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Generation Amazing
Established in 2010 during Qatar’s bid to host the World Cup, Generation Amazing uses football for development initiatives to address social issues in countries in need, as per the United Nations Sustainable Development Goals. The initiative reaches those most in need by constructing community football pitches, delivering football for development training, and involving young people. Generation Amazing has changed the lives of thousands of people, both abroad and in Qatar itself, and is helping to foster sustainable behaviours among many young people. The programme has already had a positive impact on more than 725,000 youths in 10 countries. A recent collaboration is with the Confederation of North, Central America and Caribbean Association Football (CONCACAF) to launch a joint football for development initiative for coaching education, which will benefit thousands of children and youth across CONCACAF’s 41 member associations. Similarly, there is a partnership in place with the
International Federation of Red Cross and Red Crescent Societies (IFRC) for a programme in Argentina, Iraq, Myanmar and Uganda. The Youth
Advocates programme promotes the values of global citizenship, as young people embark on a year-long journey to understand the different ways that football can help find solutions to multilateral and national social challenges.
Volunteer Programme
A major component to making the event a success will be including many volunteers. Since launching in September 2018, the Supreme Committee for Delivery & Legacy’s Volunteer Programme has seen more than 380,000 people register. Around 20,000 volunteers are to be recruited, making it one of the largest activation and engagement of volunteers in Qatar’s history across the country’s diverse communities. Registration was open to everyone aged over 18, regardless of nationality, education or profession, to support events and projects in a number of areas.
The programme’s strategy has two goals: in the short-term, to serve the FIFA World
Cup Qatar 2022TM; in the long-term, to help build a database of volunteers to support national events after 2022. Volunteers were given a taste of how they can help Qatar prepare for the World Cup at the FIFA Arab Cup™ held in November/December 2021.