Women’s Hell Hate
ISSUE 9, OCTOBER 2013
Your Body EXPRESS! Shortcuts to Feeling Sad and Hungry.
101 Moves to confuse These workouts will guarantee no results because no one can understand them!
20 RULES
TO KNOW
All you need to know about photoshop and unrealistc expectations of beauty
DO YOU HAVE WHAT IT TAKES? PLUS: FAD
DIETS
to make you feel really fat!
Clearly not , otherwise you wouldn’t waste your time on this baloney
intro/
08
06
12
skinny models is your 01 Fashion life
04
Look your best!
14
Be Perfect
yourself 20 Hold to unreasonable standards
low self-worth
Fashion has always been an escape for women. We want to look beautiful and live fabulous lives. We emulate movie stars and celebrities because they are seemingly perfect and effortless. For many years I have personally struggled with image and self-consciousness. I, like most women, feel like I am more acceptable in society when I have put effort into my appearance. The issue I struggle most with is not that I am unattractive, but that in my effort to be accepted I have lost myself. It’s not uncommon for women to have insecurities and they will tell you immediately what they do not like about themselves. In my experience, it has become more acceptable to talk down about oneself than to appreciate the qualities that make each of us uniquely beautiful. Standards of beauty have changed greatly over the years. Who sets these standards? I know I would like to blame the media for bombarding us females with so many airbrushed and thin women who are posing awkwardly with pouting lips and bedroom eyes… except that marketing only works as manipulation if we, as consumers believe it to be true. How many of us see a frumpy, drab woman on a cosmetics package and think to ourselves “hmm, yes I think I will try THIS look”. Not likely. We are so romanced by this dreamland of Hollywood and fabulous attention that although we secretly despise these women who seem to have it all, we also find it alluring. Who doesn’t like a compliment? A natural response to a compliment, however, is to downplay it and disagree with the person. I witness this phenomenon every day.
02
Only $300
narcissistic
06
Dream about shopping
03
08
Become frustrated
Women’s Hell
These Runners
Editor Margo Best
10 13
Try this NEW diet But eat nothing 3 Crackers per day We don’t want you to be anorexic, just look it!
12 19
Why do we do this, ladies? Is it because we love to be disagreeable and argue? Are we so liberated that we just simply do not accept what we are being told because all men are liars? It’s probably not as simple as that. We women are complex creatures, or so we have been told… We don’t believe people who compliment us because we don’t believe in ourselves. We love to hate ourselves. We have been told that we are arrogant and stuck-up if we like ourselves. We are in a tug of war within our minds on how to see ourselves. We let people tell us who we are and what to like, to a certain extent, let’s not get our panties in a bunch over what factors contribute to our personal style. It’s not terribly important in this context as to what your preferences are. I agree that some of us might have a handle on body image more than others and there are always the extreme cases. I know that there has been some awareness on the subject and I am certainly not the first to write on it… All I know for sure is that the cycle of love/hate relationship with our appearance and of fashion in general needs balance. It’s so easy to preach about what mantras and diets will work for any individual, but the fact remains that it’s a journey. We live and we learn. That’s it. We can only change ourselves ladies! Take power in that statement. Learn to forgive yourself and take small steps to recovery from low self-worth. No man, no diet and not even your best friend can change you. Don’t get me wrong, I endorse support and friendships; I am just saying that they will never be enough to change you. Only you can do that. I don’t claim to be some kind of expert or guru on the subject, I’ve just started figuring this out myself.
for this t-shirt!!!
because you deserve it
Working out like a cat in the bath will make you look sexy while sweating profusely
Don’t bother
Just give up on this silly stuff
Margo Best
editor&creative director
Creative Director Margo Best
Photographer Ming Loo Joshua Krause Art Director Margo Best
Graphic Designer Margo Best Writer Margo Best
Questions and feedback: 3 538 7th ST SE Redcliff, Alberta T0J 2P2 (403) 548 3170 Email: margo@sirenproperties.com www.womenshell.com
FASHION
20’s
Women won the right to vote and the first Miss America Pageant was held
Mascara was invented in
1916
art
deco
Art Deco is a term derived from the 1925 Exposition des Arts Decoratifs Industriels et Modernes held in Paris which was an exposition celebrating technological growth and innovation. Art Deco uses geometric design elements with repeating patterns and colourful and minimalistic forms that create beautiful and symmetrical design. This period of design came at a time when people were generally hopeful and the economy was at an incline.
Socialites dressed themselves in extravagance and silk was a major designer fabric. The Flapper Era prompted a more streamlined figure with flat chests and slim hips. Women’s suffrage had finally become recognized by Federal Law and Women now had the right to vote. This liberation of females in the western world became a breaking point of fashion. Women were being recognized as independent thinkers and fashion followed accordingly.
FASHION
30’s
THE GREAT DEPRESSION At the beginning of the 1930s, more than 15 million Americans--fully one-quarter of all wage-earning workers--were unemployed. President Herbert Hoover did not do much to alleviate the crisis: Patience and self-reliance, he argued, were all Americans needed to get them through this “passing incident in our national lives.” But in 1932, Americans elected a new president, Franklin Delano Roosevelt, who pledged to use the power of the federal government to make Americans’ lives better. Over the next nine years, Roosevelt’s New Deal created a new role for government in American life. Though the New Deal alone did not end the Depression, it did provide an unprecedented safety net to millions of suffering Americans. http://www.history.com/topics/1930s
STYLE ICONS
of HOLLYWOOD
Rationed Fashion
FASHION
40’s
During the Second World War resources in America were limited and fabrics for clothing were rationed for the war effort. Due to lack of resources and dyes the fashion of the time became drab and people were making do with what they had by mending and even drawing on thier stockings. Stockings were a staple in women’s clothing at the time and so ladies would often draw a line down the backs of their legs to make it look like a stocking seam. The Depression caused many women to work at home more because they could no longer afford help and they required more practical clothing for daytime duties. Hemlines for skirts were higher than ever as a result of limited and rationed material. Women started sewing their own clothes and boxy Bolero jackets were worn for the simplicity of the cut as it required less intricacy in sewing.
Rationed materials prompted a shorter skirt design!
The Great Depression New Target Markets 1950’s fashion came with colour and selection. With Christian Dior’s “New Look” in 1947 came the below mid-calf length full skirt which was held out with petticoats and often a short shrug or bolero jacket to match. Skirts were also worn close to the body and a pointed bust and rounded shoulder line was a feminine fashion. The teenage and young adult niche opened up as an available target market and poodle skirts were a brief fad. Easy care synthetic fabrics also influenced new trends and styles that for the average woman would have been impossible to maintain if they had been fabrics made of natural fibres.
FASHION
50’s
1950’s
The New Look The Bikini was designed by Loius Reard in
1946
By the late 1940’s and early 1950’s designers were looking for a “New Look” and began dropping the hemlines back down in an attempt to re-vamp current fashion and make up for lost elegance during the Great Depression. Ornate accessories and gloves became a necessity. People were happy to move away from the hard times of war and new styles started to emerge from new influences like rock and roll and cinema.
New Synthetic Material gave way to more choices
FASHION
60’s
Fashion Revolution
twiggy
The stick-thin model influenced a new ideal body type for women
The 1960’s and 1970’s birthed a whole new era for fashion. It was no longer shocking to see women wearing pants every day and blue jeans became popular. With new fashion came a new type of woman. Stick-thin model Twiggy set new trends in cosmetics with her large round eyes. Women were experimenting with fashion and by the late 70’s there were no rules anymore about what was “in style”.
FASHION
70’s
Bell Bottoms
FASHION
80’s
Fitness Fashion was all the rage in the eighties. Women were more concerned than ever before about their bodies and when spandex came into style it was very unforgiving. Luckily you could cover up most of your flaws with an oversized t-shirt and throw on some shoulder pads to redefine your shape.
Work out at home
with your brand new VHS video!
Neon colours and parachute pants were fashion faux pas by the end of the early nineties however radical they seemed in the eighties! One item that did make it through time was the mini skirt, but most women threw out the legwarmers and stirrup pants for the new acid wash jeans of the current trends.
DON’T FORGET THE NEON!
FASHION
90’s
The Supers (1990) When the ‘90s began, the “supermodel” was born. Ladies like Cindy Crawford, Naomi Campbell, Christy Turlington, and Linda Evangelista—who famously said that she didn’t get out of bed for less than $10,000 a day— ruled the runways and captivated the world with their otherworldly good looks. The iconic photographs that Peter Lindbergh shot of the supers in the early ‘90s are still widely used as editorial inspiration, and George Michael’s “Freedom ‘90” video, which features many of the women, is, in our humble opinion, still one of the greatest music videos ever made. Read more: Best Fashion Moments of the 90s - 90s Fashion Trends - Marie Claire Follow us: @marieclaire on Twitter | MarieClaire on Facebook Visit us at MarieClaire.com
Doc Martin\___
FASHION
00’s
WONDERING AROUND WONDERING
WONDERING
AROUND
WONDERING
reflection While I was researching fashion I noticed that many of the trends were coming back around. No longer does style or fashion confine a person to only one look. I could see remnants from each decade and gained a greater respect for designers of the times. It is fascinating to learn how we arrived at the new “normal”. I found it difficult to narrow my search as I was gaining more and more information on the topic. I also felt I had an obligation to confront the issue of media involvement in regards to female body issues. It occurs to me, however that if we women are as smart and idependant as we say we are that we should have no problem with social pressures except, of course there’s this pesky, constant need for acceptance. I have always felt that fashion magazines were a double edged sword. and Susan J. Douglas wrote: “When I open VOGUE, for example, I am simultaniously infuriated and seduced, grateful to escape into narcissistic paradise where I am the center of the universe, outraged that completely unattainable standards of wealth and beauty exclude me and most women from the promised land. I adore materialism; I despise materialism. I yearn for the self indulgence; I think the self indulgence is repellant. I want to look beautiful; I think wanting to look beautiful is the most dumb-ass goal you can have. The magazine strokes my desire; the magazine triggers my bile.” (p.9 from WHERE THE GIRLS ARE, growing up female with the mass media)