FLOOR ED
Your Website is Your New Front Door
Charles Stiles, Business Evaluation Services Business Evaluation Services was founded by the current President, Charles Stiles. Charles comes from a background in retail; owning several retail gourmet food and gift stores in national malls for over 8 years. Quickly realizing the only way to differentiate his stores and stand out from the competition was to develop a consistent service culture and create a process for measuring the success of the training that was implemented. Through this process in 1996, Business Evaluation Services was founded. Today, BES is an International Mystery Shopper Company with over two decades of experience, serving a variety of industries.
G
uess what, with COVID guiding how your customers’ shop, your new front door is now your website. With this newfound convenience for your customers, it’s highly likely they will continue this trend even after we recover from COVID. Clutter and lack of consistent visual content is usually an immediate turn off for potential customers. Here are some steps to head you in the right track. With more than 300 million images uploaded daily, it’s clear that the world we live in today is predominantly visual. The benefits of visual content are endless: it can be used to: ● ● ● ●
tell a story drive engagement break down complex content and more.
Brands who adopt a visual content strategy are able to build customer engagement and attract a broader audience. Follow along to read more for best practices to elevate your social media management strategy’s visual content in 2020.
Guess what, with COVID guiding how your customers’ shop, your new front door is now your website. With this newfound convenience for your customers, it’s highly likely they will continue this trend even after we recover from COVID.
22 Premier Flooring Retailer | Digital 3 2020
