Re-Branding BaseKit 2011
ReBranding BaseKit 2011
Overview Basekit is an online website builder that simplifies the way the world makes websites. It is now present in a global market, including Brazil, Latin-America, Spain, France, United Kingdom and Germany. Challenge Evolving in a very positive way, basekit is now in a major transition with the release of the latest version of the online editor. Because of this, BaseKit found that this would be the best opportunity to make some adjustments in their image and adaptation to current reality. Solution The idea of the logo came up from the balance between the etymological definition of words base + kit and the conclusions taked from the branding workshop. Was explored to show the sense of fundamentalism, the “root� that grows in a positive direction, as a set, a conjunct, also without forgetting that it is a digital company, with sense of commitment and trustful to their clients. The image resulted pretend to be versatile to the distinct audience that varies between web designers, students but also business. The logo was build to allow for Future evolutions.
ReBranding BaseKit 2011
basekit Before
After
Base + Kit | Definition Base (noun) > bottom, fundamental, basis, foundation Base (botany) > point of attachment, root Something before, first, fundamental - like happens in the makeup -Kit (noun) > collection of tools, contents, set Kit as a tool - collection of tools - objects Kit as a team - collection of efforts - people
Re-Branding BaseKit 2011 Symbol | Construction
ReBranding BaseKit 2011 Symbol | Construction Stage 1 | getting into the shape
process
digital, direction, parts as a whole
kit
ReBranding BaseKit 2011 Symbol | Construction Stage 2 | concept
growing, direction
90ยบ
base, ground, fundamental point of attachment
90ยบ kit
ReBranding BaseKit 2011 Symbol | Construction Stage 3 | balance
45ยบ
45ยบ
Re-Branding BaseKit 2011 New Logo + Favicon
ReBranding BaseKit 2011 New Logo
basekit basekit
Favicon 17px
17px
Re-Branding BaseKit 2011 Colours
ReBranding BaseKit 2011 New Logo
basekit B&W
Colours blue > for solid leadership green > for caring growth
basekit Pantone Solid Coated
5535C
321C
376C
555C
RGB 32 53 35
56 103 57
140 198 63
39 120 138
basekit
Re-Branding BaseKit 2011 Typography
ReBranding BaseKit 2011 Typography
basekit aller light (regular)
Aller
Designed by: Dalton Maag Ltd
ABCDE abcde 12345 ABCDE abcde 12345 ABCDE abcde 12345
aller regular
aller (regular)
aller (bold)
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
aller light (regular)
aller italic
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890
ReBranding BaseKit 2011 Background
basekit
ReBranding BaseKit 2011 Background
basekit
ReBranding BaseKit 2011 Background
basekit
ReBranding BaseKit 2011 Background
basekit