31910 Del Obispo, Ste. 200 San Juan Capistrano, CA 92675
Alaska & Hawaii International
KRISTA DILL Account Executive Tel: 949.226.5728 krista.dill@nielsen.com
PAUL DILLMAN Senior Account Executive Tel: 949.226.5751 paul.dillman@nielsen.com
RYAN JOHNSON Account Executive Tel: 949.226.5721 r.johnson@nielsen.com
MARISA NICHOLSON Nat’l Sales Manager/Key Acc. Tel: 949.226.5760 marisa.nicholson@nielsen.com
THINK OUTSIDE THE BOOTH "The Outdoor Retailer show is a great opportunity to speak to a broad range of retail partners in a focused way, at a time when they are open to new products, new technologies and want to understand the consumer-driven marketing approach." – Craig Reingold | Sperry Top-Sider
For more sponsorship opportunities visit outdoorretailer.com
2012 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com ––– SUMMER MARKET –––
STATISTICS
TESTIMONIAL
Statistics prove that sponsorships and advertising increase booth traffic. Make the decision that will elevate your brand’s
Increase your company’s brand loyalty, create awareness about your products, and drive sales by participating as a Summer
visibility to the key decision makers and retail buyers at Summer Market. Unique and distinctive sponsorships are
Market sponsor. Your company will receive unprecedented exposure to 25,000+ industry members and leaders in the
advantageous to your brand. Having a one of a kind sponsorship puts your creative stamp on it. We welcome custom
outdoor community. You will receive meaningful recognition and valuable networking opportunities.
sponsorships; the sky’s the limit on your creativity. Your account executive will work with you to create a perfect fit sponsorship.
5 Reasons to be a sponsor at Outdoor Retailer
Did you know that*
“We’re proud to partner with the Outdoor Retailer
• Onsite promotional opportunities increase brand awareness
Show as it’s truly an opportunity to be at a grassroots
104%
• Show advertising by
level with industry leaders and category influencers that bring authenticity and credibility to the retailers
46%
• Hospitality functions by
86%
Set yourself apart from your competitors
Build traffic equals increased sales
Increase brand recognition and visibility
Enhance better customer interaction
Distinct opportunities and advantages
in attendance.” Shane Downey | New Balance
*Using CEIR Research database.
Show | August 2-5, 2012 | Salt Lake City, UT • Demo | August 1, 2012 | Jordanelle State Park, UT
2012 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com ––– SUMMER MARKET –––
ONSITE SIGNAGE
ONSITE SIGNAGE
Our sponsorship program is designed so that you can position your brand with the largest B2B outdoor event of the year,
Your brand will gain exposure to over 25,000 of the top industry members. The opportunities on the next few pages offer
increase your credibility in the minds of key industry decision makers and build your business.
something for every size exhibitor and every budget.
PRODUCT DISPLAYS - CASES & AREAS
HANGING BANNERS
Show | August 2-5, 2012 | Salt Lake City, UT • Demo | August 1, 2012 | Jordanelle State Park, UT
EXTERIOR SIGNAGE - EAST ENTRANCE
SOUTH PLAZA
2012 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com ––– SUMMER MARKET –––
THANKS TO OUR PAST SPONSORS
Your innovative and brand boosting sponsorships contribute to successful Outdoor Retailer Summer and Winter Market events.
Show | August 2-5, 2012 | Salt Lake City, UT • Demo | August 1, 2012 | Jordanelle State Park, UT
2012 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com ––– SUMMER MARKET –––
DIGITAL MEDIA
DIGITAL MEDIA
By sponsoring in multiple media, your message is seen by a larger audience, and reinforced when viewed in several places.
Sponsorships are Traffic Builders – Increase your brand’s exposure and visibility at Summer Market with Promotional
Enhance your marketing efforts by creating a cohesive multi-media campaign – before, during and after the show.
Opportunities. Drive attendees to your booth and get top-of-mind awareness!
OR SHOW MOBILE APP
WEB ADVERTISING & MICROSITES
Show | August 2-5, 2012 | Salt Lake City, UT • Demo | August 1, 2012 | Jordanelle State Park, UT
ENEWS - ATTENDEE & EXHIBITOR
LIVE FROM OR
2012 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com ––– SUMMER MARKET –––
OUTDOOR RETAILER HUB
OPEN AIR DEMO
“We always make great connections at the OR show, but there’s only so much time each day. With the OR HUB we’re able
At OAD, you have an opportunity to sponsor demo-only events like the Casting Competition, GPS Treasure Hunt, SUPzilla,
to keep making those great connections and really get retailers stoked on Teva all year long.” Amy Bondurant | Teva
Mountaineering Orienteering Race, Trail Run, the Beer Garden, Official Eyewear and UV Performance opportunities and more.
OR HUB OPPORTUNITIES
Show | August 2-5, 2012 | Salt Lake City, UT • Demo | August 1, 2012 | Jordanelle State Park, UT
DEMO OPPORTUNITIES
2012 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com ––– SUMMER MARKET –––
ZONES - EVENTS
ZONES - EVENTS
Each sponsorship opportunity is designed to generate on-site exposure and industry-wide recognition as well as position
Your booth at Summer Market is only part of the picture. Promotional opportunities provide creative ways to promote your
your company as a leader in the outdoor industry.
presence at the show and enhance your results. Sponsors get maximum exposure, dramatically increasing ROI.
OR ZONES
Show | August 2-5, 2012 | Salt Lake City, UT • Demo | August 1, 2012 | Jordanelle State Park, UT
PROJECT OR
INDUSTRY PARTY - OPENING NIGHT
ALL STAR INDUSTRY JAM
2012 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com ––– SUMMER MARKET –––
SPONSORSHIP PRICING SPONSORSHIP PRICE 2-Sided Meterboards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,250 4-Sided Meterboard Kiosk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Additional Brand Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$150 Adventure Theater . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,000 Badge Advertising - Buyer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,000 Badge Advertising - Exhibitor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,000 Badge Holder Inserts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,200 Badge Lanyards - Exhibitor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$7,500 Ballroom Banner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,500 Beverage Sleeves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,500 Biodegradable Concession Ware . . . . . . . . . . . . . . . . . . . . . .Call for pricing Booth Drop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,000 Climbing Zone Presenting Sponsorship . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Climbing Zone Supporting Sponsorship . . . . . . . . . . . . . . . . . . . . . . . .$1,500 Concession Ware - Napkins . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,000 Design Center Presenting Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Design Center Supporting Sponsorship . . . . . . . . . . . . . . . . . . . . . . . .$1,500 Dog Leash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$500 Educational Seminars Onsite Only . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500 Educational Seminars Onsite + Online . . . . . . . . . . . . . . . . . . . . . . . . .$5,995 Endurance Zone Presenting Sponsorship . . . . . . . . . . . . . . . . . . . . . . .$3,500 Endurance Zone Supporting Sponsorship . . . . . . . . . . . . . . . . . . . . . . .$1,500 eNews - Attendee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Call for pricing eNews - Exhibitor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Call for pricing
SPONSORSHIP PRICE Escalator Banners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$9,000 First Aid Station . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Floor Graphics / Carpet Logos 2' x 3' . . . . . . . . . . . . . . . . . . . . . . . . . . . .$550 Floor Graphics / 8' x 10' Show Floor Entrance . . . . . . . . . . . . . . . . . . .$2,500 Floorplan Stations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,000 Food / Sample Station . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,750 Good Morning OR Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$600 Green Steps Carpet Overlay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$500 Green Steps Customized Carpet Overlay . . . . . . . . . . . . . . . . . . . . . . . . .$750 Green Steps- Presenting Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,000 Hanging Aisle Banner Zones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,250 Hanging Banner - Column Wrap . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,000 Hanging Banner - Main Entrances . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,750 Hanging Banner - Elevator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,000 Hanging Banner - Entryway Panoramic . . . . . . . . . . . . . . . . . . . . . . . . .$7,850 Hanging Banner - Exterior Handrail . . . . . . . . . . . . . . . . . . . . . . . . . . . .$7,500 Hanging Banner - Exterior South Plaza . . . . . . . . . . . . . . . . . . . . . . . . .$7,500 Hanging Banner - Show Floor Entryway . . . . . . . . . . . . . . . . . . . . . . . . .$5,500 Hanging Banner - Show Floor Interior . . . . . . . . . . . . . . . . . . . . . . . . . .$5,000 Hotel Door Drop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,500 Hotel Key Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,500 HUB Bronze . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500 HUB Silver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,500 HUB Gold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$6,000
Show | August 2-5, 2012 | Salt Lake City, UT • Demo | August 1, 2012 | Jordanelle State Park, UT
SPONSORSHIP PRICING SPONSORSHIP
PRICE
Inflatables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,000 Lanyards - Buyer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$8,500 Live From OR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,495 Main Hall Entryway Carpet Inlays . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500 Mannequin Display . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,000 Model Store - Merchandise Zone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000 Official Show Bag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$6,850 Official Show Pen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Official Show Sock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Official Show T-Shirt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Official Staff Apparel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,000 Open Air Demo Presenting Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Online Lounge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,000 Online Registration Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,750 Onsite Printed Floorplan Maps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$7,500 Opening Night Industry Party . . . . . . . .$5,000/co-sponsor • $20,000 exclusive OR Daily Distribution Bins . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,000 Paddle Zone Presenting Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Paddle Zone Supporting Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,500 Press Room / Media Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$15,000 Product Showcase Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$750 Product Showcase Onsite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,000 Product Display Area . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,000 Product Display Cases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,750
SPONSORSHIP
PRICE
Project OR Material Submission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$500 Project OR Supporting Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500 Project OR Presenting Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000 Publication or Catalog Bin- Exhibitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$750 Publication or Catalog Bin- Non-Exhibitors . . . . . . . . . . . . . . . . . . . . . . . .$1,500 Recycle Bins-Single Source/Biodegradable Recycling Program . . . . . .$12,000 Registration Kick Panels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000 Restroom Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000 Retailer Lounge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,000 Show Breakfast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,500 Show Swag Distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,000 Table Tent Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,500 Thermal Coffee Mugs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$5,250 Vehicle Placement - Inside . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Call for pricing Vehicle Placement - Outside . . . . . . . . . . . . . . . . . . . . . . . . . . .Starting at $4,000 Water Stations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4,500 Welcome to the Show Floor Mats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000 Window Clings Murals - Doors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$18,000 Window Clings Murals - Interior . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$7,500 Window Clings Murals - Salt Shakers . . . . . . . . . . . . . . . . . . . . . . . . . . . .$30,000 Wi Fi Hot Spots . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$10,000 * Sponsorships are subject to availability. Unless otherwise specified, prices do not include production, shipping, distribution or labor costs. Customized packages are also available. Please contact your sales rep for details.
2012 Event Marketing Guide | For more sponsorship opportunities visit outdoorretailer.com ––– SUMMER MARKET –––