ROBERT MARIDUEÑA INDUSTRIAL DESIGNER
MARIDUENA23@GMAIL.COM
RESEARCH The Story Finding a healthy option for food within the Columbia college campus, located in the heart of South Loop, is nearly impossible! We are surrounded by mostly nonresidential offices with plenty of fast food joints and 7 Elevens. Grocery stores don’t make a big enough profit to exist in our neighborhood. The worst part is that many Chicago neighborhoods made up mostly of families suffer from the same problem. They have no local supermarket to get quality and nutritious food. This is known as a “Food Desert“.
A “food desert” is a neighborhood without any local supermarkets that offer healthy foods. However, this doesn’t mean there isn’t any food in the whole neighborhood, usually many fast food restaurants and convenience stores flourish in these neighborhoods. These are store that serve food with almost no nutritional value, called “fringe” stores. View of South Loop, Chicago; from Lake Michigan
UNDERSTANDING MOBILE MARKET
INDIVIDUAL OBSTACLES • The elderly find it physically difficult to get to the market • Poor public transportation make it difficult for residents to get the nearest market • Customers lack the funds to buy groceries • They lack the education needed to make the right choices in food and preparing healthy foods Supermarkets bail out of low income neighborhoods because they are not earning enough profit. It is easier for corporate markets to just move to a more profitable neighborhood. Markets that just bail out of neighborhoods has left half the population of Chicago with out a grocer to buy healthy foods.
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This graph analyzes 6 locations in Chicago’s, notorious food deserts. It looks at the potential years of life people loose from diseases caused by unhealthy eating.
Prioritized Sites IN CHICAGO
0 Years
11500 S. Michigan 4700 W. Madison 4700 S. State
100 Years
1 S. Western 7900 S. Perry 6300 S. Halsted
Diabetest Cancer Cardiovascular
Source: Mari Gallagher research & Consulting Group
ANALYSIS MOBILE MARKET
Food Balance vs. Years of Life Lost 60
Cancer YPLL Cardiovascular YPLL
50
Liver Disease YPLL
This chart illustrates the distance from a supermarket to the resident’s home.This has a dramatic effect on ones health in an urban environment. The further someone is from a healthy food option the greater the health risk.
Years of Possible Life Lost
Diabetes YPLL
40
30
20
10
Food Balance = Distance in miles from Grocer / Distance form Fringe Store
Source: Mari Gallagher research & Consulting Group
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SOLUTIONS food’s origin hot healthy food 24 hours fruit option nutritional information
easy selection
IDEATION MOBILE MARKET
easy access produce
stellate stand mobile / temporary station
temporary or pop-up healthy food options with nutritious information
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web/security cameras
SKETCHING freezer/ cooler
unoccupied space
video
canopy
supermarket bus
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The Mobile Market is a truck that can serve residents of Chicago who have difficulties acquiring healthy foods. The automobile drives healthy foods directly to these neighborhoods to create a source for groceries. People approach the vehicle and shop just as they would in a supermarket.
fridge / freezer
cash register
grocer’s counter
REFINEMENT MOBILE MARKET
ON LOCATION
checkout
large sign
fruit crate
The mobile market can pull up to any lot or city sidewalk, and bring produce to the people. mariduena23@gmail.com
inside or outside checkout
mounted cameras for streaming video
panel opens for customer interaction
solar panels power fridge/ freezer
This food truck’s goal is to make getting healthy foods as easy as possible; suiting the needs of all the different people living in Chicago.
REFINEMENT MOBILE MARKET
MOBILE MARKET main space opens up to reveal a grocer’s counter
a video monitor educates consumers on diet, nutrition, and cooking tips
graphic identity helps people spot customers can the truck access built in freezer / fridge for prepackaged cold storage food
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Mobile Market The mobile market vehicle brings a fresh grocery store to people in food deserts.
CONCEPT MOBILE MARKET