FBH S T A B L E S
Branding Guidelines
Our Brand
This document is a guide to the brand communication style for FBH Stables. It explains what our brand stands for, how it is expressed, and how the creative elements fit together in all our communications. The guide should be followed when commissioning, designing, or delivering any kind of communications.
P r i m a ry S i g n at u r e
Symbol
Signature
FBH S T A B L E S
The FBH Stables signature fuses the Faraj Bin Hamoodah Holding logo with an outline evocative of royal stallions. The result is a versatile signature that brings together notions of modernity and tradition. It consists of two elements - the FBH Stables symbol and the FBH Stables wordmark. The signature should never be altered
Wording
S i g n at u r e P l a c e m e n t
FBH S T A B L E S
FBH S T A B L E S
Whenever possible, the FBH Stables signature should appear in the upper left-hand corner, in full color, on a white background. Be sure to maintain the same amount of clear space from the top and left edges. If the signature cannot be placed in the upper left corner, acceptable alternate placement is in the middle of a clear space.
M i n i m u m C l e a r S pa c e
FBH S T A B L E S
To preserve the FBH Stables signature integrity, a minimum clear space around the signature should be always maintained. The minimum clear space is defined as the height of ‘ ’ in the FBH Stables signature. This clear space isolates the signature from competing graphic elements such as other logos, images or type. The minimum space should be maintained as the signature is proportionally enlarged or reduced in size.
Minimum Size
FBH S T A B L E S
FBH S T A B L E S
30 mm
10 mm 150 px
The minimum recommended size for the signature is 30mm high (150 pixels online). In exceptional circumestances when it has to be used below the size please remove the ‘FBH stables’ wording. It should never be used below 10mm high (75 pixels online).
S i g n at u r e C o l o r Va r i at i o n s
Primary White
Secondary White
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Primary Blue
Greyscale White
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Secondary Blue
FBH S T A B L E S
The FBH Stables signature should be reproduced in the primary colors whenever possible. White is the most effective background, because it provides a clean, crisp contrast for the signature’s color and elements. If color reproduction is not available, the signature should be reproduced according to the greyscale options. For specific color values refer to the Color Pallete section.
Greyscale Black
FBH S T A B L E S
FBH S T A B L E S
In some instances when physically branding products, where it is not optimal to show the full FBH Stables signature due to process or space limitations, an exception can be made to allow of the FBH Stables symbol on its own. This expection should be consulted with the brand guardian.
S i g n at u r e Us a g e D o n ’ t s
H B F S T
A
B
L
E
S
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FBH FBH
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STABLES
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1. Don’t change the signature’s orientation 2. Don’t place the signature on busy photograph/pattern 3. Don’t change the signature’s colors 4. Don’t crop the signature in any way 5. Don’t present the signature in outline only 6. Don’t outline the signature in any color
S T A B L E S
S T A B L E S
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FBH S T A B L E S
7. Don’t reconfigure ot change the size of any elements 8. Don’t change the placement of any elements 9. Don’t stretch or squeeze the signature to distort proportions 10. Don’t recreate the wording in a different type 11. Don’t put the signature in a box or any shape 12. Don’t put the signature on similarly-colored background
C o l o r Pa l l e t e - P r i m a ry & S e c o n da ry
Primary Pallete
Navy Blue C100 M100 Y52 K25 R39 G36 B77 #27244d
Moon Silver C0 M0 Y0 K40 R167 G169 B171 #a7a9ab
Charcoal Black C0 M0 Y0 K100 R35 G31 B32 #231f20
Royal Red C38 M98 Y69 K56 R91 G7 B34 #5b0722
Desert Sand C25 M40 Y65 K0 R195 G154 B107 #c39a6b
Vintage Pink C27 M44 Y38 K0 R189 G147 B143 #bd938f
Secondary Pallete
The primary color pallete consists of Navy Blue, Moon Silver, Charcoal Black and Snow White. The signature can be used only in these colors. The secondary color pallete is intended to complement the primary colors in the supporting design elements.
Snow White C0 M0 Y0 K0 R255 G255 B255 #ffffff
Ty p o g r a p h y Minion Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 &?!* Minion Pro Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 &?!* Minion Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 &?!* Our brand typeface is Minion Pro. Minion Pro should be used for all applications. In the case of Word documents and PowerPoint presentations, Times New Roman may be used if the Minion Pro font is unavailable.
A p p l i c at i o n
FBH S T A B L E S
C o n ta c t Marek Mihok T: + 4 2 1 9 0 4 4 9 6 3 2 5 M: +971 106 45 59 E : m a r e k . m i h o k @ ny u . e d u