EXPERIENCE DRIVEN DESIGN BRINGING DECOR TO LIFE + BACKYARD OASIS AREA
CONCEPTUAL APPROACH
DESIGN GOALS:
To create a unique and enticing shopping experience
To connect customers to the possibilities, both through design and technology
To express The Home Depot’s brand and authenticity through the use of form, materiality and colour
The new concept for The Home Depot will disrupt the typical shopping experience of a big box store. In-aisle niches will display and cross-merchandise a range of products found in store, with a focus on bringing the products displayed to life. DIY branding and technology will be integrated within these areas to allow access to all of The Home Depot’s products, appliances, and tools. Technology stations equipped with iPads will be provided within these niches to provide customers easy access to The Home Depot app and DIY tutorial videos.
FLOOR PLANS
AISLE DECOR NICHE
KEY PLAN
BACKYARD OASIS AREA
BRANDING THROUGH DESIGN
BRINGING DECOR TO LIFE
BACKYARD OASIS AREA
DEVELOPMENT:
IDEATION: Common to all of The Home Depot’s logos and signage is the brands distinct orange colour.
The Home Depot caters to do-it-yourselfers, as well as home improvement, construction and building maintenance professionals. The Home Depot’s dedication to craftsmanship is important to the brand. A customized structure that brings branding to life through the use of form, colour, and use of products sold in-store. This structure will be built with all of The Home Depot’s materials, including drywall, plywood, lumber, custom mixed paint in The Home Depot’s orange colour, etc.
APPLICATION: Niches will be embedded throughout the steel framed product shelving. Niches will display real life applications of The Home Depots decor. These niches will also cross-market the materials used to create the display, such as flooring, drywall, plywood, etc.
A similar form will house the Backyard Oasis Area situated outdoors in the Garden Centre. The Oasis is a display of a combination of DIY projects customer can take on to create their own backyard oasis. IPads are available to customers to access tutorial videos and material information for each custom project displayed.
Customly fit into the existing steel shelving unit, these aisle niches will create a unique visual experience, bringing products to life.
BRINGING DECOR TO LIFE
They are finished with building materials found in-store and staged with decor, furniture, and appliances available for purchase.
EXISTING PRODUCT SHELVING
IPAD INFO STATION
KEY PLAN
DISPLAY NICHE
GYPSUM BOARD FASTENED TO EXISTING SHELVING STRUCTURE
EXISTING SHELVING STRUCTURE TO REMAIN
SECTION - PLAN VIEW
POSSIBLE CONFIGURATIONS FLOOR PLAN
LIVING ROOM DISPLAY
WASHROOM DISPLAY
SEASONAL DISPLAY
BRINGING DECOR TO LIFE The custom designed display niche will fit directly into the pre-existing shelving. The house formation in The Home Depot orange brings the customers attention to the display. Display niches will be dispersed throughout The Home Depot. These niches disrupt the typical shopping experience by providing an opportunity to cross-market with other departments and products, and by bringing decor to life.
PROCESS SKETCH
PARTI DIAGRAM
PROCESS MODELS
PROCESS RENDER
BRINGING DECOR TO LIFE
PRODUCT WAYFINDING
IPAD SYSTEM
BRINGING DECOR TO LIFE THE HOME DEPOT PRODUCTS FEATURED
Renwill Arlie Decorative Sculpture
Minto Accent Chair
Distressed Black City Scenes Wall Art
Artistic Weavera Decorative Pillow
CWI Lighting CWI Lighting Brave 9 inche Mini Brave 9 inch Mini Pendant Pendant
Renwil Bolivia Decorative Sculpture
!nspire Edinburgh Console Table
Lifeproof Russet Meadow Hickory 12mm Thick
R2i Millwork Wainscot Kit
RenWil Lucerne Mirror
Everbilt Shelf Bracket Kit
Behr Premium Plus Interior Eggshell
BRINGING DECOR TO LIFE
WASHROOM DISPLAY
The building materials and finishes used in each unit will be products found in store. These finishes, such as the flooring and millwork, will change semi annually, while the furniture, fixtures, and decor will change seasonally and as trends arise.
SEASONAL DISPLAY
BACKYARD OASIS AREA
The Backyard Oasis Area is custom built to exhibit many DIY possibilities for exterior spaces . Lumber will be the primarily used material, along with accents of The Home Depot orange. Product stickers will identify materials used for each display. All projects are available for viewing at the iPad station. Customers will be able to experience the possibilities while also being given the tools and knowledge to make it attainable
IPAD STATION
DIY GARDEN BED DIY RAILING STORAGE FOR LUMBER
DIY BAR COUNTER
DECK DISPLAY
DIY DECK SEATING & PLANTER
BACKYARD OASIS FLOOR PLAN
STORAGE FOR PRODUCTS ON DISPLAY
BLACONY DISPLAY
KEY PLAN
BACKYARD OASIS AREA
PROCESS WORK
BACKYARD OASIS AREA
VIEW OF DECK DISPLAY
THE HOME DEPOT PRODUCTS FEATURED
Safavieh Kendrick Patio Chair (Set of 2)
Eon 12”x12” Deck and Balcony Tile (10 pack)
Nardi LIDO Outdoor Resin Barstool (4 pack)
Grapevine Elmer Garden Stool
Real Flame Riverside Fire Bowl with NG Conversion Kit
Toja Patio Furniture Modulo
BACKYARD OASIS AREA Technology is incorporated with access to The Home Depot exclusive DIY videos of current displays
IPAD SYSTEM
BACKYARD OASIS AREA