Finalportfolioissuu by Maria.Evangelina.S

F O R M O M A N D D A D.

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

I AM ME

WHO AM I?

005

Design has always been a part of my life and will always continue to be. It has made me who I am today and I will continue to grow as long as I am designing. I Am Me is a collection of work that reflects who I am as I have put my heart and soul in each and every project. Even though Iâ&#x20AC;&#x2122;ve come this far, this is just the start of me, I still have things to learn, mistakes to be made and a lot of room to grow. So this is just a part of who I am, this is just the beginning of Me.

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CONTENTS

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OLD SOUL

I N N O VAT O R

COLOR ENTHUSIAST

HUMMING ALE

P U S H I N G F O RWA R D

COLORBOTS

p10

p20

p40

MOVIE LOVER

FESTIVE

FA S T L E A R N E R

MOVIE POSTERS

O N E S U N M U S I C F E S T I VA L

LOGITECH

p58

p64

p76

T R AV E L E R

F O R WA R D T H I N K E R

IDENTITY

T R AV E L T I P S

TRADER JOE’S

VA R I O U S I D E N T I T I E S

p86

p96

p128

008

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

I AM ME

I AM AN OLD SOUL

HUMMING ALE

009

PA C K A G E D E S I G N 3

HUMMING ALE

DESCRIPTION The objective of this project was to redesign an existing beer label for both premium and light beers. I chose the Humming Ale from Anchor Brewing Company because of the companyâ&#x20AC;&#x2122;s inspirational story and traditional values. Because of their rich and detailed history, I decided to incorporate the principles of the Anchor Brewing Company by holding on to elements of their classical design, while introducing modern elements consisting of a simplified logo, detailed illustrations, and a unique label shape. The dark color palette combined with the foil creates a premium look and feel for the beer while reinforcing the integrity of the brand.

COURSE

Package Design 3 INSTRUCTOR

Thomas McNulty TERM

Spring 2012 D U R AT I O N

5 Weeks

010

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

011

I AM ME

PA C K A G E D E S I G N 3

HUMMING ALE

NCHOR

•

BREWING

NCHOR

•

BREWING

HUMMING ALE

PREMIUM BREWED AND BOTTLED BY ANCHOR BREWING CO. SAN FRANCISCO, CA. FROM ALL BARLEY MALT. CONTENTS 12 FLUID OZ.

Made In San Francisco Since 1896

BREWERING

BREWED AND BOTTLED BY ANCHOR BREWING CO. SAN FRANCISCO, CA. FROM ALL BARLEY MALT. CONTENTS 12 FLUID OZ.

BREWERING

www.anchorbrewing.com

GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT SRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS

LIGHT

Made In San Francisco Since 1896

BREWERING

HUMMING ALE MADE IN SAN FRANCISCO

BREWERING

BREWED AND BOTTLED BY ANCHOR BREWING CO. SAN FRANCISCO, CA. FROM ALL BARLEY MALT. CONTENTS 12 FLUID OZ.

HUMMING ALE

Light MADE IN SAN FRANCISCO

012

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

013

I AM ME

PA C K A G E D E S I G N 3

HUMMING ALE

014

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

015

I AM ME

PA C K A G E D E S I G N 3

HUMMING ALE

016

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

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I AM ME

PA C K A G E D E S I G N 3

HUMMING ALE

018

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

I AM ME

I AM AN I N N O VAT O R

P U S H I N G F O R WA R D

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TYPOGRAPHY 4

P U S H I N G F O R WA R D

DESCRIPTION Technology is constantly developing and pushing boundaries. “Pushing Forward” is a typographic conference held at the Museum of Science and Industry in Chicago, Illinois. The conference allows designers to experience and discuss the future of technology and communications, as well as how modern typography evolves alongside them. The goal was to give the audience a glimpse of the future by showing conceptual prototype devices that could potentially be seen in the next fifty years. Using a geometric typeface complimented by informative diagrams, I was able to produce a very technical and mathematically based aesthetic that communicates ideas of the “future”.

COURSE

Typography 4 INSTRUCTOR

Ariel Grey TERM

Spring 2014 D U R AT I O N

15 Weeks

020

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

021

I AM ME

TYPOGRAPHY 4

P U S H I N G F O R WA R D

022

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

023

I AM ME

TYPOGRAPHY 4

P U S H I N G F O R WA R D

024

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

I AM ME

SOUND BAR

MAIN SCREEN

HOME SCREEN

SCREEN_02

SCREEN_01

025

TYPOGRAPHY 4

P U S H I N G F O R WA R D

026

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

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I AM ME

TYPOGRAPHY 4

P U S H I N G F O R WA R D

028

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

029

I AM ME

TYPOGRAPHY 4

P U S H I N G F O R WA R D

030

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

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I AM ME

TYPOGRAPHY 4

P U S H I N G F O R WA R D

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S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

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I AM ME

40 06

TYPOGRAPHY 4

P U S H I N G F O R WA R D

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S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

03 5

I AM ME

TYPOGRAPHY 4

P U S H I N G F O R WA R D

036

WHERE >>>

2015

MARCH 23-25

WHAT WILL BE THE FUTURE OF TECHNOLOGY AND TYPOGRAPHY? Social systems are under extraordinary stress today. The younger generations are increasingly resentful towards the elderly – seeing them as the cause of many problems, and a drain on capital as the ratio of workers to seniors continues to fall.** The rich and poor have continued to grow apart, now that upward social mobility has become next to impossible. Massive protests outside corporate HQs and gated communities are a daily reality on the news. Global warming has created almost 150 million climate refugees: a sixfold increase compared to 2010. The influx of people to foreign lands has put a further strain on economies. Resentment towards migrants has produced an upsurge in nationalism with many isolationist parties sweeping government elections. To maintain order and stability, martial law

037

WHEN >>>

C_014

FORWARD

WIDTH: 6” HEIGHT: 4” LENGHT: 10” MATERIAL: 40% AL. 10% HD. 25% FF. 25% FE.

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A I AM ME

Aaron Grant

Greg Christie

Matthew Bailey

Stephen Lake

Brian David Johnson

The Renfrew Group

Jonathan Ive

Elon Musk

SPREAKERS INCLUDE >>>

> 03

CHICAGO, IL

and military occupation is a feature of many cities around the globe. Radical new political parties and movements have emerged, advocating the overthrow of the reigning system.

MUSEUM OF SCIENCE + INDUSTRY 01 TYPOGRAPHY 4 P U S H I N G F O R WA R D

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S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

I AM ME

I AM A COLOR ENTHUSIAST

COLORBOTS

039

VISUAL SYSTEMS 2

COLORBOTS

DESCRIPTION “Colorbots” is a project in collaboration with Patone, Moo.com, and the graphic design students from The Academy of Art University. Our goal was to create a set of educational cards and deliverables that teach children ages 2-8 about the meaning of colors. “The Colorbots of New Bot City” are a group of robots that teach color to children by showing the relationship between color and emotion. Each Colorbot has a set of personality traits and occupations that correspond to their chosen Pantone Color. The diversity between the Colorbots create unique, individual characters that children can relate to in terms of their different personalities and aspirations for the future.

COURSE

Visual Systems INSTRUCTOR

Tom Sieu TERM

Spring 2013 D U R AT I O N

7 Weeks

040

THE

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

I AM ME

OF N

041

VISUAL SYSTEMS 2

COLORBOTS

NEW BOT CITY

042

P12

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

045 P12

I AM ME

VISUAL SYSTEMS 2

COLORBOTS

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S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

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I AM ME

VISUAL SYSTEMS 2

COLORBOTS

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S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

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I AM ME

VISUAL SYSTEMS 2

COLORBOTS

0 50

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

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I AM ME

VISUAL SYSTEMS 2

COLORBOTS

052

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

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I AM ME

VISUAL SYSTEMS 2

COLORBOTS

054

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

I AM ME

I AM A MOVIE LOVER

MOVIE POSTERS

057

VISUAL SYSTEMS 3

MOVIE POSTERS

DESCRIPTION Designing a movie poster means communicating a message that can be interpreted in a swift glance. Throughout the countless movie posters that exists, there are only a few that are able to evoke an emotion from the audience and grab their attention. I decided to redesign three movie posters of films I had very little knowledge of, allowing me to study them from a different perspective. By using simple yet strong imagery, I was able to convey each of the filmâ&#x20AC;&#x2122;s distinct genre and atmosphere. Minimal typography was used to support the images instead of distracting from them, creating a smooth flow of hierarchy. While designing this project, I came to realize that design has the ability to manipulate the emotions of an audience by simple use of typography and powerful imagery.

COURSE

Visual Systems 3 INSTRUCTOR

Roland Young TERM

Spring 2014 D U R AT I O N

4 Weeks

058

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

059

I AM ME

VISUAL SYSTEMS 3

MOVIE POSTERS

060

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

015

I AM ME

VISUAL SYSTEMS 3

MOVIE POSTERS

015

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

I AM ME

I AM AM F ESTIVE FESTIVE

05 CHAPTER 03

O N E S U N M U S I C F E S T I VA L

063

VISUAL SYSTEMS 1

O N E S U N M U S I C F E S T I VA L

DESCRIPTION “One Sun” is a music festival that promotes cultural diversity in San Francisco. We live in a city that is a melting pot of different ethnicities and cultures, and even though each of us are distinctly unique, we all live under “one sun”. The use of bright colors interacting and fusing with one another represents all the different cultures living in harmony together. Along with the posters, there is a companion app for the iPhone and the iPad that gives information about the artists that are performing at the festival. Using unique combinations of colors and contrast in the design gives the festival a funky and unconventional style that reflects all the unique music played at the event.

COURSE

Visual Systems 1 INSTRUCTOR

Troy Alders TERM

Summer 2012 D U R AT I O N

4 Weeks

064

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

P12

I AM ME

INSTRUCTOR : TROY ALDERS

VISUAL SYSTEMS 1

O N E S U N M U S I C F E S T I VA L

P12

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

069

I AM ME

VISUAL SYSTEMS 1

O N E S U N M U S I C F E S T I VA L

070

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

071

I AM ME

VISUAL SYSTEMS 1

O N E S U N M U S I C F E S T I VA L

072

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

073

I AM ME

VISUAL SYSTEMS 1

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

I AM ME

I AM A FAST LEARNER

LOGITECH

075

PA C K A G E D E S I G N 3

LOGITECH

DESCRIPTION This project began as a partnership with Logitech in order to redesign the packaging for their high-mid and low tier gaming products, targeted towards the dedicated and hardcore gaming community. After countless hours immersing ourselves in the gaming world through interviews and research, it became clear that gamers respond most to ideas of “speed” and “sharpness” in their choice for gaming products. For the high-mid tier products, sharp geometric shapes were used to lead eyes upwards and instill a sense of speed and movement. Both products were designed with urgency and alarm through the use of a yellow and lime-green color palette. This sense of alertness is something gamers tend to gravitate towards, perhaps due to modern games instilling a similar sense in their gameplay.

COURSE

Package Design 3 INSTRUCTOR

Thomas McNulty TERM

Fall 2012 D U R AT I O N

12 Weeks

076

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

077

I AM ME

PA C K A G E D E S I G N 3

LOGITECH

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

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I AM ME

PA C K A G E D E S I G N 3

LOGITECH

0 80

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

0 81

I AM ME

PA C K A G E D E S I G N 3

LOGITECH

08 2

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

083

I AM ME

PA C K A G E D E S I G N 3

LOGITECH

084

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

085

I AM ME

PA C K A G E D E S I G N 3

LOGITECH

086

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

I AM ME

I AM A T R AV E L E R

T R AV E L T I P S W E B S I T E

087

WEB DESIGN 2

T R AV E L T I P S W E B S I T E

DESCRIPTION After coming back from a trip across Europe, I decided to create a website about travel tips for students like me, who love to travel, yet donâ&#x20AC;&#x2122;t have endless amounts of money to burn. The imagery and graphical elements display a contemporary vibe, yet the typography switches it up with a more rustic feel, giving a sense of adventure and spontaneity that is present when traveling. The website also makes use of infinite scrolling, allowing the user to view the content quickly while seamlessly moving from composition to composition.

COURSE

Web Design 2 INSTRUCTOR

Brady Sammons TERM

Fall 2013 D U R AT I O N

5 Weeks

088

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

089

I AM ME

WEB DESIGN 2

T R AV E L T I P S W E B S I T E

090

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

091

I AM ME

WEB DESIGN 2

T R AV E L T I P S W E B S I T E

092

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

093

I AM ME

0 94

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

0 95

I AM ME

WEB DESIGN 2

T R AV E L T I P S W E B S I T E

0 96

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

0 97

I AM ME

WEB DESIGN 2

T R AV E L T I P S W E B S I T E

0 98

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

I AM ME

I AM THINKING AHEAD

TRADER JOE’S

099

PA C K A G E D E S I G N 4

TRADER JOE’S

DESCRIPTION Trader Joe’s is a very popular grocery chain that caters to a more health-conscious audience. This redesign of Trader Joe’s includes the addition of a house brand with three different sub-brands and two private labels. By incorporating the values and integrity of the brand into the look and feel, this project allowed my group to investigate what Trader Joe’s might look like if it were to ever expand. The design was a collaboration of graphic designers that included Ashleigh Brewer, Marcella Silva, Stephanie Hutomo, and Maria Evangelina.

COURSE

Graphic Design 4 INSTRUCTOR

Michael Osborne TERM

Spring 2014 D U R AT I O N

15 Weeks

100

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

I AM ME

HOUSE BRAND

AISLE ONE Aisle One is a store brand created for Trader Joeâ&#x20AC;&#x2122;s that has different categories which each go together as part of a bigger brand yet have characteristics of their own. It focuses on giving the shoppers their daily necessities on the go. The categories are Dogs, Productivity and Essentials.

SUB BRANDS

KEYWORDS

Playful Natural

Value Simple Dependable

Reliable Innovative Safe

Functional

101

PA C K A G E D E S I G N 4

TRADER JOE’S

P R I VAT E L I N E

350° BAKING 350° Baking is a private line that focuses on baking supplies for the homemade baker’s needs. The concept was based upon “Retro Kitchen” and the different structures and typography layout is a blend of retro and modern which targets the broader baking audience that Trader Joe’s attract.

OASIS Oasis is a private line of Trader Joe’s that carries skincare products that’s high quality. The design is basked upon an idea of the “Viewpoint of an Oasis”. The identity reflects the idea of you looking at the horizon line of an oasis in the distance. The blue packaging represents the calm and refreshing waters while the bamboo stands for the trees that surround the area. This product will take you to an oasis of your own.

102

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

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I AM ME

PA C K A G E D E S I G N 4

TRADER JOE’S

104

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

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I AM ME

PA C K A G E D E S I G N 4

TRADER JOE’S

106

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

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I AM ME

PA C K A G E D E S I G N 4

TRADER JOE’S

108

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

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I AM ME

PA C K A G E D E S I G N 4

TRADER JOE’S

110

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

111

I AM ME

PA C K A G E D E S I G N 4

TRADER JOE’S

112

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

113

I AM ME

PA C K A G E D E S I G N 4

TRADER JOE’S

114

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

115

I AM ME

PA C K A G E D E S I G N 4

TRADER JOE’S

116

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

117

I AM ME

PA C K A G E D E S I G N 4

TRADER JOE’S

118

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

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I AM ME

PA C K A G E D E S I G N 4

TRADER JOE’S

120

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

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I AM ME

PA C K A G E D E S I G N 4

TRADER JOE’S

122

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

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I AM ME

PA C K A G E D E S I G N 4

TRADER JOE’S

124

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

125

I AM ME

PA C K A G E D E S I G N 4

TRADER JOE’S

126

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

127

I AM ME

PA C K A G E D E S I G N 4

TRADER JOE’S

128

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

129

I AM ME

PA C K A G E D E S I G N 4

TRADER JOE’S

130

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

I AM ME

IDENTITY

VA R I O U S I D E N T I T I E S

131

IDENTITIES

VA R I O U S I D E N T I T I E S

DESCRIPTION The following are some of the identities that I created over the past years Iâ&#x20AC;&#x2122;ve been in Academy of Art University.

COURSE

Various INSTRUCTOR

Various TERM

Various D U R AT I O N

Various

132

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

133

I AM ME

IDENTITIES

VA R I O U S I D E N T I T I E S

134

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

135

AM M M M EE II A

IDENTITIES

VA R I O U S I D E N T I T I E S

136

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

I AM ME

I AM THANKFUL

THANK YOU To my family: Pa, youâ&#x20AC;&#x2122;ve supported me since the day I was born and I know you will continue to do so. You taught me that hard work pays of and to never give up, thank you for believing in me, you are my rock. Sam, thank you for being positive all the time and seeing the good in everyone, you inspire me to do the same, you are my light. Ma, you are patient, kind and beautiful. I strive to someday become the amazing woman you are, you are my air.

To my instructors: Michael Osborne, Roland Young, Ariel Grey, Thomas McNulty, Troy Alders, Brady Sammons, Tom Sieu Christine George, Todd Hedgepeth and Darrel Hayden. Thank you for your constant support and dedication in teaching and challenging me to become the designer I am today. Thank you Mary Scott for the intense course that I will forever appreciate and look back upon. Youâ&#x20AC;&#x2122;ve pushed me past boundaries I never thought I could break. Thank you for being understanding, patient, and a huge inspiration in my life.

To the crew: Asher, Anh, RJ, Theresa, Xavier, Rachita, Chacha, Claudia, Nindy, Robert, Dhis, Nicole, Stephanie, Marcella, Ashleigh, Jordan, Danny, Leandra, Geo, Rahul, and the rest. Thank you for being the people you are and stay cool.

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

SCHOOL

Academy of Art University COURSE

Senior Portfolio INSTRUCTOR

Mary Scott

TITLE OF BOOK

I Am Me COVER STOCK

Skivertex Black TEXT STOCK

Finch 100lb Text

T Y P E FA C E S

Sabon DIN Schriften Std Neuzeit Grotesk S O F T WA R E

Adobe CC PHOTOGRAPHY

Lobsang Thinley Asher Diesto

BOOK BINDERY

The Key Binding PRINTING

Giant Horse PRINTER

Indigo 5500

I AM ME

S E L E C T E D W O R K S O F M A R I A E VA N G E L I N A

I AM ME

C O N TA C T 562 308 8311 mariaevangelinas@gmail.com maria-eva.com