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PR LAUNCH THE IKEA CATALOG 2018 Make room for life
Welcome to a new IKEA Catalog! Regardless of wallet size or living space, 2018 is about enabling you to make more room for the things you love in your life - to help you get a few steps closer to your dream home. So, we couldn’t be more excited to share with you, smart interior design, clever products, intriguing stories about what goes on in the world, and how we innovate for a better life at home. Discover a redesigned, more colorful experience that’s easy and intuitive to navigate: watch films, get hands-on tips and ideas, great product offers with even lower prices, and fresh future designs to look out for. Jump straight into it, and indulge in a new world of the IKEA Catalog 2018.
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Catalog theme We’re wrapping the entire catalog in the context of a theme: Make room for life. It’s about looking beyond the walls of your home and not letting them determine what you want it to be. It prompts you to ask yourself what it is you want more room for in your life - whether it be friends and family, nature, relaxation, or maybe a bit extra room to do nothing at all.
Room ideas & inspiration A special focus is put on life in and around the living room. Or better yet, the room for life. Here we share a few of our interior solutions from the catalog - ideas on how to make room for all kinds of activities allowing you to choose the life you live, and simple home furnishing tips that might inspire you to rethink your own home. Find out how to cleverly make small, price-worthy spaces grow, or live a more sustainable life at home just by purchasing the right kitchen...
Make room for life
Make room for being together and apart. The living room tends to be the place where everyone does almost everything. Play. Nap. Work. Chat. Eat. Think. But sometimes we don’t want to do it all together, right? Carving out zones in this well-loved room makes space for everything – and everyone.
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Engage your senses and make room for zen. Much of daily life is about being connected. Your home can be a place to do the opposite. Disconnecting in a space dedicated to engaging your senses, can help you toss the stressors of the world and simply be in the now. Smell the fresh pinewood. Feel the soft cotton textiles. See the green life of nature, inside. This way, you’ll have the space to think, rest and disconnect, just by being in the room.
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Stretching your space to be as flexible as you are. The expectations of a living room are constantly increasing, while the space is shrinking and the activities are bleeding into one another. Furnishing flexibly with two gateleg tables means there’s plenty of room for socializing, dining and your daily dose of exercise while your little one sits comfortably close by.
Make room for life
Living with children
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t Download the IKEA Catalog app and get even more inspiration. A living room for kids to be kids. You might see a living room, but your kids see all the ingredients they need to play. And so your rug becomes a hopscotch game and your coffee table an essential for fort building. When you furnish your space with durable, washable – and good-looking – pieces, you create a room where play is life, and anything can happen.
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Small space living
t Download the IKEA Catalog app and get even more inspiration.
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Fluid life. Fluid space. Fluid furniture. Larger pieces of furniture in a small space don’t only need to cater to a single purpose. Tables on wheels can do wonders in a studio. Socialize and share a meal, or roll them away to free up plenty of space for spreading out and indulging in your passion – whatever that may be.
A small room with a grand idea. It can be tricky to break the conventional living room set up, even when it doesn’t suit one’s lifestyle or space. But it’s not impossible. Erase the conventions, and start thinking about your needs. Pulling furniture away from the wall and into the center of the room means more wall space and more personality. Here’s a studio that now embodies the essence of multi-functionality: workspace, bedroom, living room and dining spot - all on an island in the middle of the room.
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t Download the IKEA Catalog app and get even more inspiration.
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Fluid living
Sustainable living
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Sustainability is the new black. At a time when we feel pressure to be more conscious consumers, it’s a relief to know that getting a dream kitchen can be sustainable too. Being eco-conscious isn’t always about the small actions alone. Sometimes it’s as simple as buying big products with a smaller footprint. Meet KUNGSBACKA kitchen fronts, made from recycled wood and recycled PET bottles.
Home furnishing, step-by-step Dive deeper into a room set, and find out how to create a look, solve a problem or get new ideas on how to improve your home. IKEA interior designers share their expert knowledge in a more specific, yet approachable, way to empower the reader to use it on their own.
t Download the IKEA Catalog app and get even more inspiration.
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How to tell your story in still lifes. In three simple steps we take you through ways to create an ever-changing gallery that tells your personal story. There’s no right or wrong way to use them – just your way.
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Large impressions with a small price For 2018 we’re introducing a new type of room set where we select a combination of products with a total price to show readers how to instantly purchase and replicate a solution - or part of one - at home. They focus on the little, affordable things that really make a difference. Whether it’s about creating a new look, or simply making a few tweaks, they can help people create immediate change at a low price.
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t Download the IKEA Catalog app and get even more inspiration.
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Furniture made to move with you. You never know where life will take you. But wherever you move, you should be able to take your furniture with you. Choose light, versatile pieces that are easy to move – and look right at home in any space.
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Putting you first with inspiration at your ingertips Regardless if it’s a room set, new products or understanding how to shop at IKEA, it’s all about enabling people to find what’s best and most suited for their homes. We want it to be simple, hands-on, and without question about price, quality or how to get “that” look on your own. You should always be able to do it all by yourself - and if you don’t want to, IKEA is there to help you every step of the way.
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Quality products at amazing prices Everyone deserves to have a home that they love. We want our products to inspire and empower you, regardless of the size of your wallet or living space. It’s about offering you an afforable product that is so much more than affordable - it’s versatile, durable and attractive. It takes you from dreaming to doing.
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The five faves of all time We all have IKEA favorites. So we’ve chosen to celebrate a select few by highlighting their icon status, quality, versatility and design. These product families have been ranked the most loved by customers for years - here we’re sharing why. From smart BESTÅ and sleek MALM to ageless HEMNES, find out why these pieces are still standing strong.
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New arrivals We want to show that there’s always something new at IKEA: new ideas, new products, new ways to look at your home. Here we’ve handpicked a few exciting things to look forward to. But our new product and collection launches don’t only happen during the drop of the IKEA Catalog - they happen all year around.
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Feature stories We’re curious about you, your life at home, what’s going on outside our bubble and how it affects the world all of us live in. With our feature stories connected to home furnishing, design innovation and societal engagement, we take you on a journey around the globe. Get an even bigger picture digitally, where lives, cities, ideas and products come to life in short documentary films.
Big glamour with a small amount of money Anyone can express their own style with IKEA products. To prove it, vivacious Iranian-French interior designer Maryam Mahdawi gets to create her dream living room using only IKEA products and a lot of tips and tricks. Known for her glamorous, haute couture style and playful, theatrical creations, Maryam pushes the envelope as far as it can go. She calls it “Marie Antoinette meets Mr. Kamprad.”
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There’s more to life than furniture We decided to explore what it takes to create a home for a young urban nomad; Josh, 24, in Berlin. Together with an IKEA interior designer, we create a room for Josh that fits his needs, and can easily be packed and moved to a new adventure. Get ideas and inspiration on how to think smart, flexible and light-weight. To better get to know Josh and the vibrant pulse of Berlin, we hang out with him for a day: visit his favorite places, meet his friends and find out what they love, how they live, and, most importantly, why they’ve chosen to live this way.
t Download the IKEA Catalog app and get even more inspiration.
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Play for life The IKEA Foundation has partnered with Handicap International to support its use of play-based activities to rehabilitate disabled and other vulnerable children. This story is about their work in a refugee camp in Thailand. It’s about the children and their families living in poverty, violence and difficult conditions, with no means to relax, and no opportunity to play. Handicap International is changing that by creating inclusive playgrounds where the children can feel safe, share their experiences, relax, smile and play - essential elements for their mental and physical health.
t Download the IKEA Catalog app and get even more inspiration.
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The digital experience The digital IKEA Catalog brings our rooms and ideas to life. Get closer to the reality behind our feature stories, place products in your physical home with augmented reality, and watch sharp how-to films that take our home furnishing knowledge from dreams to doing. The new, more intuitive navigation allows you to easily find products to love, the rooms that get you excited and the ideas that empower you. Ranking at the top amongst lifestyle apps on AppStore - get the full-blown experience straight from your sofa at home with Apple TV, browse it on your tablet or smartphone anywhere, or of course on your laptop or desktop.
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Start & Intro
More inspiration, quick & easy This year the digital IKEA Catalog wants to be more inspirational rather than informative. First impressions are everything, and we want this one to be enthusiastic and optimistic. The main introduction welcomes you with the most exciting and newsworthy content to instantly enjoy. The colorcoded navigation makes it easy for you to browse and find what you’re looking for, while always being just one click away from more in-depth content and products.
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Room chapters
Each chapter has a clear, color-coded introduction, and an overview of all the rooms included within. Each room has a more comprehensive story to tell - offering more tips and ideas, products and films to engage with.
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Product chapter
The product chapters, divided by product category, are just as digestible and easy to browse. Save and share all your favorites, or create a shopping list to bring to the store or shop at IKEA-USA.com
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Promos & teasers Don’t forget to download the IKEA Catalog app and get even more inspiration.
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Make Room for Life
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Tell your story with still lifes
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You see a living room, they see dungeons and dragons
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Live well, travel light: Furniture that moves with you
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Fluid Living
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24-Hour Room
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Berlin is his living room
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Let’s play for change
ŠInter IKEA Systems B.V. 2017
Please contact U.S. PR: Janice Simonsen IKEA Design Spokesperson e-mail: janice.simonsen@IKEA.com Phone: 610-834-0180 x5343