How to Prepare for Apparel Product Photography?
A to Z Product Photography Tips & Tricks!
Clothing items are taking significant places in e-commerce. And with that, the necessity of taking flawless apparel images is increasing as well.
However, capturing clothing photos is much easier when you have the right settings in terms of your plan, studio, camera, model/mannequin, and especially postproduction. With the help of the latest technology, you can even shoot apparel product photos just using your smartphone.
But, taking flawless apparel photos requires a series of actions executed harmoniously. If any of the notes break you won’t have a symphony. So, maintaining an executable plan is something you should depend on prior to capturing apparel product photos. And with that, gathering ideas from external resources can help you achieve what your primary intention is— capturing highquality apparel product photos that increase online sales.
However, in this guide, you’ll get a full insight into how to prepare for apparel product photography that generates highquality clothing product photos and converts customers instantly.
After making a proper plan to do things right, dive into the following actions to generate highquality salable apparel images.
Iron clothing:
Use a lint remover:
Use pins and clips:
This is a simple yet often overlooked action of apparel product photography. Clothing items are sensitive and even a simple wrinkle can ruin the likability of the products. So, iron your products before you start shooting. It will save unnecessary costs of postproduction.
Most of the garment products suffer from this problem. Some specific types of clothes are highly affected by lint. Use a lint remover to get rid of them. It also removes minor spots, dust, and dirt from the product.
You may have to use multiple pins and clips to keep the curve sharp and accurate. It also helps to keep the clothes right in places when you shoot them. Keep an eye on the products so that the pins and clips don’t create unnecessary wrinkles and damage the products.
Backdrop:
Camera setting:
Lighting:
E-commerce products look great on plain backdrops. So, use a plain background to make your products convincing to the buyers. A plain white or light grey backdrop can make the colors focused when you take photos. So, use one and minimize the background removal costs which is, well, not too expensive if you outsource to professional agencies.
Keep the ISO between 600 to 640. Higher ISO makes it noisy and can’t snap details perfectly. Use a camera, preferably highend, that takes standard shots and allows you to set exposure and other relevant settings manually.
Natural light is always the best. It minimizes production costs. You can get a sharp detail when using a natural light source. But make sure you use it in a controlled way. Don’t keep your products directly under the light. Use a filter to avoid excessive lighting.
Flat lay: Apparel product photography is usually of three types and flat lay is one of them. It was quite popular until the idea of ghost mannequin popped up in the head. In this style, the clothing items are kept lying on the surface and then taken through the lens. However, if your product looks better in this style, go for it. But the products look unnecessary wide when they are taken in this way. To solve this problem, use some tissues and cotton to make the shape right.
Mannequin/model: If you want to provide a lucrative look to your apparel products take photos using a mannequin or model. Well, hiring a model is expensive. But it ensures a life-style vibe to your products.
Cloth hanger/fishing line: Another popular and costeffective way of taking apparel product photography is using a cloth hanger or fishing line to hang clothes from the up. It is quite effective for certain products and gives a crisp look.
Use a tripod: Always use a tripod to take the photos of your clothing items. It will stabilize your hands and prevent taking blurry photos. Don’t zoom in digitally: Zooming in digitally harms the quality of the photos. Use a manual zoom to prevent quality loss. Better not zooming images as you can always fix this issue by moving forward or backward. Take multiple photos: Take as many photos as you think is okay. Buyers like it when you have 5-8 photos to offer them as samples. So, to please your buyers, take multiple photos and use them in your store.
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Highlight unique features:
Showcasing the uniqueness of your products will ensure
additional sales. So, highlight the unique features you have and make better sales.
360-degree apparel photography: Use a 360-degree clothing photography technique to allow a full view of your products. You can use a moving table to take 360-degree photos.
Alignment: Maintaining an optimal alignment level is crucial for convincing buyers. Maintain a predetermined alignment for all of your photos to ensure consistency. It is vital when you have a target of impressing buyers
Background removal: Cropping:
Crop out unnecessary areas to make the photos well-centered and subject-focused. Make sure your subjects are centered when cropping.
Noisy background distracts clients. So, you need to remove the distracting background and replace it with a suitable one. Do it in post-production focusing on the demand of the buyers.
Color correction:
Apparel product photography is not all about getting things right through the camera only. The products need to have proper color variation as they need to be displayed on the store to show availability. Take one photo of a product and create multiple versions of it using a photo color correction technique.
Ghost mannequin/neck joint: It is very popular in removing distracting mannequins from the images. You can do it in post-production and customize the products according to the trend ongoing.
Apparel product photography begins with the perfect plan and moves through the in-house preparation for studio shooting and postproduction. However, business success depends largely on the way you show creativity to your buyers. A professional apparel product photography editing company can help you in generating vibrant photos and get more customers to make big profits.
Resource Company: Clipping Path Studio India Address: 6510 De Costa Avenue Apt#1, Arverne, NY 11692 Email: contact@clippingpathstudioindia.com
Website: https://clippingpathstudioindia.com