FLOOR ED
Listing Management Best Practices for 2021
76%
of people who conduct a local mobile search visit a business within 24 hours. Every day, consumers search for local businesses to make purchases online and in-store. Local listings are a vital source of information connecting consumers to your business. It’s imperative that your listings are up-to-date and optimized with the latest information.
1. Keep Your Information Up-To-Date Charles Stiles, Business Evaluation Services Business Evaluation Services was founded by the current President, Charles Stiles. Charles comes from a background in retail; owning several retail gourmet food and gift stores in national malls for over 8 years. Quickly realizing the only way to differentiate his stores and stand out from the competition was to develop a consistent service culture and create a process for measuring the success of the training that was implemented. Through this process in 1996, Business Evaluation Services was founded. Today, BES is an International Mystery Shopper Company with over two decades of experience, serving a variety of industries.
86% of consumers reportedly have used a search engine to find local business information. Each listing should contain your business name, address, phone number, website, categories, hours, and description. Remember to include links or buttons for any delivery and appointment booking services available. It’s important to routinely refresh your business listings, especially with the holiday season and COVID-19 in play; it could be out of date. An estimated $10.3 billion worth of sales are lost every year due to wrong or missing information. Keeping your listings optimized will help maintain revenue streams, brand credibility, and consumer awareness for 2021.
2. Remove Duplicate Listings Duplicate listings are multiple business listings for the same location on a directory like Facebook or Google My Business. The duplicate listings from the average large enterprise brand range from 3,500 duplicate listings to over 100,000 duplicate listings. Local business listings get duplicated for various reasons and are costly, leading to a loss in online traffic or revenue. Aside from creating confusion among consumers and search engines alike, they can impact your rankings too. If you’re a client, our listings management services ensure that all of your local listings are protected from duplicates, inaccuracies, or bad data.
3. Think Quality over Quantity when it comes to Citations The secret to success with business listings is to focus on quality over quantity. You might wonder, “well wouldn’t I want my business to be visible in as many places possible online?” Although that’s a valid statement, it’s more important for expanding your presence on high-quality, tier 1 directories. Consumers regularly visit and interact with tier 1 directories such as Google, Facebook, Yelp, Bing, and Apple Maps. These directories hold a lot more weight because they receive far more views than insignificant directories. As a result, the search algorithm from large search engines focuses on these tier 1 directories.
8 Premier Flooring Retailer | Digital 4 2020
