T H E OV E RV I E W
Marci Caputo BROKER
CELL: 360.901.5597 OFFICE: 503.419.5600 VANCOUVER OFFICE 400 E MILL PLAIN BLVD, SUITE 305 VANCOUVER, WA 98660 marci.caputo@cascadesir.com cascadesothebysrealty.com
Dedicated to the Extraordinary Marci’s primary goal is to make your home selling, or buying, process as efficient, pleasurable and economically advantageous to you as possible. Marci is a lifelong resident of Clark County with a degree in business from Washington State University. Past experience includes founding Luxe Realty and serving as Executive Director of the Pink Lemonade Project, an organization to assist women who have survived breast cancer. She currently serves on the board of directors for the Metropolitan Performing Arts Academy, a non-profit in Clark County. Among her proudest accomplishments was creating the Cameo Foundation which (in memory of her sister) raised money for local charities over a 10 year period. For this work she received “The Quintessential Woman Award” “Honoring the fire & brilliance of mission-driven women entrepreneurs”. She loves spending time with her husband Mark, and family and she is excited about the growth and prosperity happening in downtown Vancouver and surrounding areas.
Our Brand Heritage The Sotheby’s International Realty® brand harnesses the worldwide recognition and prestige of the Sotheby’s name. Auctioneers since 1744 with a fine tradition of marketing the world’s most cherished possessions, Sotheby’s is now an innovative global art business serving the most discerning clientele. Sotheby’s International Realty benefits from this tradition and innovation through equity in the Sotheby’s brand name and marketing collaboration.
The Cascade Story A little over a decade ago, Cascade Sotheby’s International Realty opened its doors in Central Oregon. In the years since, the firm acquired more than double the market share of its next nearest competitor.
In 2016, Cascade Sotheby’s International Realty achieved 1 billion in sales, putting the brokerage among the top 25 Sotheby’s International Realty affiliates in the world. Listings are presented throughout our 11 locations in Oregon and SW Washington.
Public Relations Our public relations support team uses their considerable expertise and connections to position our global network and prestigious brand as the voice of luxury real estate. Properties that have international relevance, historical significance or uniqueness can be showcased throughout the many media outlets we have relationships with, increasing exposure to the brand and driving traffic to our listings.
Global Media Partnerships: Unparalleled Reach With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic positioning, social traffic drivers and video content integration, the Sotheby’s International RealtyŽ brand utilizes hand-selected media powerhouses whose innovation, experience and international impact allow our brand to successfully connect with a global consumer.
Property Distribution Strategic placement and unique positioning of your home’s best features are critical in securing the right audience to not only preview your home online, but to take the next step in their home search. The Sotheby’s International RealtyŽ brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to the rich content on sothebysrealty.com. To measure results of this exposure, the brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. This keeps our homeowners informed of your marketing efforts every step of the way.
Two Powerful Websites sothebysrealty.com
cascadesir.com
Attracts more consumers to search, view
Offers a global connection with local expertise.
and inquire than any other luxury real estate website. 2016 was the best year in the history of sothebysrealty.com with over 21 million visits, a 54% increase over 2015, and 45 million property detail page views. 55% of visitors are from outside the U.S.
Visitors receive rich regional content for the Pacific Northwest. Local properties are showcased using stunning photography and high-definition video.
Distinctive Lifestyles At the foundation of the Sotheby’s International Realty brand is our focus on lifestyle. With a more visual search experience, consumers are able to explore varied lifestyles and associated properties from Farm & Ranch to Beach, Mountain, Ski,
50% of all users on SIR. com are searching by lifestyle. Metropolitan, and Golf.
Search Engine Marketing Search engine marketing provides us with the opportunity to target a specific and qualified consumer. With more
90% of home buyers searching for homes online, it is essential that the Sotheby’s than
International Realty® brand presence is prominent on search engines. Our search engine marketing strategy targets the real estate intender who has already visited sothebysrealty.com through “re-marketing” – showing a display ad specifically to the user when they visit thousands of other websites.
Strategic Advertising Partnerships Cascade Sotheby’s International Realty has spent more than a decade developing strategic partnerships with publications, journals, newspapers, and digital media companies throughout Oregon and southern Washington. These affiliations create powerful exposure opportunities for our brokers in the marketing of their properties. In addition, consistent brand marketing campaigns in local and regional media enhance brand awareness and solidify Cascade Sotheby’s International Realty’s reputation as the premier luxury firm of the region.
High-Resolution Photography With more than 90% of potential home buyers beginning their search online, it has never been more important to market your home using the highest-quality photography. At Cascade Sotheby’s International Realty, we hire professional photographers for every listing at every price point – no exceptions.
Video Home buyers are engaging with video in every element of their online experience—on websites, social networks, and their connected TVs. Research tells us that the longer consumers are on a website, the more likely they are to take action and inquire about a property. Video provides a truly immersive and engaging experience for the consumer and remains the cornerstone of our content strategy.
Single Property Websites A single property website showcases your property with rich content, including photography slideshows, high-definition video, and local area information. A unique URL can be used in advertising and promotion to provide a direct path to your listing.
Social Media Content marketing is the way consumers seek information. Social media is a vital tool in this space for luxury brands to provide content to their loyal following as well as to attract new connections. Influential, well-connected buyers like to engage directly with their favorite brands. We are not simply “posting� on social media. We are nurturing a highly engaged group of opinionmakers with exclusive content on Facebook, YouTube, Twitter, Instagram, LinkedIn, Pinterest and our very own lifestyle blog.
Email Marketing Email use worldwide will top 3 billion users by 2020. It is now more important than ever to provide high-value content to consumers through email marketing. Cascade Sotheby’s International Realty uses beautiful templates combined with engaging and relevant content to showcase properties and keep the Sotheby’s International Realty brand top of mind with clients.
Property Brochures & Direct Mail Pieces Cascade Sotheby’s International Realty uses world-class brand marketing in print and digital environments to elevate your impression to prospective buyers. We market your property using professional brochures and direct mail pieces on heavy stock with high-gloss UV coating. Property brochures can be sent to network offices anywhere in the world, where they will be put on display for walk-in clients.
Apple TV Apple TV is found in 24 million homes and with our innovative Apple TV app families can share the experience of discovering Sotheby’s International Realty® brand properties from the comfort of their couch or home theater room. Apple TV allows the Sotheby’s International Realty brand to present our curated high definition videos and photography on a screen larger than ever before. Unique to our app, users can explore properties via our visual lifestyle search and keep track of your favorite properties and recent searches. The app is designed to truly immerse the consumer in the Sotheby’s International Realty brand.
eGallery The Sotheby’s International Realty® eGallery is displayed on high-definition screens in Sotheby’s International Realty and Sotheby’s auction house locations around the world. It is an exclusive, real time, dynamic property slideshow designed to provide worldwide reach for the select upper-tier properties represented by our network.
Art & Home Magazine This large format magazine enriches readers with sophisticated content related to the art and real estate world, now including a digital version under sothebys.com. Sotheby’s Magazine | Art & Home features editorial showcasing Sotheby’s International Realty® brand properties and also includes a property gallery, providing an advertising opportunity that targets the Sotheby’s clientele.
Spring 2017
DIS TR IBUTIO N
Extraordinary art & lifestyle in Oregon and Southwest Washington
35,000 M A R K E TS Central Oregon Portland Metro Lake Oswego Oregon Coast
Art Walks
SW Washington AUDIENCE FINE FLORALS Painter Barbara Slater will be showcased at First Friday in Bend. page 42
Portland Metro Lake Oswego Southwest Washington Oregon Coast Central Oregon Farm, Ranch & Vineyard
c a s c a d e s o t h e b y s r e a lt y . c o m
Household Income: $150K+ Median Age: 36+ College Educated Frequent Travelers
Cascade Living Cascade Living celebrates the fusion of Pacific Northwest home, art, and living. Distributed quarterly to more than 450 locations throughout the Pacific Northwest and beyond, this world-class, upscale home and lifestyle magazine provides incredible brand exposure and opportunities to showcase properties.
A True Global Network The Sotheby’s International Realty® network is an exclusive association of highquality residential brokerage companies throughout the world. Additionally, a Global Referral System connects the Sotheby’s International Realty network to facilitate the thousands of referrals that occur annually among our offices.
880 offices in 70 countries. OUR WEST COAST NETWORK INCLUDES: OREGON | 9 OFFICES | 205 AGENTS Portland, Central Oregon, Oregon Coast CALIFORNIA | 104 OFFICES | 3,303 AGENTS San Diego, Los Angeles, San Francisco WASHINGTON | 16 OFFICES | 307 AGENTS Seattle, Bellevue, Tacoma
Inviting. Discreet. Savvy. Refined. Built on centuries of tradition and dedicated to innovation, the Sotheby’s International RealtyŽ brand artfully unites connoisseurs of life with their aspirations through a deeply connected global network of exceptional people.
WE ARE OREGON WE ARE WASHINGTON WE ARE THE PACIFIC NORTHWEST. PORTLAND LAKE OSWEGO VANCOUVER CANNON BEACH MANZANITA GEARHART BEND SISTERS SUNRIVER
Office Locations OLD MILL BEND 541.383.7600 650 SW Bond Street, Ste. 100 Bend, OR 97702 DOWNTOWN BEND 541.383.7600 821 NW Wall Street Bend, OR 97701 SUNRIVER 541.593.2122 Sunriver Village Building 5 Sunriver, OR 97707 SISTERS 541.593.4277 431 East Cascade Avenue Sisters, OR 97759
FARM, RANCH & RECREATION DIVISION 541.323.2505 650 SW Bond Street Bend, OR 97701 PORTLAND 503.420.8600 1321 NW Hoyt Street Portland, OR 97209 LAKE OSWEGO 503.420.8600 310 N State Street, Ste. 102 Lake Oswego, OR 97034 VANCOUVER 360.419.5600 400 E. Mill Plain Blvd, #305 Vancouver, WA 98660
VINEYARD DIVISION 503.420.8600 1321 NW Hoyt Street Portland, OR 97209 CANNON BEACH 503.436.9000 130 North Hemlock, Ste. 1 Cannon Beach, OR 97110 MANZANITA 503.368.6609 467 Laneda Manzanita, OR 97130 GEARHART 503.738.5100 587 Pacific Way Gearhart, OR 97138