Celebrity Designers Design with Luxury Vinyl Flooring

Did you know that celebrity designer endorsements increase familiarity, trust, and brand awareness?

It’s important because these factors affect the decision-making process in buying. Our brains don’t place much distinction between celebrities and people we actually know.

For some consumers, it’s the signature style that sells a piece. For others, it’s the idea that they’ll be sharing a great thought process with a celebrity. We know that each designer has a hallmark that often sets their work apart.

2022 Trends from Karndean Designflooring with Mina Starsiak Hawk of HGTV's GOOD BONES

HGTV's Mina Starsiak Hawk from GOOD BONES

PFR Magazine asked Mina: Are you finding more people are aware and are preferring LVT as a replacement floor in your remodels?

Mina told us, “Like you’ll see on Good Bones, our projects are older homes that we buy and rehab. What’s nice about that is we’re in complete control of choosing the materials and we’re big fans of LVT and Karndean Designflooring — we use it all the time. I have kids and dogs, and LVT is such a livable product to have in a home. Then when we do have a client, they’ll say, ‘I love that floor you used in X episode, what was that?’ and they’re so surprised to hear that it’s luxury vinyl. With Karndean you get a gorgeous visual, plus that durability.

Many celebrity designers are willing to share tips and personal tastes as a kind of inside look. This helps draw the consumer in and makes them feel like they are a part of the celebrity’s world. The bottom line is that adding a celebrity endorsement can help sell a product.

But it can also help reach new markets, thanks to social media. Studies show that celebrity endorsements have the greatest effect on Gen Xers. And as they come into homes of their own, it’s certain to create a new service pocket for designers and retailers.

HGTV’s Christina Haack from Flip or Flop and Christina on the Coast presents: The Christina Collection — DiamondWalk Waterproof Flooring

What Makes the Christina Collection Different? The collection is made with a virgin core, whereas most vinyl flooring has a recycled core. Because it is made with a virgin core, there is no moisture barrier requirement, and these floors will withstand the highest traffic areas.

Having a trusted voice in the industry means a lot to all homeowners in almost any age group. It helps to reduce the opinion that whole-home design is a bigger-than-life undertaking. It also helps to know that the celebrity understands the product, design, and the trends behind it all.

Karndean Designflooring Creates “Dream Floors” with HGTV's Brian & Mika Kleinschmidt of 100 Day Dream Home

HGTV's Brian & Mike Kleinschmidt of 100 Day Dream Home and Karndean Designflooring

Karndean and the Kleinschmidt’s previously partnered on Season 2 of HGTV’s Rock the Block, where Brian and Mika installed 30mil glue down product Glacier Oak throughout their competition-winning southern craftsman home.

We love using Karndean flooring in our designs. They have a diverse selection of styles and textures that allow your creativity to run wild. It’s not only easy on the eye but also easy to install. The best part is the floors won’t break the bank or your back. Karndean helped us ‘Rock The Block’ on TV and many others’ blocks in real life, Brian and Mika Kleinschmidt said.

You’d be right if you have a “gut feeling” that celebrity designer endorsement is the way to go! And you can find out more by learning what these celebrity designers have to offer. It’s a great way to serve your consumer base with great luxury vinyl products, commitment, and trust. ■