design portfolio
ever wonder,
What is Industrial Design? I Believe that
i t ’s n o t j u s t t h e c re at i o n o f p ro d u c t s , b u t . . . h o w p e o p l e i n t e r a c t w i t h t h i n g s & e a c h o t h e r. . . . u n d e r s t a n d i n g a u s e r. . . . s o c i a l , c u lt u r a l , a n d a n t h r o p o l o g i c a l r e s e a r c h . ...Discovering. Failing. Learning. Reiterating. Creating. ...a team of people who think outside the box. ...practicing sustainability & environmental awareness.
...an understanding of our world & the things inside it.
2
PROCESS + METHODOLOGY
A
B
C
D
E
Discover
Define
Design
Develop
Realize
-CAD Modeling -Rendering -Prototyping
-Finalization -Validation -Communication
-Identify Problem -Hypothesis
-Mind Mapping -Ideation Sketching -Persona Definition -Iteration -Surveys -Interviews -Benchmarking -Brand Language Identity -Ethnographic methods
SELECTED WORKS
01
02
03
04
05
Quoizel, inc
Funpals!
merrell
Apostrophe
T i LT
Lighting + Brand Language
Rotomold P l ay g ro u n d Concept
Emotional Design +Packaging
Furniture Design
Creative Impact Platform
3
DISCOVER
INTERNSHIPS ]
[Lighting + Brand Language.
4
DISCOVER / DEFINE / DESIGN / DEVELOP QUOIZEL IS A TIMELESS BRAND, AN INDUSTRY LEADER IN RESIDENTIAL LIGHTING.
THE DESIGNER’S CHALLENGE: CREATE PRODUCTS THAT EMBODY A HISTORY OF ARTISANSHIP IN GLASS & N A T U R A L M A T E R I A L S , W O R K I N G W I T H R E S O U R C E S T H A T N O T O N LY I L L U M I N A T E A S PA C E B U T E N H A N C E T H E N AT U R A L B E A U T Y O F A H O M E .
5
THE DARIAN COLLECTION 1 LIGHT 18.5” PENDANT IN FOSSIL GRAY 1 LIGHT 7” MINI PENDANT IN FOSSIL GRAY
MARKET LAUNCH JANUARY 2012
THE ARIELLA COLLECTION 4 LIGHT 18.5” PENDANT / 1 LIGHT MINI PENDANT PA L L A D I A N B R O N Z E F I N I S H / M I C A S H E L L F R O M P H I L L I P I N E S
MARKET LAUNCH JANUARY 2012 FEATURED IN BETTER HOMES & GARDENS SUMMER 2013 6
DISCOVER
FunPals! ]
[ROTOMOLDED PLAYGROUND EQUIPMENT .
7
DEFINE
ROTATIONAL MOLDING MANUFACTURING & SPECS
SOFT-TOUCH RUBBER COATED METAL TUBING HANDLES
2.5’
1
+
•suitable for low-volume production •simple process •can make large, hollow products •reinforcement fibers can be introduced to increase strength •low tolerances •less expensive to set up than injection molding •low unit costs •can be filled with polyethylene or polyurethane foam
POLYURETHANE FOAM-FILLED INTERIOR
ROTATIONALLY MOLDED MATTE PLASTIC BODY & SEATS
0’
-
•not suitable for making small, precise components •the entire mold must be cooled, increasing time and cost •some plastics will degrade with the long heating cycles
8
DESIGN/DEVELOP
PROCESS PLAYGROUND IDEATION
9
REALIZE
FunPals!
THE OCTOPUS MERRY-GO-ROUND
10
DISCOVER
MERRELL [Focusing on Product Emotion Strategies, redesign a package solution that conveys the emotion of merrell brand. ]
11
DEFINE
BRAND EMOTION B R A N D & P E R S O N A A N A LY S I S
PA S S I O N A T E . P R O M I S I N G . M I N I M A L . A D V E N T U R O U S . C O N F I D E N T . M O T I V A T I N G . A G I L E RESILIENT . RESPONSIVE . NATURAL . SUSTAINABLE . PROTECTIVE . QUALITY
Rachel She’s a 25 year old professional in Seattle. An outdoor workout enthusiast: thriving on adventure, pushing her body to new limits, unleashing her best & connecting to her surroundings with every step. She’s a trailrunner. She loves the outdoors & is conscious about her actions that will impact the environment for future generations--but her love of sustainability & the outdoors shouldn’t cut her short of style! She’s definitely fashion forward (though quality & comfort come first) & always looks for products that make her feel empowered.
aesthetic
lavish
sustainable
basic
vibram
patagonia
adidas
nike
solomon
terra plata
altra
asics
under armor
merrell
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DEFINE
OPPORTUNITY
C U R R E N T PA C K A G I N G A N A LY S I S & O P P O R T U N I T Y A R E A
100% RECYCLED MATERIALS
TRAILRUN ASCEND
(85% POSTCONSUMER/15% PRECONSUMER)
SOY-BASED INKS RUNPACE GLOVE2
ONE PIECE CONSTRUCTION (REDUCED MATERIAL CONSUMPTION) ALLOUT FUSE
MIXMASTER MOVEGLIDE
TRAIN CRUSH GLOVE
MUST HAVE: |RECYCLED MATERIALS |SOY-BASED INK
COULD HAVE: |BIODEGRADABLE QUALITIES -(COCONUT) |PULP MANUFACTURING |‘EGGCRATE’ INSERT |EMBEDDED SEEDS
DESIGN CONSIDERATIONS: | C U T- O U T S & G R A P H I C S | H A N D L E S ( P L A C E M E N T, S H A P E , M A T E R I A L ) |BOX ORIENTATION |FOLDABLE |SLEEVES |CLOSURE (EGG CARTON?) | S T O R E S PA C E : S H E L F & S T O R E R O O M |MANUFACTURABILITY |BRAND LANGUAGE ACROSS LINES
M E R R E L L’ S S H O E L I N E I S A N I N N O V A T I V E , T E C H N O L O G I C A L LY A D V A N C E D , H I G H - Q U A L I T Y, FASHION-FORWARD AND SUSTAINABLE BRAND OF FOOTWEAR.
T H E I R C U R R E N T P A C K A G I N G D O E S N O T A E S T H E T I C A L LY R E F L E C T THE UNIQUESS AND QUALITIES THAT DEFINE THE BRAND. 13
DESIGN
IDEATION
FORM/SUSTAINABILITY EXPLORATION & PROTOTYPING
(FINAL CONCEPT)
(IDEATION)
(MARKET SAMPLES)
| N O N - B O X S H A P E S | B O I D E G R A D A B L E / S U S T A I N A B L E PA C K A G I N G S | H A N D L E F O R M S | M A T E R I A L S
(PROTOTYPE) |HAND-SHAPED SHOE SUPPORT | L A S E R - C U T S L E E V E C U T- O U T S | L A S E R - C U T B O X PA T T E R N |FUNCTIONAL PULL-OUT HANDLE
14
REALIZE
SOLUTION F I N A L PA C K A G I N G C O N C E P T
brand emotion After analyzing Merrell brand emotion & language, the final packaging solution is a complete representation of the brand; sustainability in chosen materials, excitement & adventure in design. The design c at e r s t o e v e ry l i n e o f p ro d u c t o ff e re d & yet exumes a new & exciting aesthetic to represent what merrell means as a brand.
sleeve slides easily over box until flaps are pulled open at purchase and handle is pulled out for c a rry i n g ; s e v e r a l s l e e v e c u t - o u t o p t i o n s a v a i l a b l e
15
DISCOVER
APOSTROPHE [Design and build a side chair using only j o i n e ry a n d n at i v e I n d i a n a l u m b e r 1 ]
16
DEFINE
RESEARCH
INSPIRED BY DETAIL & SIMPLICITY
RVGDESIGN
HICKORY
TULIP POPLAR
JAMESMUDGE
RIVA1920
ASH
LIBERTYLONDON
MISEWELL
MAPLE
QUARTERTWENTY
NENDO
IWOODLIKE
BISCUIT JOINT
TONGUE & GROOVE
BUTT JOINT
WALNUT
FINGER JOINT
BRIDLE JOINT
WHITE OAK
(HALF) LAP JOINT
MORTOISE AND TENON JOINT
LIBERTYLONDON
CHERRY
DOVETAIL JOINT
17
DESIGN
IDEATION, ITERATION, & MOCKUPS
18
5.1°
CONSTRUCTION
47.
1 1/8
DEVELOP
5
& PLANNING
12 5/8
3 2
DIMENSIONS/WOOD PREP
19 1 1/8 42. 6°
13 15/16
FULL-SCALE FOAM MODELS 1 1/4
1/8 16 1/4
.9 85
1 1/4
5.1°
1 1/4
°
1 1/4
7 1/8
 47.6
3/8
°
1/2
7 3/16
94
.1
°
1 1/4
18 3/16 18 5/16 17 7/16
5/8
10 1/8
9/16
5/8
8 15/16
5°
1/2 1 1/4
1 1/4
9
1 1/ 1/16
18 5/8 10 1/8
9/16
3/4
1 15/16
1/16
1/16
ANGLED BRIDLE JOINTS
F R A M E A S S E M B LY
BISCUIT JOINTS ON SEAT
LAMINATE PROCESS
5/8
1 1/4
5/8
° .0
85
1 1/8 5° 42.
1 1/4
10 15/16 12 13/16
5 1/2
7/16
7/16
1 1/4
5 5/8
17 9/16 19
REALIZE
APOSTROPHE FINAL SOLUTION
CONTRASTING CHERRY & ASH WOODS
CONSISTANT ‘APOSTROPHE’ DETAILING
ANGLED BRIDLE, L A P, MORTISE & TENON, AND BISCUIT JOINERY
NO HARDWARE,
A L L C R A F T.
20
DISCOVER
T i LT [ Studying Early-Childhood Development as it correlates to play, I applied this research to the design and construction of a playground for an
]
underprivileged primary school in Pokhara, Nepal.
21
DISCOVER
PLAY
T H E P R O J E C T: P H I L O S O P H Y
“A CREATIVE PLAYGROUND IS ONLY HALF A CREATIVE SPACE;
IT’S ALSO A CREATIVE ATTITUDE”
GOOD DESIGN WILL BE ENVIRONMENTALLY FRIENDLY GOOD DESIGN WILL USE FAIR-WAGE LOCAL LABOR GOOD DESIGN WILL USE LOCAL & NATURAL MATERIALS GOOD DESIGN WILL BENEFIT THE ENTIRE COMMUNITY GOOD DESIGN WILL TEACH CREATIVITY GOOD DESIGN WILL TEACH THE VALUE OF PLAY
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DESIGN
WELCOME TO ARVA 5 USERS: CHILDREN & COMMUNITY
AMAR JYOTI PRIMARY SCHOOL
AT ARVA 5 DISTRICT, POKHARA, NEPAL.
NESTLED ON A MOUNTAINTOP IN RURAL HIMALAYA, THE TINY VILLAGE IS HOME TO A SMALL POPULATION OF NEPALESE FARMERS. A PLACE WHERE FEW HAVE RUNNING WATER OR ELECTRICITY, WEALTH AND LITERACY RATES RUN LOW. A BEATING HEART OF HIMALAYA. 65 PRIMARY STUDENTS AND 5 TEACHERS OCCUPY AMAR JYOTI. WITH CRUMBLING WALLS, LEAKY CEILINGS, AND NEXTTO-ZERO LEARNING MATERIALS, IT’S NO SURPRISE THAT THERE IS NO PLAYGROUND HERE. A CREATIVE PLAYSPACE BENEFITS MORE THAN JUST FREE-TIME FOR CHILDREN. IT’S PLACE TO LEARN IN COUNTLESS WAYS & DEVELOP PHYSICALLY, SOCIALLY, AND COGNITIVELY. IT’S AN OPPORTUNITY FOR DYNAMIC LEARNING OUTSIDE THE CLASSROOM. IT’S PEACE OF MIND FOR PARENTS. IT’S A CLEAN, SAFE SPACE FOR THE COMMUNITY TO GATHER AND GROW.
STUDENTS
+Playspace at school +Creative play environment
TEACHERS
+Dynamic learning Opportunity
PARENTS
+Source of Childcare
COMMUNITY
+Safe/clean space for play
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MATERIALS
LOCAL NATURAL RECYCLED
“CULTURES HAVE
THE PROMINENC
& LOCAL CONSTRUCTION TECHNIQUES
DEVELOPMENTAL E IV IT N G O C IMPLICATIONS OF PLAY ren for
play is crucial in child
COMPREHENSION
CREATIVITY
MEMORY
LOGIC
IMAGINATION
DEVELOPMENT
PROBLEM SOLVING
GROSS MOTOR SKILLS
n
play & brai clear link between ed, & research shows a accelerated, facilitat development; it is play of sure plea fueled by the
CONFLICT G MANAGIN ENTING
EXPERIM
L A N O I T A N R E INT VSNATIONAL
PERSPECTIVE
TICES SAFETY PRAC RIALS MATE GN DESI BASIC NEEDS
FINE MOTOR CONTROL
ING
EMPATHIZ
SOCIAL
pl
RE TO EXPOSU T DIFFEREN S OUND BACKGR
BALANCE
MUSCLE STRTENGTH
for ildren
ch ucial in ay is cr
ICATION COMMUN
ER CAREGIV G BONDIN
PMENT
G
DEVELO
SHARIN
ON
ELF
FS SENSE O
COOPERATI
S
NEESESMDENST A SS
DIFF
MANY SCHOOLS ARE IN POOR PHYSICAL CONDITION: OPEN TO THE ELEMENT S, RUNDOWN, WITHOUT SUFF ICIENT FURNITURE,LACKING R ECREAT I O N A L P L AY S PA C E S T H E L O N G - T E R M I M PA C T: K I D S SPEND THEIR DAYS IN U N A TTRACTIVE, UNCOMFORT ABLE, UNSAFE SETTINGS, PO OR ATTENDANCE IS COMMON, & EDUCATION S U F F E R S G R E A T LY.
PHYSICAL play is crucia l in
children for
DEVELOPMENT
FERENT ATTITUDE
S & VALUES ABOU
T PLAY.
CE GIVEN TO THE DE VELOPMENT OF SO CIO-DRAMATIC PLAY IN WESTERN CULTURE IS NOT UN IVERSAL.”
ENHANCING EDUCATION THROUGH
PLAY
(THE RESEARCH)
8,026 MILES | 60 DAYS | 65 STUDENTS | 5 TEACHERS | 1 H I M A L A YA N V I L L A G E | 1 5 0 0 RESEARCH & PROCESS PHOTOS | 13 LOCAL SCHOOLS VISITED | 6 DAYS OF IMMERSIVE SITE VISITS 17 LABORERS | $3500 |
O N E
P L A Y G R O U N D
v e ry f e w p l ay grounds. only the nicest schools in cities have them, those only use meta l & p l a s t i c . v e ry few public parks/ spaces.
AMAR JYOTI PRIMARY SCHOOL
what are the challenges of
CULTURAL SENSITIVI T Y ? [
65 STUDENTS 5 TEACHERS HOW IS PLAY VALUED IN NEPAL?
] HOW AM I PERCEIVED CULTURALLY
AS A FEMALE? AS A DESIGNER? AS A FOREIGNER?
HOW CAN I UTILIZE WHAT ARE MY WHO AM I WORKING THE STRENGTHS OF SURROUNDINGS? WITH AND FOR? MY LABORERS?
DEFINE
24
DESIGN
BRAINWAVES IDEATING THE PLAYSCAPE
PHASE 1
INITIAL PLAYSCAPE
FINDINGS UNKNOWN FACTORS: ACTUAL SIZE OF ALLOTED SPACE, AVAILABILITY OF MATERIALS, & LABORERS’ CONSTRUCTION KNOWLEDGE. Designing without limitations and keeping options open.
CONSIDERATIONS
Lack of power sourc limits ‘difficulty leve placed on sim
PHASE 2
ELEMENTS
PHASE 3
FLOORPLAN + FLOW DESIGN
CONSIDERATIONS
FINDINGS ce and basic construction materials el’ of elements to be used. Emphasis mplicity, without losing uniqueness.
CONSIDERATIONS SPACE SAFETY IMPLEMENTATIONS ACTIVITY VARIATIONS TOTAL SQUARE FOOTAGE
WHY FLOW?
NATURAL & POSITIVE FLOW TO PLAY BEHAVIORS: INCREASE OF MOVING OPTIONS ENHANCES & ENCOURAGES WIDER RANGE OF SKILLS. ALLOWS FOR PLAY TYPES [SOLO PLAY, 1-ON-1 PLAY, SMALL GROUP PLAY]
FINDINGS 6’ FALL ZONE PERIMETER GREATLY REDUCES TOTAL USABLE SPACE. SMALL AREA MEANS FLOW DESIGN NEEDS TO BE PLANNED AND NOT SPORATIC IN ORDER TO MAXIMIZE NUMBER OF ELEMENTS.
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DESIGN
CONSTRUCTION FIELD DIARIES: PROCESS AND ITERATIONS
Nov11WITH CARPENTER, HUNTING FOR MATERIALS. Nov16
RESEARCH/DESIGN BULK COMPLETE. PLAN MATERIALS, MEETINGS DAY 1 CONSTRUCTION. FINISH STONE WALL PERIMETER. TIRES, FENCING, WOOD, MONKEY BARS DELIVERED.
Nov17
FENCE INSTALLATION. PLACE AND ANCHOR PLATFORMS AND MONKEY BARS.
Nov18
POSTS ANCHORED. TIRES SORTED, ONE TIRE ELEMENT BURIED. REMAINING TIRES PLACED.
Nov23 Nov25
ALL TIRES BURIED. WATER TANK AND REMAINING METAL DELIVERED. TIRE STEPS INSTALLED. PLATFORMS COMPLETED. SLIDE WELDING PROGRESSED. BALANCE BEAMS ASSEMBLED. WATER TANK HOUSE CUT AND ANCHORED. TIRE CLIMBER ASSEMBLED.
Nov26 - Dec14
RICE HARVEST AND ELECTRICITY RATIONS IN FULL EFFECT. SLOW PROGRESS ON REMAINING DETAILS, FINISHED AFTER 2 WEEKS. PAINTING COMPLETED.
NOTHING GOES TO PLAN; CONTINUOUS ITERATIONS v
“THE IMPERFECTIONS WERE INSPIRING”
26
REALIZE
T i LT
THE PLAYSCAPE
LOCAL SAL WOOD PLATFORM + REPURPOSED TIRE STEPS (CLIMB, JUMP)
LOCAL SAL WOOD UNEVEN STACKED PLATFORMS (CLIMB, CRAWL, RUN, JUMP) LOCAL STEEL ANGLED MONEKY BARS & RINGS (SWINGING, HANGING)
LOCAL STEEL SLIDE TOWER (CLIMB, SLIDE)
LOCAL STEEL + LOCAL BAMBOO AS AUDITORY CHIME MAZE (SENSORY EXPERIENCE)
REPURPOSED TIRES + LOCAL SAL WOOD AS BOUNCY BALANCE BEAM TRAIL (BOUNCING, BALANCING, GROSS MOTOR))
“TODDLER” AREA
RECYCLED WATER TANK AS PLAY HOUSE (IMAGINATION)
AS (BO
LOCAL SAL WOOD + REPURPOSED TIRES AS TIRE CLIMBER (CLIMB) “BIG KIDS” AREA
LET THEM
LEARN
EXPLORE
REPURPOSED TIRES S BOUNCY TRAIL FENCE OUNCING & BALANCING)
REPURPOSED TIRES AS TIRE FLOWER (NEW USAGE OF TIRES)
PLAY
GROUND CLEARED OF DEBRIS (SAFETY)
27
REALIZE
T i LT
THE PLAYSCAPE
NEPAL: A BEAUTIFUL CONTRAST TO THE WORLD AS WE KNOW IT; NOTHING EVER GOES AS EXPECTED. THE FINAL DESIGN OF TILT PLAYSCAPE IS COMPLETELY INSPIRED BY THE IMPERFECTIONS AND UNEXPECTED OUTCOMES OF MY ORIGINAL DESIGN AS THEY CAME TO LIFE AT ARVA 5. THOUGH THE AESTHETICS DEVELOPED THROUGHOUT THE PROCESS, THE ELEMENTS AND THEIR SYNERGY ARE JUSTIFIED NONETHELESS BY AN EARLYCHILDHOOD DEVELOPMENT RESEARCH FOUNDATION. TILT BECAME MORE THAN A UNIQUE PLAYSCAPE FOR NEPAL; IT SERVES AS A CREATIVITY PLATFORM FOR POKHARA. AN EXAMPLE OF A SUSTAINABLE SOLUTION TO CHANGE THE CULTURE OF EDUCATION. A BEAUTIFUL CONTRAST. SHIFTED PERSPECTIVES. THE BEGINNING OF CHANGE.
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mariecatherinedube@gmail.com