Marcus Romer Artistic Director - Pilot Theatre
• @marcusromer • 07774 922118 • marcus@pilot-theatre.com
wordle.net
• The ability to upload • As well as download
Years taken to reach an audience of 50 million • Radio.................38 • TV.......................13 • Internet...............4 • ipod.....................3 • Facebook............2
So...
• What does all this mean?
Dont Worry...
You are not alone
artswebtraining.com
movies / links / downloads
Online Strategy •
Core Activity
•
Website
•
Add Platforms
•
YouTube/MySpace/Bebo/Facebook/Twitter
•
iTunes/Second Life/Wikipedia
•
Build Communities
•
Engage
it is not about technology...
it is about people
YouTube
Facebook groups
iTunes the long tail....
Second Life
myspace
• If it were a country • 5th largest in the world • changing fast
Conversations
two way engagement
www... Who we work with
What we make
Where we do it
Who we work with
colleagues / partners / collaborators
communication
wikis - weapons of mass collaboration
What we do...
Infinite connections with people
Text
Live streaming
What we make...
NT:Live
New York Met Opera
Online Live
Second Life Demo
Where and how... How do we engage People ? Product / Price / Place / Promotion Pull not Push... Personalisation
online dialogue
improve your offer
sustainability agenda
ISSUU
How? blogs feedback listen
ratings
podcasts
videos evaluate
survey monkey ?
twitter?
Twitter Search...
Question to Twitter...?
Don’t be afraid...
Boo....!
Joining up the dots...
it is not about technology...
it is about people
artswebtraining.com
marcus@pilot-theatre.com