Gastech 2017 Brand Guidelines by Mariangela

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GASTECH 2017 BRAND GUIDELINES

Diamond Sponsor:

USE OF LOCKUP

Gastech’s lockup to be used as the default. If space allows the date and venue can be positioned elsewhere on artwork but its final size must be larger than its height in this lockup.

On ALL exhibition and conference promotional material the ‘Diamond Sponsor’ logo must be positioned with the lockup. The logo must not be manipulated in anyway.

On ALL print material the ‘hosted by’ logo must be positioned with the Gastech logo. The logo must not be manipulated in anyway.

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Diamond Sponsor:

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This version of the lockup is to be used on large and medium sized art works such as adverts, pre-event signage, pull up banners and flyers.

4-7 APRIL 2017 Makuhari Messe Chiba, Tokyo, Japan

Gastech’s main lockup can be used on the origami background. Hosted by：

4-7 APRIL 2017 Makuhari Messe Chiba, Tokyo, Japan

Diamond Sponsor:

The logos must be clearly visible.

The Shell logo must have the white ‘halo’ and must be placed on a solid part of the origami pattern.

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USE OF LOCKUP

Gastech’s lockup to be used as the default. Date/venue separate and to be positioned prominently on artwork.

On ALL print material the ‘hosted by’ logo must be positioned with the Gastech logo. The logo must not be manipulated in anyway.

On ALL exhibition and conference promotional material the ‘Diamond Sponsor’ logo must be positioned with the lockup. The logo must not be manipulated in anyway.

This version of the lockup is to be used on brochure covers and onsite signage. Hosted by：

Diamond Sponsor:

The logos must be clearly visible. The Shell logo must have the white ‘halo’ and must be placed on a solid part of the origami pattern.

Gastech’s main lockup can be used on a dark colour or white. Hosted by：

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Diamond Sponsor:

Page 3

USE OF LOGO

This logo can be used where a) there is not enough room for the full lockup or where Gastech is being referenced as a brand as opposed to a specific event. Either logo can be used i.e. full colour on white or white on the origami/solid dark background.

Gastech Brand Guidelines ÂŠ 2016

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The date + venue + consortium logo + diamond sponsor should appear on the same art work. This version of the lockup can be used on smaller art works such as web button banners.

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USE OF LOCKUP

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This logo can be used where there is not enough room for the full lockup (i.e. web banner, sticker or badge). Either logo can be used i.e. full colour on white or white on the origami/solid dark background.

4-7 APRIL 2017 Makuhari Messe Chiba, Tokyo, Japan

Gastech Brand Guidelines ÂŠ 2016

This simple version of the lockup can be used on small banners (ie MPU banners) where width is limited.

4-7 APRIL 2017 Makuhari Messe Chiba, Tokyo, Japan

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BRANDING COLOURS - EXHIBITION

Secondary colours can be used in infographics and icons.

The primary Gastech colours to be used in order of priority and weight of usage.

CMYK 100/90/11/2 RGB 36/66/142 # 24428E

If a ‘stand out’ colour is needed i.e. for a call to action or directional graphic on signage. Then this red is the only default colour.

CMYK 27/15/100/0 RGB 197/192/47 # c5c02f

CMYK 16/75/100/5 RGB 200/93/40 # c85d28

Tints of these colours can be used for infographics or icons. CMYK 11/90/100/2 RGB 212/64/39 # d44027

CMYK 44/34/34/1 RGB 149/153/154 # 95999a CMYK 70/15/0/0 RGB 43/171/226 # 2BABE2

CMYK 0/0/0/80 RGB 51/51/51 # 333333

CMYK 0/32/82/0 RGB 252/181/71 # fcb547

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BRANDING COLOURS - CONFERENCE

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The primary Gastech colours to be used in order of priority and weight of usage.

Conference

Technical Stream

Commercial Stream

CMYK 60/100/10/19 RGB 110/29/112 # 6e1d70

CMYK 46/15/14/0 RGB 136/184/204 # 88B8CC

CMYK 34/50/9/0 RGB 171/136/177 # ab88b1

Tints of these colours can be used for infographics or icons.

CMYK 34/63/9/0 RGB 172/115/165 # ac73a5

CMYK 0/0/0/80 RGB 51/51/51 # 333333

Page 7

BRANDING COLOURS - SUB-BRANDS

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Young Gastech

VIP Programme

Women in Energy

LNG Procurement

Product Showcases

CMYK 13/73/100/0 RGB 217/103/41 # d96729

CMYK 26/38/8/0 RGB 196/159/81 # c49f51

CMYK 71/46/54/22 RGB 77/103/100 # 4D6764

CMYK 83/27/38/2 RGB 3/142/155 # 038E9B

CMYK 75/5/100/0 RGB 65/173/73 # 41AD49

5 April 2017

4 April 2017

6 April 2017

4-7 April 2017

The primary logos must be used, but only where the date is dominant elsewhere on the artwork.

The secondary logos must be used where the date cannot be located elsewhere on the artwork.

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BACKGROUND IMAGERY - EXHIBITION

The full origami background can be used, scaled, manipulated and sized according to the specific requirements of the items being produced. Either of these two backgrounds can be used as a basis for artwork.

Gastech Brand Guidelines ÂŠ 2016

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Page 9

BACKGROUND IMAGERY - EXHIBITION

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Main Conference

Commercial

LNG Procurement

VIP Programme

Technical

Women in Energy

Young Gastech

Page 10

BACKGROUND IMAGERY - CROSS SECTION

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When using portions of the origami ensure the ‘fold’ element of the graphic is visible. This ensures the origami theme can be maintained even in small web banners. The graphic below shows how portions of the graphic should be cropped (from the inside out).

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CALL TO ACTION

Call to action buttons must be irregular in shape and contain the folded origami element in action banner.

Gastech Brand Guidelines ÂŠ 2016

Page 12

CONSORTIUM MEMBERS

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Version #1 This is the standard composition of the consortium members. The size, position and scale of the logos must not be manipulated in anyway. Either logo panel must be used on a white background.

Version #2 This version can be used where there is limited space. All secondary tier logos are one line and the Japan Gas Consortium logo has been used on the Gastech lockup.

Gastech Brand Guidelines ÂŠ 2016

Page 13

MANDATORIES - SPONSORS

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Version #1 This is the standard footer to be used. The logos and fonts may not be manipulated in anyway and must always be printed in 4 colour. The sponsors are not a mandatory but are required on exhibition promotional flyers and onsite banners.

The logo panel must be used on a white background.

Version #2 This is a smaller more spacious version for use where space allows. The logos must not be manipulated in anyway and must always be printed in 4 colour. The sponsors are not a mandatory but are required on exhibition promotional flyers and onsite banners.

Gastech Brand Guidelines ÂŠ 2016

Page 14

MANDATORIES - ORGANISER

The ‘Organised by’ logo must appear on all offline collateral and should appear on the lower left hand side of any artwork.

Official Knowledge Partner

Version #1 Large version. Colour logos on white.

Organised by

Version #2 Single lined header. Larger white logo. Solid colour background.

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FONT USAGE

Gotham Bold

aAbBc1 !2@3£4

Gotham Medium

aAbBc1 !2@3£4

Headings

Sub headings

Where possible keep the amount of font variations to a minimum. Avoid, if possible italic and light versions of the font.

Gotham Book

aAbBc1 !2@3£4 Use Arial where Gotham is not available

Use 90% black for all body copy.

Body text No underline

No italic

Text must be clear to read and colours must reflect the hierarchy of colours from the corporate swatch.

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USE OF PICTURES

Monotones can be used only as backgrounds. Monotone colours can be either of the two main primary colours but not one of the secondary colours. Do not use duotones and montages.

When using people pictures ensure the crop profiles them in the best possible way - ie do not just centre the image in the graphic area.

Too much background used to the right/top. The bottom right image is too dark. Images can be used in three different ways: 1 . Monotones - for backgrounds 2. Photos to enhance copy 3. Images to be used as fillers (ie for adverts)

When positioning pictures of speakers please DO NOT scale the image to the size of the box and centre the image - the results are often unsatisfactory. Each headshot must (where possible) only show the top portion of the neck and the head must stop just below the top of the box.

Gastech Brand Guidelines ÂŠ 2016

Images can be enclosed within an irregular shaped polygon - but this treatment must be used sparingly and preferably at the foot of pages above call to actions. Irregular shaped images can be used only if there is one image per page.

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ONSITE SIGNAGE

Logo and Hosted by on plain background (where possible)

Diamond sponsor on plain background Hosted by：

Origami shaped adjusted to fit content

Diamond Sponsor:

Gastech ロードショー大宴会場「葵」 Gastech Roadshow Aoi Grand Ballroom

Origami shaped adjusted to fit content

Use of secondary colour to highlight arrow