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What’s the first name that comes to your mind when someone talks about Augmented Reality? Is it ‘Snapchat’? The buzz about this popular social media app Snapchat is so high that people relate Augmented Reality technology with it.
we shall first know about the basics of Augmented Reality (AR) technology. Later, we will move on to understand its real world implementation in form of use cases. Real world examples combined with proper understanding of AR will throw light on how to build social media app using this trending technology.
Augmented Reality: What is AR and How it Works
AR is a nascent technology that is groomed by tech giants like Apple Inc. and startups like Magic Leap (supported by Google). Virtual Reality was introduced in early 90’s and became quite popular since then. While Virtual Reality lets users experience a completely virtual world, AR takes users to real world while enabling them to experience virtual elements.
Using Augmented Reality to Build Social Media Apps There is a lot of competition among social media apps. Following are a set of steps to follow for creating a new social media app using AR:
Build the simplest interface for users to click photos inside app using phone’s camera and record real time videos. Allow users to add special effects to their photos or videos by integrating easily accessible editing tools. Programming of the app should be such that editing mode of photos or videos accepts text column for users to add captions. Integrate the feature for immediate sharing of freshly captured photos and real time recorded videos. Code this app based on your decision of whether or not setting time limit for your shared post to be visible to particular group of audience. Make the most of GPS technology in users’ mobile phones and develop geofilters to make your social media app more interactive.
Real World Examples of Social Media Apps Using Augmented Reality 1. Snapchat The most popular and ephemeral messaging app is the first name in this high-tech world of Augmented Reality. Founders of this globally used social media app, namely Evan Spiegel, Bobby Murphy and Reggie Brown, aimed for more natural flow of interaction.
The most popular and ephemeral messaging app is the first name in this high-tech world of Augmented Reality. Founders of this globally used social media app, namely Evan Spiegel, Bobby Murphy and Reggie Brown, aimed for more natural flow of interaction.
Maximum sharing of images and video captured in real time with amazing filters using AR technology was its main attraction.
This social media app came to limelight with its innovative and one-of-its-kind puppy dog and flower crown filters to capture creative selfies.
2. Facebook Facebook believes that consumer-ready Augmented Reality glasses are bit far from everyday use, but instant and ready-to-use AR devices exist right in our pockets.
Apart from gaming, AR through phone’s camera can enhance photos and videos with the help of geo-location filters, digital effects with virtual objects placed against real world scenery.
Facebook has a team dedicated to work on advanced Augmented Reality that can recognize individual objects in videos and seamlessly integrate digital, virtual or animated objects in real world to create 3D images.
3. ARKit of iOS 11 WWDC 2017 (Annual Meeting of developers by Apple Inc.) witnessed some major announcements, one of them being the introduction of ARKit. This tech giant sees the bright future of AR in enhancing users’ experience.
Wrapping it up‌ Augmented reality social media and messenger apps have proven results of attracting users with its special effects. This technology has brought a new revolution among mobile phones users. They are now dreaming of living in a world that is at the intersection of their imagination and real scenario.
Want to know how can you leverage Augmented Reality technology for the benefit of your business? Explore the horizons of AR landscape with Hidden Brains, the most reputed Augmented Reality solution provider.