SHOWIN’ OUR STUFF Liz O’Connell for Premier Flooring Retailer
Raffoul Ajami, a Champion for Magnetic Technologies: Attraxion™ and MagneBuild™
A
fter 50 years in the flooring and surfaces business, Raffoul Ajami is a champion of the MagneBuild™ installation system using Metroflor’s Attraxion that he claims is an
industry game-changer. In fact, in less than eighteen months of selling the products, Ajami Surfaces, based in Doral, Florida, is the leading provider of MagneBuild™ in the nation. Metroflor LVT with Attraxion is designed to be compatible with Magnetic Building Solutions’ MagneBuild magnetic underlayment to facilitate a fast, easy, and flexible installation of the floor. Metroflor District Sales Manager, Kevin Parker, and Manny Alayon of Cain & Bultman Distributors presented Raffoul with Metroflor’s Déjà New with Attraxion as an option for the Bentley South Beach Hotel project in Miami Beach. Michael Bennett, Vice President of Sales and Marketing at MBS, works closely with the Ajami Surfaces team with their MagneBuild™ projects. He says, “Raffoul was keenly inter-
Raffoul Ajami
ested in the MagneBuild™ platform the first time he was exposed to it. He did his due diligence to confirm that the product was safe and sound. He knew his consumer base would have questions, and he would be prepared to answer them. “Ajami Surfaces presents to the A&D community in south Florida regularly and also shows the product to his residential customer base daily. Raffoul maintains that he has never seen a better combination of flexibility and ease of installation than he has experienced in this magnetic platform.” During an in-depth conversation with Premier Flooring Retailer, Raffoul outlined the benefits of MagneBuild™ and shared, for the first time, his methods for selling this new star of the market.
“What really sealed the deal for Bentley South Beach was when I told them, ‘Your maintenance guy who changes a light bulb can just as easily replace a damaged plank, so the room can be rented right away with no downtime, thanks to Metroflor’s Attraxion magnetic attachment technology.’” Raffoul Ajami 52 Premier Flooring Retailer | Digital 4 2020
