PORTFOLIO Mariah Rivera Fashion Merchandiser
My Brand
" The most luxious ship in the world"
SWOT
Seabourn Cruises " Your health and safety come first"
Women's Wear
Men's Wear
Women's & Men's
Accessories & Shoes
Home Décor
A Furniture Store offering one-of-a-kind European-style designer furniture. For those who cannot get a hold of modern furniture in their state, you should consider Modern Miami.
My Concept With so many style options, the one that best represents this store and my consumer is a minimalistic industrial style. Going with clean uncluttered space, and light form elements to create an elegant, simple, and relaxing environment.
Customer Profile Age: 26 to 40 Danny: 30’s Gender: Female or Male Marital Status: In a relationship, or single family Family Size: In the future Income: Middle Class (comfortable) $73,00 to $120,400+ Spending Habits: middle class about $1,816.04 - $4093.60 Occupation: Entrepreneur (Photographer) Education: Master's in Marketing and Business Religion: Catholic, Cuban Region: South Florida, Condo, close to the beach LifeStyle: Family Involved & Taking Photos Activities: Working out, riding bikes, being outside& listening to music Motivation: Money, Succeeding, and the Future Personality: Trying to be the best possible, cooks at home & is a provider Class Conscious: Yes, works hard for money and likes to spend it wisely
Current Trends Material Simplicity - A mix of wood and concrete to create a soothing atmosphere. Contemporary Cave- a more muted direction, with a feeling of safety.
SWOT Modani
Strengths: Lots of locations in 5 states and expanding, and large social media Weakness: Low employee rating on Glassdoor (1.0) Opportunities: Expanding more locations to Texas and other states & expanding on the lines they have, training & developing employees. Threats: COVID on the supply chain, since their furniture is coming from China.
SWOT
Modshop – Modern Furniture Boutique Strengths: Good presence on social media, in all major city's, high employee rating (4.0). Weakness: Cluttered in most locations, secondary supplier needed for international shipping. Opportunities: Curb Side appearance & logo, brand awareness, and expanding the brand. Threats: Other furniture brands sell a lot of the same styles
Floorplan
Window & Exterior
Fixtures and Props
All products by Theophilio are made to order. Each piece is sustainably sourced and made using upcycled fabrics.
All orders are FINAL SALE
Garments are made to order All pieces come in a luxury reusable storage bag. A signed card comes with all "exclusive" Collection garments. Sterling logo pendants are attached to zippers
Lookbook - Unisex
Wholesale: 80%
"Carnation" Collection
distribution strategy
Thank You!