Responding to Problems by Mari Benitez

responding to problems T H E S E L E C T E D WO R K S O F Marichrist Benitez

PA G E 2 | R E S P O N S E

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

M A R I C H R I S T D E S I G N S . C O M | PA G E 3

responding to problems T H E S E L E C T E D WO R K S O F Marichrist Benitez

C O P Y R I G H T ÂŠ 2 01 2 M A R I C H R I ST B E N I T E Z

the colophon

ACADEMY OF ART San Francisco,CA

COURSE Senior Portfolio

P H OTO G R A P H Y E QU I P M E NT Cowboy Studios, Plotnet

B I N D E RY Blurb.com

D E PA R T M E N T Graphic Design

DESIGNER Marichrist Benitez

CAMERA Nikon D7000

H A R D C OV E R STO C K U n c o a t e d p a p e r, m a t t e

D E PA R T M E N T D I R E C T O R Mary Scott

MOBILE (518)772-7508

COMPUTER M a c O S X Ve r s i o n 1 0 . 7 . 5

T E X T STO C K Premium Matte

C R U M B S I L L U S T R AT I O N S Gerald Dalisay

EMAIL Hello@marichristdesigns.com

S O F T WA R E Creative Suite 6.0

END SHEETS ProLine Black

P H OTO G R A P H E R S Marichrist Benitez We l l s Ya n g

WEBSITE Marichristdesigns.com

PROGRAMS InDesign, Illustrator & Photoshop

T Y P E FAC E S Serifa, Univers

PA G E 8 | R E S P O N S E

D E S I G N I S E V E RY W H E R E

Graphic Design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure. The concept behind my book is the way someone â&#x20AC;&#x153;respondsâ&#x20AC;? to a visual form of print, packaging, signs or branding.

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 9

Suppose you want to announce or sell something, amuse or persuade someone, explain a complicated system or even demonstrate a process. In other words, you have a message you want to communicate. How would you visually show it? You could tell people one by one or broadcast it on the radio. Thatâ&#x20AC;&#x2122;s verbal communication. But if you use any visual medium at all-like if you wanted to make a poster; type a letter; create a business logo, a magazine ad, or an album cover; or even make a computer printout-you are using a form of visual communication called graphic design. Designers create,

the concept

choose, and organize these elements-typography, images, and the so-called â&#x20AC;&#x153;white spaceâ&#x20AC;? around them-to convey or send a message. Many designers work with a variety of tools in order to convey a message from a client to an audience. If you look around, Graphic design is a part of your daily life but sometimes these things can be taken for granted. While earning my degree at the Academy, I have learned to respect and appreciate art and design. I look at the world from a different angle. Without Graphic Design, this world would be a plain, boring place to live.

table of contents 01 Responding to Language

05 Responding to Health

02 R e s p o n d i n g t o T h e Wo r l d

06 Responding to Corporate 105

03 R e s p o n d i n g t o Tr a v e l

08 Responding to Loyalty

04 Responding to Flavor

09 Responding to Identities 121

115

FA M O U S QU OT E

“Design is so simple, that’s why it is so complicated.” —Paul Rand

PA G E 1 2 | R E S P O N S E

OBJECTIVE

To create a fictional conference that addresses an pertinent issue facing the topic of typography and the role designers play when using typography as a means to communicate.

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 1 3

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

responding to language PROJECT Ty p o g r a p h y C o n f e r e n c e

TITLE Ebonics

C AT E G O R Y Print

I N ST R U C TO R Ariel Grey

COURSE Ty p o g r a p h y 3

TERM Fall 2010

SOLUTION

After looking at my mindmap, the concept “ebonics” derived from the city I grew up in, to the urban look and feel, to the language that’s spoken today. Ebonics has always been and always be greatly misunderstood, largely because of how it gained global attention during a racially charged education c o n t r o v e r s y i n Oaklan d , Califor n ia. On Decem b er 1 8, 1996, th e School Board passed a resolution declaring ebonics to be the language of 28,000 African-American students within that school district. The conference would then be set in Oakland. Only a few people have ever heard of the term ebonics

prior to the passage of that resolution, to say nothing of how it was created or originally defined. To capture the attention of others, I wanted to use alot of color that would change depending on what type of paper I experimented on. While just using two different typefaces, Univers and Serifa, it would create contrast and balance. Famous graphic designer Paula Scher inspired me with this project. Her work that she did for Public Theater shows movement, scale and “loudness”. This conference was meant to be educational and fun for all ages especially teenagers and young adults.

PA G E 1 4 | R E S P O N S E

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 1 5

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE ebonics

SUBJECT bookspreads

PA G E 1 8 | R E S P O N S E

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 1 9

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE ebonics

SUBJECT bookspreads

PA G E 2 0 | R E S P O N S E

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 2 1

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE ebonics

SUBJECT selected bookspreads

PA G E 2 2 | R E S P O N S E

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 2 3

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE ebonics

SUBJECT 3d prototype

PA G E 2 4 | R E S P O N S E

OBJECTIVE

To redesign the branding and packaging of World Marketâ&#x20AC;&#x2122;s house brand and private labels in a collaborative team effort: Marichrist Benitez, Gerald Dalisay, Jane Kim and Ginger Shiue.

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 2 5

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

responding to the world PROJECT Brand Strategy & Packaging

TITLE Wo r l d M a r k e t

C AT E G O R Y I d e n t i t y, P a c k a g i n g

I N ST R U C TO R Michael Osborne

COURSE Package Design 4

TERM Spring 2012

SOLUTION

In this extensive group project, we wanted to modernize the World Market’s store brand. Kaleidoscope was our concept. By holding the kaleidoscope with two hands, and turning it around to different angles and positions, it will produce different shapes, colors, and patterns. Basically, the result you get is it’s completely at your fingertips. The word Kaleidoscope is also derived from the ancient Greek words of: Kalos (beautiful, beauty) + eidos (seen, watch) + scopos (to look, to examine) = “The observer of beautiful forms”.Galley is our premium kitchenware that is simple and modern. The term

Galley is referred to the design of the household kitchen where the units are fitted into a continuous section, allowing maximum usage of the minimum space. It’s about the product being simple and durable but still does the job. With Crumbs, this line is for mothers showing their kids how to bake at home but at the same time, it’s educational for everyone. By selecting and reinventing these lines of products we would keep our customers coming back while attracting new ones and while also boosting World Market’s annual sales, traffic and productions.

PA G E 2 6 | R E S P O N S E

store brand

D E PA R T M E N T Home DĂŠcor TA R G E T A U D I E N C E Wo m e n 2 5 - 5 5 K EY WO R D S Va r i e t y, V i b r a n t & Q u a l i t y DESCRIPTION Home goods to modernized your place with good quality but affordable prices.

TAG L I N E

The World at Your Fingertips.

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 2 7

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

D E PA R T M E N T Food & Drinks

D E PA R T M E N T Kitchen Supplies

TA R G E T A U D I E N C E Wo m e n 2 5 - 5 5

K EY WO R D S Attractive, Colorful

K EY WO R D S A f f o r a b l e , P o i n t & Vi e w

DESCRIPTION An assortment of delicious foods your family and friends would love to celebrate and e n j o y w i t h e v e r y d a y.

DESCRIPTION Yo u r k i t c h e n w o u l d b e s u p p l i e d with products from all around the world right in the comfort of your own home.

D E PA R T M E N T Kitchenware

D E PA R T M E N T Baking Goods

TA R G E T A U D I E N C E Wo m e n , M e n 3 0 - 5 0

TA R G E T A U D I E N C E Mothers 28-45 & kids

K EY WO R D S Premium, Innovative

K EY WO R D S S w e e t , Wa r m & E d u c a t i o n a l

DESCRIPTION For a more sophisticated look, our kitchenware items would use only minimum space but maximum usage.

DESCRIPTION Our warm and delightful line of baking goods are for mothers to teach their kids how to bake while also having fun.

private labels

TITLE world market

SUBJECT matrix

PA G E 2 8 | R E S P O N S E

OBJECTIVE

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 2 9

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE world market

SUBJECT home dĂŠcor

PA G E 3 0 | R E S P O N S E

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 3 1

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE world market

SUBJECT home dĂŠcor

PA G E 3 2 | R E S P O N S E

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 3 3

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE world market

SUBJECT home dĂŠcor

PA G E 3 4 | R E S P O N S E

OBJECTIVE

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 3 5

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE world market

SUBJECT food & drinks

PA G E 3 6 | R E S P O N S E

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 3 7

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE world market

SUBJECT food & drinks

PA G E 4 0 | R E S P O N S E

OBJECTIVE

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 4 1

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

T I TT LL EE w woorrl ldd m maar rk keet t

n dd d SU UB B JJEECCTT ffoooodd a& r irni nk ks s

PA G E 4 2 | R E S P O N S E

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 4 3

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE world market

S U B J E C T k i t ch e n s u p p l i e s

PA G E 4 4 | R E S P O N S E

OBJECTIVE

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 4 5

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE world market

S U B J E C T k i t ch e n s u p p l i e s

PA G E 4 6 | R E S P O N S E

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

M A R I C H R I S T D E S I G N S . C O M | PA G E 4 7

PA G E 4 8 | R E S P O N S E

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 4 9

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE world market

S U B J E C T k i t ch e n s u p p l i e s

PA G E 5 0 | R E S P O N S E

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 5 1

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

TITLE world market

S U B J E C T k i t ch e n s u p p l i e s

PA G E 5 2 | R E S P O N S E

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 5 3

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9

TITLE world market

S U B J E C T k i t ch e n s u p p l i e s

PA G E 5 4 | R E S P O N S E

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 5 5

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE world market

SUBJECT baking goods

PA G E 5 6 | R E S P O N S E

OBJECTIVE

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 5 7

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE world market

SUBJECT baking goods

PA G E 5 8 | R E S P O N S E

OBJECTIVE

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 5 9

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE world market

SUBJECT baking goods

PA G E 6 0 | R E S P O N S E

OBJECTIVE

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 6 1

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE world market

SUBJECT baking goods

PA G E 6 2 | R E S P O N S E

OBJECTIVE

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 6 3

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE world market

SUBJECT baking goods

PA G E 6 4 | R E S P O N S E

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 6 5

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE world market

SUBJECT baking goods

OBJECTIVE

PA G E 6 8 | R E S P O N S E

OBJECTIVE

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 6 9

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

T I TT LL EE w woorrl ldd m maar rk keet t

SU UB B JJEECCTT kkiittcchheennwwaar ree

PA G E 7 0 | R E S P O N S E

OBJECTIVE

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 7 1

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE world market

S U B J E C T k i t ch e nwa r e

PA G E 7 2 | R E S P O N S E

OBJECTIVE

To develop and design a solution that represents the branding of Tiara Airlines. This would also include a new identity, an application system and a graphic standards manual.

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 7 3

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

responding to travel PROJECT Identity & Rebranding

TITLE Ti a r a A i r l i n e s

C AT E G O R Y Identity

I N ST R U C TO R Thomas McNulty

COURSE Identity 2

TERM Spring 2011

SOLUTION

Tiara Airlines was from the entrepreneurial spirit of the Muyale Family, who have operated Airport Ground Handling operations in Aruba for 38 years and Curacao for 10 years, respectively. In 2006, Tiara Airline’s current CEO, Alejandro Muyale, recognized the chance of building a new national airline. He fulfilled his dream of applying for a certification with the Department of Civil Aviation of Aruba for operating an airline. Tiara Airlines startup strategy was to build from a small operation, servicing flights between Aruba and Curacao, Bonaire and the Venezuelan peninsula Paraguana

into later becoming an airline. The name Tiara was chosen from CEO Alejandro daughter’s name, derived from the Latin word for crown. The crown, naturally, also alludes to royalty, pointing indirectly to Aruba’s relationship with the Kingdom of the Netherlands. The logo was inspired by the daughter’s most favorite flower while the dots represent the gems of her crown. The orange symbolizes the sun while the color of the ocean is represeneted by the color and her hobby and love for scuba diving. It enriches and personalizes a whole new l ook and identity for the Tiara A irl ines.

PA G E 7 4 | R E S P O N S E

Tiara

OBJECTIVE

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

Airlin

M A R I C H R I S T D E S I G N S . C O M | PA G E 7 5

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE tiara airlines

SUBJECT applications

PA G E 7 6 | R E S P O N S E

Tiara Airline passengers

Please start line here

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 7 7

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

GATE

23C

TITLE tiara airlines

SUBJECT applications

PA G E 7 8 | R E S P O N S E

OBJECTIVE

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 7 9

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE tiara airlines

SUBJECT bookspreads

PA G E 8 0 | R E S P O N S E

OBJECTIVE

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 8 1

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE tiara airlines

SUBJECT bookspreads

PA G E 8 2 | R E S P O N S E

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 8 3

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

Tiara Airlines Your trip to paradise

TITLE tiara airlines

SUBJECT applications

PA G E 8 4 | R E S P O N S E

Tiara Airlines

Water

Water from Aruba

Water

fresh. clean. drinkable.

from Aruba

OBJECTIVE

16 oz

16 oz S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 8 5

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

s e n i l r i iara A r a d i s e

T our trip to pa Y

TITLE tiara airlines

SUBJECT applications

PA G E 8 6 | R E S P O N S E

OBJECTIVE

With the concept of “flower power”, the task was to revamp SueBee’s current honey product line.

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 8 7

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

responding to flavor PROJECT Honey

TITLE HipBee

C AT E G O R Y Packaging

I N ST R U C TO R Christine George

COURSE Package Design 1

TERM Fall 2009

SOLUTION

A bottle of pure honey contains the natural sweet substance produced by honey bees from the nectar of plants of living parts of plants. Nothing else. Honey is honey, it’s just that simple. When scientists begin to look for all the elements found in this wonderful product of nature, they find a complex of naturally flavored sugars as well as trace enzymes, minerals, vitamins, and amino acids. Honey is made by bees in one of the world’s most efficient facilities, the beehive. The 60,000 bees in a beehive may collectively travel as much as 55,000 miles and visit over more than two million

flowers to gather nectar to make just a pound of honey! The color and flavor of honey differ depending on the bees’ nectar source. In general, lighter colored honeys are mild in flavor, while other darker honeys are usually more robust in flavor. Because of how honey is developed and where it comes from, the concept flower power derived. Each product would have label of a vibrant color used against glossy paper, making the product seem more appetizing, fufilling and to attract loyal and new customers. Fun fact: There are more than 300 unique kinds of honey in the United States.

PA G E 8 8 | R E S P O N S E

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 8 9

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE hipbee

SUBJECT vectored art

PA G E 9 0 | R E S P O N S E

OBJECTIVE

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 9 1

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE hipbee

S U B J E C T s k e t ch e s

PA G E 9 2 | R E S P O N S E

OBJECTIVE

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 9 3

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE hipbee

SUBJECT honey products

PA G E 9 4 | R E S P O N S E

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 9 5

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE hipbee

SUBJECT vectored art

PA G E 9 6 | R E S P O N S E

OBJECTIVE

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 9 7

PA G E 9 8 | R E S P O N S E

OBJECTIVE

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 9 9

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE hipbee

S U B J E C T h o n e y p a ck a g i n g

PA G E 1 0 0 | R E S P O N S E

OBJECTIVE

To design a brand and a visually cohesive product line that communicates the essence of a well known chef of your choice and his or her culinary expertise. All products must have strong branding, clear product communications and taste appeal.

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 1 0 1

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

responding to health PROJECT Food Packaging

TITLE A l i c e Wa t e r s

C AT E G O R Y I d e n t i t y, P a c k a g i n g

I N ST R U C TO R Allen Gaorian

COURSE Package Design 2

TERM Spring 2010

SOLUTION

Chez Panisse is a Berkeley, California restaurant known as the birthplace of California cuisine, a style credited to the restaurant’s co-founder, Alice Waters. Named after a character in a Marcel Pagnol film trilogy, Chez Panisse grew out of Alice Waters’ interest in the possibilities of using fresh, locally grown ingredients, inspired by her visit to France, where she ostensibly went to study at the Sorbonne but was s e d u c e d b y t h e cu isin e. Aft er Wat er s r et u r n ed t o Berkel ey, s h e c o o k e d f o r fr ien d s b y com b in in g F r en ch cooking techn i q u es with ingredients grown nearby and in season, rather

than imported or frozen. He planned the reconstruction of an old apartment house, supervised the construction of the restaurant, managed the kitchen and “back-of house” and was the original chef de cuisine. I wanted this product line to feel fresh, clean and healthy. Be selecting her favorite foods and developing a new look and identity for it. The colors I chose are white and green because it establishes a sophisticated simple look for this overall product line. On the back of each label will be the story of how she started the California cuisine movement and a little biopgraphy about herself.

PA G E 1 0 2 | R E S P O N S E

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M A R I C H R I S T D E S I G N S . C O M | PA G E 1 0 3

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE alice waters

S U B J E C T s k e t ch e s

PA G E 1 0 4 | R E S P O N S E

OBJECTIVE

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

M A R I C H R I S T D E S I G N S . C O M | PA G E 1 0 5

PA G E 1 0 6 | R E S P O N S E

OBJECTIVE

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 1 0 7

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE alice waters

S U B J E C T f o o d p a ck a g i n g

PA G E 1 0 8 | R E S P O N S E

OBJECTIVE

To design a Corporate Social Responsibility Report for Brooks Sports Shoe Company, along with a series of three posters.

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 1 0 9

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

responding to corporate PROJECT Annual Report

TITLE Brooks Sports

C AT E G O R Y Print

I N ST R U C TO R Marc English

COURSE Print 2

TERM Fall 2011

SOLUTION

Brooks Sports is a leading running company that designs and markets a line of high-performance men’s and women’s running shoes, apparel and accessories in more than 40 countries worldwide. Designed to elevate the running experience, their advanced stability, cushioning and motion control gear is recognized as the product of choice among runners of all levels. They also sell innovative equipment that keeps you running longer, farther and faster—and with more enjoyment of the run. Brooks’ purpose is to inspire people to run and be active. They strive to approach this

purpose with authenticity, passion, focus, and energy. They know that acting with integrity, respect, and excellence will be required to deliver their purpose. They’ve applied these principles to their relationships with customers, consumers, and environments in which we run—and run their business. Brooks’ would care more about whether or not you will buy their products, they are confident you’ll enjoy their products, but their interests run deeper than that. Every year, an annual report of a company’s finances are recorded. I wanted the images to keep Brooks’ feeling lively and energetic.

PA G E 11 0 | R E S P O N S E

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M A R I C H R I S T D E S I G N S . C O M | PA G E 111

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE brooks sports

SUBJECT bookspreads

OBJECTIVE

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

SOME PEOPLE RUN

PA G E 11 2 | R E S P O N S E

www.brookssports.com

TO GET IN SHAPE, WE GET IN SHAPE TO RUN. M A R I C H R I S T D E S I G N S . C O M | PA G E 11 3

PA G E 11 4 | R E S P O N S E

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C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

M A R I C H R I S T D E S I G N S . C O M | PA G E 11 5

PA G E 11 6 | R E S P O N S E

TO get to the FINISH LINE, YOu will try DIFFERENT PATHS. S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 11 7

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Running is life. you get out of it what you put into it. TITLE brooks sports

SUBJECT poster series

PA G E 11 8 | R E S P O N S E

OBJECTIVE

To create a range of products for our pets that would help us continue to reduce and protect any harm to our environment.

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 11 9

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

responding to loyalty PROJECT Sustainability Packaging

TITLE Reco Dog

C AT E G O R Y I d e n t i t y, P a c k a g i n g

I N ST R U C TO R Paul Kagiwada

COURSE Package Design 3

TERM Spring 2011

SOLUTION

Among the many ways that sustainability has been defined, the simplest and most fundamental is: “the ability to sustain” or, put another way, “the capacity to endure.” Today, it is by no means certain our society has the capacity to endure in such a way that the nine billion people expected on Earth in 2050 will all be able to achieve a basic quality of life. Everyday, our planet’s ecosystems are deteriorating and the climate is changing. We ar e con su m in g so m u ch , and quickly, that we are already living far beyond the earth’s capacity to support us. A n d y e t n ear ly a sixt h of ou r fellow h u m ans go to

bed hungry each day: both an unnecessary tragedy and a source of social and political unrest. While sustainability is about the future of our society, for today’s industries and businesses, it is also about the animal care and well being for our pets. I wanted to create a package line that would reused paper but at the same time educate the consumer on how important it is to be sustainable. Loving, caring, personable, carefree and loyal. Depending on the color being used, the packaging comes off pretty subtle and unique which gives the effect of being affordable.

PA G E 1 2 0 | R E S P O N S E

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 1 2 1

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE reco dog

SUBJECT pet products

PA G E 1 2 2 | R E S P O N S E

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 1 2 3

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE reco dog

SUBJECT pet products

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DEFINITION

An identity is the visual and verbal expression of a brand. It supports, expresses, communicates, synthesizes and visualizes the company. It is a distinctive professional image that represents a personal or professional business.

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M A R I C H R I S T D E S I G N S . C O M | PA G E 1 2 5

responding to identities PROJECT N/a

TITLE Logos

C AT E G O R Y I d e n t i t y, P a c k a g i n g , P r i n t

I N ST R U C TO R All Graphic Design Instructors

COURSE All Graphic Design Courses

TERM Fall 2006-Fall 2012

W H AT I T M E A N S

Designing a logo is just a part of the process of creating a visual identity. There are so many different applications that we, as designers, have to think about and then design them. That can be business cards, brochures, envelopes and other collaterals. Now, it’s very important to have in mind that this process is not simply placing the logo and that’s it. Also, every piece has to be thought and created to commnunicate t h e g o a l s a n d i m ag e of t h e com p an y we’r e d esig n i ng for. Your identity is the very important about your company. Your marketing deserves to be as individual as your own thumb-

print. You might think you’ve got the corner on the market and then again, you might be a new start-up company fresh out of the gates. Creating a graphic element that identifies a product, service or event and that it separates it from its competitors is a challenging design problem. The identity needs to be cl ear and memorabl e. It shoul d be adaptabl e to extreme changes in scale, from a small matchbox to a large il l uminated sign on a bil l board. A nd it must embody the character and qual ity of what it identifies.

PA G E 1 2 6 | R E S P O N S E

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M A R I C H R I S T D E S I G N S . C O M | PA G E 1 2 7

PA G E 1 2 8 | R E S P O N S E

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C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

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M A R I C H R I S T D E S I G N S . C O M | PA G E 1 2 9

PA G E 1 3 0 | R E S P O N S E

S E L E C T E D WO R K S m a r i ch r i s t b e n i t e z

M A R I C H R I S T D E S I G N S . C O M | PA G E 1 3 1

C H A P T E R 01 0 2 0 3 0 4 0 5 0 6 0 7 0 8

TITLE logos

SUBJECT colored

PA G E 1 3 2 | R E S P O N S E

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M A R I C H R I S T D E S I G N S . C O M | PA G E 1 3 3

Thank you to all

I would like to thank my family for all their love, care and support. Without you, I would not be here now 3,000 miles away from home and making you proud of me. I also want to thank all my friends and classmates for being here for me and bringing me up when I was feeling down and helping me out as much as they could even when they could of been working on their own work or going to bed early. I would also like to thank Mary Scott and all the instructors at the Academy of Art University for their knowledge, expertise and strive to push us all to do our very best at design.And

lastly I can’t forget to thank (in no particular order) Gerald Dalisay, Melissa Rae Hayashi, Samuel Zacarias, Sean Miller, Wells Yang, Siti Nur Aini Azmi, Jenni Peralta, Ginger Shiue, Jane Kim, Scott Haessly, Jessie Garcia, Gina Chang, Sandra Schachermeyer, Liscelyn Grifal, Megan Archer, Colin Fry, Nathan Godding, Julie Maresco, Tyler Macintosh, Pora Rith, Gina Harold, Lauren “Little one” Osborn, Andrew Chiang, April Miles, Eri Slocum, Brandin Lakee, Alexandra Steel George, Michael Debrosse, Valdeir Faria, Tanya Mendiola, Tuan Tran, Lawrence Guerrero and Mamasita Clem.

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M A R I C H R I S T D E S I G N S . C O M | PA G E 1 3 5

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