60 years of workwear evolution

CLAUDE picked the perfect opportunity to kick off his workwear store in the shop he owned next door.

The shop, although separate from main store, attracted business from workers of all kinds, whether they were corporate or labourers.

“The workwear store back in 1995 was opened because Claude thought that Mareeba needed a workwear store and he wanted to compete more with the workwear stores in Cairns,” Robert said.

In 2003, Raymond and Robert Cater decided a walkway between the two stores would benefit both parts of the business, knocking down a wall to create one big store.

Although Claude was unable to see the transition from two separate stores to one, both Robert and Raymond believe their father would be amazed by the way it has benefitted business and how it has allowed it to grow.

Since starting out in the workwear industry there have been massive changes as a new generation of workers come through.

Where it used to be just your basic workwear back in the 70’s with two or three leading brands, now with a new generation coming through there is a heap of variety and different ranges.

Now you can get styles with ventilation or cargo pockets that the younger generation tend to prefer but we also still have that traditional work wear, fit and style that was worn years ago.

The two brothers believe as the trends and