FLOOR ED
The Networking Equation: Adding Value, Multiplying Connections
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Lisbeth Calandrino
Flooring Specialist and
Associate Publisher and
Director of Social Media for Fabulous Floors Magazine
In today’s world, defining who you are and what you stand for holds unprecedented significance.
etworking used to follow a standard script, but the pandemic completely transformed how we approach it and our perceptions of people. The shift forced us to rely on technology to foster connections, significantly altering the landscape. In this digital age, forming connections online has become remarkably more accessible. COVID-19 drastically altered our modes of connection; the familiar in-person channels vanished, replaced by tools like Zoom and Google Teams as our primary means of communication. Despite the ease of online interactions, initial connections often prove more effective in person. Engage by friending individuals on these platforms and sharing mutual interests through posts and conversations. Being present where your customers are — online and at your physical location — and creating a seamless online and offline presence improves credibility and trustworthiness. Keep embracing platforms like Zoom or Microsoft Teams for connections. These allow for face-to-face interactions, giving a glimpse of who they are and fostering genuine connections. Despite some not utilizing these tools, I firmly believe they continue to be an excellent means for meetings and relationship-building. In today’s world, defining who you are and what you stand for holds unprecedented significance. People are evaluating value systems more than ever before. The pandemic highlighted the significance of connections, especially as many experienced feelings of isolation. During this time, we observed how businesses treated their employees and formed opinions based on their actions. Acts of kindness, like aiding others or hosting engaging events, resonate profoundly and foster significant connections. Engaging in community efforts, supporting causes, or serving on not-for-profit boards shapes identity, attracting like-minded individuals aligned with your values. Hosting unconventional community events amplifies engagement and social impact. Theme events, such as fundraising for breast cancer awareness or pet adoption drives, captivate audiences and create compelling social media content. Why not have someone come in and teach a Zumba class? You may not have a lot of people the first time, but after a few sessions, watch the group grow. An Ecuadorian juice bar in my neighborhood plays great music and shows dance videos all day long. I suggested they host a dance night; they did, and their customer numbers soared.
30 Premier Flooring Retailer | TISE Edition 2024
