1Pomie Clothing Co. 2Olive Branch Branding 3Animal Testing Campaign 4One Stop Wedding Planning 5Wedding Suite and Signage 6Linen and Waves 7Textile Home Line 8Jax is Rad Girl Power
Pomie Clothing Co. Logo, Instagram, and Instore Signage
Overview
Pomie Clothing Co. is a fictional boutique centered around diversity and size inclusion. The mission of this company is to redefine the societal construct of “size�.
Design Challenge
Most fashion retailers utilize simple and modern logos. However, Pomie Clothing Co. uses an organic illustration and typeface to set itself apart. Teen through young adult females are the target audience for the products sold by this business. Pomie Clothing Co. also carries plus size options allowing any size women to be part of the target audience. With a focus on inclusion and diversity Pomie Clothing Co. caters to a larger audience than the typical clothing store.
Design Solution
The goal for this project is utilizing illustrative and bright branding to set Pomie Clothing Co. apart from its competition while still appealing to the target audience. The organic illustration fights the stereotypical fashion logo and really sets this company apart. The illustration is used to respresent the target audience by showing an organic form with different size and color seeds. Paired with the organic illustration is an organic customized typeface to push the message that imperfection is beauty. The pink and red coloring stays bold and feminine to draw in the target audience. The imagery paired with Pomie Clothing Co. stays light and fun to send the message that fashion is fun, no matter your size or race. All photos and styling by me.
Photo styling and art direction.
You are beautiful
Photos and content.
Pomie Clothing. CO.
Olive Branch Branding Logo, Ads, In store Signage, Packaging
Overview
Olive Branch is an inner city restaurant focused on bettering the community socially, economically, and environmentally. This is done through offering only community tables and reusable takeaway packaging.
Design Challenge
The target audience for Olive Branch is the surrounding community. Typically a younger demographic would be interested in this restaurant due to the emphasis on community and sustainability. Olive Branch would be placed in a more affluent area due to its fine dining menu, which typically calls to the middle or upper class. The challenge is creating a community based brand.
Design Solution
The design solution consists of neutral coloring to create a relaxed and community based look. Quotes are placed throughout the interior to emphasize the idea of togetherness. The typefaces help keep a playful tone throughout the logo. The illustration of the Olive Branch is kept throughout the branding to enhance consistency.
Olive Branch Branding
Here we eat as a
community, so take a seat
anywhere!
Olive Branch Branding
Animal Testing Campaign Ads, Poster, T-shirt, and Inveractive Street Sign
Overview
Cruelty Free International is a nonprofit organization working to end animal testing worldwide.
Design Challenge
The target audience for this campaign is consumers within the beauty industry who are passionate about animal welfare and social issues. This consumer tends to be female and between the ages 14-70. Cruelty free products matter to this demographic because they are aware of social issues and interested in the welfare of animals within the industry. The approach to this campaign is to maintain a feminine look while playing up the clinical and harsh reality of animal testing.
Design Solution
The final design solution highlights the cruel reality of animal testing while keeping a clean and simlple design. The Sans Serif typeface is used to draw in the target demographic with bold lettering while keeping a feminine look. This is paired with the imagery of animals in makeup mirrors to bring the reality of animal testing to the consumer in a minimally graphic way.
This interactive sign lets users click on different makeup items and then exposes the viewer to an animal testing survivor and their story. This works to humanize the animals and directly relate them to products consumers use daily.
Animal Testing Campaign
One Stop Wedding Planning Logo, Instagram, Brochure, Planner
Overview
One Stop Wedding Planning is a wedding planning service that allows couples to get all creative and planning services done in one place- such as wedding photography, invitations, and planning coordination.
Design Challenge
The audience for One Stop Wedding Planning are couples planning their big day and wanting to hire individuals for services instead of doing it themselves. This business is unique because it allows couples to get all services without going through multiple sources. One Stop Wedding Planning offers many different packages to appeal to all income levels. However, typically couples seeking this kind of specialized service fall in the mid or upper income levels.
Design Solution
The goal for this project is to use a modern and simple logo to appeal to all different couples. The impact of this design is a high end boutique feel applied to a wedding planning service. The elegant color scheme pulls in couples who want a unique wedding. The dark and muted tones allow the design throughout the branding to appeal to a larger audience and not be overpowering. The script font applies the typical wedding feel and look to the branding.
One Stop Wedding Shop
One Stop Wedding Shop We strive to create a relaxed and simplified planning process for couples through a single in-house team whom tackle every aspect of the Big Day. onestopweddingshop.com
BTS
The Team
Office
One Stop Wedding Planning
One Stop Wedding Planning
Wedding Suite and Signage Wedding Suite and Signage
Overview
Sarah and Brad are a couple who reside in Los Angeles, California. Sarah is from Denver, Colorado while Brad was raised in LA. They met while studying Law in San Diego, California.
Design Challenge
The audience for the Wedding Invitation Suite and Wedding Signage were wedding guests, which included people who traveled from California and also Colorado locals. The ages ranged from 17-70. Sarah wanted to emphasize the location of the wedding venue because it included clear mountain views. The challenge in this design was highlighting these mountain views while still keeping the couples fun personalities in mind. They did not want a formal design style because the wedding was relaxed and casual.
Design Solution
The goal for this project is to highlight the couples personalities and the style of their wedding through the design of the Wedding Suite and Signage. The line art mountain rangs helps highlight the location of the wedding, since many of the attendees traveled from out of state. The “things to do� card also speaks to this audience since many created a weekend trip out of the wedding festivities. The colors used stay consistent with the late summer season and the color scheme picked by the couple. The organic script font keeps the tone casual with a hint of elegance to show the attendees the style of the wedding.
Wedding Suite and Signage
Wedding Suite and Signage
Linen and Waves Interior Signage and Social Media
Overview
Linen and Waves is a boutique located in Saint Augustine Beach, Florida. This boutique carries womens clothing, sun protective swimwear, kids swimwear, and gifts.
Design Challenge
The typical shoppers at Linen and Waves are adult women in the upper middle class. Many of the shoppers are mothers who are interested in sun protective swimwear for themselves and their children. The challenge within the design for this boutique is keeping the instore signage in line with the overall branding of Linen and Waves while also keeping the signage functional and easy to move since the floor plan is constantly shifting. The challenge with the Instagram for Linen and Waves is calling to a wider audience. This includes targeting a younger social media audience to pull them into the store. Through Instagram, the owner also wanted to show the products unique to her store.
Design Solution
The goal for this project is to design functional and branded in store signage and use social media to promote the products unique to Linen and Waves. The signage uses the main red color used in the Linen and Waves branding while incorporating the logo as a design element. A bold typeface is used for easy readability and to call attention to the content of the sign. Within the Instagram a consistent style of photography and look is used to draw in a younger audience. A mix of flat lays, store photos, and model shots are used in rotation to show the different products and style Linen and Waves offers. Through the Instagram stories, an informative or inspirational theme is used to give viewers outfit ideas, gift ideas, or to highlight unknown product details.
Content Creation and photography.
The concept for this story is giving viewers styled outfit with new arrivals.
Linen and Waves
Textile Home Line Wallpaper and Fabric
Overview
This textile line features unique patterns made into wallpaper and fabric.
Design Challenge
The audience for this line are females over the age of 18 who have an interest in interior design or making their space more unique. The challenge within this design was to create cohesive patterns to be applied to textiles. Since this line is targeted towards females feminine colors and illustrations are used to draw attention of the target consumers.
Design Solution
The goal for this project is to design functional and cohesive patterns used on home wares and various textiles. The colors utilized create a feminine touch while still being trendy and not outdated. The illustration of Russian Dolls creates a visually appealing pattern in a non abstract way. The abstract pattern differs from the two other patterns because it uses organic lines and shapes. The plaid pattern serves as the structured and simple textile in the line.
Textile Home Line
Jax is Rad Girl Power Magazine and Mural
Overview
Girl Power is a fictional extension of Jax is Rad that works to highlight the women who impact the Jacksonville community. This fictional brand would produce a magazine twice a year sharing these women along with other aspects of Jacksonville culture.
Design Challenge
The audience for this brand would be young adult to adult females located in the Jacksonville area. The challenge within this design was creating a unique and recognizable brand that compliments the existing Jax is Rad brand while creating a feminine feel. The challenge within the magazine design was creating cohesive spread design that is readable and interesting for the target audience. Another challenge is pulling the target audience to recognize the brand and the mission enough to want to read the magazine.
Design Solution
The goal for this project is to design a brand that can become recognizable to the female audience in the Jacksonville community. The logo for Girl Power uses a script typeface that is feminine and bold. The color palette fits with the feminine feel while also keeping the branding bold and playful. Within the magazine design, the typefaces reflect the logo and keep a level of readability for the audience. The mural design helps promote the magazine while adding an aspect of culture and art to the Jacksonville community.
Jax is Rad
Jax is Rad