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M A R E I
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P R I V T E
M O N E Y
If you want to have access to all the funds you need to do real estate deals in this time of opportunity, then you need to know and understand Private Money, what it is, how to get it and how to protect your lender.
5 Steps to Private Money F R O M
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P R O V I D E D
The great thing about private money is that once you have gone through the 5 steps, you have improved your ability to do it again. 1. Build Credibility 2. Generate Lender Leads 3. Secure the Lenders 4. Buy / Sell Property 5. Get Paid With each time you sell or refinance a property and pay off your private lender, you build more credibility and you open the door to more leads and new lenders. Not to mention that once you pay a lender their interest, the'll lend you more money and maybe tell a friend.
B Y
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C O W G I L L
Build Credibility
Generate Leads
One of the very first concerns of a potential lender is can they trust you. If they don't they are not going to hand over their money. And while your personality and building a relationship can ease minds, having good documentation to prove you know what you are doing can go a long way. So take the time to develop a credibility kit in several different forms that contains your bio, your team members, what you do, certificates and awards, testimonials, before and after photos, case studies of deals, testimonials, memberships and associations (Like MAREI), and good press that may have been written about your company.
There are several ways to generate new leads for potential lenders. By far the easiest is talking to people you meet in every day life beyond that you need to seek out people you don't know through advertising, direct mail, or events like home shows. Be sure with each lead generation you do have a plan and a strategy. Know what you can and can't do within the law, have your pitch and presentation ready, and practice what you are going to say. Secure the Lenders
Once you have someone who wants to
