THE MARCOLIN DIFFERENCE A Growing Company Committed To Delivering World-Class Service To Independent Practices. Marcolin Group is among the worldwide leading companies in the eyewear industry. Independent from managed care or owned retail, Marcolin USA is committed to the success of the ECP and provides high quality, highly sought-after brands, with best-inclass service to all our partners. As a leading independent eyewear company, Marcolin USA does not compete with its customer base. Because of this, we found our success through supporting your growth and profitability.
Learn more about the Marcolin Difference http://bit.ly/MarcolinDifference
Delivering World-Class Service Marcolin Works Hard To Make Your Job Easier
95+% FULFILLMENT RATE
8SEC
95+%
95%
150+
75+%
AVERAGE SPEED OF ANSWER
CALL ANSWER RATE
ORDERS SHIPPED SAME DAY
SALES REPS
CUSTOMERS ON MY.MARCOLIN.COM
Investing In Your Profitability
Framing Every Face
Supporting The Independent
Marcolin Offers Tools & Programs For Success
The Brands Patients Want, The Products You Can Sell
Marcolin Is Proudly Committed To Independent Eye Care Professionals
- Training & Sales Events - Custom Graphics Programs - Digital Marketing - Competitive Trade Terms
- Long term licensing with stable brands - A growing portfolio of exciting new brands - A holistic range of product
- Marcolin is not tethered to managed vision care - We do not own retail stores
Marcolin, a worldwide leader in the eyewear industry, stands out for its pursuit of excellence, continued innovation, and a unique ability to consistently combine design and Italian craftsmanship with the core values of each brand. For more than 50 years, Marcolin has designed, produced, and distributed eyewear for the most highly recognized brand names in the world. In 2012, PAI Partners, a leading European private equity firm, acquired a majority stake of Marcolin SpA and at that same time, delisted the company from the Italian Stock Exchange, strengthening the company’s ability to expand its global footprint and solidify longer term agreements with licensed partners. In late 2013, Marcolin acquired Viva International Group, the second largest eyewear company in the United States, thus increasing its international presence and balancing its market distribution, brand portfolio, and product offering. Continuing its strategy of investing in quality, Marcolin Group doubled its Made in Italy production capacity through the 2014 acquisition of a new facility in Belluno, the heart of Italy’s eyewear manufacturing epicenter. A comprehensive brand portfolio is paramount to Marcolin’s success. The introduction of new licensed brands allows Marcolin Group to continue to develop partnerships with companies that share its passion for excellence, craftsmanship and core values. The expansion of the product offering and international distribution network is integral to supporting Marcolin’s long term global growth. Marcolin is a continuously growing company with an evolving, yet selective brand portfolio, designed to meet market demand.
LUXURY
PRICE SEGMENT
Bally Emilio Pucci Ermenegildo Zegna Longines Moncler Omega Tom Ford
DESIGNER Diesel BMW Marciano MaxMara Swarovski
LIFESTYLE adidas Originals adidas Sport Candie’s Gant Guess Harley-Davidson Kenneth Cole New York Kenneth Cole Reaction Timberland
CORE CoverGirl Marcolin Skechers Viva
CLASSIC
FASHION
STYLING
STATEMENT
Target Customer Gender: Male/Female Ages: 17-26
Target Customer Gender: Male/Female Ages: 20-30
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The street-wear hound that is fashion-minded and influenced by sports, arts and culture.
The athlete who engages in sports, including those at the highest level, as well as non-athletes who are inspired by the game.
Features & Benefits • A collection of heritage inspired and innovation influenced lifestyle eyewear from an iconic sports brand. •
Features & Benefits • Lightweight lenses and frame for a barely-there fit.
Featuring the iconic trefoil logo with strong branding details.
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Impact resistant materials for safety and a longer product life. adidas Kolor Up™ Lenses for enhanced Terrain Perception. Anti-Fog Ventilation for always clear vision. Adjustable nosepads and comfort fit temples for a perfect fit.
Pricing: $$
Pricing: $$
Target Customer Gender: Female Ages: 18-28
Target Customer Gender: Female Ages: 18-35
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Designed for a confident “It” girl, she is fun and stylish. The Candie’s girl is embarking on a career and seeks fashionable affordable looks. She has a flirty and feminine sense of style. Her signatures are chevrons, florals, and embellishments in playful colors.
She is bold, edgy, daring, and loves to make a statement as a form of self-expression. A chic, savvy shopper looking for modern and trendy looks at a great price. Heavily trendfocused, seeking innovative and unexpected styling. Features & Benefits • Trendy and stylish with easy-to-wear shapes.
Features & Benefits • Trend-right styling influenced by the latest in fashion. •
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Fun and flirty prints and patterns in bright colors and stylish compositions to reflect a youthful lifestyle. Smaller sizes available.
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All sun styles are RX-able, in classic shapes and bright trendy colors.
In rich laminates and dual-tone metals, the collection features a dynamic, full range of colors to complement all skin tones. The Designed To Fit sub-collection is designed for a more diverse market for true inclusivity by providing a more comfortable fit with larger eye sizes, wider nose bridges, longer temples, and a wider fit.
Pricing: $$
Pricing: $$
Asian Fit
Global Brand
Petite Fit
Larger Fit
Polarized
Kids
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Target Customer Gender: Male/Female Ages: 25+
Target Customer Gender: Male Ages: 30-50
A modern and classy individual who appreciates excellent quality at a good price point, sophisticated details and to stand out with elegance.
Strong commitment and loyalty to the brand, being proud of BMW and wants to show it. Features & Benefits • Premium quality combined with a modern and popular design approach.
Features & Benefits • Elegant sun and optical collection that embodies the essence of the Bally lifestyle. •
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Featuring iconic elements that tie the eyewear to all other brand categories including the Bally “grip” and “stripe”. Authentic and inclusive luxury collection with accessible price points.
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A diverse style and color offering, with looks ranging from modern classic to trend-driven.
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Features a reduced polarizing filter produced by Dalloz Creations, an LCD friendly lens making it a leading option in driving eyewear. Clean athletic lines, the eyewear has a sporty, curved silhouette for a modern and stylistic touch. Strong, sophisticated men’s styling with discreet logo detailing.
Rich variety of fits with sizes and shapes to flatter all customer demographics.
Pricing: $$$
Pricing: $$
Target Customer Gender: Female Ages: 25-55
Target Customer Gender: Male Ages: 30-50
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For the fun-loving, vibrant woman who loves a classic style yet appreciates bold elements that will cause admiring heads to turn.
A man of impeccable taste, who appreciates Italian tradition and high quality products. Features & Benefits • Fine craftsmanship and the use of premium materials such as titanium, leather, wood, as well as Barberini and Zeiss lenses.
Features & Benefits • Select styles incorporate the iconic kaleidoscopic “Pucci Prints” in distinctive and unexpected ways. •
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Bright pops of color distinguish the collection from the “ordinary,” giving it a lighthearted feel.
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Lightweight and easy-to-wear styles embody the vivacious spirit of the “Pucci Girl”.
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Pricing: $$$
Rooted in the DNA of the brand, creatively using the iconic Chevron pattern. Made of classic yet contemporary designs.
Pricing: $$$$
Asian Fit
Global Brand
Petite Fit
Larger Fit
Polarized
Kids
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Target Customer Gender: Male/Female Ages: 25-59
Target Customer Gender: Male/Female/Millennials/Gen-Z/Kids Ages: 8-40
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They have a fashionable attitude identifying with the essence of the brand – sexy, adventurous, and confident. Consumers in search of trend-forward designs, quality materials and competitive pricing.
For men and women with an active lifestyle, in search of quality products with attention to detail. Features & Benefits • Quality and innovation are the founding values of GANT, the original American sportswear brand with European sophistication. •
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Features & Benefits • On-trend designs that fully embrace the brand DNA.
GANT eyewear infuses classic and vintage looks with high quality materials, premium hinges and vibrant rich colors, at a moderate price.
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The iconic Diamond G on temple tips is a nod to GANT’s brand roots. Petite sizes for women and large sizes for men.
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Captivating models and daring combinations interpreted with modern silhouettes. GUESS women’s eyewear appeals to a wide array of consumers with iconic details, such as the signature Triangle decor, enamel “G” and 4G logo hardware. Styling amplifies trend-forward designs with quality materials at competitive prices. One of the largest and extensive product offerings in the marketplace.
Pricing: $$$
Pricing: $$
Target Customer Gender: Male/Female Ages: 30+
Target Customer Gender: Female Ages: 30-50
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An elegant individual in search of classic yet modern items that feature authenticity and quality.
Women distinguished by contemporary allure, adding a touch of luxury to their look.
Features & Benefits • Sun and Optical collection that embodies the elegance of the timepieces.
Features & Benefits • The eyewear collection is bold and feminine.
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Featuring iconic elements of the timepieces such as the Winged Hourglass logo and Barleycorn texture. Classic and sporty styling featuring traditional colorways and Longines Blue.
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Pricing: $$$$
The eye-catching silhouettes, patterned acetates, and dazzling color palettes are inspired by trend-setting nuances. Easy to wear contemporary looks with sophisticated details and crystal embellishments.
Pricing: $$$
Asian Fit
Global Brand
Petite Fit
Larger Fit
Polarized
Kids
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Target Customer Gender: Male/Female/Kids Ages: 8-55
Target Customer Gender: Male/Female Ages: KCNY 25-45, KCRN 18-35
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Freedom, independence, and attitude are infused in the Harley-Davidson name, with each style reflecting the passionate beliefs of the loyal brand followers of HarleyDavidson.
KCNY: They are fashion-forward, travel-smart and techsavvy. Effortlessly stylish, creative, and modern. KCRN: Experimental, fun and fearless non-conformists. They are an energized creative class who express their individuality through their personal style.
Features & Benefits • Function and iconic styling unite within the collection inspired by the brand’s esteemed motorcycles. •
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Features & Benefits KC New York • Re-launch collection features Techni-Cole in every style. Flexible ultem, bio-acetate with integrated hinges, and sun styles all polarized with AR coating.
Use of durable, lightweight and flexible materials like TR90, ultem, memory metal and stainless steel make each style ideal for the active Harley-Davidson enthusiast.
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Collection range highlights larger eye sizes, wide temple fit and longer temple lengths to meet a wide range of customer needs.
New cases, cleaning cloths and sun pouches are made from 100% recycled plastic bottles.
KC Reaction • On-trend, relaxed, and functional pieces in playful, brighter colors. Slightly smaller sizing.
Pricing: $$
Pricing: KCNY $$$, KCRN $$
Target Customer Gender: Female Ages: 25-55+
Target Customer Gender: Male/Female Ages: 20+
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An ageless and glamorously chic women who enjoys a refined yet dynamic and practical look in everyday life.
An easygoing, affluent client with active lifestyle who appreciates heritage, quality, and unique accessories at the height of fashion.
Features & Benefits • Classic yet on-trend styling inspired by architecture and the sartorial DNA of the Max Mara brand. •
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Features & Benefits • A unique, versatile collection leveraging the brand’s winter sport heritage and timeless DNA.
Classic and vibrant colorways appeal to a wide range of women.
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A heritage luxury collection at an accessible price point. •
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Pricing: $$$
Trend-forward styles align with the brand’s emergence as Fashion’s zeitgeist of the era. A collection of modern and classic styles that merge both style and function in innovative ways. Incorporates brand identifying details, including the “duvet” aesthetic of the brand’s iconic coats, tying the eyewear to other brand categories.
Pricing: $$$$
Asian Fit
Global Brand
Petite Fit
Larger Fit
Polarized
Kids
Target Customer Gender: Male/Female Ages: 35+
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Seeks lightweight, comfortable styles that support an active lifestyle. Brand conscious and trend driven with a focus on quality and value.
An elegant individual in search of classic items that feature authenticity and quality. Features & Benefits • Sun and Optical collection that embodies the elegance of the timepieces. •
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Target Customer Gender: Kids/Tweens/Male/Female Ages: 5-13 & 18-45
Features & Benefits • Comfortable, trendy, and stylish designs in a range of eye sizes to fit any face shape or size.
Featuring iconic elements of the timepieces such as the Fluted Bezel detail and Omega Crown Logo.
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Classic styling featuring traditional colorways and iconic Omega Red.
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Pricing: $$$$
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Youthful designs include bright colors and prints, glitter and shine, as well as sporty looks with pops of color and rubber details.
MARCOLIN EYEWEAR Gender: Male/Female The Marcolin collection is designed for a sophisticated, upscale consumer who is looking for a high-quality product. The design elements are intricate and rich in custom components and craftsmanship.
Features & Benefits • A collection which conveys luxury, glamour, and exclusivity, in a natural and direct way.
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Classic color palette with sporty pops of color.
HOUSE BRANDS
A sophisticated and affluent individual who appreciates luxurious and well-made products.
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Innovative materials and technology like lightweight, flexible ultem and 180 degree flex hinges support an active lifestyle.
Pricing: $$
Target Customer Gender: Male/Female Ages: 25+
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Sporty-inspired designs that cater to everyone - man, woman or child.
Instantly recognizable by the metal “T” logo, the iconic symbol of the brand. Unique details, exclusive materials and quality craftsmanship. Refined and highly desirable.
Pricing: $$
A diverse offering, with styles ranging from classic chic to bold and provocative.
VIVA EYEWEAR
Blue Block Collection offers the ultimate in quality and protection featuring ready-to-wear frames with blue block lenses designed to reduce blue light and increase comfort while using digital devices.
Gender: Male/Female In celebration of the Viva legacy, this affordable collection is for the mature consumer with deeper shapes and classic designs. Radiance, a feminine sub-collection, offers sophisticated and elegant designs. Pricing: $
Pricing: $$$$
Asian Fit
Global Brand
Petite Fit
Larger Fit
Polarized
Kids
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Target Customer Gender: Female Ages: 25-50
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Target Customer Gender: Male Ages: 25-50
Feminine & sophisticated. Self-confident woman who loves unique sparkle that gets her noticed. Seeks a versatile, high-quality product fit for any occasion.
He has an active lifestyle and seeks high quality, contemporary looks. An environmentally conscious buyer, who seek an authentic brand that “gives back”.
Features & Benefits • The perfect balance between femininity and modernity.
Features & Benefits • Over 50% of the collection are Earthkeepers, styles comprised of at least 35% bio-based plastic content, derived from the seeds of castor oil plants.
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Timeless shapes combine dazzling, new details and of-the-moment trends.
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Masterfully crafted with a touch of glamour. Key iconic elements include jewelry inspired details, crystal facets, and the use of modern crystal textures.
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Authentic, man-made gems and lead-free crystals that are derived from the finest materials.
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Pricing: $$$
The innovative, bio-based material has a soft touch, designed for long lasting wear. Sizes range from big and tall to teen. 100% of our hinges, screws and small parts are lead-free. 100% of the sunglasses are polarized.
Pricing: $$
KEY Asian Fit
Global Brand
Petite Fit
Larger Fit
Polarized
Kids
Marcolin U.S.A. Eyewear Corp. 3140 Route 22 West | Somerville, NJ 08876 | T. 800 345 8482 | www.marcolin.com
Marcolin U.S.A. Eyewear Corp. 3140 Route 22 West | Somerville, NJ 08876 T. 800 345 8482 | www.marcolin.com