MARIE BANNY
PORTFOLIO FALL 2015
GRAPHIC DESIGNER
TABLE OF CONTENT
TABLE OF CONTENT
KEEP IT SIMPLY BEAUTIFUL pg.
6 – 13
HEIDI’S PIE (RE-BRANDING)
pg.
14 – 19
N’ZASSA
pg.
20 – 25 1789
pg.
26 – 35 WE DESIGN
pg.
36 – 47 B-YOND
pg.
48 – 55 WEBUS
pg.
56 – 61 HIP HOP A GLOBAL PHENOMENON
pg.
62 – 69 TOWERBALL
pg.
70 – 73 PLUSH
pg.
74 – 81 THE POWER OF PEPSICO
pg.
82 – 91 BRIXX
HEIDI’S PIES
project title
category
deliverables
HEIDI’S PIE (RE-BRANDING) Brand identity
Posters Booklet Mobile App Packaging
concept
Heidi’s pies is a Bay Area restaurant that sells pies, smoothies and juices at several Farmers Markets. This collateral design work is a rebranding of their previously lackluster visual communication. Overall, this collateral campaign manages to keep a consistent and coherent look thanks to the type and color choices. Since food is the main character, it is what is made prominent here. This is an effective strategy because people are attracted by beautiful pictures and vibrant colors. This vibrant design will bring a younger and broader demographic to the business.
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HEIDI’S PIES
ARE YOU HUNGRY?
ARE YOU THIRSTY? www.heidispies.com
www.heidispies.com
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HEIDI’S PIES SAN FRANCISCO* MONDAY 50 Fremont St 11am-3pm TUESDAY Yerba Buena Lane 1pm-6pm WEDNESDAY 2nd St Plaza 10am-2pm WEDNESDAY, FRIDAY, SUNDAY Heart of the City, United Nations Plaza 9am-4pm SUNDAY Inner Sunset between 8th & 9th Avenue 9am-1pm *Markets locations
HEIDI’S PIES
Fresh Baked Pies since 1970
SPECIALITY PIES Apple Sour Cream Blueberry Sour Cream Cherry Sour Cream Custard Cream Cheese French Apple German Chocolate Lemon Cream Cheese Pecan Pumpkin Cream Cheese Key Lime
MERINGUE PIES Banana Butter Scotch Chocolate Coconut Lemon
EAST BAY* TUESDAY, SATURDAY Alameda, Haight Ave & Webster St 9am-1pm TUESDAY Concord, Willow Pass & Grant St 9am-1pm THURSDAY Dublin, Emerald Glen Park 4pm-8pm SATURDAY San Ramon, 150 Sunset Dr 9am-1pm SUNDAY Martinez, Main St & Estudillo St 10am-2pm SUNDAY Fremont, Bay St & Trimboli Way 9am-2pm
FRESH JUICES & SMOOTHIES* Strawberry Raspberry Blueberry Apple Peach Mango Banana Kiwi Pineapple Lemon Lime Kale Spinach Carrot Tomato Mint ETC. *Mix any fruits and vegetables.
KALE SMOOTHIE
HOW
FRUIT PIES Apple Apricot Blueberry Boysenberry Cherry Gooseberry Peach Pumpkin Sweet Potato
TO MAKE YOUR OWN RASPBERRY SMOOTHIE INGREDIENTS: 1 banana (about 6 oz.), peeled and cut into chunks 1 cup orange juice ½ cup vanilla low-fat or nonfat plain yogurt ½ cup frozen raspberries
WHIPPED CREAM PIES Banana Butter Scotch Chocolate Coconut Lemon Peanut Butter
PREPARATION:
SAVORY PIES
Chicken Pot pie Bacon Asparagus Quiche Spinach Quiche Brocoli Quiche
FRESH LEMON PIE
FRESH PECAN PIE
In a blender, whirl banana, orange juice, yogurt, and raspberries until completely smooth.
www.heidipies.com
Variations: Whirl together these delicious combinations, or mix and match to create your own favorites smoothies. Variation 1: 1 cup vanilla soy milk and 1 cup frozen raspberries, strawberries, or blackberries Variation 2: 1 cup orange juice, 1 cup plain yogurt, ½ cup chopped fresh Medjool dates, and 1 tbs of honey Variation 3: 1 cup chocolate soy milk, 1 banana, and 1 tbs or more peanut butter Variation 4: 1 cup mango or a few papaya chunks, 1 cup pineapple juice, and ½ cup vanilla yogurt Variation 5: ½ cup carrot juice, ½ cup orange juice, ½ cup plain yogurt, 1 banana, 1 tbs honey.
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HEIDI’S PIES
N’ZASSA
project title
category
deliverables
concept
N’ZASSA Brand identity / Packaging
Packaging
N’Zassa chocolate is a brand of organic raw African chocolate. The name N’zassa means “to tie” in Akan, a dialect from a West African tribe. The target customers are chocolate connoisseurs, people who only look for the best in the chocolate they consume. For the brand packaging, the idea was to use African ankara fabric as patterns. They relate brand’s name and history and gives it an ethnic feel. When it comes to the typography since the patterns were already vibrant, the choice was made to go with something more geometric to add contrast. All in all, this piece stands out and is a true eye catcher.
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17
N’ZASSA
19
N’ZASSA
1789
project title
category
deliverables
concept
1789 Brand identity / Packaging
Packaging
1789 is a conceptual brand of French wines. The product’s name is in reference to France’s history and revolution. At the time, Rococo and floral ornaments were the main artistic forms. For this reason, the 1789 wine brand is using graphical elements, typography and colors that relate to the theme. The result is a branding collateral that stands out but still relate to its target audience; that is wine connoisseurs.
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23
1789
25
1789
WE DESIGN
project title
category
deliverables
WE DESIGN Visual identity / Event Planning
Logo Poster Flyers Web Design
concept
We Design is a collaborative initiative that advocates that designers come together and use their skills to increase awareness of social issues. The goal for this event is to address and openly discuss designer’s social responsibilities as well as what they can do to create effective projects to improve society and better the world. The main challenge for this project was to create a look and feel that would be relatable for all designers. The name and logo are reminders that ‘‘Community’’ is a key component of the philosophy behind the event. The whole visual communication, then stemmed from this idea of togetherness and mutual aid.
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THE DESIGN IMPERATIVE. AT SF JAZZ CENTER. WE DESIGN PRESENTS: A collaborative initiative that advocates that designers come together and use their skills to increase awareness on social issues. As graphic design has become more powerful so has the responsibility of designers. Therefore, it is imperative that they commit to promote change. Monday Aug 1, 2016 SF JAZZ center 201 Franklin St, San Francisco, California From 7:00 pm to 8:30 pm #wedesign
wedesign.org
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THINK. DESIGN. IMPACT.
THINK. DESIGN. PRESERVE. WHAT:
HOW
A collaborative initiative that advocates
A series of pop up
that designers come together and use their
workshops for crea-
skills to increase awareness on
tives to gather and
social issues. As graphic design has
discuss, reflect on
become more powerful so has the
how to use their skills
responsibility of designers. Therefore,
for good.
WHAT:
HOW
workshop hosted by
A collaborative initiative that advocates
A series of pop up
workshop hosted by
ZYNGA
that designers come together and use their
workshops for crea-
ZYNGA
skills to increase awareness on
tives to gather and
social issues. As graphic design has
discuss, reflect on
Game design
Poster contest hosted by the AIGA Concert in Oakland
it is imperative that they commit to promote change.
Opening ceremony
hosted by PANDORA
and keynote address
WHEN:
at SF JAZZ CENTER
August 1-5 2016
Think Tank hosted by IDEO
Hackathon hosted
WHERE: San Francisco Palo Alto Oakland
by FACEBOOK.
become more powerful so has the
how to use their skills
responsibility of designers. Therefore,
for good.
Game design
Poster contest hosted by the AIGA Concert in Oakland
it is imperative that they commit to promote change.
Opening ceremony
hosted by PANDORA
and keynote address
WHEN:
at SF JAZZ CENTER
August 1-5 2016
Think Tank hosted by IDEO
Hackathon hosted
WHERE: San Francisco Palo Alto Oakland
by FACEBOOK.
Contribute to the conversation. Spread the word. #wedesign wedesign.org
Contribute to the conversation. Spread the word. #wedesign wedesign.org
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WE DESIGN
WHEN: Aug 2, 2016 WE DESIGNWednesday, presents: From 10:00 am to 6:00 pm (PST) Game design workshop hosted by ZYNGA.
PROGRAM: 10:00 am – 10:45 am: Entering and setting up.
WHERE:
10:45 am – 11:15 am: Introductory address.
ZYNGA
11:15 am – 11:30 pm: Setting up teams.
699 8th St,
11:30 pm – 1:00pm: Game testing.
San Francisco, California
1:00 pm – 2:00 pm: Lunch break. 2:00 pm – 3:00 pm: Game testing.
WHAT:
3:00 pm – 5:00 pm: Brainstorming,
As part of the WE DESIGN initiative,
workshop sessions.
this workshop is a way for video
5:00 pm – 6:00 pm: Cocktail hour
game designers to gather and help in creating solutions that
Contribute to the conversation.
would better our society.
Spread the word. #wedesign
You are invited to play-test three games that are currently being developped by Zynga. And as part of the
To find more information, visit: wedesign.org
workshop session, help the game design team test portions of their games and brainstorm on ways to improve it.
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WE DESIGN
B-YOND
project title
category
deliverables
concept
B-YOND Publishing
Printed magazine
B-YOND magazine is a monthly lifestyle magazine that caters to a young ‘‘urban’’ audience. It highlights trends in fashion, film, music and art and touches on subjects that are overlooked by other major publications. The design objectives were to give it a distinctive tone and aesthetic as well as a young and hip design. The outcome is a light and airy, but still colorful and dynamic layout and bold type treatments give it an afro punk and edgy feel.
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JULY 2015
$4.99US 5.99 FOR
VOL 002
$4.99US 5.99 FOR
Fabulous Alek
VOL 003
AUGUST 2015
African GLAMOUR 39
41
B-YOND
43
B-YOND
45
B-YOND
47
B-YOND
WEBUS
project title
category
deliverables
WEBUS Brand identity
Brand collaterals Web Design
concept
We Bus is a coach line operating on the West Coast of the United States. The company’s goal is to provide low fare, high-quality service between major metropolitan cities on the Coast. The brand is fun, daring, affordable, chic and relatable (think JetBlue meets Virgin America). It was important to translate it through its visual communication. The objective was to give the company a modern, high end but still accessable identity. The name serves as a powerful asset to maintain the brand’s strength and the logo, typefaces, color palette, imagery, and graphics are the starting point for any company communication.
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51
WEBUS
53
WEBUS
55
WEBUS
HIP HOP
project title
category
deliverables
HIP HOP A GLOBAL PHENOMENON Infographic / Branding
Printed book Vinyl Record Booklet
concept
This project explores the evolution of rap music, from its infancy to the giant industry it is today. Hip hop is now the center of a worldwide music and fashion industry that crosses social barriers and cuts across racial lines. The objective of this infographic piece is to show the evolution of hip hop through four decades and showcase all the elements that make hip hop the phenomenon that it has become. Visually, the goal was to focus on the content thus the pared down color choices. This way, it doesn’t end up looking like a charicature of hip hop but rather something that could be on a collector’s coffee table.
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59
HIP HOP
61
HIP HOP
TOWERBALL
project title
category
deliverables
concept
TOWERBALL Brand Collateral / Packaging
Game collateral
The TowerBall game brand is unique, but gives you what you expect in a great game; endless entertainment. The logo mark is a tower top because of the game’s feudal theme. The principal typeface is a serif typeface to go with the classical style. All pieces are designed to fit in with this fantastical theme. Instead of the regular designs for the cards, Celtic symbols are used and the King, Queen, Ace and Jack characters are replaced with different animals. The goal was to create a strong and consistent visual look for the brand so that it could stand out as a unique piece in the competitive gaming world.
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65
TOWERBALL
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TOWERBALL
69
TOWERBALL
PLUSH
project title
PLUSH
category
UI / UX
deliverables
concept
Mobile App
Plush is a low carb ‘‘diet’’ app. It is different than other apps designed to help you track your health and fitness levels in that it doesn’t serve as a tracker but rather as guide. With an overall flat design, and minimal use of typography to prioritize icons and photography, the Plush app is visually pleasant while helping to make your life easier.
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PLUSH
THE POWER OF PEPSICO
THE POWER OF PEPSICO
project title
category
deliverables
concept
THE POWER OF PEPSICO Publishing
Printed book
PepsiCo Inc. is an American multinational food, snack and beverage corporation. When redesigning this annual report, it was important to showcase the wide range of products they offer and to put the product at the center of everything. It’s with this focus on the brand that all visual communication choices were made. The red and blue Pepsico corporate colors are used consistently throughout. Bold type treatments and pictures of the brand’s products are used to focus on the fact that the products are what make the brand powerful.
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77
THE POWER OF PEPSCO
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THE POWER OF PEPSCO
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THE POWER OF PEPSCO
BRIXX
project title
category
deliverables
BRIXX Branding collateral
Poster Flyers Packaging Web Design
concept
BRIXX, is a conceptual new Jazz restaurant and bar that only serves wine and sweets in San Francisco’s Fillmore neighborhood. It has a throwback speakeasy vibe. The objective of this piece was to create an unified branding, advertising, and collateral campaign to help promote this business. In order to make this a cohesive project, the design direction had to keep the core of the restaurant’s identity and the desired look and feel. It’s with this idea in mind that typography and color choices were made. The outcome is a full branding collateral that helps promote the restaurant within and beyond its doors.
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BRIXX
WINES
SWEETS
White wine CHARDONNAY, 2009 CALLAWAY, CALIFORNIA
8
/ 35
SAUVIGNON BLANC, 2011 BALLAR LANE, CALIFORNIA
9
/ 36
RIESLING, 2009 COLUMBIA, CREST WASHINGTON
10 / 40
SANCERRE, DOMAINE HENRY NATTER, 2012 LOIRE, FRANCE SCARPETTA , PINOT GRIGIO , IGT, 2012 FRIULY, ITALY
BANANA FOSTER PIE, Creamy custard base pie with a flakey crust
9
RASPEBRRY JAM BEIGNETS, Donut holes with fruit jam
10
PECAN PRALINE ’N CREAM 10 Praline sauce swirled into a creamy vanilla ice cream sprinkled with praline-coated pecans 10
14 / 60
BOURBON BREAD PUDDING Classic New Orleans Bread Pudding with a Bourbon Sauce
13 / 55
CREOLE BROWNIES Chocolate ganache infused with chicory coffee
10
FROZEN MEYER LEMON PARFAIT Crisp meringue, mascarpone ice cream, sablé
10
STRAWBERRY SHORTCAKE Strawberry cake, vanilla cream, strawberries
12
NEW YORK STYLE CHEESECAKE Tall and dense layer of cream-cheese filling on a speculoos crust, tarragon ice cream
12
Red wine CABERNET SAUVIGNON, 2011 BEAULLIES VINEYARD, CALIFORNIA
8
/ 35
PINOT NOIR, 2011 PADDUCCI, CALIFORNIA
11 / 44
SYRAH, MICHEL AND STEPHANE OGIER, 2011 15 / 65 RHONE VALLEY, FRANCE ROSSO DI MONTALCINO, PODERE, 2011 TUSCANY, ITALY
20 / 80
BAROLO, ETTORE GERMANO, 2009
26 / 105
PIEDMONTE, ITALY
Rosé wine
MARDI GRAS KING’S CAKE 12 Sweet and colorful king cake, filled with cinnamon, sugar, pecans A SONG FOR TWO Choose any four desserts
25
Dessert wine RUSSOLO MOSCATO ROSA, 2007 FRUILI, ITALY
20
12 / 50
MAURY, 2006 DOMAINE DES SCHISTES, FRANCE
35
CÖTE DE PROVENCE L’INSTANT, 2011 PROVENCE, FRANCE
14 / 60
COTEAUX DU LAYON, 1993 MOULIN TOUCHAIS, FRANCE
100
PINOT NOIR ROSE, ETUDE, 2013 PADDUCCI, CALIFORNIA
15 / 65
SAUTERNES, 1985 CHATEAU, CHATEAU GILETTE
105
PINOT GRIGIO BLUSH, 2011 SELEZIONE SOLDI, ITALY
Sparkling wine PROSECCO, 2013 NV MIONETTO, ITALY MOET & CHANDON BRUT, 2011 CHAMPAGNE, FRANCE
9
All wines served at hte bar reflect a $6 corkage per bottle. Feel free to select your own bottle from the retail store and pay $6 corkage to drink in the bar.
/ 37 105
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BRIXX
BRINGS YOU THE BEST OF ALL TIME BRINGS YOU THE BEST OF ALL TIME
&
SWEETS WINE
2111 FILLMORE STREET SAN FRANCISCO. CA
AZZ SWEETS
LIVE MUSIC
JAZZ LIVE MUSIC
& WINE
2111 FILLMORE STREET SAN FRANCISCO. CA 415-357-7733 | www.brixxsf.com
415-357-7733 / www.brixxsf.com 89
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BRIXX
THANK YOU