to acquire the rights of books we believe still have an audience, and we redesign the books with the right cover.” Echo Point has three designers on staff and is looking to hire a fourth on a freelance basis.

Printed books here to stay

The company now sells roughly 250 in-print titles (and counting) in a variety of genres, including business and finance, Eastern culture, fine and performance arts, home and garden and fiction. Walk-in customers are encouraged. Glickman has written two books himself: The Mindful Money Guide: Creating Harmony Between Your Values and Your Finances and Beyond the Breath: Extraordinary Mindfulness Through Whole-Body Vipassana Meditation, in addition to several articles in such publications as The New York Times Magazine, Mother Earth News and The Buddhist Review.

While his business continues to grow, Glickman speculates about the future. “When ebooks first came out, they were cheaper and more convenient to read on an electronic device,” he says. “There are still those who prefer the tactile sensations of being able to touch and even smell a printed book. They are on the computer all day, and they want to pick up a book in their down time — it’s very visceral.” He feels there will be room for both in the marketplace, as long as big booksellers stay in business. “It’s still a big unknown,” he says. “If Barnes and Noble went out of business, for instance, because of the economics of printing — it might shift things. I think printed books will be, at the very least, a niche.” p Nicole S. Colson is a freelance writer from Swanzey NH.

Let your child soar! At Monadnock Waldorf School, we inspire critical thinking, creativity, and a lifelong love of learning.

www.monadnockwaldorf.org | From Nursery to 12th Grade | 603-357-4442

April/May/June 2016

YOUNG ENTREPRENEUR This column, sponsored by the Keene Young Professionals Network, is a look at young business owners in the region. Learn more about the KYPN and their fun networking events by visiting www.keeneypn.org.

Lauren Morrissey Age: 23 Founder of Windy Row Designs, Peterborough, NH www.etsy.com/shop/ WindyRowDesigns An artist with a lifelong love of painting and drawing, Lauren Morrissey, a Peterborough native, discovered the craft of wood-burning Photo by Brie Morrissey four years ago while a student at the University of New Hampshire (she graduated last year). She started out by making wood-burned pieces for friends and family and by last fall, she had enough inventory to open Windy Row Designs. The natural world is often her inspiration for her creations — her designs of chickadees, moose, sunflowers and pine cones adorn wooden spoons, tissue box covers and clocks, among other items, in her online Etsy shop. What was it about wood-burning that attracted you? I was curious about the technique. I get bored easily, and I wanted to try it. Did you imagine yourself a painter originally? Actually, I was a hospitality management major with a minor in art in college. I bought a $25 wood-burning tool from a local craft store and began experimenting with wood-burning while I was still a student. I spent a couple of summers in Montana while I was earning my degree and I also lived there after I graduated. I worked in the kitchen of a dude range and as a concierge at a lodge on a lake. My first custom wood-burned piece I made while I lived in Montana — it had a fly-fishing theme and the design was even on a piece of wood shaped like Montana. I came back home to Peterborough because I couldn’t find year-round work and I started making more wood-burned pieces and focusing on perfecting the craft. Do you do a lot of custom work? Yes, most of my pieces I create to order. Recently, I made a custom designed sign for a bob house. It had the person’s last name and address on it with a large-mouth bass biting a hook. I always try to do something interesting.

Know a young entrepreneur who would be perfect for this page? Email editor@monadnockSBJ.com. 26

Small Business Journal • www.monadnockSBJ.com

Where is your studio? I started out working at the dining room table at home. I named my business after the road where my family’s farm, Cold Comfort Farm, is located. My mother grew up here; until last year, it was a working farm. My business has since grown and I’ve moved into working in the barn. I’m looking for my own space. Can you tell me a little bit about your artistic process? It can be labor-intensive, especially if the wood needs to be sanded first. The whole process takes me about four hours. I will usually work with whatever wood I’m given, although softer woods such as pine and basswood, are simpler for burning designs. I sketch my design on the wood in pencil. I now use a top-of-the-line wood burning tool, which came with several tips, including one to make fine lines and another for shading detail. Once you make a mark, it’s there. I coat the finished design with polyurethane to protect it. Recently I’ve been experimenting with acrylic paint in my designs. It’s fun to add a pop of color. What do you enjoy most about what you do? I like that it’s challenging. You start with a blank piece of wood and come out with a totally detailed end result. p Interview by Nicole Colson.

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MSBJ January 2016 QuarTEr PaGE: oPTion 2 April/May/June 2016 PETaLTaiL STuDio • 603-239-4770 • PetaltailStudio@ne.rr.com

THE GREEN SCENE Tips to Green Up Your Business • by C S Wurzberger

How to Host a Zero-Waste Event ... it’s easier than you think!

ven though business meetings and events have long been considered a resource-wasting field, there is now an easy way to reduce waste, reuse items, set up recycling and composting stations, and proudly promote your zero waste event. Every year more than 80 million people around the world attend a meeting, conference or trade show and generate an incredible 600,000 tons of trash. That’s a staggering amount of trash that is also having a huge environmental impact. Planning and executing zero waste and green events aren’t just about being environmentally responsible; they can have a financial benefit to the event organizer too. For example, using recycled materials — and recycling waste — can significantly lessen your waste costs and lower the environmental impacts the event has. You can also benefit with cost savings, reduced waste, generating a positive reputation, social benefits, environmental innovations, spreading best practices with other organizations and leaving a positive, lasting impression with your attendees.

ANTIOCH UNIVERSITY NEW ENGLAND

MBA in

SUSTAINABILITY Sustainable Business Certificate

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Small Business Journal • www.monadnockSBJ.com

11 SIMPLE WAYS TO GET STARTED: 1. 2.

Create a green event planning team. Set specific and attainable event goals to reach zero waste or get darn close (waste minimization, composting goals, reduced energy use, etc.).

3. Donate leftover food items to local food banks. 4. Compost leftover food scraps and food that you are not able to donate.

Use reusable name badge holders and collect them after the event.

6. 7.

Donâ&#x20AC;&#x2122;t allow any plastic bags to be used.

Avoid using plastic straws and stirrers.

Avoid single-use packaging: Serve water, beverages, condiments, etc. in bulk.

Continued on next page.

April/May/June 2016

9. Be frugal in producing your printed

materials. Commit to paperless registration. Use mobile technology apps to communicate meeting agenda and presentation copies.

10. 11.

Provide recycling bins. Use reusable cutlery, dishware, and linens. If disposables are unavoidable, make sure they can be composted and/ or are biodegradable. Zero waste is possible At the recent VBSR (Vermont Businesses for Socially Responsibility) Fall Summit they hosted 125 attendees and generated less than two pounds of trash. Their success came because of recycling, composting, donating leftover food to a community-based shelter and reusing name badges.

DID YOU KNOW ... Per-capita carbon emissions fell by 25% in New Hampshire from 2008 to 2013, the second largest emissions decline in the U.S. One of the factors driving that decline was the passage of a renewable portfolio standard in 2007, which requires electricity providers to amp up the amount of power they get from renewables, reaching 24.8% by 2025. Overall, renewable output in New Hampshire increased by 30% from 2008 to 2013. Source: SmartAsset.com

Small Business Journal • www.monadnockSBJ.com

Plus, here are some amazing results other events have achieved ... “In a five-day event serving 2,200 people breakfast, lunches, breaks, and receptions we used china instead of plastic disposables preventing 1,890 pounds of plastic from going into the landfill.”

No dream is

too big.

“$25,000 was saved during a typical five-day conference; 2,500 attendees were served water in pitchers instead of individual plastic water bottles.”

No idea is

too small.

“Not pre-filling water glasses at banquet tables during served lunches for 2,200 attendees (for five days) conserved 520 gallons of water.”

You don’t need to cut back on the good times, just because you want to “be zero waste.” In fact you can enjoy your green events more by knowing you are lowering costs and using resources more efficiently. It’s time to set your organization apart from (and ahead of) the competition. Not only will this drive sales and media recognition, but you will save your organization money, increase profit margins, save earth-wide resources, help the environment, spark participants’ appreciation, generate sponsorship opportunities, receive good will, generate press, serve better, healthier food to your guests, take care of the planet and position your business as an environmental leader. p

Service Credit Union has real estate loans that are the perfect fit for your business. Every business needs room to grow. Commercial real estate and construction loans allow you to purchase new facilities, renovate your current workspace, or even develop properties for commercial use. Our business services team will work with you to create a tailored financial solution to meet your property and construction loan needs. Contact Philip Rentz in our Lebanon Branch today about our 15-year fixed rate option at 603.422.7861 or visit servicecu.org/Mondadnock.

C S Wurzberger, The Green Up Girl, is on a mission to provide people with inspiration, motivation, resources and simple action steps so they can enjoy living a greener lifestyle.

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April/May/June 2016

CALENDAR OF EVENTS 2nd Quarter 2016 (April/May/June)

Apr. 28 (Thurs., 5:30-8 pm.) Handbags for Hope Fundraiser for United Way/Windham County, VFW Hall, Brattleboro VT www.unitedwaywindham.org Apr. 28-30 Slow Living Summit, Presented by Strolling of the Heifers Venues throughout Brattleboro VT www.slowlivingsummit.org Apr. 29 (Fri., 11 a.m.-1 p.m.) Pinterest, to Market Yourself or Your Business Halvorson New Media, Hancock NH https://pinteresthancock2.eventbrite.com Apr. 29 - May 1 Made in NH Expo The Center of NH Expo Building, Manchester NH www.facebook.com/MadeInNHExpo Note: Many of these events are free, but some have a cost. Please visit websites for more information.

APRIL Apr. 4 & 18 (Mon., 9-11 a.m.) Financial Fundamentals Master Series Hannah Grimes Center, Keene NH www.HannahGrimes.com/calendar Apr. 4 (Mon., 11 a.m-1 p.m.) Coaching: Marketing & Branding with Peter Harris Hannah Grimes Center, Keene NH www.HannahGrimes.com/calendar Apr. 5 (Tues., noon-1:30 p.m.) Legal and Financial Planning for Small Business Hannah Grimes Center, Keene NH www.HannahGrimes.com/calendar Apr. 7 (Thurs., 7- 8:30 p.m.) The Local Economy Solution: Pollinator Enterprises Keene State College Alumni Center, Keene NH. www.monadnocklocal.org/ pollinators Apr. 8 (Fri., 9 a.m.-4:30 p.m.) Pollinator Enterprises Workshop with Michael Shuman Hannah Grimes Center, Keene NH www.monadnocklocal.org/pollinators Apr. 8 (Fri., noon-1 p.m.) B2B Brown Bag Lunch at the Greater Keene Chamber of Commerce www.keenechamber.com Apr. 8 (Fri., 2-4 p.m.) Coaching: Fundraising with Katie Gardella Hannah Grimes Center, Keene NH www.HannahGrimes.com/calendar

Apr. 12 (Tues., 11 a.m.-noon) Coaching: Social Media with Emily Susan Hannah Grimes Center, Keene NH www.HannahGrimes.com/calendar Apr. 13 (Wed., 9-11 a.m.) Entrepreneur Roadmap: Financial Strategies Hannah Grimes Center, Keene NH www.HannahGrimes.com/calendar

Apr. 20 (Wed., 6-8 p.m.) Advanced Facebook Marketing Hancock Town Library, Hancock NH www.HalvorsonNewMedia.com Apr. 21 (Thurs., 9-noon.) Coaching: Productivity with Liz Sumner Hannah Grimes Center, Keene NH www.HannahGrimes.com/calendar

Apr. 13 (Wed., 6-8 p.m.) Beginner Facebook for Business Hancock Town Library, Hancock NH www.HalvorsonNewMedia.com

Apr. 21 (Thurs., 5:30-7 p.m.) Peterborough Chamber Business After Hours Location: TBD www.peterboroughchamber.com

Apr. 14 (Thurs., 8:30 a.m.-12:30 p.m.) FMLA Seminar Clark Mortenson Insurance, register online: www.clarkmortenson.com/ events/fmla-seminar

Apr. 22 (Fri., 11 a.m-1 p.m.) Social Media Graphics for Dummies Hancock Town Library, Hancock NH www.HalvorsonNewMedia.com

Apr. 14-18 Monadnock International Film Festival Venues throughout Keene NH www.MONIFF.org Apr. 19 (Tues., noon-1:30 p.m.) Social Media: Answering YOUR Questions Hannah Grimes Center, Keene NH www.HannahGrimes.com/calendar Apr. 19 (Tues., noon-1 p.m.) MIX – Management Ideas Exchange – Getting Your Words To Count: The Art of the Op/ED with Meg Mott Marlboro College Graduate Center, Brattleboro VT www.marlboro.edu/hotmix Apr. 20 (Wed., 5:30-7 p.m.) Keene Chamber Business After Hours Fast Friends, Swanzey NH www.keenechamber.com

Small Business Journal • www.monadnockSBJ.com

Apr. 25 (Mon., 9 a.m.-noon.) Coaching: Strategy and Growth with Wink Faulkner Hannah Grimes Center, Keene NH www.HannahGrimes.com/calendar Apr. 26 (Tues., 9-11 a.m.) Coaching: HR & Business Culture with Paula Mathews Hannah Grimes Center, Keene NH www.HannahGrimes.com/calendar Apr. 27 (Wed., 4-5:30 p.m.) Managing Your Most Precious Commodity: Your Time (with Paula Mathews) Hannah Grimes Center, Keene NH www.HannahGrimes.com/calendar Apr. 27 (Wed., 4-6 pm.) Exploring QuickBooks: Job Costing Hannah Grimes Center, Keene NH www.HannahGrimes.com/calendar

MAY May 2 & 16 (Mon., 9-11 a.m.) Financial Fundamentals Master Series Hannah Grimes Center, Keene NH www.HannahGrimes.com/calendar May 2 (Mon., 11 a.m-1 p.m.) Coaching: Marketing & Branding with Peter Harris Hannah Grimes Center, Keene NH www.HannahGrimes.com/calendar May 10 (Tues., 8-9:30 a.m.) State, Federal, and OSHA Compliance 101: Are You Flying Under the Radar? (with Paula Mathews) Hannah Grimes Center, Keene NH www.HannahGrimes.com/calendar May 10 (Tues., 11 a.m.-noon) Coaching: Social Media with Emily Susan Hannah Grimes Center, Keene NH www.HannahGrimes.com/calendar May 12 (Thurs., 10-11 a.m.) Managing WC Cost in the Eldercare Industry: Webinar Clark Mortenson Insurance, register online: www.clarkmortenson.com May 17 (Tues., noon-1:30 p.m.) MIX – Management Ideas Exchange – Design Thinking with Bob Crowley Marlboro College Graduate Center, Brattleboro VT www.marlboro.edu/hotmix May 18 (Wed., 9-11 a.m.) Entrepreneur Roadmap: Financial Strategies Hannah Grimes Center, Keene NH www.HannahGrimes.com/calendar May 18 (Wed., 5:30-7 p.m.) Keene Chamber Business After Hours Service Credit Union, Keene NH www.keenechamber.com

May 19 (Thurs., 9-noon.) Coaching: Productivity with Liz Sumner Hannah Grimes Center, Keene NH www.HannahGrimes.com/calendar

Jun 16 (Thurs., 9-noon.) Coaching: Productivity with Liz Sumner Hannah Grimes Center, Keene NH www.HannahGrimes.com/calendar

May 19 (Thurs., 5:30-7 p.m.) Peterborough Chamber Business After Hours Location: TBD www.peterboroughchamber.com

June 16 (Thurs., 5:30-7 p.m.) Peterborough Chamber Business After Hours Location: TBD www.peterboroughchamber.com

May. 23 (Mon., 9 a.m.-noon.) Coaching: Strategy and Growth with Wink Faulkner Hannah Grimes Center, Keene NH www.HannahGrimes.com/calendar

June 21 (Tues., noon-1:30 p.m.) MIX â&#x20AC;&#x201C; Management Ideas Exchange â&#x20AC;&#x201C; Using Inquiry as a Collaborative Approach to Issues Marlboro College Graduate Center, Brattleboro VT www.marlboro.edu/hotmix

May. 24 (Tues., 9 a.m.-noon.) Coaching: HR & Business Culture with Paula Mathews Hannah Grimes Center, Keene NH www.HannahGrimes.com/calendar May 26 (Thurs., 10-11 a.m.) Social Media & Cyber Liability: Webinar Clark Mortenson Insurance, register online: www.clarkmortenson.com

JUNE June 6 (Mon., 11 a.m-1 p.m.) Coaching: Marketing & Branding with Peter Harris Hannah Grimes Center, Keene NH www.HannahGrimes.com/calendar June 7 (Tues., 11 a.m.-noon) Coaching: Social Media with Emily Susan Hannah Grimes Center, Keene NH www.HannahGrimes.com/calendar June 9 (Thurs., 10-11 a.m.) Cyber Liability for the Eldercare Industry: Webinar Clark Mortenson Insurance, register online: www.clarkmortenson.com June 10 (Fri., noon-1 p.m.) B2B Brown Bag Lunch at the Greater Keene Chamber of Commerce www.keenechamber.com June 14 (Tues., 8-9:30 a.m.) Employee Handbooks: Required or Best Practice? (with Paula Mathews) Hannah Grimes Center, Keene NH www.HannahGrimes.com/calendar June 15 (Wed., 9-11 a.m.) Entrepreneur Roadmap: Exit Strategies Hannah Grimes Center, Keene NH www.HannahGrimes.com/calendar

June 27 (Mon., 9 a.m.-noon.) Coaching: Strategy and Growth with Wink Faulkner Hannah Grimes Center, Keene NH www.HannahGrimes.com/calendar June 28 (Tues., 9-11 a.m.) Coaching: HR & Business Culture with Paula Mathews Hannah Grimes Center, Keene NH www.HannahGrimes.com/calendar June 30 (Thurs., 8:30 a.m.-12:30 p.m.) How to Prepare a Department of Labor (DOL) Audit: Seminar Clark Mortenson Insurance, register online: www.clarkmortenson.com

The

Local Economy Solution with Michael Shuman April 7, 2016 at 7pm

At KSC Alumni Center, Keene Free and open to the public

Catch all the buzz around Pollinator Enterprises and how these innovative business models grow jobs, prosperity and strengthen local living economies. Michael Shuman is an author, economist, attorney, and community economics expert. Learn more at www.monadnocklocal.org/pollinators

ONGOING Mondays, 11 a.m.-1 p.m. Money Coaching The River Center, Peterborough NH 603-924-6800 Tuesdays, noon-1 p.m. Job Seekers Meet Up The River Center, Peterborough NH 603-924-6800 4th Wednesday of Month, 8-10 a.m. Leadership Circle. Hannah Grimes Center, Keene NH See Hannah Grimes Web Site for Dates Startup Lab is an intensive 6-week program aimed at getting your business off the ground. At the Hannah Grimes Center for Entrepreneurship. www.hannahgrimes.com/programs/ startup-lab

June 15 (Wed., 5:30-7 p.m.) Keene Chamber Business After Hours Ted Shoe & Sport, Keene NH www.keenechamber.com

April/May/June 2016

BEFORE & AFTER

Local business office renovations

Taqueria Odelay, 44 Main Street, Keene NH

R O F E

Taqueria Odelay opened for business on 12 Gilbo Avenue in Keene the summer of 2014. The space was cozy, but too small for the steady stream of customers who were coming in for Mexican food. “We had discovered that Keene was digging our food and we wanted a place where people could sit down,” says Ash Sheehan, who co-owns the business with Jacob Cutone. When the business partners learned that street-level space on 44 Main Street (formerly occupied by Keene Fresh Salad Co.) was available, they jumped at the chance to move. “We felt it was the perfect spot for us, not too big, nice patio, lots of windows and high ceilings,” says Sheehan. Odelay moved to Main Street in January of 2016; it has kept its location on Gilbo Avenue as a production facility, and the home of its new custom catering business called Tandem Catering, which specializes in weddings and other large events. Odelay also prepares food for Antioch University and Brewbakers Café.

The larger location has allowed the restaurant to have a full liquor license, which, Sheehan says, was always part of the original business plan for the restaurant. “We have more seating and a cozy environment so we can simply reach a much larger audience we could not reach before.” Sheehan adds that he would love to see the Odelay restaurant expand to other regional towns. “For now, we need to make this Odelay the best it can be.” p

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Small Business Journal • www.monadnockSBJ.com

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R E T AF

Before & After is a column that takes a look at recent renovations (inside and/or outside) of area businesses. Do you have a recent business renovation or upgrade you’d like featured on this page? Email us at editor@MonadnockSBJ.com. Please put “Before & After” in the subject line.

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April/May/June 2016

B U S I N E S S D I R E C T O R Y ACCOUNTING Anderson & Gilbert Keene NH A Full Service Accounting Firm 603-357-1928, anderson@taxfolks.net www.taxfolks.net Hogancamp PC Keene NH Accountants and Business Advisors 603-352-2233 www.hogancamp-pc.com Lynn C. Rust, CPA PC Swanzey NH Helping You Solve Your Financial Puzzle 603-358-6565, info@lcrcpa.com www.lcrcpa.com ADVERTISING/MARKETING/ COMMUNICATIONS/DESIGN Aimee LaBrake Consulting Peterborough NH The Small Business Marketing Solution 603-784-5560 aimee@aimeelabrakeconsulting.com www.aimeelabrakeconsulting.com Halvorson New Media, LLC Hancock NH Social Media Strategies, Training and Content Creation for Small Businesses 603-525-3391 chris@halvorsonnewmedia.com www.halvorsonnewmedia.com Salwen Graphic Design Keene NH Full Service Website & Graphic Design for Marketing & Communication 603-357-4693 nancy@salwen.net, www.salwen.net ARCHITECTS/HOME/BUILDING Catlin + Petrovick Architects, PC Keene NH A Local Firm with a National Presence 603-352-2255 mpetrovick@c-parchitects.com www.c-parchitects.com

Please support the small businesses that support the Small Business Journal! Crockett Log & Timber Homes Keene NH Green Living Since 1973 Working Locally With Buddy Champney Builder 603-209-1330 bchampney@BuddyChampneyBuilder.com, www.buddychampneybuilder.com Scully Architects Keene NH Extraordinary Architecture and Planning for Our Community 603-357-4544 dvs@scully-architects.com www.scullyarchitects.com SISR Architecture, LLC Marlow NH Sustainable, Innovative & Socially Responsive Building Design 603-446-7024, christina@sisr.us www.sisr.us Weller & Michal Architects Harrisville NH We Strive For Excellence Within Real-World Limitations ... Because Design Matters 603-827-3840, info@wapm.com www.wapm.com ARTS & CULTURAL Arts Alive! Keene NH Advancing Arts and Culture in the Monadnock Region 603-283-0944 info@monadnockartsalive.org www.monadnockartsalive.org AUCTIONEERS The Cobbs Auctioneers Peterborough NH Fine Antiques and Art Auctions 603-924-6361 www.TheCobbs.com BANKS/CREDIT UNIONS GFA Federal Credit Union Peterborough NH Better Value. Better Service. Better Banking. 603-924-9654, www.gfafcu.com

Small Business Journal • www.monadnockSBJ.com

Savings Bank of Walpole Keene and Walpole NH The Savings Bank of You 603-352-1822 or 603-756-4771 www.walpolebank.com Service Credit Union 403 Winchester St., Keene NH No Dream is Too Big. No Idea is Too Small. 603-352-0475 or 800-936-7730 www.servicecu.org CATERING/RESTAURANTS Mayfair Farm Harrisville NH A Small Scale, Diversified Family Farm 603-827-3925 info@mayfairfarmnh.com www.mayfairfarmnh.com The Pub Restaurant & Caterers Keene NH Keene’s Oldest Family-Owned Restaurant 603-352-3135 www.thepubrestaurant.com The Works Keene NH/Brattleboro VT Delicious Sandwiches Made with Humanely-Raised, Hormone-Free Meats 603-352-3135 (Keene) 802-579-1851 (Brattleboro) www.worksbakerycafe.com CLEANING SERVICES Cheshire Cleaning, Inc. Keene NH Commercial Cleaning Services in the Monadnock Region 603-209-9735 info@cheshirecleaning.com www.cheshirecleaning.com Service Master Commercial Building Services Keene NH Exceeding Customer Expectations 603-352-6101 www.keenejanitorial.com

COACHING/CONSULTING LaunchingU Keene NH Career Coaching for College Students & New Graduates 603-357-6111, sue@launchingu.com www.launchingu.com Path of Purpose Coaching Spofford NH Inspiring Entrepreneurs to Success in Life and Business 603-363-4252 helaine@pathofpurpose.com www.pathofpurpose.com PeopleSense Consulting LLC Jaffrey NH Improve Hiring, Job-Fit, Performance and Leadership 603-532-5888 robin@PeopleSenseConsulting.com www.peoplesenseconsulting.com SCORE Keene NH For the Life of Your Business 603-352-0320 www.Monadnock.Score.org COMMUNITY SUPPORTED AGRICULTURE (CSAs) Tracie’s Community Farm Fitzwilliam NH Growing Local Food and Community Since 1999 603-209-1851 www.traciesfarm.com CONFERENCES World of Women Keene NH www.worldofwomenconference.com DISPLAYS/CASES J.H. Dunning Corp/Dunning Displays North Walpole NH We Make Your Product POP! 603-445-5591 www.jhdunning.com DOG TRAINING/RETAIL Everything Dog Keene NH Got Dog? Get Solutions. 603-499-6207 denise@denisemazzola.com www.everythingdognh.com

Wicked Good Dog Training Peterborough NH Positive Training with Positive Results 603-732-7214 wickedgooddogtraining@gmail.com www.wickedgooddogtraining.com ECOLOGICAL CONSULTING Green Home Solutions Peterborough NH Effective. Affordable. Responsible. Natural. Safe. 603-924-3744 mary.brown@greenhomesolutions.com www.greenhomesolutions.com/ western-nh Poole Ecological Consultancy Hillsborough NH Helping Protect Natural Assets Since 1996 603-478-1178, eann@gsinet.net www.eannpoole.com The Green Up Girl Keene NH Reduce Waste, Reduce Cost, Rethink Events 802-258-8046, cs@thegreenupgirl.com www.thegreenupgirl.com EDUCATION/TRAINING Antioch University New England Keene NH Because the World Needs You Now 877-595-9873, www.antiochne.edu Keene State College Continuing Education Keene NH Wisdom to Make a Difference 603-358-2290 www.keene.edu/conted River Valley Community College Keene/Claremont/Lebanon NH Envisioning the Future – Our Future by Design 603-542-774, www.rivervalley.edu The Monadnock Waldorf School Keene NH Enrolling Nursery Through High School 603-357-4442 www.MonadnockWaldorfSchool.org WorkReadyNH at River Valley Community College Strengthen Your Workforce With WorkReadyNH 603-542-7744, www.rivervalley.edu Young Entrepreneurs Academy (YEA!) Keene State College Keene NH Start as a Student, Graduate as a CEO! 918-430-5389 Jake.Nonweiler@keene.edu FINANCIAL SERVICES MetLife Keene NH Retirement, Life Insurance, Disability, Long Term Care 603-352-2246, asoney@metlife.com www.newengland.metlife.com

Northwestern Mutual Manchester NH Matthew J. Toepfer, Financial Advisor 603-206-6093 matthew.toepfer@nm.com www.nm.com/matthewtoepfer Primerica / Matthew Snow Keene NH Helping Families Become Debt Free and Financially Independent 603-237-1344 matthew.snow@primerica.com www.primerica.com/matthewsnow SCH Financial Group Peterborough NH Advice, Exceptional Service, Making a Financial Difference 239-687-3600, tschnare@schfg.com www.SCHFG.com FITNESS Core Consciousness Keene NH Specializing in Pre- and PostRehabilitation 603-358-5146 pmaarons@gmail.com www.coreconsciousnesskeene.com Links Fitness Golf Keene NH 24 Hour Gym Access and Golf Simulators 603-499-8016 www.linksfitnessgolf.com FLOORING Abel Hardwood Flooring Peterborough NH 15 Years Experience 603-325-7109 GIFT ITEMS Of Moose & Mountain Westmoreland NH Unique Designs from Nature & New England www.OfMooseAndMountain.com GOLF COURSES Keene Country Club Keene NH 603-352-0135 diane@keenecc.com www.keenecc.com HEALTH & PERSONAL CARE Cindy Knipe, RDN, LD Keene NH Nutrition Counseling and Medical Nutrition Therapy ... What Nourishes You? 603-738-5791 cynthiaknipe@gmail.com www.whatnourishesyou-nh.com Deep Roots Massage & Bodywork Keene NH Professional and Affordable Massage for Every Body 603-352-0734 mark@deeprootsmb.com www.deeprootsmassagemb.com

✔ Office space rentals start at $350/month and include: • heat/hot water • snow/trash removal • high-speed Internet Keene’s • ample free best Kept secret on-site parking in affordable business office space! • loading dock • ADA compliant elevator to second floor ✔ Perfect for start-ups or as incubator space ✔ Spaces range from 300 to 7,000 square feet ✔ Walking distance to downtown Keene ✔ Common area maintenance charges are FREE for the life of your lease

Big or small, space for all!

160 Emerald Street , Keene, NH 03431 • 603-352-9071 info@tousleyproperty.com

April/May/June 2016

Essential Health / Nutrition and Wellness Counseling Sharon Rousmaniere, CHC Keene NH Helping People Get to the Bottom of Their Health, Weight and Mood Issues. 603-357-8928 www.essentialhealthcounseling.com Ruthellen Davison Deep Tissue Relaxation & Massage Therapy West Swanzey NH Healing Touch Matters 603-313-8675 davisonpratt@gmail.com Sapient Wellness Keene NH Improve Your Clarity & Focus for Work and for Life 603-903-3758 www.sapientwellness.org HUMAN RESOURCES HR Compliance 101, LLC Fitzwilliam NH Creating Workplaces That Work for Everyone 603-585-3139 paula@hrcompliance101.com www.hrcompliance101.com INFORMATION TECHNOLOGY True North Networks Keene NH Straight Answers. Bright Solutions. 603-624-6777 www.truenorthnetworks.com INSURANCE Bellows-Nichols Insurance Peterborough NH Personal Service for Over 175 Years! 603-924-7155 www.bellowsnichols.com Clark Mortenson Insurance and Financial Services Keene NH Be Ready for Anything 603-357-2219, info@clark-mortenson.com www.clarkmortenson.com Masiello Insurance Agency, Inc. Keene NH Our Service Saves You Time and Our Choices Save You Money 603-352-1810, donnac@masiello.com www.masielloinsurance.com The Insurance Source, Inc. Keene NH The Source for All of Your Insurance Needs 603-357-2219 www.insurancesource.com MEETING SPACES Chesterfield Inn Elegant Suites & Guest Rooms W. Chesterfield NH 603-256-3211 info@chesterfieldinn.com www.chesterfieldinn.com

Stonewall Farm Land Here. Grow Roots. Cultivate Community Keene NH 603-357-7278 www.stonewallfarm.org NONPROFIT Monadnock Buy Local Keene NH Helping Our Local Economy Grow www.monadnocklocal.org Monadnock United Way Keene NH There for All of Us 603-352-4209 kathy@muw.org www.muw.org PHOTOGRAPHY Edward Thomas Photography Westmoreland NH Professional Photography for Business; 30+ Years Experience 603-357-5939 ed@edthomasphotography.com www.edthomasphotography.com PLUMBING & HEATING Pinney Plumbing & Heating West Swanzey NH Replacements, Repairs, Installations 603-357-0944 www.pinneyplumbing.com PROMOTIONAL PRODUCTS & SERVICES (Embroidery, Mailing, Printing, Screen Printing, Signs) Beeze Tees Screen Printing Keene NH The Best Way to Print Today! 603-357-1400 info@beezetees.com www.beezetees.com Bulldog Design Keene NH Get it Local. GetBullDog.com. 603-369-7171 joe@bulldog-design.com www.getbulldog.com Gem Graphics Keene NH Your Image is Everything 603-352-7112 steve@gem-graphics.com www.gem-graphics.com The Shipping Shack KeeneNH Packing, Shipping, Mailboxes & More! 603-352-4249 www.shippingshack.com REAL ESTATE/OFFICE SPACE Hannah Grimes Center Keene NH Weaving Together Business, Local Economy and Community. 603-352-5063 www.hannahgrimes.com

Small Business Journal • www.monadnockSBJ.com

Make it So: Monadnock Makerspace Keene NH Imagine Where We Can Go 603-852-2812 monadnockmakerspace@yahoo.com www.facebook.com/ MakeItSoMakerspace New England Web and Tech Collective (NEWT) Keene NH Collaboration, Skill Development, Coworking & More 603-399-6400 www.webtechcollective.com RE/MAX Town & Country Keene NH Outstanding Agents, Outstanding Results 603-357-4100 info@remax-keene-nh.com www.mykeenehome.com R.J. Finlay & Co.’s The Guernsey Building Peterborough NH Now Leasing: Newly Renovated Office Spaces With Historic Charm in Downtown Peterborough 603-672-0300, x127 www.rjfinlay.com Tousley Property Management LLC Keene NH Big or Small, Space for All! 603-352-9071 info@tousleyproperty.com www.tousleyproperty.com RESOURCE CENTERS The River Center Peterborough NH A Family & Community Resource Center 603-924-6800, www.rivercenter.us SCREEN PRINT & EMBROIDERY Gemini Screenprint, LLC Keene NH Your Identity is Our Business 603-357-3847 stacey@geminiscreenprint.com www.geminiscreenprint.com SEPTIC SITE WORK & EXCAVATION CSE Septic & Excavating Division of Ed Csenge & Son LLC Sullivan, NH Septic Site Work from Start to Finish General Construction Services 603-847-9150, cseseptic@gmail.com www.cseseptic.com SIGNS/AWNINGS Metro Sign & Awnings

(formerly Custom Designs)

Keene NH Design, Fabrication, Installation & Service Matthew Morgenson 603-352-2530 Adam Brodeur 617-830-4555 adamb@metrosign.net www.metrosignandawning.com

Signworx Swanzey NH Small Town Service World Class Results 603-358-1003 info@signworx.com www.signworx.com TEAM BUILDING Monadnock Art Parties Kristina Wentzell Keene NH Uncork Your Creativity 603-903-5902 Kristina.wentzell@gmail.com www.monadnockart.com Music All Around / MusicWorks Keene NH Music and Percussion- Based Workshops for Team Building & Staff Development 603-357-4693, nancy@salwen.net www.musicallaround.net UNIFORMS Keene Uniform Company Keene NH Firefighter Owned & Operated 603-801-4911 www.keeneuniform.com WEB DESIGN/DEVELOPMENT CONSULTING/HOSTING 4Web Inc. Keene, NH Joomla & WordPress Development 603-903-0793 heidi@4webinc.com www.4webinc.com CharlesWorks Peterborough, NH Doing Our Best to Provide Your Web Development Needs Since 1998 603-924-9867 robin@charlesworks.com www.charlesworks.com Steadman Media Group Troy NH Web Strategist & New Media Solutions 603-903-8168 mikel@steadmanmediagroup.com www.steadmanmediagroup.com WRITING TWP Marketing & Technical Communications Peterborough NH Our Words Mean Business — On the Web and in Print 603-924-3846 sbailly1234@myfairpoint.net www.nhbusinessblog.com

OFFICE SPACE: RENT/BUY Spring is a time for changes. And one change you may be contemplating is moving to a new office space. Maybe you are outgrowing the one you are in now, or you need to move out of your home office. Perhaps you wish to be in a better location. Or you want to save money and downsize your square footage. Whatever the reason, there are many real estate professionals in the Greater Monadnock Region who can help you find the perfect spot for your business.

Brattleboro Area Realty Brattleboro VT | 802-257-1335 www.realtyvermont.com

R.H. Thackson & Company Keene NH | 603-357-2121 www.thackston.com

Business Center for Innovation + Technology 310 Marlborough St., Keene NH Don Brehm | 603-363-4988

R.J. Finlay & Co./ The Guernsey Building Peterborough NH 603-672-0300, x127 www.RJFinley.com

Greenwald Realty Keene, NH | 603-357-3035 www.greenwaldrealty.com Hannah Grimes Center Keene NH | 603-352-5063 www.hannagrimes.com/ incubator Make it So: Monadnock Makerspace Keene NH | 603-352-2812 www.facebook.com/ MakeItSoMakerspace

Bean, Seaver, Smith & Associates Milford NH | 603-673-0005 www.beaverseaversmith.com Bellville Realty Brattleboro VT | 802-257-7979 www.bellvillerealty.com

Better Homes and Gardens Real Estate/The Masiello Group Keene NH | 603-352-5433, Peterborough NH | 603-924-8373 www.masiello.com

Monadnock Economic Development Corporation Keene NH | 603-352-4939 www.monadnock-development. org RE/MAX Town & Country Keene NH | 603-357-4100 www.mykeenehome.com

Tousley Property Management LLC Keene NH | 603-352-9071 www.tousleyproperty.com The Petersons Inc. Real Estate Peterborough NH 603-924-3321 www.petersonsrealestate.com Tieger Realty Jaffrey NH | 603-532-8765 www.tiegerrealty.com

Did we miss a commercial real estate company? Email us and we’ll include it the next time we print “Office Space Rent/Buy” listing. editor@monadnockSJB.com

Our Goal is to Exceed Customer Expectations! We offer janitorial services, plus complete hard floor, carpet and upholstery cleaning and window washing services.

Call us today

for a job that is ServiceMaster CLEAN!

603-352-6101 • 800-845-6101 160 Emerald Street, Keene NH www.servicemasterkeene.com

April/May/June 2016

Show your support of the next generation of local CEOs

Like us on Facebook (YEA Keene State College)

and come see the hard work of the students from the Young Entrepreneurs Academy at Keene State College!

Like us on Facebook Follow on Twitter (YEA Keene StateusCollege)

(@YEAKeeneState)

The learning is real and experiential, but most of all…

FUN!

Apply today to join the Young Entrepreneurs Academy Students at from area middle and high schools are ready to unveil their products and services. (YEA!) Keene State College. Please join us at the following events. All are open to the public! In this 29-week program, students will brainstorm business ideas, fine-tune Tuesday, March 2016 planThursday, March 2016 Mentor. that idea, and write a1,business with guidance from31, a business In addition, there are fun, behind-the-scenes field trips, visits from guest CEO Roundtable and students will register thethe State of NHpitch for DBAs. Thisspeakers, is an exciting event that features Comewith watch students to real local CEOs Students discussing their roles, start REAL businesses orstart-up social enterprises! funders for capital to launch their

Investor Panel

companies, backgrounds and they will offer helpful business and At the signature event, the networking advice to the students.

businesses! Panelists evaluate, judge and

Investor Panel, students will pitch for allocate funding based on the quality of funding to a panel of esteemed investors, andpitches then launch their company. the student and presentations. Centennial Hall, Alumni Center The program ends with a Trade Show to show their products and services Bensonwood, Walpole, NH • 6:00-8:00pm KSC • 6:00-7:30pm to the public as well as formal graduation ceremony. At that point, they are no longer considered students, but rather, CEOs!

Saturday, May 14, 2016

Trade Show

This is where theTo rubber hits the road!and Student learn more businesses have the opportunity to market and download the to application, sell their products and services YOU – the consumer! This is the culmination the 29please visitofthe week program and students will see everything YEA! website come together in this capstone event. at

keene.edu/campus/ Railroad Square, Downtown Keene 10:00am-1:00pmoutreach/yea/

Questions? Want more info on24, the2016 YEA! program at KSC? early application deadline: June Contact Program Manager Contact Programseptember Manager Jake Nonweiler final deadline: 30, 2016at 918-430-5389 or Jake.Nonweiler@keene.edu Jake nonweiler

Classes begin The Academy meets•once a week (Thursday’s) on campus at Keene State College 40 in November. Small Business Journal www.monadnockSBJ.com from 4:30 to 7:30pm. Program tuition is $495 and scholarships awarded based on need and merit.

jake.nonweiler@keene.edu