Corporate Presentation
2014-B
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Budha Khe Rhi - The Story
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The lucky brand
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Eco-Budha
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Who is our main target?
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Where are we?
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Our lines
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Budha Khe Rhi Stores
The brand owners
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Franchise Stores
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Partner with Heineken
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We believe success comes from a mix of well made choices combined with a little bit of luck. We are the horseshoe, the four leaf clover, the amulet, all the other lucky charms and symbols of luck to the ones who wear our stuff.
The lucky brand
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More than just a passing fad, sustainability is an urgent reality. Because of that we always use environmentally friendly materials in our collections.
Eco-Budha We encourage the use of bikes as transportation. Every customer that arrives at our stores riding a bike gets a 15% off discount. 7
Who is our main target? Well informed Humorous Demanding University graduate Cool Independent Cosmopolitan Trendsetter Attentive to the world trends 8
Where are we?
19 Brazilian states 12 stores Over 150 multibrand stores
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Our lines 10
Here can be found the most classic products of Budha Khe Rhi. The Coffee Shop line brings to the customers all that is expected of an irreverent and bold brand. The result appears in the form of design, humor and creativity in the right amount. 11
The products in Black G.O.T.H.A.M. line are made to all of those who seek for extraordinary garments and the Budha Khe Rhi DNA. These are clothes with unique comfort and design that stand out wherever they are, assuring total satisfaction to a demanding and qualified audience.
The Tokyo Ink line represents the trendy side of the brand. The products with this stamp carry quality, innovation and an unique concept, valuing the choice of those who always look for the best.
ECO-BUDHA PROJECT From organic cotton to hemp fiber and fabric made of recycled plastic bottles, the environmentally friendly products have always been part of Budha Khe Rhi collections. Products with the Eco-Budha stamp show superior quality and specific benefits on each fabric. 14
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The brand owners Marcelo Schmidt Machado Chief Sales Officer Business development director Graduate degree in Law (PUCRS/2007), MBA in Business Management (Unisinos/2011). Fascinated by traveling, music, trend, news, adventures and different cultures. He is also the current President of CDL Jovem (chamber of young shopkeeper leaders) in Porto Alegre.
Guilherme Dias Braga Moura dos Santos
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Chief Creative Officer Stores Implementation Graduate degree in Advertising (PUCRS/2005). Creative, strongly interested in culture and arts and skilled in design, photography, music and movies culture, he joined his longtime friends to form (between casual conversations) Budha Khe Rhi.
Claudio Stein Chief Marketing Officer Stores Operation Graduate degree in Business Administration (UFRGS/2007). At 18 he went on a backpacking trip around the world, living the most varied experiences. Back to Brazil, initiated, along with his childhood friends, one of the greatest achievements of his life: Budha Khe Rhi.
Ana Paula Lago Maines Chief Financial Officer Chief Product Development Officer Graduate degrees in Law (UFRGS/2007) and Economics (PUCRS/2008). Studied Economics at the University of Poitiers in France in a Exchange program and took extension courses in Europe, Asia and Brazil. In 2012, joined Budha Khe Rhi.
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New Stores
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ESPAÇO BKR CIDADE BAIXA
Rua General Lima e Silva, 867 - Bairro Cidade Baixa - Porto Alegre/RS19
BUDHA KHE RHI SHOPPING TIJUCA
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Av. Maracanรฃ,987 / 2ยบ Piso - Bairro Tijuca - Rio de Janeiro/RJ
BUDHA KHE RHI SHOPPING IGUATEMI CAMPINAS
Av. Iguatemi, 777 / 2ยบ Piso - Bairro Vila Brandina - Campinas/SP
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BUDHA KHE RHI SANTO ANDRÉ
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Rua das Figueiras, 681 - Santo André/SP
BUDHA KHE RHI SHOPPING ANÁLIA FRANCO
Av. Regente Feijó, 1739 / Piso Orquídea - São Paulo/SP
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CONCEPT STORE AUGUSTA
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Rua Augusta, 2415 - Bairro Jardins - S達o Paulo/SP
BUDHA KHE RHI SHOPPING PRAIA DE BELAS
Av. Praia de Belas,1181 / 3ยบ Piso - Bairro Praia de Belas - Porto Alegre/RS25
CONCEPT STORE FÉLIX DA CUNHA
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Rua Félix da Cunha, 1149 - Moinhos de Vento - Porto Alegre/RS
Garopaba - SC
Volta Redonda -RJ
Cap達o da Canoa -RS27
Franchise Stores In the next 5 years, we intend to open 104 new stores!
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Budha Khe Rhi partnered with Heineken to deliver a greater value to both Budha Khe Rhi and Heineken customers. We design the outfit of Heineken trendsetters in S達o Paulo and Rio de Janeiro and invite all of our customers to have a Heineken while checking our stores. 29
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Head Office Rua Dr. Timóteo, 917/401 – Bairro Moinhos de Vento CEP 90570-041 - Porto Alegre/RS - +55 51 3209-2005 31
www.bkrbrasil.com
/BKRBRASIL