2018 Media Kit
NATIONAL
PUT THE AUTO INDUSTRY’S UNDISPUTED NEWS LEADER TO WORK FOR YOU By delivering critical news, insights and analysis every day, Automotive News has cultivated the largest, mostpowerful audience in the auto industry.
100%
paid subscriber base
77%
renew their subscription each year
3
additional pass-along readers per copy
84%
consider Automotive News their most important industry publications
42
minutes spent reading each issue
90%
receivership among new car dealers
Sources: Erdos & Morgan, 2017; ICF Macro pass-along study, 2016; AAM, 2016
DISPLAY ADVERTISING R ATES
Rates effective Oct.1, 2017 (Rate card no. 85)
Four Color Rates The most frequently used ad sizes in regular issues are as follows:
Full Page
$23,345
Two-Page Spread
44,695
Junior Page – 4 col. x 10”
17,100
Junior Spread – 8 col. x 10”
32,205
Half Page – 5 col. x 7”
15,610
Half Page Spread – 10 col. x 7”
29,225
Page One – 3 col. x 1”
3,000
BLACK & WHITE R ATES Ask your regional sales manager about our fractional frequency rate program.
Full Page
$18,165
Two-Page Spread
36,330
Junior Page – 4 col. x 10”
11,920
Junior Spread – 8 col. x 10”
23,840
Half Page – 5 col. x 7”
10,430
Half Page Spread – 10 col. x 7”
20,860
3 col. x 10”
8,940
1 col. x 14”
4,172
2 col. x 5”
2,980
1 col. x 1”
298
COLOR R ATES Per page
Per spread
AAAA Standard Colors
$2,260
$3,370
(ads less than 35”)
1,695
2,530
Matched Color
3,725
4,990
(ads less than 35”)
2,795
3,745
Four-Color Process
5,180
8,365
(ads less than 35”)
3,885
6,275
Five Color
7,960
10,595
(four-color process plus matched color) (ads less than 35”)
5,970
7,945
EARNED DOLLAR VOLUME DISCOUNT Gross Dollar Volume
Discount
$0 - $5,000
0%
$5,001 - $50,000
1%
$50,001 - $85,000
2%
$85,001 - $120,000
3%
$120,001 - $150,000
4%
$150,001 - $180,000
5%
$180,001 - $210,000
6%
$210,001 - $245,000
7%
Gross Dollar Volume
Discount
$245,001 - $275,000
8%
$275,001 - $400,000
9%
$400,001 - $600,000
10%
$600,001 - $900,000
11%
$900,001 - $1,200,000
13%
$1,200,001 - $1,500,000
15%
$1,500,001 - $1,700,000
16%
$1,700,001 and above
20%
*6% discount for annual prepays.
MARCH 23, 24, 25 AD CLOSE: MAR 1 The Automotive News NADA Dailies are distributed at the annual convention of the National Automobile Dealers Association in Las Vegas. All ads also appear in the NADA Daily Digital Editions at no additional charge. Rates for inclusion in all three show dailies (fourcolor) are:
Full Page
$9,955
Two-Page Spread
18,155
Junior Page
7,800
Half Page
6,825
Half Page Spread
13,650
18”
3,510
15”
2,925
14”
2,730
10”
1,950
1 col. x 1”
195 Add $500 (net) for each material change.
F&I page
Fixed operations page
Special Section: Consumer Electronics Show
Special Section: North American International Auto Show
U.S. Sales Report – 2017
Economic Development page
Early close: Dec 20
Early close: Dec 18
2017: Year in Review
8
1
JANUARY
North American International Auto Show coverage
Consumer Electronics Show coverage
Production Line page
Ad close: Jan 3
15
N.A. Production Report – 2017
Automotive News World Congress coverage
North American International Auto Show coverage
Mobility Report page
Ad close: Jan 10
22
Q&A: Suppliers
Legal file
Remarketing page
Ad close: Jan 17
29
2018.Q1 EDITORIAL CALENDAR
F&I page
Economic Development page
Fixed Operations page
U.S. Sales Report – Jan.
Special Section: Subaru 50th
Chicago Auto Show coverage
Ad close: Jan 31
Ad close: Jan 24
Chicago Auto Show preview
12
5
FEBRUARY
Supplement ad close: Jan 24
Fixed Ops Journal
N.A. Production Report – Jan.
Production Line page
Ad close: Feb 7
19
Geneva Auto Show preview
Legal file
Remarketing page
Mobility Report page
Ad close: Feb 14
26
Special Section: F&I
PACE Award finalists
PACE Award finalists U.S. Sales
Dealer Census
Economic Development page
Fixed Operations page
Geneva Auto Show coverage
Ad close: Feb 28
Ad close: Feb 21
Report – Feb.
12
5
MARCH
Special Section: NADA Preview
Q&A: Dealers
PACE Award finalists
Remarketing page
N.A. Production Report – Feb.
NADA Convention Issue New York Auto Show preview
PACE Award finalists
Legal file
Mobility Report page
Ad close: Mar 14
26
Production Line page
Ad close: Mar 7
19
U.S. Sales Report – March
Special Section: Rising Stars
New York Auto Show coverage
PACE Award finalists
F&I page
Fixed operations page
NADA Review
Early close: Mar 28
Early close: Mar 21
Economic Development page
9
2
APRIL
Beijing Auto Show preview
N.A. Production Report – March
SAE Coverage
PACE Award Winners
Production Line page
Ad close: Apr 4
16
Legal file
Special Section: Used Cars
Beijing Auto Show coverage
Q&A: Suppliers
Remarketing page
Ad close: Apr 18
30
Mobility Report page
Ad close: Apr 11
23
2018.Q2 EDITORIAL CALENDAR
Special Section: The State of Superluxury and Exotics
Special Section: Marketing
N.A. Production Report – April
Talk From the Top: North American Automaker Executives
Economic Development page
U.S. Sales Report – April
Production Line page
F&I page
Fixed Operations page
Power and Passion: Racing and the Auto Industry
Ad close: May 9
Ad close: May 2
Ad close: Apr 25
21
14
7
MAY
Legal file
Remarketing page
Mobility Report page
Ad close: May 16
28
Economic Development page
Fixed Operations page
U.S. Sales Report – May
Special Section: F&I
Ad close: May 30
Ad close: May 23
Talk From the Top: North American Automaker Executives
11
4
JUNE
Q&A: Dealers
N.A. Production Report – May
Production Line page
Ad close: June 6
18
Legal file
Remarketing page
Mobility Report page
Ad close: June 13
25
F&I page
Fixed operations page
U.S. Sales Report – June
Early close: June 27
Early close: June 20
Q&A: Suppliers
9
2
JULY
Special Section: 40 Under 40
Production Line page
Ad close: July 3
16
N.A. Production Report – June
Future Product Pipeline: General Motors
Mobility Report page
Ad close: July 11
23
Special Section: New Supply Chain Solutions
Future Product Pipeline: Toyota, Nissan, Honda
Legal file
Remarketing page
Ad close: July 18
30
2018.Q3 EDITORIAL CALENDAR
F&I page
Economic Development page
Fixed Operations page
Future Product Pipeline: Audi, BMW, MercedesBenz, Mini, Smart
U.S. Sales Report – July
Ad close: Aug 1
Ad close: July 25
N.A. Production Report – July
Future Product Pipeline: Jaguar Land Rover, Volvo
13
6
AUGUST
Future Product Pipeline: Hyundai, Kia
Production Line page
Ad close: Aug 8
20
Future Product Pipeline: Ford Motor Co.
Legal file
Remarketing page
Mobility Report page
Ad close: Aug 15
27
Economic Development page
Future Product Pipeline: VW
Fixed Operations page
Future Product Pipeline: Mazda, Mitsubishi, Subaru
Special Section: Marketing
Ad close: Aug 29
Ad close: Aug 22
Special Section: F&I
U.S. Sales Report – Aug.
10
3
SEPTEMBER
Q&A: Dealers
N.A. Production Report – Aug.
Remarketing page
Future Production Pipeline: Fiat Chrysler Automobiles
Paris Auto Show preview
Future Product Pipeline: Aston Martin, Bentley, Ferrari, Lamborghini, Maserati, Porsche, Rolls-Royce, Tesla
Legal file
Mobility Report page
Ad close: Sept 12
24
Production Line page
Ad close: Sept 5
17
Early close: Sept 26
F&I page
Early close: Sept 19
Q&A: Suppliers
Sales Report – Sept.
Paris Auto Show coverage U.S.
Economic Development page
9
2
OCTOBER
Special Section: Best Dealerships To Work For
N.A. Production Report – Sept.
Production Line page
Ad close: Oct 3
16
Mobility Report page
Ad close: Oct 10
23
Legal file
Remarketing page
Ad close: Oct 17
30
2018.Q4 EDITORIAL CALENDAR
Talk From the Top: Global Automaker Executives
Economic Development page
Special Section: A Guide to the Chinese Presence in the U.S. Industry
U.S. Sales Report – Oct.
SEMA Coverage
Production Line page
F&I page
Fixed Operations page
NAAA Convention Coverage N.A. Production Report – Oct.
Talk From the Top: Global Automaker Executives
Special Section: Used Cars
Ad close: Nov 7
Ad close: Oct 31
Ad close: Oct 24
19
12
5
NOVEMBER
Stars Automobility LA
Automotive News All
Legal file
Remarketing page
Mobility Report page
Ad close: Nov 14
26
N.A. Production Report – Nov.
U.S. Sales Report – Nov
Special Section: F&I
Production Line page
Economic Development page
Q&A: Dealers
Ad close: Dec 5
Early close: Nov 28
Early close: Nov 19
17
10
3
DECEMBER
Mobility Report page
Ad close: Dec 12
24
2018: Year in Review
Legal file
Remarketing page
Ad close: Dec 19
31
EVENTS Automotive News World Congress
Automotive News Europe Congress
Jan 16-17 Detroit autonews.com/worldcongress
June 6 Turin, Italy ane-congress.com
Automotive News Canada congress
Car Management Briefing Seminars Shows Dailies
Feb 15 Toronto autonews.ca/congress
Automotive News Retail News: NADA March 22 Las Vegas autonews.com/rfNADA
Automotive News Pace Awards April 9 Detroit autonews.com/pace
Automotive News Europe Rising Stars June 5 Turin, Italy anerisingstars.com
July 31, Aug 1 & 2 Traverse City autonews.ca/congress
Automotive News Beast Dealerships To Work For Oct 11 Chicago autonews.com/besdealerships
Automotive News Leading Women Conference Oct 30 Detroit autonews.com/leadingwomen
SALES Detroit Karen Rentschler Managing Director, Sales, Marketing and Events 313-446-6058 krentschler@autonews.com
Detroit John Cerne 313-446-5866 jcerne@autonews.com
Detroit Rob Couto 313-446-0470 rcouto@autonews.com
Detroit Jerry Salame 313-446-0481 jsalame@autonews.com
Los Angeles Taren Zorn 310-426-2416 tzorn@autonews.com
New York Scott Ghedine 212-210-0126 sghedine@autonews.com
New York Henry Woodhouse 212-210-0125 hwoodhouse@autonews.com
Europe Thomas Heringer Sales & Marketing Director +49 8153 9074 04 theringer@craincom.de
Classified Angela Schutte 800-388-1800 /313-446-0326 aschutte@crain.com
Production Terry Driscoll 313-446-6062 tdriscoll@crain.com
ONLINE
For more than 90 years, Automotive News has been the primary source of news and understanding for the auto industry’s community of top executives – vehicle manufacturers, their original equipment suppliers and franchised dealers – plus others allied with the industry. The autonews.com website, newsletters and video broadcasts have become essential resources for those with a need to stay up-to-the minute on auto industry happenings. The Automotive News online audience re ects the full spectrum of convergent interests in the industry. Executives at manufacturers and suppliers, car dealers and their employees, major dealer groups, Wall Street nanciers, industry analysts and government and regulatory of cials all and valuable news and insight here that they can’t nd anywhere else. The digital offerings in these pages present outstanding opportunities to deliver your company’s message to this engaged and in uential audience. And as with the print publication, the website is fully audited by the Alliance for Audited Media. AAM is one of the world’s leading independent auditors of websites, apps, digital publications and interactive ad-based technology, so you can be con dent that your advertising reaches the quali ed audience that only Automotive News can deliver.
AUTOMOTIVE NEWS IS THE UNDISPUTED NEWS LEADER OF THE AUTO INDUSTRY Objective & authentic
Trusted & authoritative
Automotive News’ extensive coverage of the auto industry is unmatched. We deliver award-winning news, insights and analysis every day — it’s our calling.
Our 50+ global reporters and editors deliver independent, authoritative, niche journalism that inspires debate. It’s our commitment to challenge the industry to grow and transform.
OUR AUDIENCE Our readers have the power to make change and opportunity possible. They read Automotive News to make them smarter about the industry, grow their business and advance their careers.
5,860,359 page views per month 2,378,753 visits each month 36% Professional Services
40% Oem/Supplier
1,425,325 monthly unique visitors monthly unique visitors up 10% from last year 70% of visitors are from n. America
20% Retail
176,371 followers
28% Of visitors return at least every other day
33,320 fans
83,719 followers
Sources: Erdos & Morgan, 2016; Omniture Monthly Averages of Registered Site Users: 1/1/17 - 7/31/17; Exact Target 1/1/17 7/31/17; Social channels as of August 2017
HOME PAGE The gateway through which most visitors enter autonews.com. Includes breaking news stories, links to blogs, video and much more. This location offers a tremendous branding opportunity and exposure to a broad automotive audience. Advertise on the home page and capitalize on:
First impression visibility 26% of all visits to autonews.com start on the home page
Loyal visitors 34% of all home page page views are from readers who visit autonews.com at least every other day
Time-on-page
60% of home page visitors spend more than 15 seconds on the page; 33% spend more than 1 minute on the page
Weekly Ad Positions
Net CPM Rate
Top Leaderboard
$40
Super Leaderboard
41
Top Leaderboard Pushdown
48
Medium Rectangle
36
Half Page
25
Breaking News Combo (branding bar, lower leaderboard)
10
Takeover with Top Leaderboard or Pushdown (at rate)
25,000
Maximum available impressions per week: 300,000.
Weekly Ad Positions
Impressions
Net Rate
Top Leaderboard
275,000
$11,750
Billboard
275,000
14,680
Medium Rectangle
275,000
10,000
Half Page
225,000
7,000
TARGETED ADVERTISING OPPORTUNITIES Targeted categories If your objective is to target a speci c audience segment, then consider a Targeted Category sponsorship. Ad positions are offered on a CPM basis and appear alongside editorial content relevant to these audience sets: OEM and Retail.
Weekly Ad Positions
Net CPM Rate
Net CPM Rate
OEM
RETAIL
Top Leaderboard
$80
$158
Super Leaderboard
83
161
Billboard
100
175
Medium Rectangle
75
153
Half Page
50
107
Interstitial
100
180
OEM & RETAIL
Mobile visitors
43% of targeted category impressions are served on mobile/tablet
Time-on-page
60% of targeted category visits last more than 1 minute
Next to content
95% of impressions are served on article pages (5% served on index pages)
THOUGHT LEADERSHIP Sold monthly on flat-rate basis Share your company’s intellectual assets with the Thought Leadership box, a prominent showcase providing multiple trackable elements that lead users directly to your materials. Site Section
Impressions
Net Rate
Retail
100,000
$9,750
OEM
100,000
5,800
• Appears on article pages • Placed within an article • Up to 5 links/calls-to-action • Multiple clickthrus
CONTENT INTEGR ATION Sold monthly on flat-rate basis Tell your brand’s story with an integrated “sponsored content” box that appears on articles and index pages. Site Section
Impressions
Net Rate
Retail
200,000
$13,200
OEM
200,000
5,000
F&I Report
30,000
6,000
• Appears on article pages and index pages • Placed between article text and “read more” • 550 characters • One call-to-action
ONLINE SPONSORSHIPS Cars & Concepts Cars & Concepts is a favorite feature of the Automotive News audience. It is a multi-platform editorial package which provides an insightful and engaging look at tomorrow’s cars and trucks, as automakers grow, freshen and redesign their product lineups. Cars & Concepts coverage appears as a weekly feature in the pages of Automotive News and online at autonews.com, where an interactive tool allows readers to sort content by make/model, group and brand. Each summer, Cars & Concepts expands with the Future Product Pipeline series, intensive coverage which chronicles future
development plans for each automaker, and generates increased traf c online. As a sponsor during these summer Featured Months, you’ll bene t from the increased traf c as well as an additional logo placement within the Automotive News weekly email newsletter.
Sponsors receive exclusive placements in • Cars & Concepts weekly newsletter (top leaderboard) • Cars & Concepts index page (top leaderboard, medium rectangle, half page, lower leaderboard) • Future Product Pipeline interactive tool (top leaderboard, medium rectangle, half page, lower leaderboard) • Plus, logo at the top of all Cars & Concepts articles and with Cars & Concepts tease on autonews.com home page
Sponsors receive exclusive placements in • Cars & Concepts weekly newsletter (top leaderboard) • Cars & Concepts index page (top leaderboard, medium rectangle, half page, lower leaderboard) • Future Product Pipeline interactive tool (top leaderboard, medium rectangle, half page, lower leaderboard) • Plus, logo at the top of all Cars & Concepts articles and with Cars & Concepts tease on autonews.com home page
Sponsorship options • Standard Months (Jan, Feb, Mar, Apr, May, Jun, Oct, Nov, Dec) • Featured Months (July, Aug, Sept - signi cant traf c boosts due to increased print & online coverage in Automotive News)
Monthly Ad Package
Impressions
Net Rate
Standard Month
200,000
$13,200
Featured Month
200,000
5,000
Featured Month 3-month package
30,000
6,000
ONLINE SPONSORSHIPS Mobility report Mobility Report is a new multi-channel enterprise exploring the future of the auto industry and the advances taking place at the intersection of transportation and technology. Our exclusive Mobility Report editorial content is delivered via the weekly Mobility Report email newsletter, a dedicated online site section as well as our Futurismo podcast series. Mobility Report sponsorships provide an opportunity to position your brand as a thought leader in an area of rapid change.
Mobility report coverage includes: • Autonomous vehicles
• Vehicle ownership
• Ride-sharing
• Connected infrastructure
• Electric powertrains
• Government and regulations
• Urbanization
• Cybersecurity
Monthly Ad Package
Impressions
Net Rate
Top Leaderboard package (newsletter, index page, articles)
75,000
$6,850
Medium Rectangle package (newsletter, index page, articles)
70,000
6,000
Content Integration package (newsletter, index page, articles)
70,000
6,000
FUTURISMO PODCAST SPONSORSHIP Futurismo, now in its third season, takes a deep dive into the companies, people and themes driving the future of the auto industry. Our team of reporters examine trends in the news with in-depth, insightful storytelling that brings the news within the Mobility Report to life. Sponsorship of the Futurismo podcast is a unique opportunity to tell your brand’s story and associate your message with our forward-thinking storytelling.
Sponsors receive • :15 pre-roll at beginning of each podcast (“brought to you by”) • :90 mid-roll in middle of podcast (provide a script or an audio le) • Logo on home page tease promoting each new episode • Logo on weekly email tease • Top leaderboard, medium rectangle, half page and lower leaderboard on podcast landing pages
Episode sponsorship
Futurismo podcast sponsorship (pre-roll & mid-roll audio, podcast landing page ads, logos)
Net Rate $3,500 per episode
Interested in sponsoring Futurismo but need assistance producing pre-roll & mid-roll audio? We can help – ask your sales rep.
ONLINE SPONSORSHIPS Access F&I Top Leaderboard 728x90
Medium Rectangle 1 300 x 250
Half Page 300 x 600
Lower Leaderboard 728x90
Access F&I is the Automotive News site section dedicated to helping nance and insurance professionals run a best in class F&I operation at their dealership. Access F&I brings together articles, blogs, charts and quarterly F&I focused webinars developed by the Automotive News editorial team. Put your brand in front of this important segment – become an Access F&I sponsor.
Featured months include Includes webinar developed by Automotive News editorial team • Top leaderboard on 3 webinar email promotions • Logo on webinar console • Top leaderboard, lower leaderboard, medium rectangle, half page on the Access F&I index page • Logo on F&I article pages • Logo on autonews.com home page • Logo in F&I Report weekly newsletter
Standard months include • Top leaderboard, lower leaderboard, medium rectangle, half page on the Access F&I index page • Logo on F&I article pages • Logo on autonews.com home page • Logo in F&I Report weekly newsletter Impressions
Net Rate
Featured Months (includes webinar) March, June, Sept, Dec
100,000
$10,250
Standard Months Jan, Feb, April, May, July, Aug, Oct, Nov
60,000
5,150
Open house If you’re looking for maximum visibility, then become the exclusive sponsor of one of four Open Houses in 2018. As the Open House sponsor, you are the ambassador of autonews.com, providing free access to all visitors during your sponsorship week. Drive home your advertising message with multiple, high visibility ad positions in promotion leading up to and including your sponsorship week.
Open house sponsors receive • Medium rectangle and logo on Automotive News home page • Logo on home page interstitial • Logo plus 50 words in promotional emails • Exclusive top leaderboard ad on three promotional emails • Editorial mention in print • Run of site lower leaderboard • Logo on account registration page Sponsorship Week
Jan 8, April 2, July 30, Oct 15
Impressions
Net Rate
975,000
$19,425
VIDEO SPONSORSHIPS
First Shift and AutoNews Now anchors Jennifer Vuong and Tom Worobec
Automotive news tv A favorite feature of the Automotive News audience, ANTV videos are announced and distributed by email, promoted at the top of our home page, and are also available at autonews.com/video. Each newscast runs approximately four minutes in length, and provides a potent, multi-element opportunity to build your brand.
Sponsors receive • Exclusive top leaderboard ad position on the email • :15 Video pre-roll • Top leaderboard and medium rectangle on the landing page • Logo on home page and daily email (weekly email for Weekend Drive)
First shift The morning newscast features the lead stories of the day, and news that developed overnight.
Sold Weekly
First Shift Sponsorship
Impressions
Net Rate
575,000
$13,250
Autonews now The afternoon video is a recap of the most important news of the day, and a look at what to expect tomorrow. Sold Weekly
AutoNews Now Sponsorship
Impressions
Net Rate
550,000
12,750
Weekend drive Each weekend, our reporters have a lively, in-depth discussion about the biggest stories of the past week and highlight major stories to look for in the week ahead. Sold Monthly
Weekend Drive Sponsorship
Impressions
Net Rate
475,000
10,000
Special video reports A series of video broadcasts featuring interviews with leaders from various segments of the auto industry. Sponsor a series that’s right for you! The dates below indicate when the videos will be distributed by email.
Open house sponsors receive • Exclusive top leaderboard ad position on the email • :15 Video pre-roll • Top leaderboard and medium rectangle on the landing page • Logo on home page • Logo on weekly email on weel of video send
Topics
Date
Impressions
Net Rate
Feb 26
290,000
$3,550
Retail Special Report
March 12
290,000
3,550
Fixed Ops
April 9, 16
580,000
7,100
May 7, 14, 21
800,000
10,300
Retail Special Report
June 11
290,000
3,550
The Dealer Speaks
June 18
290,000
3,550
40 Under 40 Retail
July 16
290,000
3,550
Innovation/Traverse City
July 31, Aug 1, 2
400,000
9,600
Retail Special Report
Aug 13
290,000
3,550
The Dealer Speaks
Sept 17
290,000
3,550
October 8, 15
580,000
6,895
Nov 5, 12
580,000
7,100
The Dealer Speaks
Dec 3
290,000
3,550
Retail Special Report
Dec 10
290,000
3,550
The Dealer Speaks
North American CEOs
Best Dealerships to Work For Global CEOs
Weekend Drive reporters Mike Martinez and Mike Wayland
EMAIL ADVERTISING General newsletters Daily– weekly ad positions Sent each weekday afternoon, the Daily Email Newsletter is a summary of the most important news stories of the day including thought-provoking commentary and blogs from the Automotive News editorial staff. Weekly Ad Positions
Impressions
Net Rate
Top Leaderboard
100,000
$6,365
Medium Rectangle
100,000
4,245
Text Ad/Logo
90,000
1,855
Weekly – weekly ad positions Sent early every Monday morning, the Weekly Email Newsletter highlights the key stories and editorial columns from the Monday edition of the newspaper. Weekly Ad Positions
Impressions
Net Rate
Top Leaderboard
20,000
$2,060
Medium Rectangle
20,000
2,060
Text Ad/Logo
18,000
618
Breaking news alerts – monthly ad positions We send alerts when big news breaks, a hallmark of a critical news provider. Monthly Ad Positions
Impressions
Net Rate
Top Leaderboard
300,000
$13,600
Medium Rectangle
300,000
12,600
Lower Leaderboard
300,000
4,900
Speciality newsletters F&i report Emailed every Wednesday, the F&I Report helps nance & insurance managers, dealer principals, bankers and insurance executives stay current and connected with the latest news that’s critical to their segment of the industry. Features include exclusive F&I blog and analysis, links to major F&I stories and the latest nancing data. Sold Weekly (Except Cycles)
Impressions
Net Rate
TopLeaderboard (13xcycle)
100,000
$18,250
Medium Rectangle 1 (13xcycle)
100,000
18,250
Mid Leaderboard
7,500
1,060
Text Ad/logo
7,500
618
Medium Rectangle 2/ Lower Leaderboard Combo
15,000
515
Sponsored Content Integration (monthly)
30,000
6,000
U.S. Sales report Each month, autonews.com has traf c spikes when the monthly U.S. sales numbers are released. We package this valuable data with analysis from the award-winning Automotive News editorial team, and email this content in the U.S. Sales Report, on the rst day after monthly sales data for all automakers becomes available. Monthly Ad Positions
Impressions
Net Rate
Top Leaderboard
35,000
$2,425
Medium Rectangle 1/ Mid Leaderboard Combo
70,000
4,365
Medium Rectangle 1/ Mid Leaderboard Combo
70,000
2,750
Jobs board When industry professionals are seeking work, or when companies have jobs to ll, they turn to Automotive News. With a loyal and in uential audience, Automotive News reaches jobs seekers and businesses every month with this special Jobs Board email newsletter. Monthly Ad Positions
Top Leaderboard
Impressions
Net Rate
25,000
$1,250
Special event coverage Automotive News creates special advertising packages around automotive industry events. Sponsors of our event coverage enjoy exclusivity on event index pages, article pages and blogs, plus the visibility of a logo on the autonews.com home page.
Industry events – exclusive sponsorship includes • Sponsorship of Show Daily digital editions: Full page ad, skyscraper, logo, iPad banner • Show Daily email placements: Top leaderboard, medium rectangle • Event index page placements: Top and lower leaderboards, medium rectangle, half page • Logo on home page • Logo on home page, blogs, galleries and Daily Email Newsletter
NADA Convention Traverse City – CAR Seminars
Impressions
Net Rate
1,000,000
$27,750
475,000
20,000
Auto Shows – exclusive sponsorship includes • Auto show index page placements: Top and lower leaderboards, medium rectangle, half page • Logo on home page, article pages, auto show blogs and galleries
Impressions
Net Rate
Detroit (email top leaderboard on Auto Show email days 1 and 2)
300,000
$12,450
CES
150,000
10,300
New York
65,000
5,000
Chicago
50,000
4,000
Los Angeles
30,000
3,000
Full Page Ad May contain audio/video
Sky-scraper 209 x 1044
Top Leaderboard 728x90
DIGITAL EDITION Access to the Digital Edition is included with every Automotive News subscription. Subscribers are noti ed by email each Monday morning when the digital edition is available, and can also access the digital edition at autonews.com
Digital Edition sponsors receive • Full page ad opposite the front page of the digital edition (desktop and iPad) – a prominent position that also supports audio/ video (additional charge applies) • Logo and skyscraper on the digital edition • Exclusive leaderboard ad on digital edition delivery email • Logo on the autonews.com home page for the entire week • Banner ad on iPad edition - Portrait 768 x 50 px; Landscape 1024 x 32 px
Weekly Sponsorship
Impressions
Net Rate
700,000
$6,600
WEBINARS Develop your own educational webinar from start to nish – de ne the topic, invite speakers and create the presentation. Automotive News will develop marketing materials that frame your experts as thought-leaders, and will promote the event to your target audience, who attend at no charge, with your compliments. An Automotive News editor or reporter will greet the audience and moderate Q&A during the webinar. As sponsor, you’ll retain all registrant data collected throughout the process, providing powerful lead generation opportunities for your company. Webinars are a great way to grow leads and engage with prospects: • Retail-focused webinars average 515 registrations • OEM-focused webinars average 234 registrations • 45% of registrants watch the webinar live • 92% of attendees would recommend the webinar to a colleague Net Rate Sponsorship
$16,950
LEAD GENERATION EMAILS Reach a speci c audience segment with your thought leadership content – whitepapers, case studies, webinars or more - with this turnkey lead generation program. Automotive News creates and hosts a custom registration/landing page with your branding elements, and then drives traf c to that page with email blasts to your desired audience. In 2017, advertisers averaged 191 leads from a Retail Audience email, and 167 leads from an OEM Audience email.
Customized registration elds collect valuable data, which we deliver directly to the sponsor • Custom landing page featuring up to three thought leadership assets • Custom e-mail Sold Weekly
Net Rate
OEM or Retail
$8,300
Full Audience
8,850
CONTENT INTELLIGENCE ENGINE Our content intelligence engine analyzes your thought leadership materials and serves them to readers whose browsing behavior most closely matches your content. This hyper-targeted opportunity allows you to distribute your content in a smarter, more ef cient and more relevant way, and is a great add-on to a Lead Generation email. Ask your sales rep for more details.
CUSTOM CONTENT Automotive news content studio We bring our storytelling expertise together with a client’s vision to produces one of a kind, custom content and creative solutions that help brands grow their business.
How we do it We challenge advertisers to think outside of traditional marketing platforms, helping them create and craft marketing content that sets them apart from the crowd.
Approach A team-based approach that offers project management, creative and design services, writing and editing expertise. Powerful distribution channels: Print, online, social, direct mail, events and more. Products can also be produced for client-only channels.
How we help We match clients’ objectives with thought-provoking, informative content that resonates with their target audience.
Some of our custom capabilities • Supplements & Magazines
• Content Integration
• Newsletters
• Onsite Activation
• Custom Online Events
...and more!
• Infographics • Lead Generation • Whitepapers/Testimonials • Content Hub • Video
ADVERTISING SPECIFICATIONS Website advertising specs • Ad units accepted as jpg, gif, animated gif, png, or HTML5 (3rd party served only) • In addition, a 300 x 250 px creative unit is needed for each placement for use on moblie • Maximum le size is 40k • Please ask prior to signing the contract if interested in serving any other type of rich media ads to see if ad type is offered or possible • All Rich Media units must be 3rd party served • Supply URL to link ad • Looping limited to 3 times maximum • Banner animation is limited to 15 seconds • Only user-initiated sound allowed • Contact us for a complete list of Digital Edition Speci cations Position
Dimensions
Leaderboard (Top/Lower)
728 x 90 px
Top Leaderboard Pushdown
970 x 90 px 970 x 418 px
Super Leaderboard
970 x 90 px
Medium Rectangle 1
300 x 250 px
Half Page
300 x 600 px
Breaking News
300 x 100 px
Billboard
970 x 250 px
Interstitial
640 x 480 px
Responsive Medium Rectangle (needed for each ad unit)
300 x 250 px
Logos
120 x 60 Logo
Ad Size
40k
20k
Additional Production Charges for Site Placements A/B Testing
$500
Geotargeting
500
Email advertising specs • Ad units accepted as jpg, gif • In addition, a 300 x 250 px creative unit is needed for each placement for use on mobile • Maximum file size is 40k • Rich Media units cannot run in email positions • Email placements cannot be third party served • Supply URL to link ad Position
Dimensions
Leaderboard (Top/ Mid/Lower)
728 x 90 px
Medium Rectangle 1
300 x 250 px
Text Ad
120 x 60 Logo + 50 words
Responsive Medium Rectangle (needed for each ad unit)
Ad Size
20k
300 x 250 px
Online ad materials are due at least ve business days prior to campaign start date. All 3rd party ad-serving costs are the responsibility of the advertiser. Need help creating rich media units to run on Automotive News? Ask your sales rep. To submit online creative, email AdOps-autonews@crain.com
Online frequency discount Apply earned print DVD or online discount, but not both. Discounts apply to net online spend before discounts. $15k –2.5%
$200k – 22.5%
$30k – 5%
$225k – 25%
$50k – 7.5%
$250k – 27.5%
$75k – 10%
$275k – 30%
$100k – 12.5%
$300k – 32.5%
$125k – 15%
$325k – 35%
$150k – 17.5%
$350k – 37.5%
$175k – 20%
$375k – 40%
Top Leaderboard Responsive
Top Leaderboard
Daily Email Logo
Placement
GIF/JPEG
120 x 60 px
JPEG/PNG
300 x 250 px
728 x 90 px
Ad Size
Format
T V ADVERTISING SPECS
40k
25k
Max Size
No, site served
No, site served
No, site served
Third Party Serving
N/A
Other Requirements
Logo
Placement
Format
JPEG/PNG
Format
MP4 (H.264)
GIF/JPEG/PNG
HOME PAGE
:15 Pre-roll
Medium Rectangle Responsive
Medium Rectangle
Top Leaderboard Responsive
Top Leaderboard
Placement
LANDING PAGE
120 x 60 px
Ad Size
N/A
300 x 250 px
728 x 90 px
Ad Size
25k
Max Size
10MB
40k
Max Size
No, site served
Third Party Serving
No, site served
Yes
Third Party Serving
N/A
Other Requirements
N/A
Static or animated. HTML5 accepted including 3x looping.
Other Requirements
CUSTOM CONTENT EMAIL Placement
Format
Max Size
728 x 90 px
Top Leaderboard Top Leaderboard Responsive
Ad Size
GIF/JPEG
300 x 250 px
40k
HOME PAGE Placement Logo
Format
Ad Size
Max Size
JPEG/PNG
120 x 60 px
25k
DIGITAL EDITION ASSETS Placement
Ad Size
Max Size
783 x 1044 px
10MB
209 x 1044 px
40k
Logo
120 x 60 px
25k
iPad Landscape orientation
1024x32px
Full Page Ad, Left of Cover
Format PDF only
Right Rail Ad, Skyscraper JPEG/PNG
iPad Portrait orientation
PNG only 768 x 50 px
40k
Clickthrough URL(s) We can use the same URL for all elements or unique tracking URLs may be sent for each element (can append click tracker to the email banner and home page logo but NOT the other digital edition assets)
Thought leadership specs • Headline with click through URL • Logo (120x60) with click through URL • Up to 5 headlines with click through URL • Headlines have a 65-character maximum
Content integration specs • Headline up to 75 characters with click through URL for each asset • Summary copy in a Word document (max. 550 characters; spaces and punctuation included) for each asset • One 120x60 (max size 25KB) image per asset (can be sponsor logo or other image) with click through URL • Sponsor must have rights to the image; if image is a graph or chart, it must be legible • One outbound link up to 50 characters with click through URL for each asset for “more information” (i.e., CLICK HERE to learn more)
Additional specs • Contact your sales rep.
SALES
Detroit Karen Rentschler Managing Director, Sales, Marketing and Events 313-446-6058 krentschler@autonews.com
Detroit John Cerne 313-446-5866 jcerne@autonews.com
Detroit Rob Couto 313-446-0470 rcouto@autonews.com
Detroit Jerry Salame 313-446-0481 jsalame@autonews.com
Los Angeles Taren Zorn 310-426-2416 tzorn@autonews.com
New York Scott Ghedine 212-210-0126 sghedine@autonews.com
New York Henry Woodhouse 212-210-0125 hwoodhouse@autonews.com
Europe Thomas Heringer Sales & Marketing Director +49 8153 9074 04 theringer@craincom.de
Classified Angela Schutte 800-388-1800 /313-446-0326 aschutte@crain.com
CLASSIFIEDS
CLASSIFIEDS 1 col. x 2” $586
Line Ad $116
1 col. x 1.5” $440
2 col. x 2” $1,172
1 col. x 1” $293
Eighth Page 2 col. x 4” $2,344
1 col. x 4” $1,172
CLASSIFIED ADVERTISING RATES & SPECIFICATIONS Rates effective Oct 1, 2016 (Rate card no. 84)
Line ads Ads also appear online.
4 Line (Minimum Size) Additional Lines
1x
3x
6x
13x
26x
52x
$116
$112
$108
$104
$100
$96
29
28
27
26
25
24
For online ad placement, add $50 per insertion. For online job ad placement, add $110 per insertion.
Display ads – black & white Rate Per Column Inch
1x
3x
6x
13x
26x
52x
$293
$272
$249
$235
$205
$175
For online ad placement, add $50 per insertion. For online job ad placement, add $110 per insertion. For premium online job ad placement, add $300 per insertion. For color, add $100 per insertion. For con dential box numbers, add $50 per week.
JOBS BOARD If you’ve got positions to ll, add Automotive News’ online Jobs Board to your search efforts. Select any of the print ad options above, then choose one of these two online posting options: • Basic Online Posting: $110 • Premium Posting: $300 The Premium Posting optimizes your investment and puts your job in the inbox of thousands of automotive professionals! Premium Posting includes: • Job emailed to thousands of automotive professionals • Premium 30 day posting • Position near top of list on jobs board • Vibrant highlighting on jobs board
2017 email schedule • January 21 • February 18 • March 18 • April 22 • May 20 • June 17 • July 22 • August 19 • September 23 • October 21 • November 18 • December 16 Postings must be active on the date of the mailing in order to be included.
Commonly used sizes Rates per insertion, black and white. For online ad placement, add $50 per insertion. For online job ad placement, add $110 per insertion. For premium online job ad placement, add $300 per insertion. 1 col. x 1”
$293
1 col. x 1.5”
440
1 col. x 2”
586
1 col. x 3”
879
1 col. x 4”
1,172
2 col. x 2”
1,172
2 col. x 3”
1,758
2 col. x 5”
2,930
Eighth page – 2 col. x 4”
2,344
Quarter page – 3 col. x 6”
5,274
Half page – 5 col. x 7”
10,255
Column measurements Columns
Picas
Inches
1
11p
1 13/16” (1.832”)
2
23p
3 13/16” (3.830”)
3
35p
5 13/16” (5.829”)
4
47p
7 13/16” (7.827”)
5
59p
9 13/16” (9.826”)
OEM/SUPPLIER
PUT THE AUTO INDUSTRY’S UNDISPUTED NEWS LEADER TO WORK FOR YOU By delivering critical news, insights and analysis every day, Automotive News has cultivated the largest, mostpowerful audience in the auto industry.
100%
paid subscriber base
77%
renew their subscription each year
4
additional pass-along readers per OEM copy
84%
consider Automotive News their most important industry publications
42
minutes spent reading each issue
Sources: Erdos & Morgan, 2017; ICF Macro pass-along study, 2016; AAM, 2016
Special Section: North American International Auto Show
Consumer Electronics Show coverage
U.S. Sales Report – 2017
Special Section: Consumer Electronics Show
Production Line page
Economic Development page
2017: Year in Review
North American International Auto Show coverage
Ad close: Jan 3
Early close: Dec 20
Early close: Dec 18
15
8
1
JANUARY
N.A. Production Report – 2017
Automotive News World Congress coverage
North American International Auto Show coverage
Mobility Report page
Ad close: Jan 10
22
Q&A: Suppliers
Legal file
Ad close: Jan 17
29
2018.Q1 EDITORIAL CALENDAR
Economic Development page
U.S. Sales Report – Jan.
Special Section: Subaru 50th
Chicago Auto Show coverage
Ad close: Jan 31
Ad close: Jan 24
Chicago Auto Show preview
12
5
FEBRUARY
N.A. Production Report – Jan.
Production Line page
Ad close: Feb 7
19
Geneva Auto Show preview
Legal file
Mobility Report page
Ad close: Feb 14
26
Ad close: Feb 28
Economic Development page
PACE Award finalists
Ad close: Feb 21
PACE Award finalists U.S. Sales
Report – Feb.
Geneva Auto Show coverage
12
5
MARCH
PACE Award finalists
Legal file
N.A. Production Report – Feb.
New York Auto Show preview
PACE Award finalists
Mobility Report page
Ad close: Mar 14
26
Production Line page
Ad close: Mar 7
19
Early close: Mar 28
Economic Development page
U.S. Sales Report – March
Early close: Mar 21
New York Auto Show coverage
PACE Award finalists
Special Section: Rising Stars
9
2
APRIL
Beijing Auto Show preview
N.A. Production Report – March
SAE Coverage
PACE Award Winners
Production Line page
Ad close: Apr 4
16
Mobility Report page
Ad close: Apr 11
23
Beijing Auto Show coverage
Q&A: Suppliers
Legal file
Ad close: Apr 18
30
2018.Q2 EDITORIAL CALENDAR
Ad close: May 2
Economic Development page
N.A. Production Report – April
Ad close: Apr 25
U.S. Sales Report – April
Special Section: The State of Superluxury and Exotics
Special Section: Marketing
14
7
MAY
Legal file
Talk From the Top: North American Automaker Executives Power and Passion: Racing and the Auto Industry
Mobility Report page
Ad close: May 16
28
Production Line page
Ad close: May 9
21
Ad close: May 30
Economic Development page
Ad close: May 23
Talk From the Top: North American Automaker Executives
U.S. Sales Report – May
11
4
JUNE
Mobility Report page Legal file
N.A. Production Report – May
Ad close: June 13
25
Production Line page
Ad close: June 6
18
9
Early close: June 27
U.S. Sales Report – June
2
Early close: June 20
Q&A: Suppliers
JULY
Production Line page
Ad close: July 3
16
Legal file Future Product Pipeline: Toyota, Nissan, Honda Special Section: New Supply Chain Solutions
Future Product Pipeline: General Motors N.A. Production Report – June
Ad close: July 18
30
Mobility Report page
Ad close: July 11
23
2018.Q3 EDITORIAL CALENDAR
Economic Development page
Future Product Pipeline: Audi, BMW, MercedesBenz, Mini, Smart
U.S. Sales Report – July
Ad close: Aug 1
Ad close: July 25
N.A. Production Report – July
Future Product Pipeline: Jaguar Land Rover, Volvo
13
6
AUGUST
Legal file
Future Product Pipeline: Hyundai, Kia
Future Product Pipeline: Ford Motor Co.
Mobility Report page
Ad close: Aug 15
27
Production Line page
Ad close: Aug 8
20
Economic Development page
Future Product Pipeline: Mazda, Mitsubishi, Subaru
Special Section: Marketing
Ad close: Aug 29
Ad close: Aug 22
Special Section: F&I
U.S. Sales Report – Aug.
Future Product Pipeline: VW
10
3
SEPTEMBER
N.A. Production Report – Aug.
Legal file
Future Production Pipeline: Fiat Chrysler Automobiles
Paris Auto Show preview
Future Product Pipeline: Aston Martin, Bentley, Ferrari, Lamborghini, Maserati, Porsche, Rolls-Royce, Tesla
Mobility Report page
Ad close: Sept 12
24
Production Line page
Ad close: Sept 5
17
N.A. Production Report – Sept.
Paris Auto Show coverage U.S.
Sales Report – Sept.
Production Line page
Economic Development page
Q&A: Suppliers
Ad close: Oct 3
Early close: Sept 26
Early close: Sept 19
16
9
2
OCTOBER
Mobility Report page
Ad close: Oct 10
23
Legal file
Ad close: Oct 17
30
2018.Q4 EDITORIAL CALENDAR
Economic Development page
SEMA Coverage
Special Section: A Guide to the Chinese Presence in the U.S. Industry
Talk From the Top: Global Automaker Executives
Ad close: Oct 31
Ad close: Oct 24
U.S. Sales Report – Oct.
12
5
NOVEMBER
Automotive News All Stars Automobility LA
Production Report – Oct.
Legal file
Mobility Report page
Ad close: Nov 14
26
Talk From the Top: Global Automaker Executives
Production Line page
Ad close: Nov 7
19
Production Line page N.A. Production Report – Nov.
Economic Development page
U.S. Sales Report – Nov
Current auto industry news
Ad close: Dec 5
Early close: Nov 28
Early close: Nov 19
17
10
3
DECEMBER
Mobility Report page
Ad close: Dec 12
24
2018: Year in Review
Legal file
Remarketing page
Ad close: Dec 19
31
EVENTS Automotive News World Congress
Automotive News Europe Congress
Jan 16-17 Detroit autonews.com/worldcongress
June 6 Turin, Italy ane-congress.com
Automotive News Canada congress
Car Management Briefing Seminars Shows Dailies
Feb 15 Toronto autonews.ca/congress
Automotive News Retail News: NADA March 22 Las Vegas autonews.com/rfNADA
Automotive News Pace Awards April 9 Detroit autonews.com/pace
Automotive News Europe Rising Stars June 5 Turin, Italy anerisingstars.com
July 31, Aug 1 & 2 Traverse City autonews.ca/congress
Automotive News Beast Dealerships To Work For Oct 11 Chicago autonews.com/besdealerships
Automotive News Leading Women Conference Oct 30 Detroit autonews.com/leadingwomen
SALES Detroit Karen Rentschler Managing Director, Sales, Marketing and Events 313-446-6058 krentschler@autonews.com
Detroit John Cerne 313-446-5866 jcerne@autonews.com
Detroit Rob Couto 313-446-0470 rcouto@autonews.com
Detroit Jerry Salame 313-446-0481 jsalame@autonews.com
Los Angeles Taren Zorn 310-426-2416 tzorn@autonews.com
New York Scott Ghedine 212-210-0126 sghedine@autonews.com
New York Henry Woodhouse 212-210-0125 hwoodhouse@autonews.com
Europe Thomas Heringer Sales & Marketing Director +49 8153 9074 04 theringer@craincom.de
Classified Angela Schutte 800-388-1800 /313-446-0326 aschutte@crain.com
Production Terry Driscoll 313-446-6062 tdriscoll@crain.com
FIXED OPS JOURNAL
“OUTSTANDING.” “WONDERFUL CONTENT – INCREDIBLY USEFUL.” “KEEP UP THE GOOD WORK!” Our goal in 2017 was to expand the depth and breadth of our coverage and to continuously strive to make Fixed Ops Journal more valuable for our readers.The positive responses we’ve received con rm we’re serving a real need of xed operations departments to obtain objective, reliable and relevant news and information that help improve their business. From best practices to unconventional solutions, our readers are nding content they can put to work to elevate the service department’s contribution to the overall operation. We have set our sights on becoming an even more vital resource for xed ops departments in the coming year. In 2018, we’ll present six big bimonthly issues that explore opportunities that may be less than fully realized, and could hold the key to making a dealership’s service department a top performer. In just two years, Fixed Ops Journal readers – whether at dealerships, automakers, vendors or allied businesses – have quickly discovered the value this publication brings to their enterprise. We invite you to partner with Fixed Ops Journal to reach this powerful audience. Sincerely,
Dave Versical Editor Fixed Ops Journal
MARKET YOUR COMPANY To decision-makers at every level of the dealership The audience • 31,468 dealers and manufacturers receive the magazine in print • More than 160,000 readers receive it as a digital edition • 80% of readers pass Fixed Ops Journal along to colleagues • Of those who share their issue of Fixed Ops Journal, the majority are passing along to • Service Managers (69%) and Parts Managers (40%).
What they’re saying Fixed Ops Journal also hosts quarterly webinars. Here’s what recent attendees have had to say: “Simply outstanding - exceeds my every expectation. thank you thank you thank you!” “Forces us to think outside the box.” “I will start using some of the content immediately.” “Full of great information about today’s consumer and how to engage with them.”
EDITORIAL CALENDAR In every issue: Service Counter
A statistical snapshot of the xed ops space
Pro t Builder
Innovative ways and creative tips for dealers to pro t in the xed ops world
Fixed Ops Pro le
The personalities behind xed ops solutions
5 Minutes With
One-on-one interviews with xed ops professionals
Shop Talk
Standing question with service department experts
Legal Lane
Listings of ongoing legal issues in the service world
February 19
Ad close: Jan 24
Quick Service: Fast-lane operations are a growing pro t center, but they require careful preparation and investment in people and equipment. • Do you integrate quick lanes into your overall service operations or keep them separate? • How best to compete with aftermarket providers – on price, on quality of service, brand image? Plus: Tips to upsell customers on additional services without turning them off.
April 16
Ad close: March 21
Reconditioning: As new-vehicle sales decline, dealerships are looking to sales of used cars and trucks to pick up the slack. • How to deal with the glut of off-lease vehicles coming on the pre-owned market? • What’s the best way to track recalls of “other” brands, to make sure you don’t inadvertently sell a lemon? Plus: Tip for building a reconditioning department that can turn cars quickly and costeffectively.
June 18
Ad close: May 23
Collision Repair: It’s a $36 billion annual business, yet only about two of every ve franchised U.S. new vehicle dealerships operate collision repair centers. •What sort of investment does creating and maintaining a competitive body shop require? •What are the best strategies for competing with aftermarket shops? Plus: Tips to help you nd and train collision repair specialists.
August 20
Ad close: May 23
Recruitment and Training: Make sure your service department and technicians are keeping up with the complexity of new vehicles. • How can you nd top mechanics and service writers at a time of chronic shortage and rapid turnover? • Do you need to rework your pay plans for a new generation of employees? Plus: Tips for partnering with local schools on a tech training program.
October 22
Ad close: Sept 26
Tools of the Trade: A look at the latest and greatest technology for service departments. • Have you moved beyond traditional diagnostic and repair tools in your service bays? • Are you investigating better ways to stay in touch with service customers? Plus: Tips on which digital devices and services are must-haves, and which are simply hype.
December 17
Ad close: Nov 21
Wholesale Parts Sales:Turn your dealership’s parts counter into a revenue generator by selling parts to customers and aftermarket providers. • What kind of online presence do you need to advertise parts sales? • How can you clear your inventory of parts you no longer need or want? Plus: Tips for coping as factory return rules get tougher.
PRINT ADVERTISING Rates effective October 1, 2017 • Rates shown are for 4-color advertising. • Advertiser’s earned frequency or dvd discount may be applied. No other discounts apply. • Fixed Ops Journal advertising will contribute to overall dvd or frequency discount in other Automotive News products. • All rates are gross.
Ad Size
1x
3x
6x
$ 16,320
$ 14,688
$ 13,056
Covers
8,976
8,078
7,181
Full page
8,160
7,344
6,528
Half page
5,100
4,590
4,080
Quarter page
3,060
2,754
2,448
2-page spread
DIGITAL EDITION SPONSORSHIP • Fixed Ops Journal is sent as a digital edition to all Automotive News subscribers, and to all registered users of the Automotive News website. • Digital edition sponsor receives: Full page ad adjacent to the front cover, skyscraper ad, logo on autonews.com homepage, email leaderboard, iPad unit and “compliments of” recognition on digital edition email. 480,000 impressions $6,000 net per publish date
Full Page Ad
ONLINE ADVERTISING Exclusive sponsorship of Fixed Ops Journal content online is available on a quarterly basis. Become a Fixed Ops Journal online sponsor and receive continuous visibility in multiple areas of the Automotive News website. The online sponsorship includes Fixed Ops webinars hosted each quarter by Automotive News. The Fixed Ops webinars are a great learning opportunity for the audience within an engaging, interactive environment, free of charge. As a sponsor, this provides a positive brand association for your company. Quarterly online sponsors receive: • All ad positions on the landing page of the Fixed Ops section online (top and lower leaderboard, medium rectangle, half page • Logo on Fixed Ops article pages • Logo on autonews.com home page around promotion of the issue • Top leaderboard on three emails promoting each webinar • Logo on webinar console 1,000,000 impressions $25,000 net per quarter
Top Leaderboard 728x90
1 col. x 1.5� $440
Medium Rectangle 300x250
Half Page 300x600
Lower Leaderboard 728x90
ADVERTISING SPECS Print All ad les should be uploaded online at https://autonews.sendmyad.com Print advertising should be provided as PDFx1a les. Cover / Full Page
2-Page Spread
Trim: 8.375 w x 10.5 h Bleed: 8.625 w x 10.75 h Live Area: 7.375 w x 9.5 h
Trim: 16.75 w x 10.5 h Bleed: 17.75 w x 10.75 h Live Area: 16 w x 9.5 h
Half Page
Quarter Page
Non Bleed: 7.375 w x 4.5 h Bleed: 8.625 w x 4.5 h (5.5 to bleed bottom)
Trim: 3.5 w x 4.5 h
Website Advertising Specs • Ad units accepted as HTML5 (3rd party served only), jpg, gif, animated gif, png • In addition, a 300 x 250 px creative unit is needed for each placement for use on mobile • Maximum le size is 40k • Please ask prior to signing the contract if interested in serving any other type of rich media ads to see if ad type is offered or possible • All Rich Media units must be 3rd party served • Supply URL to link ad • Looping limited to 3 times maximum • Banner animation is limited to 15 seconds • Only user-initiated sound allowed • Contact us for a complete list of Digital Edition Speci cations
Website Advertising Specs • Ad units accepted as jpg or gif • In addition, a 300 x 250 px creative unit is needed for each placement for use on mobile • Maximum le size is 40k • First frame should include critical content as some email servers will not display animation • Rich Media units cannot run in email positions • Email placements cannot be 3rd party served • Supply URL to link ad Online ad materials are due at least ve business days prior to campaign start date. All 3rd party ad-serving costs are the responsibility of the advertiser. To submit online creative, email AdOps-autonews@crain.com Need help creating rich media? Ask your Regional Sales Manager. Online Ad Sizes
Top/Lower Leaderboard
Ad Size 728 x 90 px
Medium Rectangle
300 x 250 px
Half Page
300 x 600 px
Medium Rectangle for Mobile (needed for each ad placement)
300 x 250 px
Email Ad Sized
Top Leaderboard Medium Rectangle for Mobile
Max Size
Ad Size 728 x 90 px 300 x 250 px
40k
Max Size
40k
SALES Detroit Karen Rentschler Managing Director, Sales, Marketing and Events 313-446-6058 krentschler@autonews.com
Detroit John Cerne 313-446-5866 jcerne@autonews.com
Detroit Rob Couto 313-446-0470 rcouto@autonews.com
Detroit Jerry Salame 313-446-0481 jsalame@autonews.com
Los Angeles Taren Zorn 310-426-2416 tzorn@autonews.com
New York Scott Ghedine 212-210-0126 sghedine@autonews.com
New York Henry Woodhouse 212-210-0125 hwoodhouse@autonews.com
Europe Thomas Heringer Sales & Marketing Director +49 8153 9074 04 theringer@craincom.de
Classified Angela Schutte 800-388-1800 /313-446-0326 aschutte@crain.com
Production Terry Driscoll 313-446-6062 tdriscoll@crain.com
EUROPE
Entering its 22nd year, Automotive News Europe remains the unrivaled source of news products for people doing business in all facets of the European automotive industry. Today, the level of depth and understanding that Automotive News Europe provides is more crucial than ever because the industry is in the middle of a huge paradigm shift. The ongoing digital transformation is a ecting everything from vehicle engineering and manufacturing to the way that cars are sold and serviced. In addition, social media is changing the entire customer experience. These challenges can only be managed if there is communication and cooperation between manufacturers, suppliers and dealers. With its well-researched stories, commentaries, analyses and data, Automotive News Europe is the preferred information source for decision-makers and opinion leaders operating in Europe. Our products help them build the foundation needed to make the right business decisions. Our monthly magazine complements our strong website, autonewseurope.com, which provides up-to-the-minute news on the key developments a ecting the European industry. Our subscribers can count on us to give them an overview of what is happening in the industry with our free daily newsletter. If there is breaking industry news to report, our readers will receive a news alert with all the key details. In addition, our interactive vehicle assembly plant and powertrain plant maps o er the most comprehensive overview of what is being made at more than 230 factories. Our special supplements cover a wide array of topics. The Car Cutaways supplement shows the key suppliers to the most important vehicles sold in Europe. The Talk from the Top special issue provides insights from the most powerful auto executives in the region. Automotive News Europe also annually hosts a high-caliber congress – the next takes place in Turin, Italy, June 5-6, 2018 – as well as gala events such as the Rising Stars and Eurostars awards dinners. The biggest names in the industry attend these events, which make them great opportunities for networking.
Automotive News Europe o ers the most diverse, most comprehensive suite of products and events in the region. We invite you to take advantage of our exclusive access to help you reach your premium target groups via print, online or face-to-face.
Luca Ciferri Associate Publisher & Editor Automotive News Europe
REACH CEOS AND TOP INDUSTRY VIPS Published 12x per year, Automotive News Europe is available to readers at autonewseurope.com, and via the iPhone and iPad apps. Readers can also download the magazine in PDF form. Printed copies of the monthly publication are also mailed to more than 1,100 select executives at top European automakers and suppliers as well as 100 executives in the United States. The monthly magazine features original, trend-setting stories and interviews, plus sales numbers for Europe, Russia and Turkey on a monthly basis, as well as European production estimates and shareholder return for European automakers, suppliers and retailers on a quarterly basis. It is emailed to 31,000 subscribers on the rst Monday of each month, and is accessible free of charge to all registered users of autonewseurope.com. In the monthly magazine, advertisers can further engage with readers via the use of hotlinks to the advertiser’s website, adjolting and embedded videos. Past copies are archived at autonewseurope.com, so advertising messages continue to gain valuable impressions long after the original publication date.
AUTOMOTIVE NEWS EUROPE 26%
visit europe.autonews.com at least every other day
70%
visit europe.autonews.com more than two times per month
613,301
Average page views per month
8
seconds, an automotive industry executive somewhere around the world opens an email from Automotive News Europe
40
30
20
10
0
Source: ExactTarget, 1/1/17 – 7/31/17
2% Other
50
33% Prof. Services
16% Retail
0 5% Other
7% Retail
37% Professional Services
51% Manufactures/Suppliers
5% Italy
8% France
10% Germany
15% United Kingdom
42% All Other Countries
10
22% Suppliers
20
22% Suppliers
30
20% United States
40
27% Manufacturers
Website Visitors 50
Source: Omniture, 1/1/17 – 7/31/17
Daily Newsletter Subscribers
EDITORIAL CALENDAR MONTHLY MAGAZINE • Monthly and year-to-date sales data for Europe, Russia and Turkey • Europe’s top 50 selling models and the top 10 sellers in EU’s 28 largest markets • European production estimates per brand and model on a quarterly basis • Shareholder return for European automakers, suppliers and retailers on a quarterly basis • Latest Launches: We assess the hottest new models in Europe • Car Cutaways: See which suppliers have parts in Europe’s latest models January 1
Ad close: Dec 11
Materials due: Dec 13
• Who is gaining from Russia’s rebound • European sales predictions for 2018 • Why Europe works for Ford • Bonus distribution at Automotive News World Congress February 5
Ad close: Jan 19
Materials due: Jan 22
• How the Renault-Nissan-Mitsubishi super-alliance will shake up the industry • Detroit auto show highlights • Consumer Electronics Show coverage • AN World Congress coverage • European 2017 sales: Winners and losers
March 5
Ad close: Feb 16
Materials due: Feb 19
• PSA-Opel: A look back, a look forward • Geneva auto show preview • Hybrid trends in Europe • Bonus distribution at Geneva auto show events April 2
Ad close: March 16
Materials due: March 19
• Fiat Chrysler 2.0: The post-Marchionne era • Geneva auto show highlights • Special section: 2017 winners & losers in european lcv sales May 7
Ad close: April 20
Materials due: April 23
• How Tesla aims to gain traction in Europe • 48-volt hybrids: Analysis of the next big trend • Automotive News PACE Award winners • How automaker, supplier and retailer shares fared in Q1 June 4
Ad close: May 18
• Brexit: 2 years after the shock • Rising Stars: Europe’s youngest and brightest leaders • L.E.A.D.E.R. Award winners • Bonus distribution at Automotive News Europe Congress
Materials due: May 21
July 2
Ad close: June 15
Materials due: June 18
• Audi, BMW and Mercedes extend their rivalry to EV sector • Automotive News Europe Congress and Rising Stars coverage • Talk from the Top with leading global supplier execs August 6
Ad close: Jylu 20
Materials due: July 23
• Mapping Jaguar Land Rover’s progress on the road to 1 million sales • Top 50 European suppliers • Europe’s rst-half sales winners and losers September 3
Ad close: Aug 17
Materials due: Aug 20
• How VW Group is re-inventing itself after its diesel scandal • 2018 rst-half European sales by segment • Special section: first-half winners & losers in european lcv sales October 1
Ad close: Sept 14
Materials due: Sept 17
• Latest trends in lightweight materials • Paris auto show preview • EUROSTARS: The industry’s most successful top executives • Bonus distribution at Paris auto show events November 5
Ad close: Oct 19
Materials due: Oct 22
• Who has the edge in battle to be Europe’s No. 1 Asian brand • Guide to Europe’s 50 biggest dealer groups • Talk from the Top with leading global automaker execs
December 3
Ad close: Nov 19
Materials due: Nov 22
• EV push shakes up European racing with rise of Formula E • Los Angeles auto show highlights • Talk from the Top with leading global automaker execs
AUTOMOTIVE NEWS EUROPE – SPECIAL SUPPLEMENTS Some topics are so multifaceted that they require a more in-depth look in order to tell the whole story. In such cases, Automotive News Europe uses the full power of its editorial team to provide the necessary coverage. Our special supplements are emailed – together with the monthly magazine – to our 31,000 subscribers on the rst Monday of each month are accessible free of charge to all registered users of autonewseurope. com for three years. Printed copies of the special supplements are also mailed to more than 1,100 select executives at top European automakers and suppliers as well as 100 executives in the United States. Below is a listing of the topics that will get that level of intense attention in 2018.
MARCH 2018: Super Models We analyze the key new models launched in Europe in the last 24 months that exceeded their makers’ expectations. We talk with the executives responsible for these betterthan-expected results to nd out their secrets to success.
Distributed with March 5th issue
Bonus distribution: Geneva Auto Show
JUNE 2018: Electrifying Europe We look at how European automakers and suppliers are preparing for a rapid switch to electri ed powertrains. The special edition will have interviews with the top executives and include volume predictions for battery-powered and plug-in hybrid vehicles.
Distributed with June 4th issue
Bonus distribution: Automotive News Europe Congress in Turin
SEPTEMBER 2018: Car Cutaways We take a closer look at Europe’s most important new models to reveal the key contributions of suppliers, whose expertise matches, or even exceeds, carmakers’ own know-how in many developing technologies. Bonus distribution: Paris Auto Show
Distributed with Sept. 3rd issue
DECEMBER 2018: Talk From The Top The Automotive News Europe editorial sta secures exclusive interviews with Europe’s most in uential top auto executives. Seize this opportunity to reach the decision makers in a fast changing industry with your ad in this supplement.
Distributed with Dec. 3rd issue
Bonus distribution: Automotive News World Congress in Detroit
AUTOMOTIVE NEWS EUROPE ADVERTISING Magazine Advertising
1x
3x
6x
12x
Page
4,200
3,995
3,780
3,560
Spread
8,420
7,990
7,560
7,130
1/2 Page
2,800
2,585
2,470
2,340
1/3 Page
1,870
1,750
1,670
1,620
1/4 Page
1,400
1,320
1,250
1,185
710
670
640
540
Embedded Video in any size ad, additional:
Magazine Advertising Page
4,200
3,995
3,780
3,560
Cover 2, 3 or other special placement: 10% surcharge. Back cover: 20% surcharge. All rates are gross.
DIGITAL EDITION SPONSORSHIP Many readers view the monthly magazine as a digital edition, providing an exclusive sponsorship opportunity which includes: • Second cover ad in the digital and print edition •Logo and skyscraper on digital edition •Logo on the autonewseurope.com home page for the entire month • Banner ad on iPad edition Price in € 1x
3x
6x
12x
5,940
5,570
5,360
4,995
HOMEPAGE & RUN OF SITE Place your advertisement where our readers spend nearly 15 minutes of their day!
AUTONEWSEUROPE.COM AD POSITIONS Weekly – home page
Impressions
Price in €
Top Leaderboard
45,000
1,690
Top Leaderboard pushdown
45,000
2,120
Medium Rectangle
45,000
1,690
Half Page
45,000
1,090
Branding Bar (Full site)
50,000 weekly
1,270
AUTONEWSEUROPE.COM AD POSITIONS Weekly – run of home
Impressions
Price in €
Top Leaderboard
85,000
4,720
Top Leaderboard pushdown
85,000
5,900
Medium Rectangle
85,000
4,720
Half Page
60,000
1,800
Filmstrip
60,000
2,010
Billboard
85,000
5,900
200,000 monthly
6,750
Trends & Thoughts Box (Full site) All rates are gross.
BELLYBAND SPONSORSHIP Reach more than 1,200 select CEOs and top executives who receive Automotive News Europe as a print edition. As sponsor, your ad appears as a bellyband giving you maximum exposure. Includes a full page ad in the print and digital edition. Price in â‚Ź 1x
3x
6x
12x
6,130
5,880
5,520
5,100
Top Leaderboard 728x90
Medium Rectangle 300x250
Trends & Thoughts Box 620x180
Branding Bar 300x100
Half Page 300x600
EMAIL NEWSLETTERS The European auto industry is constantly changing. Readers need to know what their competitors are doing and what new products are coming, and Automotive News Europe‘s daily newsletter and breaking news alerts do just that. The newsletters are created in responsive design to provide an optimal viewing experience on all platforms – desktop, tablet, mobile. The Daily Newsletter is sent to more than 26,000 subscribers. Breaking News Alerts are sent to more than 22,000 subscribers.
EMAIL NEWSLETTERS AD POSITIONS DAILY NEWSLETTER – Sold by the week Sent Monday Friday
Impressions
Price in €
Top Leaderboard
45,000
2,460
Medium Rectangle
45,000
2,260
Mid Leaderboard
45,000
1,070
All rates are gross.
BREAKING NEWS ALERTS – Sold by the month Sent as news warrants
Impressions
Price in €
Top Leaderboard
60,000
4,100
Medium Rectangle
50,000
3,250
Mid Leaderboard
40,000
1,280
All rates are gross.
AUTO SHOW MICROSITES Stand out at major industry events by becoming an exclusive event sponsor on autonewseurope.com. Your leaderboard and rectangle ads will appear alongside the latest news from the event and will be archived with the event for 6 to 12 months. Impressions
Price in $
Geneva Auto Show – March
100,000
7,900
Paris Auto Show – October
100,000
7,900
All rates are gross.
EARNED EURO VOLUME DISCOUNT Discounts apply to gross online spend on autonewseurope. com website, email newsletters, print and digital monthly magazine. All advertising rates shown are in euro and are gross rates. 15% agency discount is granted to registered agencies. Gross Euro Volume
Discount
€ 6,000 +
3%
€ 10,000+
5%
€ 15,000+
10%
€ 20,000+
12.5%
€ 30,000+
15%
€ 40,000+
17.5%
€ 60,000+
20%
June 5-6, 2018 • Turin, Italy The Automotive News Europe Congress was established in 1997 and provides a comprehensive perspective on the industry’s big issues through a series of keynote addresses, top-level presentations and panel discussions. The event provides answers to critical questions from the best in the business. Look forward to personally discussing points of interest with other high-level executives. The Congress is held each year in June, with the annual Rising Stars award program the night before. In 2018 the Congress will take place on June 5-6 in Turin, Italy. The Congress is attended by top industry executives and key decision-makers from automakers, suppliers and service providers. More than 20 journalists from all over the world attended the 2017 Congress and we welcomed nearly 300 representatives from more than 100 di erent companies. The ANE Congress brings together the leaders in the European industry for open discussions and networking in a pan-European environment.
June 5, 2018 • Turin, Italy Launched in 2011, Automotive News Europe’s rst Rising Stars award program was a huge success. Subsequent award programs have been equally successful. The 2017 winners came from all disciplines – general management, engineering, manufacturing, nance, product planning – and from companies across Europe, including Benteler, Dana, Faurecia, Jaguar Land Rover, Magna Steyr, Nissan, Opel and Schae er to name a few. A Rising Star is an automotive executive with a pan- European pro le who has driven change, fostered innovation and made courageous decisions. To qualify, candidates should have a minimum of 10 years of work experience, have multiple language skills and be 45 years or younger. We accept nominations from carmakers, suppliers, automotive service providers and retail/ aftersales businesses. The jury, consisting of previous winners of the award and Automotive News Europe’s editorial team, gets together each March to select the Rising Stars in the following categories: • Aftermarket & Customer Service • PR & Communications (including social media) • Design • Engineering • Finance • General management • Human Resources • IT & Connected Car (including big data & analytics) • Manufacturing • Marketing • Purchasing • Sales
PRINT ADVERTISING SPECIFICATIONS FORMATS High resolution PDFx1a sent to ANEads@autonews.com or upload les via FTP: les.crain.com Login ID: aneads Password: Aneads1 (password is case sensitive)
BELLYBANDS Front: 100mm x 210mm Back: 100mm x 190mm Contact us for full speci cations. Monthly magazine ad sizes
Width x Height
Full Page
210 x 297 mm
Half Page Horizontal
210 x 147 mm
Half Page Vertical
103 x 297 mm
Third Page Horizontal
210 x 103 mm
Third Page Vertical
73 x 297 mm
Quarter Page Horizontal
210 x 83 mm
Quarter Page Vertical
58 x 297 mm
Double Page Spread
420 x 297 mm
* Please add 3 mm on all sides for bleed.
STANDARD ADVERTISEMENT SIZES – (WIDTH X HEIGHT)
Full Page
Double Page Spread
Half Page Horizontal
Trim Size/ Bleed* 210 x 297 mm 8.3 x 11.7 in Type area/non-bleed 176 x 259 mm 6.9 x 10.2 in
Trim Size/ Bleed* 420 x 297 mm 16.6 x 11.7 in Type area/non-bleed 377 x 259 mm 14.9 x 10.2 in
Trim Size/ Bleed* 210 x 147 mm 8.3 x 5.8 in Type area/non-bleed 176 x 129 mm 6.9 x 5.1 in
Half Page Vertical
Third Page Horizontal
Third Page Vertical
Trim Size/ Bleed* 103 x 297 mm 4.1 x 11.7 in Type area/non-bleed 86 x 258 mm 3.4 x 10.2 in
Trim Size/ Bleed* 210 x 103 mm 8.3 x 4.1 in Type area/non-bleed 176 x 85 mm 7.0 x 3.4 in
Trim Size/ Bleed* 73 x 297 mm 2.9 x 11.7 in Type area/non-bleed 56 x 258 mm 2.2 x 10.2 in
Quarter Page Horizontal
Quarter Page Vertical
Trim Size/ Bleed* 210 x 83 mm 8.3 x 3.3 in Type area/non-bleed 176 x 65 mm 7.0 x 2.6 in
Trim Size/ Bleed* 58 x 297 mm 2.3 x 11.7 in Type area/non-bleed 43 x 258 mm 1.7 x 10.2 in
DIGITAL ADVERTISING SPECIFICATIONS WEBSITE • Ad units accepted as jpg, gif, animated gif, png, HTML5 (3rd party served only) • Maximum le size is 40k • All Rich Media units must be 3rd party served • Supply URL to link ad • Looping limited to 3 times maximum • Banner animation is limited to 15 seconds • Only user-initiated sound allowed • Contact us for a complete list of • Digital Edition specifications
EMAIL • Ad units accepted as jpg, gif • In addition, a 300 x 250 px creative unit is needed for each placement for use on mobile • Maximum le size is 20k • Rich Media units cannot run in email positions • Email placements cannot be 3rd party served • Supply URL to link ad
VIDEO - magazine only • . v, .avi les or YouTube link • Minimum 500px wide • Aspect ratio can be set by advertiser Online ad materials are due at least ve business days prior to campaign start date. All 3rd party ad-serving costs are the responsibility of the advertiser. To submit online creative, email AdOps-autonews@crain.com Need help creating rich media? Ask your rep.
Website Ad Positions
Dimensions
Top/Mid/Lower Leaderboard
728 x 90 px
Top Leaderboard pushdown
970 x 90 px 970 x 418 px
Medium Rectangle
300 x 250 px
Half Page/Filmstrip*
300 x 600 px
Skyscraper
209 x 1044 px
Branding Bar (Full Site)
300 x 100 px
Billboard
970 x 250 px
Trends & Thoughts Box (Full Site)
620 x 180 px
Max File Size
40k
*Filmstrip is a rich media unit consisting of up to 5 frames, within a 300x600 unit size. For website use only.
Email Ad Positions
Dimensions
Top/Mid/Lower Leaderboard
728 x 90 px
Medium Rectangle
300 x 250 px
Medium Rectangle for mobile (needed for all email ad positions)
300 x 250 px
Max File Size
20k
Additional production charges for site placements A/B Testing
â‚Ź440
Geotargeting
â‚Ź440
CONTACTS Europe
Detroit
Thomas Heringer Director of Sales +49 8153 9074 04 theringer@craincom.de
Karen Rentschler Managing Director, Sales and Events +1-313-446-6058 krentschler@autonews.com
Simone Bittner +49 8153 9074 30 sbittner@craincom.de
John Cerne +1-313-446-5866 jcerne@autonews.com
Annette Meiners-Langs +49 8153 9074 33 ameinerslangs@craincom.de
Rob Couto +1-313-446-0470 rcouto@autonews.com
Alexandra Pethke +49 8245 9674 97 apethke@craincom.de
Jerry Salame +1-313-446-0481 jsalame@autonews.com
Christoph Weiss +49 8153 9074 63 cweiss@craincom.de
New York
Los Angeles Taren Zorn +1-310-426-2416 tzorn@autonews.com
Scott Ghedine 212-210-0126 sghedine@autonews com Henry Woodhouse +1-212-210-0125 hwoodhouse@autonews.com
CONTACTS EDITORIAL Luca Ciferri Associate Publisher & Editor +39 348 274 00 40 lciferri@autonews.com Dave Versical Director of Group Editorial Operations +1-313-446-6789 dversical@autonews.com Douglas A. Bolduc Managing Editor +49 171 424 6373 dbolduc@autonews.com Georgia Chapman Director of European Marketing and Events +49 (0) 89 5795 9137 gchapman@autonews.com Paul McVeigh Managing Editor +49 176 7835 3951 pmcveigh@autonews.com
Submit Monthly Magazine advertising material to: ANEads@autonews.com
Submit Online creative to: AdOps-AutoNews@crain.com
Or upload les via FTP:
FTP Site: les.crain.com Login ID: aneads Password: Aneads1 (password is case sensitive)
CHINA
REACH THE WORLD’S LARGEST AUTOMOTIVE MARKET Available online and via email, Automotive News China serves Chinese automotive industry executives and global auto executives with responsibility for the Chinese market. Automotive News China Managing Editor and veteran Chinese auto industry reporter Yang Jian provides weekly analysis of and insight into key topics of interest to those in the industry.
AUTOMOTIVE NEWS CHINA COVERS: • Domestic Chinese automakers who export vehicles worldwide: SAIC, BYD, Chery, Geely, Great Wall and more • Purchasing operations of global automakers doing business in China: General Motors, Ford, Volkswagen, Toyota and more • Global suppliers who make components in China: Bosch, Continental, Denso, Magna, Faurecia, Lear, Visteon and more • Chinese suppliers who sell to automakers in China and worldwide: Wanxiang Group, Yanfeng Automotive Trim, Fuyao Glass, CITIC Dicastal and more
ADVERTISE IN AUTOMOTIVE NEWS CHINA AND YOUR AD MESSAGE APPEARS IN THESE THREE PRODUCTS: • Automotive News China website • Twice-weekly Automotive News China email newsletter • Breaking news emails sent as warranted
728 x 90 px 640 x 480 px
300 x 100 px
Lower Leaderboard
Interstitial
Full Site Branding Bar (monthly, website only)
Logo 20k
In all cases, please provide a second piece of creative sized 300 x 250 px for use in responsive design emails.
50 words + 120 x 60 px logo
300 x 250 px
Medium Rectangle 2
Text Ad + Logo (on email only)
300 x 250 px
Medium Rectangle 1
N/A
N/A
N/A
40k
N/A
970 x 90 px 970 x 418 px
Top Leaderboard Pushdown
40k
40k
728 x 90 px
Email Ad Size
Top Leaderboard
Website Ad Size
Dimensions
Weekly Ad Positions
12,500
50,000
5,000
20,000
20,000
20,000
20,000
20,000
Impressions
500
1,250
850
500
500
2,000
3,400
$2,750
Net Rate
THE LEADING ONLINE SOURCE OF AUTOMOTIVE INDUSTRY INSIGHT The Automotive News China audience is composed of more than 55,880 registrants, who receive the newsletter and have access to the website, which contains article archives and past issues. The Automotive News China website and email newsletter are published in simpli ed Chinese and English to allow advertisers to offer targeted messages to each audience segment.
WEBSITE METRICS YTD Monthly Average
Page Views
46,331
Visits
20,247
Page Views/ Visit
2
Unique Visitors
9,541
Repeat Visitors
59%
New Visitors
41%
Source: Omniture 1/1/17 - 7/31/17
EMAIL NEWSLETTER METRICS YTD Average
Sent
Open Rate
English Language
29,730
23%
Chinese Language
36,728
3.8%
Combined Weekly
66,512
13%
Source: Exact Target 1/1/17-8/31/17
IN 2017, ADVERTISERS HAVE GENER ATED 705,987 AD IMPRESSIONS AND 2,860 CLICKS. WHO’S ONLINE AT AUTONEWSCHINA .COM? Others
50
4%
Suppliers
10 0
Source: Omniture 1/1/17 - 7/31/17
18% USA
20
40% Other Countries
30
42% Greater China
40 34% Dealers/ Consultants/ Professional Services
33%
29% OEMs Source: Omniture 1/1/17 - 7/31/17
CONTACTS Europe
Detroit
Thomas Heringer Director of Sales +49 8153 9074 04 theringer@craincom.de
Karen Rentschler Managing Director, Sales and Events +1-313-446-6058 krentschler@autonews.com
Simone Bittner +49 8153 9074 30 sbittner@craincom.de
John Cerne +1-313-446-5866 jcerne@autonews.com
Annette Meiners-Langs +49 8153 9074 33 ameinerslangs@craincom.de
Rob Couto +1-313-446-0470 rcouto@autonews.com
Alexandra Pethke +49 8245 9674 97 apethke@craincom.de
Jerry Salame +1-313-446-0481 jsalame@autonews.com
Christoph Weiss +49 8153 9074 63 cweiss@craincom.de
New York
Los Angeles Taren Zorn +1-310-426-2416 tzorn@autonews.com
Shanghai Lago Poah Yang +86 21 3368 7053 lagopoah yang@bridgemedia.cn
Scott Ghedine 212-210-0126 sghedine@autonews com Henry Woodhouse +1-212-210-0125 hwoodhouse@autonews.com
WEBSITE ADVERTISING SPECS • Ad units accepted as jpg, gif, animated gif, png, HTML5 (3rd party served only) • Maximum le size is 40k • All Rich Media units must be 3rd party served • Supply URL to link ad • Looping limited to 3 times maximum • Banner animation is limited to 15 seconds • Only user-initiated sound allowed
EMAIL ADVERTISING SPECS • Ad units accepted as jpg, gif • In addition, a 300 x 250 px creative unit is needed for each placement for use in responsive design • Maximum le size is 40k • First frame should include critical content as some email servers will not display animation • Rich Media units cannot run in email positions • Email placements cannot be 3rd party served • Supply URL to link ad Online ad materials are due at least ve business days prior to campaign start date. All 3rd party ad-serving costs are the responsibility of the advertiser. To submit online creative, email AdOps-autonews@crain.com Need help creating rich media units to run on Automotive News? Ask your Regional Sales Manager.
CANADA
As Automotive News Canada nears its third year covering the country’s dynamic auto industry, we’re continuing to amp things up to better serve our rapidly expanding reader base from coast to coast. The big news is the establishment of a new Toronto bureau, which increases editorial resources in North America’s third largest centre for information-and-communications technology, and one of the country’s most significant digital corridors. We’re also continuing to broaden our editorial expertise in key markets and sectors. Also for 2018, we have many new projects under way. We’ll seek out and celebrate the Best Dealerships To Work For in Canada and introduce Canadians to Watch, a special feature that identifies bright young stars making an impact in the Canadian auto industry. There will be many others, too. As for events, if you missed the first annual Automotive News Canada Congress in 2017, you’ll want to save the date Feb.15 for the 2018 congress. Held in conjunction with the Canadian International Auto Show in Toronto, and loaded with prominent guest speakers, the Automotive News Canada Congress is a unique, once-a-year opportunity to network with industry players, face-to-face. There are many uniquely Canadian business stories to tell, which is why our our team of editors and reporters is quite literally crosscountry, from New Brunswick to British Columbia. From supplier news and the rapidly growing technology base in Canada, to the news that affects dealership operations, our team has eyes on it. With nearly 2.4 million vehicles built in Canada every year, adding $84 billion to the national economy, there are big personalities to cover and fascinating stories to tell. To get them, subscribe to our monthly print and digital editions, our robust website (www. automotivenews.ca) that’s updated every day, and our daily and weekly email newsletters. We’re excited for the year ahead and all the incredible stories it will bring, so please join us for the ride. We promise it’ll be a good one.
Jeff Melnychuk Editor-In-Chief Automotive News Canada
Jason Stein Publisher Automotive News Canada
THE AUDIENCE DISTRIBUTION BY PROVINCE
7%
Yukon Territories & British Columbia
8%
Alberta
4%
Northwest Territories, Saskatchewan & Manitoba
66%
Ontario
11%
Quebec
4%
Newfoundland and Labrador, Prince Edward Island, New Brunswick & Nova Scotia
13,857
Total Unique Circulation
41%
Dealers
26%
OEMs/Suppliers
Print audience
9,474 per Month
33%
Professional Services/Others Digital audience
5,633 per Month
Approximately 1,250 of these readers receive both the print and digital edition. Source: Publisher’s own data, August, 2017
EDITORIAL CALENDAR TOPICS WE HIGHLIGHT EVERY MONTH Monthly Sales Report Roundup of monthly sales and data analysis
Dealer Best Practices Stories in retail innovation
Cars & Concepts Vehicles that have people talking
Technology Trends What’s new, what’s next January 15
Ad close: Dec 27
Spotlight on: F&I
Emergence of Research Centers at Canada’s Institutes of Higher Learning. *Bonus distribution at Automotive News World Congress in Detroit
February 19
Ad close: Jan 30
Spotlight on: Mobility
Toronto auto show: Guide to new car introductions, concepts March 19
Ad close: Feb 27
Spotlight on: Tech &Fixed Ops
Newsmaker Q&A *Bonus distribution at NADA in Las Vegas
April 16 EV Report Card
Ad close: March 27
Spotlight on: F&I
May 21
Ad close: April 24
Spotlight on: Mobility
Succession Planning June 18
Ad close: May 29
Spotlight on: Tech &Fixed Ops
Newsmaker Q&A July 16
Ad close: June 26
Spotlight on: F&I
Canadians to Watch August 20
Ad close: July 31
Spotlight on: Mobility
Remarketing September 17
Ad close: Aug 28
Spotlight on: Tech &Fixed Ops
Newsmaker Q&A October 15
Ad close: Sept 25
Spotlight on: F&I
Best Dealerships To Work For November 19
Ad close: Oct 30
Spotlight on: Mobility
Hiring Package December 17 Newsmaker Q&A
Ad close: Nov 27
Spotlight on: Tech &Fixed Ops
5,075
3,857
3,553
1,852
1,269
Page (70”)
Junior Page (40”)
1/2 Page (35”)
1/4 Page (18”)
Page One (3 col x 1”)
1,231
1,796
3,446
3,741
4,923
$9,452
3x
1,193
1,741
3,340
3,626
4,771
$9,160
6x
1,155
1,685
3,233
3,510
4,618
$8,867
9x
1,117
1,630
3,127
3,394
4,466
$8,575
12x
All print rates are gross and are shown in Canadian dollars. Advertisers may add together the number of print insertions with other Automotive News print products for a combined frequency discount.
$9,744
1x
2-Page Spread (140”)
Size
R ATES
PRINT ADVERTISING
SPECS All ad files should be uploaded online at https://autonews.sendmyad.com Print advertising should be provided as PDFx1a files.
Cover / Full Page
2-Page Spread
Trim: 10 7/16” x 14 1/2” Bleed: 10 11/16” x 14 3/4” Non Bleed: 9 7/8” x 14”
Trim: 20 7/8” x 14 1/2” Bleed: 21 7/8” x 14 3/4” Non Bleed: 20 1/8” x 14”
Junior Page Half Page Trim: 10 7/16” x 7 3/8” Bleed: 10 11/16” x 7 5/8” Non Bleed: 9 13/16” x 7”
Page One
Non Bleed: 5 13/16”x 1
Non Bleed: 7 13/16” x 10”
Quarter Page Non Bleed: 5 13/16” x 6”
ONLINE ADVERTISING WEBSITE & EMAILS Through our website and our daily, weekly and breaking news emails, Automotive News Canada serves Canadian automotive industry executives and global auto executives with responsibility for the Canadian market with the information they need. Advertise in the email newsletters and on the website to give your brand a consistent and ongoing presence in front of these influential executives.
Weekly Newsletter/ Website
Monthly Impressions
Rate
Top Leaderboard 728x90
40,000
$2,250
Medium Rectangle 300x250
40,000
1,800
Medium Rectangle 2 300x250
40,000
1,500
Half Page 300x600
40,000
1,500
Top Leaderboard 728x90
6,000
$500
Medium Rectangle 300x250
6,000
500
Lower Leaderboard 728x90
6,000
500
Top Leaderboard 728x90
24,000
$1,300
Medium Rectangle 300x250
24,000
1,050
Text ad (logo + 50 words)
20,000
450
Breaking News Alerts
Daily Newsletter (Sent Monday - Friday)
All rates are net and are shown in Canadian dollars.
Top Leaderboard 728x90
Medium Rectangle 300x250
Medium Rectangle 2 300x250
Half Page 300x600
Lower Leaderboard - 728x90 (breaking news alerts only)
DIGITAL EDITION SPONSORSHIP • The digital edition will be sent to an audience of 5,633. • Digital edition sponsor receives: Full page ad adjacent to the front cover, skyscraper ad, logo on automotivenews.ca homepage, email leaderboard, iPad unit and “compliments of” recognition on digital edition email.
50,000
Impressions
$1,500
per publish date All rates are net and are shown in Canadian dollars.
LEAD GENER ATION Reach our audience with your thought leadership content – whitepapers, case studies, webinars and more – with this turnkey Logo lead generation program. Automotive News Canada Logo will build and host a custom registration/landing page with your branding elements, and then drive traffic to that page with a custom email blast to over 8,000 Automotive News Canada readers. Customized registration fields collect valuable data, which you retain as the sponsor. • Custom landing page featuring up to three thought leadership assets • Custom email
$2,500
per publish date All rates are net and are shown in Canadian dollars.
WEBINARS Develop your own educational webinar from start to finish – define the topic, invite speakers and create the presentation. Automotive News Canada will promote your event to our audience, who attend online at no charge, with your compliments. Each webinar is hosted and moderated by an Automotive News Canada editor or reporter. As a sponsor, you’ll retain all registrant data collected throughout the process, providing powerful lead generation opportunities for your company.
$4,500
per publish date All rates are net and are shown in Canadian dollars.
EVENTS AUTOMOTIVE NEWS CANADA CONGRESS FEBRUARY 15 • TORONTO In February, leaders of the Canadian industry will gather to discuss key issues and strategies for the coming year at the Automotive News Canada Congress. Taking place during press preview days of the Canadian International Auto Show, the Canada Congress provides an unparalleled opportunity to reach top level industry decision-makers. automotivenews.ca/canadacongress
AUTOMOTIVE NEWS CANADA BEST DEALERSHIPS TO WORK FOR OCTOBER • TORONTO Get in on the ground floor of this program dedicated to finding and celebrating the best employers in the retail automobile industry. Independent research organization Best Companies Group will evaluate dealerships to determine which stores have distinguished themselves in areas including leadership, corporate culture, role satisfaction, training, pay and benefits and overall engagement. The best dealerships will be celebrated in October at a gala luncheon in Toronto. Sponsorship puts your company in a position to benefit from the winning dealers’ goodwill, and this program’s extensive visibility. automotivenews.ca/Best
WEBSITE ADVERTISING SPECS • Ad units accepted as HTML5 (3rd party served only), jpg, gif, animated gif, png • In addition, a 300 x 250 px creative unit is needed for each placement for use on mobile • Maximum file size is 40k • All Rich Media units must be 3rd party served • Looping limited to 3 times maximum • Banner animation is limited to 15 seconds • Only user-initiated sound allowed • Contact us for a complete list of Digital Edition Specifications
WEBSITE ADVERTISING SPECS • Ad units accepted as jpg, gif • In addition, a 300 x 250 px creative unit is needed for each placement for use on mobile • Maximum file size is 40k • Rich Media units cannot run in email positions • Email placements cannot be third party served
Online ad materials are due at least five business days prior to campaign start date. All 3rd party ad-serving costs are the responsibility of the advertiser. To submit online creative, email AdOps-autonews@crain.com Need help creating rich media? Ask your rep. Online ad positions
Dimension
Leaderboard (Top/Lower)
728 x 90 px
Medium Rectangle 1&2
300 x 250 px
Half Page
300 x 600 px
Medium Rectangle for Mobile (needed for each ad placement)
300 x 250 px
Website Ad Size
40k
Text ad
logo + 50 words
N/A
Logo
120 x 60
25k
40k
CONTACTS Editorial Jeff Melnychuk Editor-in-Chief 506-854-5024 jmelnychuk@autonews.com Dave Guilford ManagingEditor 313-446-0321 dguilford@autonews.com Greg Layson Digital & Mobile Editor 519-567-8877 glayson@autonews.com John Irwin TorontoBureau 734-716-5728 jirwin@crain.com
Advertising Sales – Detroit John Cerne 313-446-5866 jcerne@autonews.com Rob Couto +1-313-446-0470 rcouto@autonews.com Jerry Salame +1-313-446-0481 jsalame@autonews.com
Advertising Sales – New York Scott Ghedine 212-210-0126 sghedine@autonews com
Jason Stein Publisher 313-446-0376 jstein@autonews.com
Henry Woodhouse +1-212-210-0125 hwoodhouse@autonews.com
Managing Director, Sales, Marketing and Events
Classified Advertising
Karen Rentschler 313-446-6058 krentschler@autonews.com
Advertising Sales – Los Angeles TarenZorn 310-426-2416 tzorn@autonews.com
Angela Schutte 313-446-0326 aschutte@crain.com
CLASSIFIED ADVERTISING RATES & SPECIFICATIONS Rates effective Oct 1, 2017
LINE ADS Ads also appear online.
1x
3x
6x
9x
12x
4 Line (Minimum Size)
$40
$36
$32
$28
$24
Additional Lines
10
9
8
7
6
For online ad placement, add $40 per insertion. For online job ad placement, add $85 per insertion.
DISPLAY ADS – BLACK & WHITE
Rate Per Column Inch
1x
3x
6x
9x
12x
$100
$97
$94
$91
$88
For online ad placement, add $40 per insertion. For online job ad placement, add $85 per insertion. For premium online job ad placement, add $240 per insertion. For color, add $80 per insertion. For confidential box numbers, add $32 per week.
COMMONLY USED SIZES Rates per insertion, black and white. For online ad placement, add $40 per insertion. For online job ad placement, add $85 per insertion. Forpremiumonlinejobadplacement,add $240perinsertion.
1 col. x 1”
$100
1 col. x 1.5”
150
1 col. x 2”
200
1 col. x 3”
300
1 col. x 4”
400
2 col. x 2”
400
2 col. x 3”
600
2 col. x 5”
1,000
Eighth page – 2 col. x 4”
800
Quarter page – 3 col. x 6”
1,800
Half page – 5 col. x 7”
3,500
COLUMN MEASUREMENTS Columns
Picas
Inches
1
11p
1 13/16” (1.832”)
2
23p
3 13/16” (3.830”)
3
35p
5 13/16” (5.829”)
4
47p
7 13/16” (7.827”)
5
59p
9 13/16” (9.826”)
SPECIFICATIONS Publication Trim Size: 10.437” x 14.5” Classified Ad Close: 5:00 p.m., Monday – 7 days prior to the publication date Discounts: 15% camera ready discount Minimum Ad Size: Line ads – 4 lines / Display ads – 1 col. x 1” Prepayment required for all ads. For full terms and conditions, go to www.autonews.com/mediakit
To learn more or place your ad, contact Angela Schutte at 313-446-0326 or aschutte@autonews.com.