Maritere Vargas Contreras
Portfolio 2015
Maritere Vargas Contreras Hello! I am a designer born and raised in the lovely Costa Rica. This is a collection of my works and journeys through different disciples of design. My personal interest in visual and social projects had lead me to collaborate in a variety of projects from branding, to social design, packaging graphic and service design. During the process I developed a multidisciplinary approach and skills to work in teams. As a hobby I like photography, sewing and collaborating with set designers.
product & social design pages 2 - 5
branding & graphic design pages 6 - 12
Last year I moved to Helsinki where I am studying my masters in Creative Sustainability in Aalto University.
concept service design phone +358 46 5216424 email tere.maritere@gmail.com
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Portfolio 2015
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Product design Sarchí Rompecabezas
artisan’s technique, so they could produce themselves. The end result was a set of a playful puzzle with a variety of possible combinations. The design served as a valuable souvenir with the traditional oxcart paintings embedded.
“Design, Brand Strategy for Sarchí Artisans” was a workshop organized by the specialist Leslie Speer and Véritas University for the city of Sarchí (Costa Rica).
Designers Co-design with Miguel Maffioli and Hermanos Céspedez (Costa Rican artisans specialize in Sarchí’s traditional painting).
I was part of the design team collaborating with a family of traditional painters and wood artisans. We worked in a team of two designers creating new product with the
Technical information Certified reforest wood (Melina), based water painting and paint sealant. Size 25 cm x 25 cm x 7 cm. Year 2009
anos CĂŠspedez workshop
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Product design Quitirrsà Artesanal Product For my bachelors’ graduation project I focused on the integration of product design with artisanal weaving and basket making techniques. The collaboration was with a family of artisans from the Quitirrisà region (Costa Rica) and me as the product
designer and developer of the project. I started by learning about their traditional technique and the material (the Panama Hat palm, Carludovica palmata) they use followed up by helping them improve and standardize their production output. I designed a series of shapes to create a modular lighting systems, the distinct pieces can be arranged to create the lamps. I designed the lamps with the help of the artisans, created the molds for the shapes and did the branding and the packaging design.
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Quitirrsí Artesanal Product
The aggregated value of the product is the incorporation of a craftsmanship in a household product. Designers Handmade products by Kattia Hernández (Cestería Quitirrisí) Costa Rican indigenous artisan specialized in natural fibers weave for traditional baskets. (http://www.artequitirrisi.com/).
Technical information Estococa natural fibers, steel wire with powder coating, electrical lighting system for regular E27 bulb and certified reforest Melina wood and sealant. Packaging Corrugated 3 mm cardboard screen-printed. Size Diameter 30 cm x 70 cm (varies according to modules). Year 2011
Kattia Hernรกndez traditional weaver master.
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Product by Hazel Mayorga Castro
Social Design ICT Colectivos Crafts with Identity Program, is an initiative of the Touristic Development Department of the Costa Rican Tourism Institute (ICT). The project consisted in creating new products with four groups of artisans from different regions of Costa Rica (Guápiles, Gorlfito, Liberia and Central Pacific). Each artisan told a story related to their experiences, traditions and expressing local identity to used as inspiration for their designs.
While working for the design consultancy Diseño con Identidad I was part of the design team leading the project. I collaborated in the workshops with the artisans and provided guidance through the design process of new products. Also I was one of the two designers working in the branding elements for the project and the layout of the final catalogue. Designers Adriana Ramirez: project manager and Paula Cruz: graphic designer. Client Costa Rican Tourism Institute and Diseño con Identidad Consultancy. Year 2014
Product by MarĂa Isabel Alvarez Valverde
Product by Laura Madrigal MĂŠndez
Artisan
Colectivo
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Branding Ruta de las Hortensias Designing a brand identity for the initiative Ruta de las Hortensia (Route of Hydrangeas), the project was commissioned by the Tourist Chamber of Poรกs Region. Hydrangeas are native flowers of the region and the purpose of the project is to plant the flowers on the route to the Poรกs
Volcano. With this improve the route, the tourism and create a sense of community in the area. Together with another designer, Pablo Salazar, we created the logotype, the billboards, to install on the side of the road to communicate the project with the communities and the t-shirts for the volunteers that helped planting the flowers. Designers Co-design with Pablo Salazar. Client Tourist Chamber of Poรกs Region. Year 2012
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Branding & Packaging Sulara Alimentos Design created for Sulara Alimentos, they are a company producing organic food. They ask us to come up with their brand elements and a packaging for their oyster mushrooms. The intention was to differentiate the product from other mushrooms on the retail shelves and make the design coherent with the brand ideals. This project is in developing stage. Designers co-design with Juan Gabriel Rojas. Technical information oxo biodegradable plastic bag, recycled cardboard printed in one ink. Size 17 cm x 8 cm x 24 cm. Year 2013
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Antes que culmine el año, reflexionemos sobre todo lo vivido y guardemos en nuestro corazón aquellas experiencia s gratificantes. Que este año nuevo se cumplan nuestras metas.
colinas del poás
Branding Colinas del Poás For two years I worked for a recreational mountain park and restaurant, Colinas del Poás, in Costa Rica. I was the only designer and responsible of the branding and corporate image of the business. The design agency Wookie Collectivo design the logo and some of the icons, after that it was my job keep alive the brand and design the daily basis of it. The business has different services and audiences, so I had
¡Feliz año nuev o!
to design for all of them while maintaining a general feeling of the brand. Some of the materials I did were: marketing and advertising for print and web, promotional gifts, envelopes, postcards, invitations, customizing events, photographs, signage system, stands, in-house products and other details need in the park routine and events. Besides designing the material, in some cases I had to produced them myself and coordinate with the suppliers. During the time working for this company I was able to create a wide range of elements for the
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centro de aventura, recreación & capacitación
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volcán poás laguna fraijanes
la casa del café
supermercado kmart universidad adventista
tribunales de alajuela
parque central
mall internacional
radial a alajela
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restaurante kfc
autopista general cañas
aeropuerto juan santa maría
san josé
22 km desde aquí
DAYANARA MOLINA gerente de operaciones TEL (506) 2482-1212
www. colinasdelpoas.com +506 2482 1212
info@colinasdelpoas.com
fraijanes, alajuela
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Colinas del Poรกs
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company and had the opportunity to expand my skills as a designer working in all areas of the business. Since it was a small company, we all had to do a little bit of everything and teamwork through the tasks. Designers Wookie Collectivo: brand identity. Client Colinas del Poรกs Year 2012-2014
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1. Pin button display (corrugated cardboard). 2. Restaurant table props (MDF). 3. Table number and information display (MDF). 4. Rocket puzzle created for a costumer event for a team building theme activity. 5. Inbio Park fair stand, eco friendly student event. (Corrugated cardboard, color paper and recycle paper tubes) It was part of my job to build up the exhibition stands for promotional events and fairs. 4.
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grasas lista de inter cambio CONVERSIONES: cda = cucharada cdita = cucharadita g = gramos paq = paquete tz = taza u = unidad c = carne f = fruta g = grasa v = vegetal h = harina L = leche
Aceitunas verdes: 10 u Aceitunas negras: 8 u Aceites poliinsaturadas (ma’z, soya, girasol): 1 cdita Aceites monoinsaturados (canola, oliva, man’): 1 cdita Aderezo para ensalada regular: 1 cdita Aderezo para ensalada Light: 2 cdas Aguacate: 1/8 mediano Coco rayado: 2 cdas Crema dulce: 1 cda Crema para cafŽ: 4 cdas Leche de coco: 1 cda Mantequilla light: 1 cda Mantequilla regular: 1 cdita Mantequilla de man’: c 1 cda + Margarina light (I Can«t Belive It«s Not Butter Light, Blue Bonnet Light,
Fleischmann«s Light, Country
Crock): 1 cda Margarina regular: 1 cdita Mayonesa Hellman«s Reduce Fat: 2 cdas Mayonesa light: 1 cda Mayonesa regular: 1 cdita Man’, pistachos o semillas mixtas: 10 u Nueces, almendras, mara–—n: 6 u Natilla: 2 cdas PatŽ: 1 cda Queso crema light: 2 cdas Queso crema regular: 1 cdita Semillas de ajonjol’: 1 cda Semillas de girasol, calabaza o pi–ones: 2 cdas Tira de tocineta: 1 u
Branding Nutrición ABC The job consisted on developing the graphic identity for a nutrition clinic in Costa Rica. They needed design elements and guidelines to be applied in a wide range of items, such as meal guidebooks, business cards, measuring ruler, corporate letterhead and other materials for their costumers. Using an exiting logo I design a new set of graphic icons, color palate and the layout of the various items. Client Nutrición ABC. Year 2013
Dra. Maripaz Tormo Hernández Nutricionista Cod. CPN #469-10
www.nutricionabc.com NutriciónABC (CR)
maripaz_tormo@hotmail.com
www.nutricionabc.com NutriciónABC (CR)
maripaz_tormo@hotmail.com
MEDIPLAZA ESCAZÚ CLÍNICA
www.nutricionabc.com NutriciónABC (CR)
maripaz_tormo@hotmail.com
MEDIPLAZA ESCAZÚ 2201-5322 CLÍNICA LOS YOSES 2253-6440
www.nutricionabc.com NutriciónABC (CR)
maripaz_tormo@hotmail.com
PLAN DE ALIMENTACIÓN OBJETIVO:
REDUCCIî N DE PESO GRASO Y LA MODIFICACIî N DE Hç BITOS DE ALIMENTACIî N
PACIENTE: ADRIANA MEZA
29 a–os Peso actual: 157 lbs. (71,4 Kg.) Talla: 173 cm. Porcentaje de grasa: 35,8 %
Distribución de los alimentos ALIMENTO
LECHE O YOGURT DESCREMADA VEGETALES FRUTAS
Dra. Maripaz Tormo Hernández Nutricionista Cod. CPN #469-10
PORCIî N POR DêA 1 2 —m‡s 3
HARINAS CARNES Y SUSTITUTOS GRASAS VISIBLES
6 8 0-2
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Adriana Se dise–—un plan de alimentaci—n para bajar de peso y para aprender a comer saludablemente. Es importante tener en cuenta que hay que cambiar los h‡bitos de alimentaci—n para lograr la meta de este plan.
MEDIPLAZA ESCAZÚ CLÍNICA
www.nutricionabc.com NutriciónABC (CR)
www.nutricionabc.com NutriciónABC (CR)
maripaz_tormo@hotmail.com
maripaz_tormo@hotmail.com
Este plan incluye un patr—n y un ejemplo menœ, para que tenga una gu’a de c—mo se pueden distribuir las porciones durante el d’a. Sin embargo el patr—n puede variar siempre y cuando se cumpla con la cantidad de porciones indicadas. Adem‡s las tablas de registro semanales le servir‡n de control para que vaya anotando lo que consume durante el d’a. Es muy importante dentro del plan de alimentaci—n que incluyamos las frutas y los vegetales en la rutina diaria. Se le asignaron 2 porciones de grasa al d’a, las cuales debe procurar consumirlas en grasas ÒbuenasÓtales como: aguacate, aceites, mantequilla de man’ y semillas como man’, almendras, nueces, ajonjol’.
MEDIPLAZA ESCAZÚ CLÍNICA
Es importante incorporar la actividad f’sica regular como por ejemplo caminar, bailar, trotar o nadar entre 1 hora a 1 hora, 4 a 5 veces por semana.
www.nutricionabc.com NutriciónABC (CR)
maripaz_tormo@hotmail.com
MEDIPLAZA ESCAZÚ 2201-5322 CLÍNICA LOS YOSES 2253-6440
www.nutricionabc.com NutriciónABC (CR)
maripaz_tormo@hotmail.com
TambiŽn se recomienda incorporar el ejercicio de fuerza o trabajo con pesas o ligas, de 2 a 3 veces a la semana. El ejercicio aparte de ayudarnos a cumplir los objetivos, nos estimula y nos hace mantenernos saludables. Para la realizaci—n de ejercicio f’sico es importante contar con un especialista para poder establecer un programa mas especifico y para ayudarnos a cumplir mejor con
Dra. Karla Barrenechea Cersosimo
MBA & Nutricionista Cod. CPN# 998-12
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Graphic design Papel Tapiz I have always enjoyed making graphic patters and creating textures for two-dimensional surfaces. In this case I design this wallpaper for a course in graphic design school of Tecnological University of Costa Rica. Creating a decorative item from a geometrical element with some restrictions on how to play with the element. Year 2012
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Information Graphics Energy Self-Sufficiency Campaign The concept is a campaign to raise awareness about the university goal of reaching energy self-sufficiency by 2030 and to promote sustainable behaviors in the campus. I was part of a team of four designers and my role was to create the info graphics for the walls, even though we all contributed to the concept idea and final outcome. For the graphic style we used Aalto’s University corporate identity guidelines.
The doted line in the campaign logo is a metaphor for future elements or the goal not reached yet; it also communicates the efforts that are needed. The graphics are design for displaying them with vinyl stickers in the campus walls. The big ones represent the energy consumption and self-sufficient percentage and the smaller ones are contextual reminders to reduce consumption. In addition, a website will provide up to date data about the latest developments and energy uses. We won the 1st Prize in the behavioral changes category of Aalto Energy Efficiency Competition 2014-2015. Designers BaunbĂŚk, Eevi Saarikoski and Yunhe Guo. Year 2014
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Service Design Museum Arrival Experience The Taidemuseo of Helsinki is under renovation, they are redesigning the space, the brand identity and the museum experience. I was part of a design team that function as consultants commissioned by Design Driven City to help the museum improve the arrival and way finding experience for the museum in Tennispalatsi surroundings. The intended outcomes were an analysis of the current situation and new concept ideas for an attractive, obvious and hassle free journey to the museum. We used user research tools to understand the situation and opportunities. Design ideas were arranged in a matrix according to time line of the costumer and the space they could be implement. We worked as a team to create the design guidelines through and all the stages of the process but one of my focus was on the graphic design of the results. Designers Bice Lee Herold: interior architect, Richard Hylerstedt: design thinker. Client Taidemuseo Helsinki and Design Driven City (Toimivakaupunki). Year 2015
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Maritere Vargas Contreras phone +358 46 5216424 email tere.maritere@gmail.com Helsinki, Finland
Thanks for taking your time and look at my work!
Portfolio 2015
Maritere Vargas Contreras
Portfolio 2015