The Art of Navigating Change

Page 76

SHOWIN’ OUR STUFF

Carpet Padding or Carpet Cushion. There’s a difference.

W

hen it comes to carpet, people tend to focus on what they see and feel—that is the top side of the carpet. After all, it's why we select carpet, right? Well, not entirely. Carpet, unlike any other type of floor covering, provides a cushiony softness underfoot. But that cushiony softness is not totally attributable to the fiber, pile density, or tufting style. A lot of that enjoyment of carpet actually emanates from beneath it — from the carpet cushion itself. To be sure, carpet cushions aren’t the glamor part of choosing and buying a new carpet, but they are every bit as important. However, most carpet customers (and surprisingly carpet retailers for that matter) don’t give carpet cushion its just due. To them, all carpet cushions are pretty much the same. They believe they are begrudgingly necessary but certainly not worth much attention (out of sight, out of mind). Even the term "carpet padding" still persists, just like those bizarre multi-colored recycled bits and chips of foam (and whatever else) welded together with heat, pressure, and glue. Thank goodness those things are hidden under a beautiful carpet! Because of this common under-appreciation for the benefit of carpet cushions (stemming from an uninformed consumer and a retailer anxious to make a quick sale), significant opportunities are often missed. A REAL carpet cushion, like the kind made with high-density memory foam by Healthier Choice, creates several advantages for the carpet retailer. Here are just a few:

74 Premier Flooring Retailer | Digital 3 2020


Turn static files into dynamic content formats.

Create a flipbook

Articles inside

SHOWIN’ OUR STUFF: Get Ready for the Big Reveal….

1min
pages 52-53

How Do You Know If Your Marketing Is Working?

4min
pages 72-73

For the DIY Customer: Seamless Residential Carpet Tile from Engineered Floors

1min
page 68

Hi Ho, Hi Ho, It’s Back to Work We Go!

5min
pages 84-86

Keep You and Your Pet Comfortable and Safe

2min
pages 82-83

Why Women's Groups in the Flooring Industry Matter

3min
pages 8-9

Why Age in Place When We Can Age Actively?

3min
pages 80-86

Carpet Padding or Carpet Cushion. There’s a difference

2min
pages 76-79

Installation is Your Best Investment to Improve Your Profit Center

3min
pages 70-71

New, Patented Subfloor Technology from Schönox – "Game Changer"

3min
pages 64-67

From Design to Function, Everything Clicks with Korlok Select Stones

3min
pages 60-63

Contracts in the Age of COVID-19: Some Suggestions to Protect Your Business

13min
pages 54-59

Metroflor Makes Wayfinding and Social Distancing Easy

1min
pages 48-49

Common Myths about Concrete Moisture and Mitigation

3min
pages 44-45

Magnetic Building Solutions “Goes Hollywood"

4min
pages 38-41

How Focused Is Your Menu?

4min
pages 36-37

Property & Casualty Insurance Market Outlook and Proactive Steps You Can Take to Ensure a Smooth Renewal

2min
pages 32-35

Free Tools From Measure Square For Flooring Retailers

2min
pages 22-23

Your Website is Your New Front Door

7min
pages 24-27

Virtual Estimating Services (VES)

1min
pages 18-19

Mohawk Group Builds on Success of Digital Learning Series with Additional CEUS

2min
pages 16-17

Tips to Help You Control Moisture and Mitigate the Risk of Flooring Failure

4min
pages 28-31

Link Leads from Your Website to Your Software

1min
pages 10-12

What are You Doing Today That is Worthy of Outliving You?

3min
page 5

Why Flooring Software Is Necessary to Grow Your Business

2min
pages 6-7, 13
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.