The Art of Navigating Change

Page 64

SHOWIN’ OUR STUFF

New, Patented Subfloor Technology Called a Game Changer by the Flooring Industry

A

few years ago, at a laboratory in Rosendahl, Germany, a group of Schönox product

Their goal was to create subfloor products that would offer strength and speed with minimal to no shrinkage of the material.

development researchers and technicians undertook an initiative to develop what the

flooring industry had long since felt was impossible. Their goal was to create subfloor products that would offer strength and speed with minimal to no shrinkage of the material. At first reading, this seemed a reasonable combination of qualities; however, the science of the available materials produced a barrier. Unfortunately, for decades, this barrier had become accepted as an industry standard. Some background. Cement-based patches and self-leveling materials, long admired for their drying speed, can expeditiously be covered with flooring. Conversely, gypsum-based products found favor in challenging subfloor environments where the product's shrinkage was not an option, and versatility was necessary to cover various irregular subfloor conditions. That versatility, however, came at the cost of speed. The Schönox team was optimistic. They developed and pioneered synthetic gypsum-based technology in previous years, creating a new category of patches and self-leveling products. Those products allowed many subfloors to be renovated rather than demolished, and with outstanding environmental and performance positives, thus diverting millions of tons of construction waste from landfills. Another environmental positive, the products themselves,

A glimpse inside one of the Schönox labs used to develop Hybrid Active-Dry Technology.

made in part from recycled content reclaimed from the process used to purify the emissions from coal-fired energy plants, provide minimal shrinkage. Flooring installers raved about the minimal shrinkage of synthetic-gypsum subfloor products just as environmental voices heralded the positive impact of the products on the manufacturing, use, and impact sides of the equation. The positives were substantial, but the issue of speed remained. The Schönox team, determined to develop a technology with all the positives and none of the cement and synthetic gypsum negatives, continued their plight. Months into the process, the researchers realized the answer would not be a variation of the existing subfloor products but rather a new technology altogether. Years of additional development work were poured into the effort with an underlying goal to revolutionize subfloor projects. Much of the development process remains confidential and the methods used today to manufacture the resulting products are closely-guarded secrets. Schönox will say the development pathway moved the team to create a new binder used with cement and gypsum elements, combined

62 Premier Flooring Retailer | Digital 3 2020


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SHOWIN’ OUR STUFF: Get Ready for the Big Reveal….

1min
pages 52-53

How Do You Know If Your Marketing Is Working?

4min
pages 72-73

For the DIY Customer: Seamless Residential Carpet Tile from Engineered Floors

1min
page 68

Hi Ho, Hi Ho, It’s Back to Work We Go!

5min
pages 84-86

Keep You and Your Pet Comfortable and Safe

2min
pages 82-83

Why Women's Groups in the Flooring Industry Matter

3min
pages 8-9

Why Age in Place When We Can Age Actively?

3min
pages 80-86

Carpet Padding or Carpet Cushion. There’s a difference

2min
pages 76-79

Installation is Your Best Investment to Improve Your Profit Center

3min
pages 70-71

New, Patented Subfloor Technology from Schönox – "Game Changer"

3min
pages 64-67

From Design to Function, Everything Clicks with Korlok Select Stones

3min
pages 60-63

Contracts in the Age of COVID-19: Some Suggestions to Protect Your Business

13min
pages 54-59

Metroflor Makes Wayfinding and Social Distancing Easy

1min
pages 48-49

Common Myths about Concrete Moisture and Mitigation

3min
pages 44-45

Magnetic Building Solutions “Goes Hollywood"

4min
pages 38-41

How Focused Is Your Menu?

4min
pages 36-37

Property & Casualty Insurance Market Outlook and Proactive Steps You Can Take to Ensure a Smooth Renewal

2min
pages 32-35

Free Tools From Measure Square For Flooring Retailers

2min
pages 22-23

Your Website is Your New Front Door

7min
pages 24-27

Virtual Estimating Services (VES)

1min
pages 18-19

Mohawk Group Builds on Success of Digital Learning Series with Additional CEUS

2min
pages 16-17

Tips to Help You Control Moisture and Mitigate the Risk of Flooring Failure

4min
pages 28-31

Link Leads from Your Website to Your Software

1min
pages 10-12

What are You Doing Today That is Worthy of Outliving You?

3min
page 5

Why Flooring Software Is Necessary to Grow Your Business

2min
pages 6-7, 13
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