Portfolio Cover Maria Roussaki
DISCOVER The Shape of Thoughts
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I L LUS T R AT I O NS & PAT T E R NS
NEW LOCAL
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P RO D UC TS
Catalogue
The Source of the New Creative
Merging the old with the new
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T R EN DS RE P O RTS
N EW I D E N TIT Y
BR AN D D E S I G N & C O N S U LT I N G
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N EW GRO UN D
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Forecasting the Future
Strategy through Design
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NEW CREATIVE
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Maria Roussaki
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Maria Roussaki
New Creative
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The era of Patterns is finally here. We were waiting for a long long time, for this to happen. Eventually, all of us became ‘pattern’ sensitive. As an addicted person to visual things and especially to patterns, I like to create Illustrations for multipurpose applications. The scale does not matter to me, a small piece of art is still Art.
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I am a Surface Designer, with expertise in Patterns. Illustrations, pictographs, repeated prints, seamlessly designed motifs, they are all included and shape new creative forms.
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This is a form of visualization of my own perspective.
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The Source of the New Creative
PANTONE Petal Pink
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GRID
Pattern Design
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FLORAL ESSENCE
Pattern Design
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WAVESCAPE
Print Design
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NEW VINTAGE
Print Design
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STRIPES AGAIN
Pattern Design
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TRIANGLES
Pattern Design
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GEO
Pattern Design
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NOISIA
Pattern Design
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NOWSTALGIA
Pattern Design
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SELF-LABYRINTH
Pattern Design
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DECO CRAFTED
Pattern Design
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B-OLD
Pattern Design
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Product Design
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As the local market is rising, the consumers are choosing artistic things to buy and investing in local designers for exclusive products or garments. These consumers want the new luxury combining with quality and sustainability. Following the customers needs, brands and start-up companies are making artist-designed products.
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Here, is an example of designed products and applied prints & graphics.
Merging the old with the new
PANTONE Delicacy
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Maria Roussaki WALK Lingerie & Socks
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02 Spring / Summer
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WALK Lingerie & Socks
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Fashion Designer Assistant
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Maria Roussaki WALK Lingerie & Socks
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02 Fall / Winter
2016 - 17 03
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WALK Lingerie & Socks
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Fashion Designer Assistant
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WALK Lingerie & Socks
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Fashion Designer Assistant
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Maria Roussaki BENETO MARETTI Menswear
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02 Spring / Summer
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BENETO MARETTI Menswear
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Fashion Designer Assistant
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BENETO MARETTI Menswear
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Fashion Designer Assistant
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BENETO MARETTI Menswear
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Fashion Designer Assistant
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Maria Roussaki SLOWDOWN STUDIO Artist - Designed Blankets Textile Design Proposal
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02 Fall / Winter
2018 - 19 03
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D E S I G N I N G P R O D U C T S F O R T H E KAZANTZAKIS M U S E U M ’ S S H O P
KAZANTZAKIS MUSEUM
MATERIALS Product Design Art Direction
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COTTON
The subject of this project is the product design for the Nikos Kazantzakis Museum [MNK] Gift Shop, in accordance with international design trends and with the policy and the operational framework of the museum shops in Greece. Also, an initial survey was conducted with the theme 'Museums' Gift Shops | International Trends and Domestic Stores', which contributed significantly to the theoretical background of the project, as it included analytics for the design of museal products, thus offering broader qualitative characteristics.
CANVAS
PAPER
CARDBOARD
FELT
CORK
PLASTIC
RUBBER
PLYWOOD
CERAMIC
GLASS
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COLOURS PANTONE
The MNK was selected, due to the fact that its museum shop’s product design seems insufficient to cover the needs of the museum, as it faces basic flaws. In the project, the term ‘museum’ and the role of cultural tourism are being analyzed, while the terms ‘museology’, ‘museography’, ‘museum's gift shop’, along with the term ‘user’ and ‘target market’ are defined as keywords. The visual elements are being presented and their application to the objects, which completes the proposal of the design. The conceptual and theoretical axes to create the visual elements, are based on the life and work of Nikos Kazantzakis, while the design direction is defined by the design criteria.
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In conclusion, a proposal is set out, as an effort to solve the museum’s store design problem. This design proposal includes the final products, designed for the gift shop of the MNK. The final products are developed in five basic categories of items, namely stationery, office supplies, prints, clothing, houseware and technological equipment. All products are provided with a unified aesthetic design identity, in terms of style, colours and materials.
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7521 M
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COOL GRAY 7
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BLACK 6 C
50 Visual Elements with over 170 Products WHITE
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Maria Roussaki KAZANTZAKIS MUSEUM [ FINAL YEAR PROJECT
] DESIGNING PRODUCTS FOR KAZANTZAKIS MUSEUM’S SHOP [ YEAR ] 2015
[STUDENT ] MARIA ROUSSAKI [ TUTORS ] E.ROMOUDI & T.FOKIDOU [DEPARTMENT ] INTERIOR ARCHITECTURE, DECORATIVE ARTS & DESIGN
Product Design Art Direction
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STATIONERY & PRINTS
02 NOTEBBOKS POSTERS CARDS CANVAS PRINTS
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PHONE CASES LAPTOP CASES MOUSEPADS
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KAZANTZAKIS MUSEUM
Product Design Art Direction
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CLOTHING
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03 T-SHIRTS BAGS TOTE BAGS ECO BAGS
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KAZANTZAKIS MUSEUM
Product Design Art Direction
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HOMEWARE
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PLACEMATS APRONS BOTTLES COASTERS PLATES WOODEN BOXES KITCHEN TOWELS SERVING TRAYS MUGS WALL CLOCKS THROW PILLOWS
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F/W F/W 18/19 18/19 || FOOTWEAR FOOTWEAR FORECAST FORECAST || ELEMENTS ELEMENTS
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Maria Roussaki
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Insights
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F/W 18/19 | FOOTWEAR FORECAST | ELEMENTS
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I observe the realities around me and the global activity, which makes me identify and shape the future trends that rising. As a modern observer, I like to share and promote these Trends Forecasts, concerning illustrations, colour usage, materials and details. 04
The knowledge of the future trends is the most important thing in the game. Nowadays, the Gen Z is taking over the Internet and the fashion is ruled by the urban life. Emerging realities and future mobility, are reaching a point, that the brands need to understand the next generation of customers and connect with them. Seasonal narratives with trend maps, graphic stories and colour visions is a key for that.
Behance
Forecasting Prints, Patterns & Graphics, Colour Palettes, Materials, Visions and Themes that rising and Cultural Macro trends as well is becoming the most advanced tool you can have to empower the Collection, the visual effect of a Brand and educate other departments, as well. The Trend Boards are essential to all the designers, who want to organize seasonal themes and seek for the up-coming inspiration.
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Forecasting the Future
PANTONE Powder Puff
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Maria Roussaki MENSWEAR TRENDS AW 17-18
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LUXURIOUS FABRICS & PATTERNS
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A BIT GRUNGY STYLE ON TEXTILES ALLOVER PRINTS
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MODERN RETRO TO SPORTY STYLE 70’s TRENDS & BIG COLLARS EARTHY COLOURS COUNTRY HERITAGE PATTERNS HIGHLY CRAFTED FABRICS & KNITWEAR
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Maria Roussaki MENSWEAR TRENDS AW 17-18
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MILITARY INSPIRATION
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LUXURIOUS APPEARANCE RELAXING SILHOUETTES UNEXPECTED FABRICS & SOFT TEXTURES
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SMART & COMFORTABLE MODERN LIFE EXPECTATIONS CONTEMPORARY SPORT ATTITUDE
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Maria Roussaki MENSWEAR TRENDS AW 17-18
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MILITARY MATERIALS
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BLUE NAVY & KHAKI ARMY COMBINATION OF DIFFERENT TEXTURES
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MUSCULAR UTILITY TONE BIKER’S LOOKS RACING JACKETS CONTEMPORARY NYLON VERSIONS
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IDEAS
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Shape the Invisible
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Brand Concept + Design Concept = Strategy The New_Marketing is the Design, including the design of a product, the packaging design, the interior design if it is a store, and so on. The cultural shifts have a major role in the consumer's habits, developing different needs and a new kind of branding and storycrafting, more close to reality and ethos. I observe the realities around me and the global activity, which makes me identify and shape the future trends that rising. In this way, I can understand in depth the forecasts and consult clients about their Branding Strategy through Designing Themes.
CONCEPT
Behance
The most simple forms create the strongest visual effects.
I am very enthusiasm when it comes to research, define target groups and their needs, develop the 'personas' characteristics and transform all these into a Concept that will lead to product design and campaign actions, appealing to the customers.
DESIGN
Design a Brand to be a Trendsetter
PANTONE Billowing Sail
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More than three Studio
Logo Design
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Maria Roussaki M / R Design Studio
Personal Logo Design
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feeling blue
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Maria Roussaki FILOFILO Cafe
Brand Design Art Direction
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FiloFilo is a Cafe, Bakery and Culture concept specialized in coffee, filo pastry and Mediterranean home-made pies, being strongly characterized by artistic activities, culture and public interaction.
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This idea has been generated by our passion for Mediterranean food by the need of expats and international students. In addition, the idea behind FiloFilo is to serve as a cultural meeting point, where artists will interact with the public.
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FiloFilo is characterized by being an independent place with artistic activities and happenings for the public or companies, while offering a Mediterranean feeling to the customers.
‘Filo’ is a type of Greek flaky pastry in very thin sheets, used in baked desserts and appetizers.
[filo <modern greek phyllo]
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FILOFILO Cafe
Brand Design Art Direction
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Maria Roussaki SIXTY DEGREES
Catalogue Design
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SIXTY DEGREES
Catalogue Design
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SIXTY DEGREES
Catalogue Design
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Maria Roussaki SIXTY DEGREES
Catalogue Design
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BEACHWEAR
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SIXTY DEGREES
Catalogue Design
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SIXTY DEGREES
Catalogue Design
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