Powerful Ways to Improve Company Culture

Freida Staten V.P. of Marketing, Communications & Membership

All businesses have their own unique company culture. A company’s culture is the core of its day-to-day operations and has the potential to help a company thrive or cause it to suffer. Whether it fosters happiness, engagement, productivity, and success, whether it helps to retain and attract top talent, depends on how the organization builds and maintains its culture.

Retail businesses rely on the engagement and motivation of their employees to provide excellent customer service, maintain a positive work environment, and ultimately drive sales. But, most importantly, the quality of a company culture can directly impact customer satisfaction.

Company culture is never a one-size-fits-all solution. Not all business owners are fortunate enough to budget for providing gym memberships, free meals, or throwing big parties, but you can do plenty of cost-effective things to make the workplace a more fun, engaging, and rewarding environment for all employees.

Stay true to the core values of the business

The first step in getting the most out of your company culture is to evaluate how your culture, management style, and workplace environment align with your company values. Changing and improving company culture is a strategic project where the results won’t be seen overnight. It takes time and effort from all levels of a business. Given the scope involved, leaders need to remember the core values and missions of the business when exploring ways to enhance the organization’s current culture.

All businesses have things that make them unique, and these can help be the foundation of a great company culture. By aligning business values with the company culture, leaders can step in the right direction by setting employees and their company up for success.

Lead by example

Business owners and leaders should model the behaviors they want to see in their employees. By demonstrating a strong work ethic, positive attitude, and ethical conduct, leaders can help set the tone for the company culture.