Maricich Brand Communications—Agency Profile by Mark Maricich

B u i l d i n g B r a n d s . S av i n g L i v e s .

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Ed had occasional chest pain. We made him aware of CT angiography services at a premier cardiology center.

Ed´s blocked artery was caught in time. Ed’s story is one example of how we applied our unique capabilities to make a difference in someone’s life and our client’s business. Maricich is a brand communications firm with a special purpose. We’re experts in marketing health and lifesaving brands—those that play an important role in saving lives or restoring quality of life. We offer clients our unique insight on how consumers, professionals and communities make health and safety decisions—and the best way to make complex information understandable for them. Let’s build your brand and save lives—together.

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B U I L D I N G B R A N D S. S A V I N G L I V E S.

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B U I L D I N G B R A N D S. S A V I N G L I V E S.

Our GROUP

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Maricich was founded in 1986 with a mission to provide an integrated range

of services to meet our clients’ branding, marketing and advertising needs. The agency’s principals are seasoned marketing pros with a wide range of experience and accomplishments related to promoting health and lifesaving brands. Our team includes some of the brightest creative and strategic talent in the business. This includes big-agency/big-brand veterans with experience in marketing hospitals, pharmaceuticals, medical devices, health and safety products and related services. Overall, our firm is a great fit for clients who seek the high-level, hands-on solutions of a top small-to-midsize agency. The entire Maricich team is passionate about maintaining our agency’s successful track record. This is attained by helping our clients be successful — which drives our tenacious desire to achieve your goals.

Our Philosophy At Maricich, our culture is centered around excellence, results and a strong work ethic. High quality work and personal commitment is what we’re all about. No matter how complex or simple your marketing communication needs, we’ll provide the outstanding service and top-tier involvement needed to help you meet your objectives. These ideals have been instilled in our agency since the beginning. You can see it in our work and the numerous awards we’ve received. But better yet, it’s evidenced by the fact that our current clients have been with us, on average, for over five years each. This achievement is due, in large part, to our win-win approach to business and consistent ability to attain ROI for our clients.

Sam suffered from frequent asthma attacks. We created materials that made him aware of drugs, treatment options and specialists. Sam found a new doctor who improved the way he lives and breathes. BRAND

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B U I L D I N G B R A N D S. S A V I N G L I V E S.

Our Services

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At Maricich, we’re experts in communicating meaningful and often complex information in a manner easily understood. And we excel in targeting these messages to consumer and business-to-business audiences in health and lifesaving categories. We develop national and regional campaigns, as well as those focused within the California marketplace. Our strategic and creative capabilities include: Brand Strategies

Marketing Plans & Materials

Advertising Campaigns

Public Relations

Web Development

Direct Marketing

Media Planning & Placement

Hospital Newsletters

Health & Safety Education

Medical & Pharma Copywriting

Open Enrollment Programs

CME Materials & Promotions

Capital Campaigns

Issues Management

Internal Communications & Audits

Clinical Trials Recruitment

Physician Relations Programs

FDA-, CMS- & IRB-Compliant Materials

Jessica’s mitral valve was abnormal. Our Web initiatives introduced her to robotic surgery at a leading medical center. Jessica’s heart was successfully repaired. BRAND

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B U I L D I N G B R A N D S. S A V I N G L I V E S.

Our STRATEGIC PROCESS

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Your Goals

Execution

Research

Strategies

Charting a strategic course to meet your needs is key to every successful marketing, branding or creative project. This is why we’ve developed our strategic process. Through this approach, we work with you to clearly define your goals and how we can reach them. Then we substantiate our preliminary ideas through various levels of research. Once we’ve determined how your situation, target audience, competition and marketplace relate to your objectives, strategies are developed. The final execution of strategies supports and reflects your overall brand, positioning, company and culture. Most importantly, it all leads back to our primary purpose—reaching your goals.

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B U I L D I N G B R A N D S. S A V I N G L I V E S.

Our TEAM Mark Maricich CEO

David Maricich President

Suzanne Maricich Principal

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A 20-year communications-industry veteran, Mark has worked on both the client and agency sides of the business. On the agency side, Mark has handled accounts such as Visiogen, Pacific Life, 3M Unitek, Talbert Medical Group and Simple Green. On the client side, he’s worked in Vail Ski Resort’s in-house marketing communications department, and at DIRECTV, where he managed branding and marketing initiatives with telcos such as Bell Atlantic. He also led agency-marketing initiatives at both RiechesBaird and Guzman Michaels Advertising. Mark has a B.A. in communications from Cal State Fullerton, is a published author, and has served on boards for local advertising and technology organizations. He is a past president of the Healthcare Public Relations and Marketing Association (HPRMA) and is currently a board member. With over a decade of experience leading creative and strategic marketing initiatives, David plays a key role in creating value for our clients. Under his leadership, the Maricich creative team produces effective, award-winning work on a regular basis. In addition to his creative role, David develops effective client marketing strategies for brand building and response generation. He has directed communications programs for MemorialCare, UCI HealthSystem,Talbert Medical Group, Newport Beach Fire, Sandel Medical, CalOptima and many others. Prior to joining the agency in the mid-90s, David managed marketing and creative properties for Bertelsmann Entertainment Group (BMG) where he developed talent and oversaw promotions, special events and music video production. David received a B.A. in marketing from San Diego State University. Named Communicator of the Year by the Orange County Chapter of the International Association of Business Communicators (IABC), Suzanne Maricich is a recognized leader in the marketing field. After 15 years heading up marketing and public relations at Hoag Hospital in Newport Beach and other medical centers, Suzanne established her own company in 1986. Today, she serves a number of clients and has received more than 175 national and regional awards for her work. A graduate of Albertus Magnus College in New Haven, Connecticut, she studied journalism at UC Berkeley and earned a master’s degree with highest honors from Minnesota State University-Moorhead. She is past president of the Healthcare Public Relations and Marketing Association.

Jill loved the beach, sand and sun. We educated her about the danger of sun exposure through a marketing initiative. Jill’s chances for skin cancer are now greatly reduced. BRAND

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B U I L D I N G B R A N D S. S A V I N G L I V E S.

Our TEAM Roxy Taravati Client Services

Kate Jennings Director of Public Relations / Account Services

Cindy Ramirez Art Director / Studio Manager

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Roxy offers Maricich’s clients a broad range of marketing skills, from in-depth research and account management to web strategies. A graduate of the University of California, Santa Barbara, Roxy received her B.A. in law and society with a minor in Spanish. In order to expand her knowledge of social trends and market research utilizing various research techniques, Roxy continues her education at Cal State Fullerton, where she’s pursuing a master’s degree in sociology with an emphasis in social research. Clients Roxy serves include MemorialCare Medical Centers, 3M Unitek, and the Newport Beach Fire Department.

Kate brings a wealth of marketing and public relations experience to the group. Prior to joining Maricich, Kate worked at Fleishman-Hillard International Communications, supporting clients such as Abbott Laboratories, Dunkin’ Donuts, EXACT Sciences and Tufts University. Kate also served as the communications chair for the New England Chapter of the Juvenile Diabetes Research Foundation. Kate is an expert in promoting lifesaving brands through public relations and has directed communications programs for the National Multiple Sclerosis Society, United Way, Pacific Coast Imaging and City of Santa Ana (Safe Street Crossers). Kate holds a B.A. in English and theology from Boston College.

Cindy heads up Maricich’s print production and design department—creating and producing a variety of marketing materials, ranging from print ads to special purpose publications. She has been instrumental in creating graphic themes and approaches that have set clients apart from others in a crowded marketplace. Cindy is a graduate of the design program at Platt College and actively participates in continuing design education programs at UCLA.

Paul is affected by severe allergies. We promoted an EMS network that makes his medical history available to paramedics. Paul will now be safer if an emergency strikes. BRAND

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Our TEAM Jeff Huggins Web Promotions Producer

Ed Royce Video Producer

Elizabeth Hill Operations

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Jeff Huggins is an expert in Web strategy, planning and development. A pioneer in the interactive industry, he founded the interactive firm Convergence in 1996 and led the company through several stages of its evolution. He has worked in a number of industries with significant clientele including Connecticut Tourism, 20th Century Fox, Mighty Ducks of Anaheim, Billabong, Mercedes Benz, Mazda and Volvo. Jeff has a B.S. in business administration and finance from California State University, Long Beach and is currently serving as a member of the Orange County Ad Council board of directors.

A strategic partner, Ed is president of ROYCE Multimedia, a full-service video production facility. Ed began his television production career working on staff with Group W Cable. He also worked as video production instructor at Rancho Santiago College, a production associate at KABC Television Channel 7 in Los Angeles, and an in-house media specialist at Hoag Memorial Hospital in Newport Beach. In 1992, Ed founded ROYCE Multimedia, one of Orange County’s leading video and multimedia production companies. He is a recipient of numerous awards, including the prestigious Gold and Silver Angels from the International Television Association (ITVA, Los Angeles and Orange counties).

With a B.A. in business administration, Liz is a dean’s list graduate from California State University, Fullerton. She helps coordinate the Maricich operation by assisting with overall office management in the areas of client services, technology, business development, logistics and media planning/ placement. Liz is a member of the Golden Key International Honour Society, a by-invitation-only organization with a membership restricted to the top 15 percent of university graduates.

Molly was diagnosed with type 1 diabetes. Our public relations campaign connected her family with a research foundation. Molly’s parents are now better able to manage her diabetes. BRAND

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B U I L D I N G B R A N D S. S A V I N G L I V E S.

TRANSWORLD ADVERTISING AGENCY NETWORK

As a member of TAAN, Maricich has 56 affiliate offices throughout the U.S., Central and South America, Africa, Europe and Asia. This is of great benefit to our clients who are launching marketing campaigns in multiple U.S. or international markets. Our relationship with other TAAN agencies provides us with resources and knowledge of local markets, cultures and media nearly anywhere in the world.

NORTH AMERICA Irvine, CA Boulder, CO Denver, CO Wilmington, DE Fort Lauderdale, FL Orlando, FL Sarasota, FL Atlanta, GA Chicago, IL Peoria, IL Indianapolis, IN Minneapolis, MN St. Louis, MO Buffalo, NY

New York, NY Rochester, NY Berea, OH Cuyahoga Falls, OH Eugene, OR Portland, OR Pittsburgh, PA Providence, RI Knoxville, TN Virginia Beach, VA Hartland, WI AFRICA Nairobi, Kenya Lagos, Nigeria

ASIA Hong Kong Mumbai, India Kuala Lumpur, Malaysia Singapore Bangkok, Thailand CENTRAL AMERICA Mexico City, Mexico SOUTH AMERICA Buenos Aires, Argentina Curitiba, Brazil

EASTERN EUROPE Szczecin, Poland Istanbul, Turkey WESTERN EUROPE Brussels, Belgium Aarhus, Denmark London, England Helsinki, Finland Paris, France Düsseldorf, Germany Freiburg, Germany Reykjavik, Iceland Belfast, Ireland Luxembourg

’s-Hertogenbosch, Netherlands Kristiansand, Norway Edinburgh, Scotland Glasgow, Scotland Barcelona, Spain Malmo, Sweden MIDDLE EAST Dubai, U.A.E. RUSSIA Moscow, Russia

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Our Client & Brand Experience

Total Staffing Solutions

Laser Eye Centers ÂŠ

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SANDEL MEDICAL Industries

New and Differentiated Logo, Tagline and Brand Positioning.

PROBLEM SOLVED Z-SLIDER

â&#x201E;˘

THE SIMPLE SAFE PATIENT HANDLING SYSTEM

Leaders in Healthcare Safety

New Branded Design Template, Sales Kits and DVDs for Change-A-Blade and Z-Slider Product Launches.

CLIENT DESCRIPTION: Manufacturer of surgical and healthcare safety products INITIATIVE: Brand clarification, revitalization and product launch SITUATION: Sandel was launching two innovative new products, but needed a brand repositioning

and updated image to support those efforts. SOLUTION: A leadership position was claimed, a new logo helped generate excitement and a new

brand image and launch tools were created.

PORTFOLIO

MemorialCare

Health System and Hospital Print Ads November/December 2005

March/April 2006

Long Beach Memorial

SaddlebackMemorial M E D I C A L Laguna Hills

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January/February 2006

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OrangeCoastMemorial

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San Clemente

M E D I C A L September/October 2006

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Miller Children’s H O S P I T A L

BACK ON TRACK Keith Feidler says we’re living in a time of medical miracles—and he should know. In 2004, he had a successful heart transplant, which allowed him to resume an active lifestyle, including playing 18 holes of golf twice a week.

From the Impossible to the Possible: Transfusion-free Surgery

But this September, everything came to a halt when he injured his vertebra—one of the boney blocks that compose the spine. “I got out of bed one morning, lost my balance, turned quickly to steady myself, and knew right away that (continued next page)

Imagine undergoing major surgery without having to worry about the potential side effects of blood transfusions. (continued next page)

STAYING CLOSE TO BABY

A Miller Children’s Hospital program called Mother-Baby Care now offers moms the opportunity to remain with their newborn infants roundthe-clock. Called rooming in, this approach to postpartum care has tremendous advantages for both mother and child. (continued next page)

Embrace Your Life With Preventive Screenings Every year, millions of Americans undergo routine health screenings, ranging from blood pressure tests to colonoscopies. These screenings can identify a host of potentially serious conditions in their earliest stages while (continued next page)

Maternity and Family Education

Anaheim Memorial Medical Center

Maternity Orientation & Tour

Community Education Calendar

Sundays, Nov 19, Dec 17, 2 - 3:30 p.m. Tour our facility, visit our labor and delivery rooms and meet our staff.

Sibling Class

Women’s Health HeartMatters: Women and Heart Disease

Schedule your personal cardiac screening, which includes: • Heart health risk assessment • Nurse consultation • Vital signs, height, weight and girth measurements • Body mass index (BMI) • Body fat analysis • Full lipid/glucose screening • EKG • Personal health guide and report • Women’s survival kit • Individualized nutrition plan • Nurse follow-up calls • Physician and program referrals Call (714) 999-6056 for your appointment. Cost: $40.

Ladies Night Out

Friday, Nov 10, 5 - 8:30 p.m. Join us for this special evening just for women! Enjoy yoga demonstrations, delicious dinner and dessert, plus tips from Anaheim Memorial’s registered dietitian Christine Westaferro, R.D., on how to replace high-fat/high-calorie ingredients with healthier choices during the holidays. Internist Chung Hur, M.D., will present on vitamins and herbs, including what they’re used for and contraindications. Following the presentation, we’ll watch “The Break-Up,” starring Jennifer Aniston and Vince Vaughn. Pushed to the breaking point after their latest argument, Brooke and Gary call their relationship quits. When neither is willing to move out, a series of vengeful tactics ensues!

Successful Stress Reduction

Tuesday, Nov 21, Noon - 1:30 p.m. Stress isn’t just a feeling–it can actually have damaging effects on your heart. Please join us to learn effective stress reducing tips and relaxation techniques that can help reduce the risk of heart disease. Light lunch provided. Free.

Anaheim Memorial is the preferred employer of more than 1,000 Southern California residents. For more information or to apply for a job online, visit us at www.memorialcare.org.

Especially for Seniors The Advanced Endovascular Institute at Anaheim Memorial strives to achieve

optimal patient outcomes by providing comprehensive diagnoses and minimally invasive treatments for vascular disease. We offer the following low-cost screenings for peripheral vascular disease (PVD): • Leg pain assessment with medical history. Free. • Vascular assessment and ankle brachial index (ABI). Includes a medical and family history review, risk assessment, medications review, pulse oximetry, symptom review, blood pressure, heart and respiratory rates, body temperature, pulses and neurological assessment. Cost: $25. • Carotid ultrasound. Cost: $80. • Abdominal ultrasound. Cost: $80. • Vascular assessment, ABI and carotid ultrasound. Cost: $100. • Vascular assessment, ABI, carotid ultrasound and abdominal ultrasound. Cost: $125. Physician referral is not required. For more information or to schedule a screening, call (714) 999-5278.

No-Impact Aerobics: PACE Class

Mondays and Wednesdays, 5:15 - 6:30 p.m. Join Mary Jo Hesketh, certified Arthritis Foundation instructor, for this no-impact exercise class.

Walk Our Way (W.O.W.)

Join our W.O.W. program and walk your way to better health. The Buena Park Downtown is open from 8 a.m. - 8 p.m. daily for walking. For more information, please call (714) 490-7228.

Walk Our Way - Monthly Free Health Screenings

Tuesday, Nov 7, 8 - 9:30 a.m. Join Anaheim Memorial and Monarch HealthCare for a free blood pressure check and body fat screening. Buena Park Downtown, 8308 On the Mall in Buena Park.

Veterans Day Commemoration Health Fair and Flu Shot Clinic

Tuesday, Nov 7, 9 a.m. - noon Downtown Anaheim Community Center, 250 E. Center Street, Anaheim. For more information, call (714) 765-4510.

Senior Flu Shot Clinics

For information regarding Anaheim Memorial’s additional flu shot clinics for seniors, please visit us online at www.memorialcare/AMMCflu or call (800) 636-6742.

Movies, Munchies & Medicine

Wednesdays, Nov 8, Dec 13, Noon - 4 p.m. Join Anaheim Memorial for lunch and a health lecture, followed by a movie. Lunch is available for $5.

Medicare Made Simple

Wednesdays, Nov 8, Dec 13, TIME TBD Now is the time to prepare for the transition to Medicare. To find out what you need to do and when, attend one of these sessions, which will cover the basics of Medicare benefits, including how to compare your coverage options. Monarch HealthCare’s Senior Ambassador, Chanté White, is available to offer individualized assistance to help you! Held at Gilmore’s Family Restaurant, 1909 E. Lincoln in Anaheim. Call (888) 767-2222 for a complete calendar of these events.

Fighting the Flu and Pneumonia Bug! Thursday, Nov 9, 12:30 - 1:30 p.m. Internist Tackson Tam, M.D., will discuss ways you can prevent the flu and pneumonia bugs from catching up with you. Dr. Tam will cover who should get immunizations and how often, prevention and when to get medical intervention for this year’s flu season. Lunch will be provided. Free.

Emerald Court Health Fair

Thursday, Nov 9, 1 - 3:30 p.m. Join Anaheim Memorial for a variety of free health screenings, health information and resources. Held at 1731 Medical Center Drive in Anaheim.

Lower Extremity Vascular Assessment Tuesday, Nov 28, 9 - 11 a.m. The Advanced Endovascular Institute at Anaheim Memorial Medical Center will offer free assessments for the risk of circulation and vascular disease. Held at Yorba Linda Community Center, 4501 Casa Loma Avenue in Yorba Linda.

Sundays, Nov 19, Dec 17, 12:30 - 2 p.m. Prepares siblings for the new family addition. Fee schedule varies based on number of children.

Plaque Attack: Carotid Stenosis

Wednesday, Nov 29, Noon - 1:30 p.m. Built-up plaque in the carotid arteries can break away, travel to the brain and lead to a stroke. Learn more about carotid stenosis and ways to reduce your risk at this informative lecture with Anaheim Memorial vascular surgeon Steven Posner, M.D. Light lunch provided. Free.

Preparation for Childbirth: What to Expect

Tuesdays, Nov 14, 21, 28, Dec 5 7 - 10 p.m. Prepares participants for the birthing experience. Cost: $75.

Relieving the Stress

Thursday, Dec 7, 12:30 - 1:30 p.m. Holidays got you feeling a little stressed? Relax and join Anaheim Memorial internist Rajiv Bhavsar, M.D., as he shares the effects stress has on the heart. He will also discuss other health implications of stress, as well as relaxation techniques to keep holiday pressures at bay. Lunch will be provided. Free.

Heart Smart Living Mended Hearts: Heart Healthy Education

Third Thursday of every month Noon - 2 p.m. Join us for heart healthy lectures and interact with heart disease survivors. For topics, please call (714) 522-0888.

Living with Heart Failure: Circle of Friends

Tuesdays or Thursdays, 1 - 2:30 p.m. Any heart failure patient with a referral from his/her Anaheim Memorial physician is eligible for this program. Please call (714) 999-6035 for information.

Heart Healthy Lectures

Anaheim Memorial presents various heartrelated topics. Please call (714) 999-6035 for information.

ONLINE REGISTRATION

Anaheim Memorial now offers online registration for all events, classes, and support groups at www.memorialcare.org/ammcEd. You may also register by calling the number listed with the program or 1-800-MEMORIAL (1-800-636-6742). Specific class topics are also listed on the Web site.

Super Saturday

Saturdays, Nov 4, Dec 2, 9 a.m. - 5 p.m. Special one-day childbirth class. Cost: $85.

Newborn Baby Care

Free Blood Pressure Screenings Downtown Senior Center Tuesdays, 9 - 11 a.m. 250 E. Center Street in Anaheim

Buena Park Downtown

First Tuesday of every month, 8 - 9:30 a.m. 8308 On the Mall in Buena Park

Great American Smokeout

Thursday, Nov 16, Noon - 1:30 p.m. An overview of cessation techniques to help you become tobacco free. Please call (866) NEW-LUNG to register. Lunch provided.

Just the Facts Five-Week Tobacco Cessation Series

Wednesdays, Nov 1, 8, 15, 22, 29, 5 - 6 p.m. Tuesdays, Nov 7, 14, 21, 28, Dec 5, 5 - 6 p.m. This free five-week class prepares you to quit smoking. Please call (714) 999-3991 to register.

Tuesdays, Nov 7, Dec 12, 7 - 10 p.m. Instruction and practice in newborn baby care. Cost: $15.

Successful Breastfeeding

Saturdays, Nov 11, Dec 9, 9 a.m. - noon Techniques for successful breastfeeding. Cost: $15.

Infant Safety/CPR Classes

Mondays, Nov 6, Dec 4, 7 - 10 p.m. Topics include household safety, injury prevention and infant CPR. Cost: $25.

Stanton Community Center

First and third Thursday of every month 9 - 10 a.m. 7800 Katella Ave. in Stanton

Diabetes Education Sweet Comfort Diabetic Support Group

Thursdays, Nov 9, Dec 14, 10 - 11 a.m. Join Talbert Medical Group at this monthly diabetic support group to learn how to maintain optimal health. Held at Brookhurst Community Center, 2271 W. Crescent Ave. in Anaheim. Please call (714) 236-7339 to register.

Health Education Joint Effort

First and third Thursday of every month 10 a.m. - 12:30 p.m. Scheduling surgery at Anaheim Memorial? Let us provide the information you’ll need for your procedure and recovery.

Special Event KICKING THE HABIT “Cigarettes play the role of a best friend in many smokers’ lives. They’re Nguyen Dang, M.D. a constant companion in good times and bad, a stress reliever and a perceived way to control weight. As a result, quitting involves both physical and emotional challenges. A good way to begin this process is to attend one of the tobacco cessation classes offered by Anaheim Memorial (see listing above). For more information, call 1-866-NEW-LUNG.” Nguyen Dang, M.D. Internal Medicine Anaheim Memorial Medical Center

Anaheim Memorial Medical Center Blood Drive Friday, Nov 3, 9 a.m. - 3 p.m. Give the gift of life! To donate you must be in good health and 17+ years old, weigh at least 110 lbs. and have had no tattoos within the past 12 months. Bring a valid photo I.D. Those 75+ years old should have a physician’s approval note. Before donating be sure to eat a nutritious meal and drink plenty of water. Held at Medical Office Tower, 1211 W. La Palma Ave. in Anaheim, basement classrooms C & D. Please call (714) 490-7230 to schedule an appointment.

Support Groups Better Breathers Respiratory Support Group

Breast Cancer Support Group

First and third Thursday of every month 6:30 - 8 p.m. For more information, please call 1-800-MEMORIAL.

Creak Together, Seek Together Arthritis Support Group

Fourth Thursday of every month, 1 - 2 p.m. For more information, please call Talbert Medical Group (714) 236-7339.

Grief/Bereavement Support

For more information, please call (714) 999-3185.

Look Good, Feel Better

First Monday of every other month 10 a.m. - noon For more information, please call (949) 261-9446.

Lupus Support Group

Second Tuesday of every month, 6:30 - 8:30 p.m. For more information, please call (714) 491-9772.

Man-to-Man Prostate Cancer Support Group

First Wednesday of every month, 6:30 - 8 p.m. For more information, please call (714) 761-4788.

Parkinson’s Support Group

Second Thursday of every month, 10 a.m. - noon For more information, please call (714) 378-5022.

Tobacco Cessation Support Group

Second Monday of every month, 5 - 6:30 p.m. For information, please call (714) 999-3991.

Foundation Golf Invitational – Shaken, Not Stirred

Join us for an exciting day of golf and martinis as Shelly BMW presents the Anaheim Memorial Foundation’s Golf Invitational – Shaken, Not Stirred on Monday, Nov 13, at Hacienda Golf Club in La Habra. For information, please call (714) 999-6067.

Celebration of Giving

The Anaheim Memorial Foundation hosted a “Celebration of Giving” on Sep 15, to honor their recent philanthropic partners. Special recognition was extended to the following for their generous support: Corporate– Angels Baseball; Employee– Sandra Alderman, R.N.; Foundation– Frank Scott of The R.C. Baker Foundation; Individual– Kevin P. Crampton; and Physicians– Raveen Arora, M.D., Erkan Ereren, M.D. and Jaklyn McClendon, M.D.

Ofrecemos educación y grupos de apoyo en español. Por favor llame al 1-800-MEMORIAL para mas información.

Third Wednesday of every month, 1 - 2 p.m. For more information, please call (714) 999-6076.

Health System and Hospital Quarterly Newsletters

CLIENT DESCRIPTION: Health system with five hospitals INITIATIVE: Brand cohesion and ongoing communications SITUATION: With five hospitals serving different geographic areas and populations, a common

connection with the parent brand needed to be reinforced. SOLUTION: Our shared but customizable quarterly health newsletters and other materials

offered consistent brand messaging, while also allowing autonomy for each hospital.

PORTFOLIO

visiogen

Informational Brochure for Investors and Ophthalmologists.

Visiogen, Inc. Receives European CE Mark For Its Dual-Optic Accommodating Intraocular Lens Visiogen, Inc. Signs Significant Financing Agreement CompanyInc. Raises $24 Million, Further Supporting itsthat Mission IRVINE, CA., June 23, 2006—Visiogen, of Irvine, California, today announced it hasand the Validity of the Synchrony® Dual Optic Accommodating Intraocular Lens received approval in Europe for its dual-optic accommodating intraocular lens (AIOL). The CE Visiogen, Inc. Recognized at American Society of Cataract and Refractive Surgery withtoTwo Mark designation for the Visiogen Synchrony® AIOL signifies that the Symposium device conforms the Best of Session Papers Findings FurtherInc. Support the Validity of the Synchrony® Optic Accommodating IRVINE, CA., February 28, 2007—Visiogen, of Irvine, California, announced it hasDual raised essential requirements of the Medical Devices Directive (MDD), and further validates the Intraocular Lens $24 million from new and current investors in support of the Synchrony® dual optic viability of the product. accommodating intraocular lens. Lead investor CMEA Ventures, along with Foundation IRVINE, CA., May 17, 2007—Visiogen, Inc. of Irvine, California, announced that two papers Medical Partners, made major contributions to this round of financing, which was also strongly “Having a CE Mark allows us to expand into post-marketing studies within Europe to accommodating intraocular lens were focusing on theresearch company’s Synchrony® dual optic supported by current investors Three Arch Partners, New Leaf Venture Partners and Prospect further build the scientific foundation for Synchrony,” RezaofZadno, Ph.D., Visiogen’s awardedsaid the Best Session designation at the 2007 American Society of Cataract and Refractive Venture Partners. President and CEO. “As a result of this milestone, our (ASCRS) product has moved beyond the earlyin San Diego, CA. Surgery Symposium held recently investigational stages, and has been validated as a commercially viable product by an Since the last round of financing in 2003, Visiogen has consistently met all the company’s international regulatory body.” The two recognized papers were “Effect of Tilt and Decentration on the Image Quality and Depth timelines, received the CE Mark, and advanced into Phase III clinical trials across the United of Focus Produced by Accommodating IOLs,” presented by Doug Koch, M.D., Baylor College of States in late 2006. “Based on the excitement generated from our ongoing clinical trials, we Visiogen’s Synchrony AIOL is the first dual-optic accommodating lens developed for both Focal Distances with the Synchrony Dual Optic Medicine, and “Visual Function at Different believe that investors see Synchrony as the next-generation product in the intraocular lens cataract and refractive surgery. It is designed to enable accommodation in patients Accommodating IOL,” presented by undergoing Ivan L. Ossma-Gomez, M.D., Universidad Industrial de market,” said Reza Zadno, president and CEO, Visiogen, Inc. cataract surgery who may or may not have a presbyopic condition. is a visual Satender, and AndreaPresbyopia Galvis, M.D. condition that results in the inability to focus near, which makes reading without glasses nearly "We are excited by the potential of Visiogen's Synchrony lens to revolutionize the field of impossible. The condition affects nearly all people by thepaper age ofexplicated 50. The unique dual-optic Dr. Koch’s his theoretical analysis, which found that the effects of tilt and intraocular lens replacement based on the clinical results to date. We think the ophthalmology design of Synchrony can provide vision at all distances, without the optical limitations from decentration of a dual optic IOL, like Synchrony, are fundamentally different than a conventional industry's reimbursement dynamics, the company's management team, and the existing investors multifocality. single optic IOL. Dual lens IOLs experience an expanded depth of focus without a significant all position this company for success,” said Visiogen board member and CMEA Ventures Senior reduction in contrast as is shown with single optic IOLs. Partner Rodney D. Altman, M.D. The Synchrony system incorporates the dual-optic lens, with a proprietary easy-to use pre-loaded injector. The entire system is self-contained and ready for use without the need for lens handling. Drs. Ossma-Gomez and Galvis compared multifocal and dual optic accommodating IOLs. Their The team at Foundation Medical Partners reflected this sentiment as well. "We at Foundation The dual optic lens can be inserted through a 3.6 – 3.8 mm clear-corneal incision. The singlepaper established that Synchrony showed better reading ability than ReSTOR (Alcon) and Medical Partners believe that Visiogen's outstanding management team has developed a gamepiece silicone lens unfolds in the eye upon insertion and(Advanced features two optics connected by a spring ReZoom Medical Optics) intraocular lenses, demonstrated by reading speed at low changing technology to address an important unmet clinical need in ophthalmology. We are very light. At newsprint size, the Synchrony patients read at a median speed of 153 words per minute excited about the enormous potential for Visiogen to revolutionize the intraocular lens implant in low light settings, compared with 86 words per minute for ReZoom patients and 75 words per

Public Relations Announcements

minute for those with ReSTOR lenses. Additionally, the study showed that Synchrony patients demonstrated excellent visual acuity in a physiological range at all distance tested—far,

Creation of Company Website — visiogen.com CLIENT DESCRIPTION: Manufacturer of an intraocular lens for cataract patients INITIATIVE: Brand launch SITUATION: With its first product in clinical trials, Visiogen lacked a brand image and had little

awareness among its professional and investment audiences. SOLUTION: A complete brand identity, web and public relations initiative was created and

launched, helping to make the company and Synchrony product widely known within ophthalmology circles and raise an additional $24 million in capital investment.

Nonprofit Org. U.S. Postage PAID Santa Ana, CA Permit No. 1106 The information contained in this newsletter is not meant to replace the advice of your physician. Please send comments to UCI Medical Center, Marketing Department, 333 City Boulevard West, Suite 1250, Orange, CA 92868.

Nonprofit Org. U.S. Postage PAID Santa Ana, CA Permit No. 1106

PORTFOLIO

UCI Health System The information contained in this newsletter is not meant to replace the advice of your physician. Please send comments to UCI Medical Center, Marketing Department, 333 City Boulevard West, Suite 1250, Orange, CA 92868.

Nonprofit Org. U.S. Postage PAID Santa Ana, CA Permit No. 1106

Construction has begun on UCI Medical Center’s new university hospital! See page 6 for more information.

The information contained in this newsletter is not meant to replace the advice of your physician. Please send comments to UC Irvine Medical Center, Marketing Department, 333 City Boulevard West, Suite 1250, Orange, CA 92868.

Construction has begun on UCI Medical Center’s new university hospital! Visit www.ucihealth.com/newhospital for details. University of

California, Irvine Medical Center is recognized as one of “America’s Best Hospitals” in four categories—cancer, digestive disorders, gynecology and urology. For more information, visit www.ucihealth.com.

UCI Medical Center

UCI Health UCI Health UCI Health UCI Medical Center

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4RANSFORMATIONS www.ucihealth.com

#ONSTRUCTION HAS BEGUN ON 5#) -EDICAL #ENTER S NEW UNIVERSITY HOSPITAL A SEVEN STORY TOWER

SPRING 2007 Vol. 11, No. 1

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UCI Health System Quarterly Newsletter

Continuing Medical Education Materials for Physicians

Medical Copywriting for ucihealth.com

CLIENT DESCRIPTION: University-affiliated medical center INITIATIVE: Brand perception and ongoing communications SITUATION: Surveys showed that many people considered the medical center’s brand synonymous

with a county hospital. SOLUTION: On a regular basis, we provided the community with sophisticated, but consumer-friendly,

health information about the hospital’s centers of excellence, helping to elevate the public’s perception of the medical center’s brand to that of a world-class medical facility.

PORTFOLIO

Talbert Medical Group

Open Enrollment Campaign, Regional Print Ads

Spanish Newspaper Ad

â&#x20AC;&#x153;Picture of Healthâ&#x20AC;? Television Commercial

Great Care. Expect it.

Physician Guide

Angela LaMotte, M.D. Specialty Internal Medicine Education B.S., Stanford University, Stanford, CA M.D., Charles R. Drew University of Medicine & Science/UCLA, Los Angeles, CA

Long Beach Health Center Internship and other Talbert locations & Residency Kaiser Permanente Hospital, West Los Angeles, CA Internship/Residency, Internal Medicine

Talbert Health Centers Long Beach

Huntington Beach

Anaheim Lakewood

Compton Downey Fountain Valley

NORTH

Long Beach Plaza Santa Ana Tustin

Affiliations California Medical Association American MedicalNORTH Association American College of Physicians Interests Skiing, roller blading, traveling, science fiction, baseball and spending time with her son Downey

;+ . ( . . 55

$ + ( Compton - ; . ( < Affiliated Hospitals Lakewood ( 3 Downey Long Beach Memorial Medical Center

(

1 ( ( and Miller Childrenâ&#x20AC;&#x2122;s Hospital

Orange Coast Memorial Medical Center Long " % Anaheim Memorial Medical Center Beach " A ( +/ Lakewood"Regional Medical Center A

St. Mary Medical Center Pacific Ocean ( 3 Western Medical Center Santa Ana Lakewood @ & B B 7 Downey Regional Medical Center 6 C

Long Beach Health Center

!Long"#$ Beach

Pacific Ocean

Neighborhood Physician Guide Direct Mailer

Anaheim

Compton

Tustin Santa Ana Fountain Valley Huntington Beach

% D/ Anaheim

( 3 (

' ( 3 &

) Tustin 7 Santa ! Ana " # Fountain " # $ Valley

Huntington Beach" #

% & " # " # '

! "#$

CLIENT DESCRIPTION: Physician-owned, multi-specialty medical group INITIATIVE: Brand positioning SITUATION: Although successful, the organization realized that a better understanding of their

brandâ&#x20AC;&#x2122;s position in the marketplace was essential. SOLUTION: We conducted a brand awareness and perception study, which identified Talbertâ&#x20AC;&#x2122;s

unique competitive advantages. This information was used to create a multi-channel, mass media branding and advertising campaign, which allowed the organization to claim their position in the marketplace.

PORTFOLIO

National Healthcare Services

Corporate Brochure and Brand Identity

CLIENT DESCRIPTION: Medical technologies investment group INITIATIVE: Brand image SITUATION: A highly respected firm focusing on high-tech medical ventures, NHS needed a branded

look and feel to match its level of sophistication. SOLUTION: A brand identity was created that reflected an image of innovation, confidence and

medical device/biotech investing experience, which was incorporated into a range of marketing materials.

PORTFOLIO

talbert Medicare

‘08 PROVIDER DIRECTORY LOS ANGELES AND ORANGE COUNTY

‘08 SUMMARY OF BENEFITS

‘08 ENROLLMENT INSTRUCTIONS

LOS ANGELES AND ORANGE COUNTY

Brand Development Strategy and Identity Creation

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Huntington Beach

Huntington Beach Specialists

Anyname, Elizabeth A M #12345 12345 Anystreet St. Suite 123 Anytown, CA 98765 714-123-4567 • Lorem upsom dolores • Medicare Par tners Medical • Anyvalley Medical Center • Lorem upsom dolores • Lorem upsom dolores

Anyname, Elizabeth A M #12345 12345 Anystreet St. Suite 123 Anytown, CA 98765 714-123-4567 • Lorem upsom dolores • Medicare Par tners Medical • Anyvalley Medical Center • Lorem upsom dolores

SPECIALISTS

OVERVIEW OF PLAN BENEFITS

CLIENT DESCRIPTION: Medicare Advantage health plan INITIATIVE: Brand creation SITUATION: The launch of a completely new health plan required positioning and a graphic identity

to bring life to the brand, while meeting the guidelines of The Centers for Medicare and Medicaid Services (CMS). SOLUTION: Overall brand strategy, naming, logo, tagline, and a visual look and feel were created to reach multiple audiences with patient enrollment materials and promotional campaigns.

PORTFOLIO

Pacific Coast Imaging

Print Ads

ANNOUNCING THE GRAND OPENING: PACIFIC COAST IMAGING AND HEART INSTITUTE IN NEWPORT BEACH January 31, 2006—Newport Beach, CA. Pacific Coast Imaging of Irvine and Pacific Coast Cardiology of Newport Beach are pleased to announce the opening of their new joint facility. The Pacific Coast Imaging & Heart Institute, located at 3300 West Coast Highway in Newport Beach will encompass the best in service and technology for patients in need of imaging and cardiology care. The luxurious new facility will open its doors to the public on February 3, 2006. A ribbon-cutting event for the new center hosted by the Newport Beach Chamber of Commerce will take place at the new facility on Friday, February 3 at 4 p.m. The Pacific Coast Imaging and Heart Institute is an incredible facility: the nearly 20,000-square-foot space looks and feels more like a spa than what it actually is—the most advanced private, freestanding outpatient imaging and cardiology facility in Southern California. Some of Orange County’s top cardiologists provide outstanding patient care, and sub-specialty trained radiologists provide multi-faceted imaging expertise, including extensive cumulative experience in oncological imaging. The facility will be home to some of the most advanced imaging equipment in the world, including: •

The most advanced non-invasive cardiac imaging that detects cardiac disease much earlier than standard methods, obviating the need for catheterization.

•

Facility Launch PR Campaign & Media Pickup

64-slice CT scanner. Considered a major scientific breakthrough, PCI’s 64-slice

Capabilities Brochure

CLIENT DESCRIPTION: Medical imaging and cardiology center INITIATIVE: Brand elevation SITUATION: PCI built the most advanced, upscale imaging and cardiology center in the region

and needed to claim its “premier” brand position. SOLUTION: Intensive public relations, special events, advertising and a physician marketing campaign

generated strong interest in the facility’s grand opening. This was followed by ongoing communication to keep the brand top of mind, especially among referring physicians and potential patients.

PORTFOLIO

St. Jude Memorial Foundation Capital Campaign Kit

Transforming Care • Advancing Health

SOUTHWEST PATIENT TOWER

The new five-floor Southwest Patient Tower will provide: • An expanded Emergency Department • Advanced Cardiac and Vascular Catheterization Labs

de Memorial Foundation

• An additional Critical Care Unit • Two floors of Maternity Services including a state-of-the-art Neonatal Intensive Care Unit.

St. Jude Memorial Foundation 1440 North Harbor Blvd., Suite 200 P.O. Box 4138, Fullerton, CA 92835 Tel: (714) 992-3033 Fax: (714) 446-5430 www.stjudemedicalcenter.org

Campaign for Excellence

1440 North Harbor Blvd, Suite 200 P.O. Box 4138, Fullerton, CA 92835 Tel: 714-992-3033 Fax: 714-446-5430 www.stjudemedicalcenter.org

Campaign for Excellence

Joseph Lawton, M.D. Chair

Diane J. Beardsley Vice Chair, Finance

Joe Lins Secretary

Campaign for Excellence

Robert J. Fraschetti President and CEO, SJMC

Kris Benoit Chair, Donor Recognition

T. Eugene Dahlgen Chair, Strategic Planning

Sister Jayne Hemlinger, CSJ Senior Vice President, Sponsorship, SJMC

Campaign for Excellence

1440 North Harbor Blvd, Suite 200 P.O. Box 4138, Fullerton, CA 92835

Campaign for Excellence

Campaign for Excellence Campaign for Excellence

Campaign for Excellence

Campaign Theme and Logo

Campaign for Excellence

Letterhead and Envelope

Emergency Department

The St. Jude Experience

Cardiac and Vascular Catheterization Labs

Critical Care Unit (CCU)

Maternity Services

SOUTHWEST PATIENT TOWER AT ST. JUDE MEDICAL CENTER

Advancing Health

•

Since the hospital's founding 50 years ago, the Sisters have remained steadfastly committed to sustaining St. Jude Medical Center and fulfilling its mission.

•

As the population in this region grows, St. Jude Medical Center must respond by expanding vital services. Four hospital closures in recent years—Martin Luther in Anaheim, Friendly Hills in La Habra, and hospitals in La Mirada and Brea— make growth an imperative and immediate concern.

•

Increasingly, the diversity and complexity of patient needs are defining the scope of services within the continuum of care necessary to treat them. The Southwest Patient Tower is dedicated to expanding Emergency, Cardiac and Vascular Catheterization, Critical Care, and Maternity services essential to St. Jude's continuum of care.

•

St. Jude's dedicated healthcare providers are among the finest, and everyone has a deep desire to serve the needs of each patient.

•

Cardiac and Vascular Catheterization Labs

Critical Care Unit (CCU)

Emergency Department

Critical Care Unit (CCU)

Cardiac and Vascular Catheterization Labs

Maternity Services

SOUTHWEST PATIENT TOWER AT ST. JUDE MEDICAL CENTER

Cardiac and Vascular Catheterization Labs

All patients who walk through the hospital's doors are welcomed and reassured that their needs are understood. Patients benefit from the close relationship that exists among all members of the healthcare team—physicians, nurses, technical staff, support staff, and volunteers. (continued on reverse side)

Emergency Department Critical Care Unit (CCU)

Hospitalized patients are more acutely ill today,

the entire family. To ensure that the experience is

The Emergency Department at St. Jude Medical

making the Critical Care Unit (CCU) an essential

Center fulfills a crucial role in our community,

a gratifying one, St. Jude Medical Center has

service at St. Jude Medical Center. By bringing

blended “high-touch” features with “high-tech”

caring for 50,000 emergency patients annually.

together physician specialists, highly skilled

care in the design of Maternity Services. With

Designated the region's Paramedic Base Station

critical-care nurses, and life-saving technology,

and Orange County's first Cardiovascular Receiving

two floors inside the Southwest Patient Tower

the hospital provides the highest levels of care

dedicated to birthing, postpartum, and newborn

Center, St. Jude is capable of handling the most

for the most seriously ill and injured patients. As

care, the new facility will accommodate the

serious emergency—a child's asthma attack in

the community's senior population grows and the

the middle of the night, heart attack or traumatic

hospital's more than 2,000 annual births, as

need increases to accommodate more emergency,

well as the specialized services required for

injury. However, the Emergency Department,

cardiac and other critical patients, St. Jude is

high-risk and multiple-birth deliveries.

currently stretched to its capacity limits, must

responding by creating an additional CCU in

A Special Place to Welcome Baby

Critical Care in a PatientCentered Setting

State-of-the-art birthing facilities on the third level •

Labor evaluation area and antepartum rooms

•

Nine private birthing suites, each with separate bath/shower

•

Suites fully equipped for labor and delivery

•

Suites large enough to include family members in the birthing process, while allowing for full medical care for mother and newborn

•

Two Cesarean-section delivery/operating rooms

•

Obstetrical anesthesia services on-site 24 hours a day

• •

Adjacent Neonatal Intensive Care Unit (NICU) Spacious waiting area on the same floor for extended family and friends.

Maternity Services

SOUTHWEST PATIENT TOWER AT ST. JUDE MEDICAL CENTER

The birth of a baby is a momentous occasion for

the Southwest Patient Tower.

The Mission of St. Jude Medical Center is to extend the Catholic healthcare ministry of the Sisters of St. Joseph of Orange by continually improving the health and quality of life of the people in the communities we serve.

•

Maternity Services Emergency Department

SOUTHWEST PATIENT TOWER AT ST. JUDE MEDICAL CENTER

At St. Jude Medical Center, the highest quality care is offered in response to community healthcare needs and guided by the values of the Sisters of St. Joseph of Orange. Excellence will remain the standard of care in the new Southwest Patient Tower, with expanded capabilities for providing essential services and the flexibility to adapt for future medical advances and changing health needs. The tower is designed to ensure that patient and family privacy and comfort are integral to quality care.

be expanded to fulfill the hospital's commitment to serving community needs.

Additional 20-bed Critical Care Unit on the fourth level •

Patient rooms large enough to permit family members to remain close and be involved with their loved one's care

•

Rooms adaptable for “progressive care,” which allows patients to receive the appropriate level of care without being moved to another unit

•

Private bath/shower in each room

•

Adjacent to the current 32-bed ICU/CCU

Quality and Comfort in Emergency Care

Emergency Department

Cardiac and Vascular Catheterization Labs

Critical Care Unit (CCU)

Maternity Services

SOUTHWEST PATIENT TOWER AT ST. JUDE MEDICAL CENTER

Heart disease is the number one reason for hospital admission to St. Jude Medical Center among senior adults. As the county's first designated Emergency Services Cardiovascular Receiving Center, St. Jude assures the community that immediate care is available for diagnosis, intervention and treatment of heart attacks. The Southwest Patient Tower's state-of-the-art Cardiac and Vascular Catheterization Labs will increase capacity to perform advanced diagnostic and interventional procedures for cardiac and peripheral vascular conditions. These include procedures such as electrophysiology studies, angioplasty and stents that can save and extend patients' lives.

Significantly larger Emergency Department on the street level • • • •

Capacity, although always affected by number and condition of patients, will be improved with more treatment bays Designed to facilitate flow of patients to the level of care they need Paramedic Base Station and Receiving Center Specialized treatment areas with flexible-use capabilities: -

Resuscitation bays adjacent to the ambulance entrance Patient bays adaptable for treating various types of emergencies Private treatment rooms Minor treatment patient bays

•

Two triage offices

•

Family consultation room

•

Two X-ray suites within the department

•

Satellite pharmacy located on the unit

•

Staging area for patient observation or hospital admission

•

Designated family waiting area

•

Design that incorporates holistic and family-centered care emphasizing body, mind and spirit.

•

Family-sensitive setting that fosters dignity and privacy, including: -

•

Getting to the Heart of Care

Advanced Cardiac and Vascular Catheterization Labs on the lower level •

Three labs equipped with the latest-generation technology for advanced cardiac and vascular catheterization procedures

•

Flexible design in the fourth lab to adapt for future technologies and changing healthcare needs

•

16-bed pre-procedure and recovery area adjacent to the Cardiovascular Catheterization Labs

•

Family waiting room with a private area for consultation with physicians

•

Conference room for physician-team reviews of diagnostic and interventional procedures.

Family quiet room Spacious waiting rooms incorporating a special children's area

Support staff to assist with crisis intervention, community resources, grief counseling, and comfort needs.

(continued on reverse side)

Capital Campaign Inserts

CLIENT DESCRIPTION: Faith-based medical center foundation INITIATIVE: Brand identity SITUATION: In order to support a $45 million capital campaign launched for hospital expansion,

the Foundation needed a brand name, identity and a wide range of collateral materials. SOLUTION: We created a branded theme and supportive materials to promote the new capabilities

and architectural features of the hospital under construction. This resulted in generating significant impetus among potential donors to contribute to the campaign.

PORTFOLIO

Newport Beach Fire Medics

City of Newport Beach Fire Medics and Aculert Campaign

CLIENT DESCRIPTION: Community fire department INITIATIVE: Program branding SITUATION: FireMedics is an official program offered by the Newport Beach Fire Department that

eliminates out-of-pocket costs charged to individuals and businesses for paramedic and related ambulance services. Prior to launching the program, a brand identity and awareness strategy was needed. SOLUTION: A branding and outreach plan was established that included developing the look, feel and voice of the brand, and tactical outreach efforts such as community newsletters, media/public relations, special events and ongoing direct mail.

PORTFOLIO

City of Santa Ana guro, e s a n i Cam eguro, s a z u r c uro, g e s s á r esta a Ana! Sant

fe, Walk sa fe, cross sae, be saf a! Santa An

Campaign Slogan, Theme and Art for both English and Spanish Audiences

Campaign Emblem

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Coloring Book

Public Relations, Murals, Special Events, and School Skits CLIENT DESCRIPTION: Pedestrian safety program INITIATIVE: Program branding SITUATION: Through a government grant, a citywide program was funded to help reduce

vehicle-related pedestrian accidents at intersections and crosswalks. A fresh spin was needed to break through to the primary target audiences consisting of inner-city third graders and their parents. SOLUTION: The “Santa Ana Safe Street Crossers” brand was created, which included a range of bilingual educational materials, public outreach activities, scripted dramatic presentations and street performances at many schools and community events.

PORTFOLIO

GOLDEN STATE WATER COMPANY

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Visítenos al www.aswater.com

Visit us at www.aswater.com

Name Change, Advertising and Direct Marketing Campaign

Southern California Water Company Changes Name

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Name Change PR Campaign and Media Pickup

Customer Welcome Kit

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CLIENT DESCRIPTION: Water supplier for municipalities and emergency services providers INITIATIVE: Brand consolidation SITUATION: Three companies merged to become one of the largest regional water suppliers

in California, requiring a branding and announcement strategy. SOLUTION: A new brand identity, logo, tagline and communications plan was created and

implemented. The initiative included grassroots public relations and direct marketing efforts targeting employees, government leaders, vendors and the community at large.

Maricich BRAND COMMUNICATIONS 18201 McDURMOTT W., Suite A

Irvine, CALIFORNIA 92614

TEL: 949-223-6455 Fax: 949-223-6451 www.maricich.com