Objectives Critical assumptions
Executive summary
Mission Statement
Financial planning
Detailed financial plan
Succes citeria
Ownership Organizational structure Team
Management
Company description Management
History Structure
Human Resources
Business Plan Main Products Positioning
Products and services
Competitive advantage Marketing strategy
Distinctive quality Technology capacity
Marketing & sales strategy Market summary
Sales strategy
Market analysis
SWOT analysis Competitive description
Marco Bertolini for Lingua Franca Academy - June 2010