W E A R E W H AT W E CA R R Y
O ur designs are an attempt to answer the question about what actuall y constitutes a great bag .
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Metropolitan Busy Day
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Carry all the essential Organised
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WAR ON WASTE We believe that luxury has risen to new standards and no longer resides in the posession of many expensive goods, but on a few indespensable and customizable products that consider the future of taste, wearable design and most importantly, the future of our world. We battle against any type of waste: time, money and above all the wastes caused by production and consumption. That’s the reason why we created a sustainable bag that provides multiple bags into one. We are committed to bringing sustainable design values to the fashion industry, helping those who wear our products to become not just consumers, but contributors to a new tipe of luxury.
HOW IT ALL BEGAN We believe that a bag should carry all your essentials, combining form with functionality. However, functionalism is not enough; a bag is more than an object, it is a space to be lived, a sort of “mobile home�. Starting from the concept of rooms connected together, but separate places in which we experience, share and make relationships, we figured out how our bag should look like.
HOW WE DESIGN Experience and relationships are fundamental to us, that’s why we added an interactive playful dimension to our products. In fact, the modular structure allows the user to become the creator of his own bag, choosing the colors and the parts to put together according to his needs. We designed bags that can be “split up” and shared with whoever you want.
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H OM E SW E E T H OM E
SAFETY RELAX HUG
SECRET WARM COZY
BRINGING BACK MEMORY
Starting from the concept of Memory, Grafton Architects in collaboration with the students and the teachers of the Degrees and Master’s degrees of ELISAVA Barcelona School of Design and Engineering propose the installation «Memory Box / House of memory»: a meeting place for sharing, talking and celebrating Barcelona. This assembly, located in Passeig de Lluís Companys, includes three spaces: a big room and two attached rooms elaborated with materials such as canvas. The idea of an installation that will contain the experience of the citizens is being considered. C onceiving the city as a house or the house as a city: the domestic world contrasts with the public space.
MEMORY BOX HOUSE BY ELISAVA SCHOOL OF DESIGN
NEW LUXURY & ETHICAL VALUE
MATERIAL
DESIGN
PERSONALITY
Natural Sustainibility Recycle
Modularity Different Colors
Different Culture Different Language
Luxury is not always about materialistic. Ethical manner can also be defined as a a luxury. In this fast paced world, human have become accustomed to the use of artificial good. Moreover, nature is in danger and unfortunately consumerism has become a new religion. Our goal is to decrease consumerism and materialism to care more about nature and ethical values, in order to make new luxury.
1. MODULAR CUSTOMIZATION
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Modular design
is the answer for spacious accessories that can be customized according to your needs. It means that our designs are composed of sections that can be assembled in just one bag or used as single objects.
2. NATURAL SOPHISTICATION
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Natural sophistication
is provided by refined chromatic choices and a precise combination of basic shapes. The result is a timeless accessory, the right companion for daily life, but also on special occasions.
3. ORGANAZIED SPACE
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Well-organised spaces
are fundamental to bring with you all what you need along the day. When interiors as well as outer pockets are smartly designed, finding objects is easier and turns your life less stressful.
4. Playful geometries
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Playful design
introduces the dimension of the game into an accessory; our customer can play with the creation of different combinations and styles.
5. Organic sustainable
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CONSTRUCTION
choose the parts of the bag
MODULARITY
choose the linking parts
Customisation Self assembly bag kit Buttons Pockets Clips
Straps
Valuables
Sunglasses case
Coin pocket Bottle pocket Wallet
Atm card Cell phone pocket
Cards
Customisation
Self assembly bag kit UMUM
Medium bag Laptop case
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Purse
UNFOLD Discover ORGANISE YOUR BELONGINGS
DISCOVER YOUR WORLS
OPEN UP
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DISCOVER YOUR WORLS
DE N J is a new brand w ith personalized, Modular and natural products which moti vate people toward a more sustainble lifestyle and it remindes your home.
M A K E YO U R BAG
H ow it wor ks
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2nd
8,000 chemicals are used to turn raw materials into clothes
brands do not ensure living wage
2,000
How can the fashion industry become more sustainable?
500%
most polluting industry
litres of water needed to produce a single t-shirt
86%
increase in clothing consumption
HOW IT WORKS?
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The fibers of pineapple plants are extracted through decortication. The leftover biomass can be used as a natural fertiliser or a biofuel, so nothing is wasted.
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The fibres then get degummed and undergo an industrial process to become a non-woven mesh, which forms the base of Pi単atex速.
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The rolls of non-woven undergo a process of finishing that gives Pi単atex速 its leather-like appearance, creating a textile that is soft and flexible, yet very durable.
PIÑATEX®
LEATHER AND SYNTHETICS
No additional environmental resources required for raw material.
Heavy use of resources including land, water, food and fuel.
No chemicals. Closed loop production – residual leaf biomass is used as natural fertilizer/biofuel. Non-woven mesh is biodegradable.
Toxic chemicals used in tanning. High waste mass from tanning process. Synthetic materials take many years to degrade, releasing toxins.
OTHER POSSIBILITIES
VegeaÂŽ biomaterial is a bio-based material from vegetal renewable sources, deriving from the grape marcs. This material contains multifunctional components, which have been proved to be just perfect for the creation of eco-sustainable technical fabrics.
Orange FiberÂŽ is a material from citrus juice byproducts. This fiber provides a silk-like cellulose yarn that can blend with other materials. When used in its purest form, the resulting 100% citrus textile features a soft and silky hand-feel, lightweight, and can be opaque or shiny.
PROCESS
DISADVANTAGES OF LEATHER & SYNTHETIC ALTERNATIVES
complicated process(20 stages)
environmentally unsustainable
Heavy use of resources
250 chemicals
High waste mass from tanning process
take many years to degrade
Releasing toxins
Smell of leather
High Cost
PINEAPPLE LEATHER ADVANTAGES ALTERNATIVES
Low water use
Good Strength and flexibility
Does not harm animals
Non -Toxic
Sustainably -sourced
Use of total wasted product
Closed loop production
Created from a byporoduct
New source of income for farming communities
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P r i m a r y Fu n ct i o n s
personalized, Modular and natural products
Choose a total bag or order some parts and make it personal
Share your experience and felling
Return useless bag to company and use our promotion
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Vittoria Ferrero . Fatemeh Movasagh. Shervin Nasehesfahlan .Maria-Angeliki Panagiotidou. Fatemeh Safikhani Professors : Teunissen Johanna. Conti Giovanni Maria