Data Machina by Marie Combes

Data Machina

Data Machina P R O J E C T D O C U M E N TAT I O N

UNDERSTANDING THE DATA MACHINE — BACHELOR, PRACTICAL PROJECT OF MARIE COMBES IN KOMMUNIKATIONSDESIGN DEGREE PROGRAM AT THE BERLINER TECHNISCHES KUNSTHOCHSCHULE, MARCH 2016

NR. FHBMC17051301 1 — PROF. CYRUS KHAZAHELI 2 — PROF. MIRJAM GÖLLER

FOREWORD

Building data machines This project started in october last year, but the will was there earlier, first in 2014 when I attended to WUD Berlin and assist to a talk given by Aral Balkan «Beyond the Camera Panopticon», the progress of this idea led me to Data Machina. BUT FIRST I WOULD LIKE TO THANK AT THIS POINT ALL THOSE WHO HAVE SUPPORTED AND MOTIVATED ME DURING MY PROJECT: Thanks to my two examinators : Professor Mirjam Göller and Professor Cyrus Khazaeli who have always given me valuable feedbacks and new ideas during my researches. A special thanks to Clive K. Lavery, who brought me back again and again on the right path. Also thank you to Maria Kolitsch who accepted to illustrate the role of Lucy, the Personas for this project and by so made Data Machina much more tangible. I would like to thank all my friends that have given me over the many months repeatedly valuable feedback, motivation and fresh impulse. And finally deserve my family a special thanks for their patience and supports in all my projects.

FOREWORD

SYNOPSIS, MOTIVATIONS & GOAL

FROM THEORY TO PRACTICAL WORK

CONTEXT

WORKSHOP

PERSONAS

USER JOURNEY

DATA MACHINA — CREATIVE BRIEF

BENCHMARKING

CONTENT STRATEGY

MOODBOARD

FIRST SKETCHES

FIRST LOGO PROPOSITION

FINAL LOGO PROPOSITION

WEBSITE: RESPONSIVE DESIGN

WEBSITE:»DISCOVER« SECTION

WEBSITE: »USE« SECTION

BRANDIND

DATA MACHINA — A VISION

TOOLS I USED

REFERENCES

STATUTORY DECLARATION

«Data are endless becoming» MIKE KUNIAVSKY, 2010, IN «SMART THINGS, UBIQUITOUS COMPUTING USER EXPERIENCE DESIGN»

« DESIGN AS AN ACT OF CHOOSING WHAT TO CREATE AND WHAT NOT TO CREATE »

(1) How designers destroyed the world by Mike Monteiro at UXLX conference (2014)

SYNOPSYS

In «Überwachung und Kontrolle», edited by zfm Zeitschrift für Medienwissenschaft, the media community identify the need to redefine the terms and their vision of media after the revealations of edward snowden. The relationship between ethics and design has always been evolving, today, many design studios developing smart objects such as The incredible Machine, or ind.ie, are also developing, beside, their own IoT Manifesto, a red line to guide them when manipulating data.

Data Machina Data Machina IS

AN OPEN-SOURCE WEB PLATFORM THAT ALLOWS DESIGNERS TO UNDERSTAND AND CREATE MEANINGFUL SMART THINGS.

Data Machina, THE VISION BEHIND THIS PLATFORM IS A FUTURE OF DESIGN THAT SOLVES REAL NEEDS THROUGH THE USE OF SMART TECHNOLOGY AND EMPOWERS HUMANS IN THE LONG TERM.

All of those initiatives motivated me in bringing Data Machina to life.

Data Machina acts as a companion for designers and their work with smart materials which helps them discover, use and contribute to the building of smart technology by making it more tangible and less utopian. It communicates the «always in-formation», endless becoming aspect of smart materials and how it affects the very nature of physical objects.

Motivations

(2) What if your radio could make you sense connectedness to a country

THE TOPIC OF BIG DATA AND THE PROCESS OF DATA GATHERING STARTED TO INTEREST ME AFTER ATTEMPTING TO ARAL BALKAN’S TALK ABOUT PRIVACY, CALLED « THE CAMERA PANOPTICON », IN BERLIN, 2014. SINCE THEN I HAVE BEEN VISITING MORE DESIGN CONFERENCES, AND MADE LOTS OF RESEARCH AND EVEN IF RELEVANT CONTENT EXIST, IT ISN’T MADE MADE EASY TO FIND, AND WHEN I FOUND SOME, STILL IT WAS VERY TECHNICAL, OR PHILOSOPHICAL CONTENT AND SO IT WAS NOT SO EASY FOR ME, AS A DESIGNER, TO IDENTIFY MYSELF AS PART OF THIS MECHANIC.

where you used to live? by The Incredible Machine (2015)

Goals HELPING DESIGNERS BUILDING SMART MEANINGFUL THINGS, HAVING A BETTER UNDERSTANDING OF THE «DATA» TOPIC AND SO GAIN C O N F I D E N C E (2). Goal is that in 5 years from now, designers that are willing to get into the topic can found more easily relevant content, in a language that they understand and that will make them feel part of the dynamic.

Mike Monteiro gave a talk at UXLX conference (2014) (1), « How designers destroyed the world » and this is for sure a very motivating source. He is a designer, adressing designers using the same language and by so create confidence.

Goal is to move beyond Foucault’s or Deleuze controlled society to a distributed model. 7

BACHELOR â&#x20AC;&#x201D; THEORY

Designing data machines : About knowledge policy and the work with smart materials.

( 1 ) Panopticon, centralized surveillance (1)

( 2 ) In Delezeuze, surveillance in decentralized

the act of collecting data about an individual / object. So we can say that surveillance is the act of recording information, allowing the proper functioning of society. Secondly, this has resulted by the direct monitoring of subordinates beyond the prison settings by the growth of bureaucratic administrations, defense and security but also in workplaces, what we could call management in the twentieth century.

But data itself can’t be enough! The essence of what we call ‘big data‘ takes its source in a socio-technical nature and is as described in the data-gathering-protocol, endless becoming. Data is by nature ‘information‘. And so capturing it from its context means altering it, making it less true. Thus we see the birth of the ‘dividual matter‘, designates the individual in form of datas.

PA RT I — F R O M F O U CAU LT ’ S D I S C I P L I N A R Y M AC H I N E TO D E L E U Z E ’ S CO N T R O L L E D S O C I E TY.

Collecting data to organize a society living. THE TRANSITION FROM FOUCAULT’S DISCIPLINARY MACHINE (1) TO DELEUZE’S CONTROLLED SOCIETY (2) MARK ABOVE ALL ELSE THE SEARCH FOR BUILDING A STRUCTURE, ENABLING LIFE IN SOCIETY. THIS LATTER INSINUATES THE ESTABLISHMENT OF A PRODUCTIVE SYSTEM TO ORGANIZE COMMUNITY LIVING.

THE ALGORITHM DOES NOT REMAIN THE DATAS IN THEIR TRUTH, BUT IT DISTORTS THEM IN THE SHORT TERM, EXPLOITS THEM BASED ON THEIR OUTPUT POTENTIAL FOR THAT INSTANT. IN ORDER TO INTERPRET DATA, ARTIFACTS OF REALITY, WE HAVE TO ENGAGE IN A DISTANCIATION PROCESS FROM THE TRUTH, ALLOWING THEIR ASSEMBLY TO FORM SIMULATIONS, KEEP IN MIND THAT THEY REMAIN ONLY ANTICIPATIONS.

Foucault’s disciplinary machine is an utopian representation of modern societies. The individual is seen as an object of study involved in the collective effort to strengthen the efficiency of the society. It is embodied structures of time, space, the human body then subconsciously obey to a schedule. The collection of information in the discipline plays a vital role. To surveil is

PA RT I I — K N O W L E D G E P O L I CY

certain goals. Then information which we exchange, which Lyotard calls the „language“ becomes a product. The legitimacy of this knowledge is then overridden by the criterion of information’s operativity. What is creating value becomes now true and just, as seen in the illustration of information’s production, truth and reality are two things made different by the criterion of operativity.

And so knowledge became information TODAY, INFORMATION CAN BE STORED, RETRIEVED, BOUGHT AND SOLD. IN ORDER TO ACCESS OR BUY THIS INFORMATION. LYOTARD RAISES THE QUESTION OF THE SEEK OF SUCH AN ORGANIC WHOLE, ECHOING THE NATURE OF DATA AND DECLARE : « KNOWLEDGE IS NOW PRODUCED TO BE SOLD ».

Utopia vs. Dystopia GEORGE ORWELL ILLUSTRATES THIS THOUGHT PROCESS THAT HE CALLS: „DOUBLE THINK“ IN 1984, A FICTIVE NOVEL BASED ON THE FANTASY OF A UTOPIAN/DYSTOPIAN FUTURE IN WHICH INFORMATION IS REMOVED FROM ITS TRUTH AND IS ONLY INTENDED TO BE USED IN THE PRESENT MOMENT, EXTREMELY D E F O R M A B LE .

The nature of the collected data has an infuence on, not solely (in)dividual beings but also has repercussions on our relationship to knowledge, and what «makes» knowledge. Thus the question is no longer whether the extent to which it (knowledge) is true but how it can be used effectively in order to achieve certain ends.

This was a fictionnal novel, yet, designers tend to get stuck in this utopian / dystopian vision of a smart future. Most of the solutions provided by the design industry implementing big data seem to answer a utopian ideal to some, for others dystopian, not very often in between.

Data has become power

What interests me here will not be the collection of these two extreme visions of the Internet of Things, but rather to understand why an inbetween doesn’t exist. The role of the designer in the equation gives the impression of something that can not be controlled and therefore is doomed to correspond to an extreme. We can detect here that the challenge for the designer is therefore not to «change the course» toward a utopian future idealized rather than letting the soft machine to a dystopian nightmare.

And so informations will be evaluated depending on their market value, not according to their “truth” but their potential of exploitation. What Lyotard describes, is a system where false information by which it would make possible to produce (wealth) is preferable than indecipherable authentic information. Stored in the databases, those informations belongs then to the companies that archive them. When we no longer wonder if the information is true or false, but how can we use it to achieve

PA RT I I I â&#x20AC;&#x201D; C H A L L E N G E S & O P P O RT U N I T I E S

Need to redefine the terms â&#x20AC;&#x201D; data as a medium Not only in media theory, communication practitioners, from them as design tend to redefine the practice of a design now aware of those implications. First on a theoretical level, it appears important to re-define terms, allowing us to have a better understanding of our digital Humanity, incorporating this element of unpredictability, free will in our conception of this invisible layer that is called interaction.

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their alteration and their persistence. Commonly, smart technology devices and services rise to fear and scepticism. Indeed, According to a survey, 92% of the public expressed concerns about the informations collected by devices (1). (1) (2013), conducted by ISACA (formerly the information System Audit and Control Association)

Distributed technology as the natural path to take. Open-source projects already allow a public of tech-enthusiasts to experience the networked society, yet, the poor user experience for a nonexpert turn inaccessible these promising tools.

Integrate ethics! THE NEXT STEP IS TO CONCEPTUALIZE A MODEL WHERE TECHNOLOGY BECOMES A COMPANION TO THIS DIGITAL HUMANITY AND NOT A COMPETITOR. THE DESIGNER HERE HAS THE ROLE OF A DOOR-KEEPER AS EMPHASIZED BY MIKE MONTEIRO, BECAUSE IN FACT, DURING THE DEVELOPMENT OF THESE DATA MACHINES, THE DESIGNER IS RESPONSIBLE FOR HIS CREATIONS, WHICH REQUIRES HIS APPROVAL.

TO THINK THE DISTRIBUTED TECHNOLOGY AS THE NATURAL WAY TO WORK WITH SMART MATERIALS. COMMONS-BASED PEER VIRTUE

The shift to digitalization of a part of our humanity must not be at the cost of the deeply organic nature of the human kind. The challenges relates around the identfication of data, its de-identfication, re-identfication, in all,

Reframe the designer role Last component in the design of such machines is data put into practice,intended to not only amplify the things around us but thinking as an experience, enabling a networked society, including our share of digital lives without that this means denying the properties of the physical world, a digital companion.

BACHELOR â&#x20AC;&#x201D; RESEARCHES

Big data? Although it might seems easy to overlook the impact of technology and data science on our society framework, it has signfically amplfied transportation or communication and by so allowed progress in many fields, making no distinction for medical sciences, biological sciences and agriculture. Yet it also had a huge impact on how we act and interact with what surrounds us. To reframe the role of the designer into the 21st century is a primary issue, the creative industry will have to get to grips with data gathering machines.

invest more and more in the reserach phase and proof all the possible use cases. The startup he rejected had the great project to rend possible the detection of physical coordination issues by a simple exercise on a tablet, the risk of this exercise to be unconsciously conducted, hidden behind a undetectable filling form for example was to high.

NEXT 2015 I attended this conference in Hamburg in 2015, and this has a little more confirmed the need that the designershave to share their research and findings in the field of smart objects. Visiting an «apartimentum», intelligent flat where the door opens not with a key but is able to tell who is at home, or if there is anyone, This has lead me to ask a lot of questions, what will happen if the iOS door is not up-to-date? do my apartment can lock myself? NEXT also made me discover the IoT Manifesto from The Incredible Machine and showed that some designers do not wait any signal to start wondering where ethics meets design.

CONFERENCES

Ming-Sung-Sean Kim — XLHEALTH

WUD 2014

MING-SUNG-SEAN KIM GAVE A TALK AT IXDS, (PRE-WORK TALK, 8TH OF MARCH, 2016), AS A VENTURE CAPITALIST, HE IS FUNDING HEALTHRELATED STARTUPS AND POINTED OUT THE FACT THAT HE RECENTLY REJECTED SOME PROJECTS BECAUSE IT WAS UNETHICAL AND CAME TO THIS PRE-WORK TALK TO RAISE AWARNESS FROM DESIGNERS TO REALLY THINK OF THE IMPACT BUILDING SMART THINGS HAVE, ESPECIALLY WHEN IT COMES TO HEALTH-RELATED SERVICES.

ARAL BALKAN, FUNDER OF IND.IE, TALKED ABOUT THE ROLE OF THE DESIGNER IN THE BIG-DATA MATRIX.

For him, those startups are shaping the future of society and that is a great responsibility. To that, designers can’t answer by simply connecting every thing to the internet, designers should

WORKSHOP AT BTK WITH DESIGN STUDENTS

(1) Sketches of data machines concepts.

(2) The ultimate Snitch, He flies around the whole world and gathers data on the mobile access of pornographic content

WORKSHOP

1 — Concept

This exercise was followed by a short session where each group had to pitch his project. It was interesting because when faced with other’s designers, some aspects seemed fundamentally contradictory with some basic product design principles, making designers using big data was no longer the domain of rigorous or feasible design.

(1)

During the Bachelor Entwicklung class, I had the opportunity to test a group of fifteen BTK students (communication design) on their approach to the development of a smart object. Each group receives the same exercise with different orientations to ensure diversity in the results.

3 — Findings

TASK : TO DRAW A MACHINE THAT ENABLE YOU TO EXPLOIT DATA.

HERE ARE THE 3 TAKEAWAYS THAT I OBSERVED DURING THIS WORKSHOP:

ORIENTATION EX. : HAS TO BE LITTLE. NAME SKETCH

NOTES

2 — Prototype

THERE IS A LACK OF KNOWLEDGE WHEN IT COMES TO DESIGN SOMETHING INTEGRATING SMART MATERIALS.

THE FACT THAT THEY WERE DESIGNING SOMETHING WITH « SMART COMPONENT » MADE THEM NEGLECT THE ASPECTS OF SECURITY, KNOWLEDGE POLICY AND PRIVACY.

(2)

ONCE THE CONCEPT OF T H E S M A R T OBJECT IS READY, THE D E S I G N E R S HAD TO REALIZE THE P R O T O T Y P E OF THIS OBJECT, IT H E L P E D T O HIGHLIGHT THE FEATU R E S T H E Y T H I N K A RE ESSE NTI AL.

THE PRESENTED WORKS WERE MORE ABOUT CREATING A PRODUCT FOR A SHORT-TERM USE THAN A NETWORKED SYSTEM STILL RELIABLE IN THE LONG TERM.

(1) The mechanical fly, she flies over the city, measures any data an report it.

wannabe an IoT hero

26 YEARS OLD LIVING IN BERLIN DESIGNER

PHOTO CREDITS : USEEDS째

Personas Process This Personas was inspired by the results found during my theory researches. Also my notes at conferences when designers were taking the floor and finally the workshop led at BTK with design students.

Lucy, 26 Designer LUCY WORKS ON A SMART-CHAIR PROJECT. RECENTLY SHE ATTENDED A DESIGN TALK ABOUT HOW WRONG DESIGNER ARE BUILDING SMART THINGS. IT APPEARS THAT THE « RIGHT » WAY IS NOT CLEAR TO FIND.

ONCE THESE THREE PARAMETERS WERE CONFRONTED, I LOOKED FOR CORRELATIONS PATTERNS, I THEN DRAW A PROFILE, OR PERSONAS, A FICTITIOUS IMAGE BUT COMPOSED FROM REAL ARTIFACTS. LUCY DOES NOT EXIST, ALTHOUGH ALL WHAT COMPOSES LUCY DOES.

„EVERYBODY KNOWS WHAT A CHAIR IS, ITS FUNCTION IS REALLY CLEAR, THERE MUST BE A WAY TO FIND MEANINGFUL WAY TO MAKE IT SMARTER.”

LUCY’S PAIN POINT :

The current smart things are not solving needs, it’s mostly recording and reporting data! 19

BACHELOR — RESEARCHES

Empathy map: A workshop activity that forges alignment on user needs, goals, and pain-points.

ABSENCE OF A REFERENCE GUIDE ON SMART TERMINOLOGY.

SEE LUCY CAN’T FIND EXPLOITABLE INFORMATION.

HEAR IT’S TEMPTING SO JUST FOLLOW CURRENT TRENDS

FEEL NOT CONFIDENT WHEN DEALING WITH DATA

WHAT SHE FINDS INTERESTING IN THEORY IS HARDLY APPLICABLE IN PRACTICE.

MAKING RESEARCH IN EXISTING RESOURCES

Lucy cannot find the answer in existing use cases. There is not enough documentation directed at designers.

HERO JOURNEY

Lucy is eager to solve needs through the use of smart technology. Her chosen artifact is a chair.

Lucy cannot find the answer in existing chairs, Using a search engine drives her to resluts that aren’t really «smart».

Lucy doesn’t know what information to rely on.

Data Machina — creative brief THE VISION BEHIND DATA MACHINA IS A FUTURE OF DESIGN THAT SOLVES REAL NEEDS THROUGH THE USE OF SMART TECHNOLOGY AND EMPOWERS HUMANS IN THE LONG TERM.DATA MACHINA : MAKE UNDERSTANDABLE THE PROCESS OF COLLECTING DATA CO N TEX T Lucy is eager to solve needs through the use of smart technology. Her chosen artifact is a chair. THE PRO BL E M Absence of a reference guide on smart terminology, not enough documentation directed are at designers. Lucy doesn’t know what information to rely on. She doesn’t feel confident when dealing with data. What she finds interesting in theory is hardly applicable in practice. It’s tempting to just follow current trends and practices, even though they are wrong. DATA MAC H I N A Should help Lucy understand and create meaningful smart things that empower humans in the long term THE V I S UA L IDE N T ITY A continuously in-formation corporate identity will be created for this project. It will aim to give this project a better understanding and make the designer feeling part of the movement. It will engage a conversation with communication designers encouraging designers to consider to in-formation aspect while building products/interfaces with smart materials, altering their nature. GOA L Helping the future Lucy building smart things, has a companion in Lucy’s work with smart materials.

THE O PE N -S O U R CE P L AT FO R M A (Open-source) web platform that will allow people to get in-formations about smart materials through meaningfully animated infographics. Allows to make designers aware of the finding in my bachelor thesis. It will continuously re-define the terms surroundings the work with smart materials through the results of opensource experiments with smart materials. Building a smart chair and uploading the findings in this web tool will influence its definition. Graphics, illustration, it is indeed an awareness campaign. For a Design practice that is moving forward. LE TO N Empathic, organique, open CON ST R A I N S To keep the balance between technical quality and enjoyable content TA R G E T GR O U P Designers, smart-techology enthousiasts that are interested in solving real needs through the use of smart technology.

In Short: DATA MACHINA IS AN OPEN-SOURCE WEB PLATFORM THAT ALLOWS DESIGNERS TO UNDERSTAND AND CREATE MEANINGFUL SMART THINGS THAT EMPOWER HUMANS IN THE LONG TERM. IT COMMUNICATES THE ENDLESS BECOMING ASPECT OF DATA AND HOW IT AFFECTS THE VERY NATURE OF PHYSICAL OBJECTS. Data Machina acts as a companion for designers and their work with smart materials which helps them discover, use and contribute to the building of smart technology by making it more tangible and less utopian. 23

DATA MACHINA — A NAME

Data Machina mind map. DATA TO BE THE HERO

Looking at data from a new angle <

GET INSPIRED

EDIT CONTRIBUTE

YOU HAVE THE POWER

OPEN SOURCE ASK IT

HEL

USE IT

NAM MY

S E I

DISCOVER

BE A PART OF THE COMMUNITY HAVE BETTER CONTROL AND UNDERSTANDING

HELP LUCY WITH HER WORK ON A DAILY BASIS

BECOMES AN ACTOR IN THE FIELD

BENCHMARKING

GitHub

NEA MACHINA

«At the heart of GitHub is Git, an open source project, that manages and stores revisions of projects. Although it’s mostly used for code, McCullough says Git could be used to manage any other type of ﬁle, such as Word documents or Final Cut projects.» (1) Think of it as a filing system for every draft of a document. You can download content that other users putted online, and modify it to make it your own, by doing so, you contribute to improve the original file.

N E A M A C H I N A I S A B O O K (3) O N CREATIVITY : WWW.NEAMACHINA.COM

The twin brothers Thomas und Martin Poschauko do a creative experiment. They set themselves the task to create as many formal variations as possible. As constants for their design experiments they used a human portrait and the title „NEA MACHINA“ and varied these elements, always trying to find as many different styles as possible:

WHAT INTERESTED ME IN GITHUB IS THE POWER THAT THE COMMUNITY REALLY HAVE.

(1) «What Exactly Is GitHub Anyway?» source : techcrunch.com

Documents «IN HIS WRITING, GEORGES BATAILLE ATTACHES IMPORTANCE TO MAKE FIGURATIVE MONTAGES,STAGGERING NETWORKS OF CONNECTIONS, IMPLICIT OR EXPLOSIVES LINKS, TRUE AND FALSE SIMILARITIES, FALSE AND TRUE D I S S I M I L A R I T I E S . . . » (2)

(3) NEA MACHINA, Die Kreativmaschine Martin & Thomas Poschauko, 2013 Schmidt Hermann Verlag

The image felt like forever labile, new, provocative and affirmative - it was scary, even if harrowing and cruel (...) Documents was an Arts Journal. Bataille was making images working : Bringing images into play (in practice) and to question (in theory), the notion of the most obvious visual relationship, the more confused too, that we can know in everyday life, as in our experience images of art. «.

howdns.works A FUN AND COLORFUL EXPLANATION OF HOW DNS WORKS. TARGET GROUP AREN’T DNS-EXPERTS PEOPLE.

(2) DIDI-HUBERMANN G. «La ressemblance informe, ou le gai savoir visuel selon Georges Bataille», Macula, Paris, 1995. p.38

POSITIONNING

Data Machina Looking at data from a new angle: ORGANIC

STRAIGHT

STATIC

IN MOTION

PERFECT

IMPERFECT

LOUD

QUIET

MONOCHROME

COLORFUL

COMPUTER GENERATED

HOMEMADE

WARM

COLD

PLAYFUL

PRAGMATIC

ENJOYABLE

UNPLEASANT

NAIV

FOLLOWING RULES

LUCY HEARD ABOUT DATA MACHINA PROJECT

LUCY VISIT DATA-MACHINA.COM

CONTENT

What can Lucy do with data machina?

DISCOVER

SHE SEES IN SECONDS WHAT DATA MACHINA IS ABOUT USE

LUCY CAN BROWSE ALL OPEN-SOURCE MATERIALS : FROM DEFINITIONS TO BEST PRACTICES

SHE CAN USE TECHNICS / MATERIALS FOR HER DAILY DESIGN PRACTICE LUCY CAN EDIT CONTENT

CONTRIBUTE

BY USING IT, SHE PARTICIPATE IN MAKING IT BETTER

SHE CAN UPLOAD HER OWN PROJECT AND RECEIVE FEEDBACKS

DATA MACHINA — A NAME

Moodboard. First graphic directions. Almost organic forms evoking the aspect in continual

Here I enjoyed the aesthetic «in the doing».

formation of datas.

Playing with structure

Looking for directions

Integrating data in real context of use 28

Graphic shapes FROM THE IMPORTANCE TO DETACH EXISTING TOOLS ADDRESSING AN AUDIENCE OF EXPERTS. MY FIRST GRAPHIC DECISIONS ARE MOVING TOWARDS AN UNDERSTANDING OF THE TOPIC OF DATA WHILE STAYING A SENSITIVE / GRAPHIC DESIGNRELATED LANGUAGE.

Transcribe the aspect of an endless becoming

source : yougottalovefrontend. com, I like that they are adressing

LUCY FEELS SAFE AND COMFORTABLE, IT IS A LANGUAGE OF FORMS AND COLORS THAT SHE UNDERSTANDS.

not only a public of developpers

DATA MACHINA â&#x20AC;&#x201D; A NAME

First Sketches. Giving the work with smart materials new perspectives:

The story behind: THESE FIRST SKETCHES ADDRESSES ALL THE SAME STORY FROM DIFFERENT POINTS OF VIEWS MORE OR LESS PRONOUNCED. This is to transcribe what we have seen so far in visual form, for that, I recovered a style that is similar to that of «mental models» as a live-captured thought. The story told by this logo is the following: The data, previously trapped in a system cadrillage take the first step to get out. The cadrillage is always present, recalling that the process is not yet completed. Vision: In 5 years, if Data Machina and other initiatives raised enough awareness and ammene to a change in our use of data, then the grid will no longer be necessary in the logo. This logo is an indicator of the state of working with smart materials today, opening up new possibilities.

LUCY CAN FIND ITS PLACE IN THIS SCHEME AND FEELS INVOLVED.

PROPOSITION 1

Designers to work with data again!

Data Machina

â&#x2020;&#x2019;

FOR A DESIGN PRACTICE THAT TAKES SMART MATERIALS IN ITS HAND.

Data Machina

DATA MACHINA I

The GitHub for data.

DATA MACHINA

DATA MACH NA

That aim to reduce the lack of knowledg and awareness from.

DATA NA MACH N

Looking at data from a new angle

Take action!

the GitHub when working with smart materials.

DATA MACH NA

DA M

the Gi

the GitHub for working with smart materials

This variation of the logo is definitely an appeal to design players to take the smart materials in hand.

DATA MACH NA That aim to reduce the lack of knowledge and awareness from.

RESULTS

Designers to take action ! THIS PROPOSAL HAS A STRONG IMAGE THAT EVOKES STRAIGHTFORWARD PRACTICAL DESIGN WHERE THE DESIGNERS HAVE AGAIN THE CONTROL OF MATERIALS THEY HANDLE.

?! I HAVE NOT CHOSEN THIS DIRECTION BECAUSE DATA MACHINA IS NOT A MILITANT ACT, RISKING MARGINALIZING THOSE WHO USE OR REDUCE THE CIRCLE OF POTENTIAL USERS OF THOSE ALREADY AQUISES TO THE CAUSE.

PROPOSITION 2

Data needs to move beyond the grid:

DATA NA MACH N

A SIMPLE METAPHOR, NON-INTRUSIVE AND STRONG, THE DATA, ORGANIC, ETERNAL IN TRAINING OVERRIDE THE CADRILLAGE, HERE ARE THE DATA CENTER CONVERSATION, THE DESIGNER A PLAYER IN THIS SCHEME.

the GitHub when working with smart materials.

DATA MACH NA Data from a new angle

▦

DATA MACHINA

DATA NA MACH N

DATA MACH NA

Data Mach na:

Working with smart materials from a new perspective

the GitHub for working with smart materials.

looking at data from a new angle

Material back!

Data Mach na

TWO SINGLE IMAGES, WITH TWO DIFFERENT TREATMENT, THE GRID WAS ONLY A FOUNDATION, INTENDED TO DISAPPEAR FROM THE BEGINNING.

+ 34

Data Mach na LOOKING AT DATA FROM A NEW ANGLE EXPLORING DATA FROM A NEW PERSPECTIVE GIVING DATA NEW MEANINGS

Data Mach na

Data Mach na:

THE LATTER PROPOSAL IS ONE I ACCEPTED BECAUSE IT HAS ALL THE ELEMENTS NECESSARY FOR UNDERSTANDING THE PROJECT WITHOUT DIVERTING ATTENTION FROM THE MAIN SUBJECT: THE DATA.

Data Mach na Data Mach na

LOOKING AT DATA FROM A NEW AN

I also selected for its ability to be flexible (see above) and be declined on multiple media, large or small size.

Data Mach na Data Mach na 35

DATA MACHINA

The website

DESKTOP — HOMEPAGE

TABLET — HOMEPAGE

SMARTPHONE — HOMEPAGE

appearance because the target here are pa developers who would go to more precise faster but an audience of designers who need understand the meaning and more abstract meanings of the word.

machine to machines

Metadata

An object, and its shadow. DISCOVER

Redefine the terms as a design path:

META EXEMPLES:

THIS SECTION IS THE HEART OF DATA MACHINA, THIS IS FOR MVP OF MY FINDINGS ABOUT SPECIFIC TERMS OF INTELLIGENT MATERIALS. I THEN TAKE THE GUISE OF A DEFINITION FOR A CONVERSATION TO QUESTION THESE WORDS AND PRACTICES THAT REPRESENT DESIGN.

CLOUD COMPUTING, PANOPTICON, INTERNET OF THINGS, RFDI TECHNOLOGY, WIRELESS, SENSORS, UBIQUITOUS, CHIP, H2H, M2H, M2M, M2S, SMART CITY, MULTITASKING, HARDWARE, SOFTWARE, IOH (INTERNET OF HUMANS), PHYSICAL FIRST / DIGITAL FIRST, HACKING, DATA BREACHING, MALWARE, UTOPIA, INTERACTION, CROWDSOURCING, DISTRIBUTED, DIGITAL SELF, PRIVACY, INTUITION, ENCRYPTION, SERVICES, PRODUCT, MONITOR, OPEN-SOURCE, DATA DE-INDENTIFICATION, DATA PERSISTENCE, ALGORITHMS, SERVER FARMS, DEVICE, INPUT, METADATA...

Thus, the definition of «Metadata» for example will not be a formal definition to suit all use cases but a re-definition corresponding to the context of use in the construction of smart objects. Also, neither the tone nor the visuals illustrating what words will «techniques», at least in

T M T A K D D D K D M

THINGS,SENSORS,H2H, MALWARE, S M2M, INFORMATION, SOCIAL, UBIQU TECHNOLOGY, METADATA, INPUT, ALGORITHM, DIGITAL SELF, IoH, DRO KNOWLEDGE, DATA, TRACK, DATA M DATAVEILLANCE, METADATA, ALGOR DIGITAL SELF, IoH, DRONE, KNOWLED DATA, TRACK, DATA MINING, IoH, DR KNOWLEDGE, DATA, TRACK, MINING DATAVEILLANCE M2 META human to machines

Internet of Humans

About human and interaction and all.

machine to machines

humans to human

An object, and its shadow.

About human and interaction and all.

Metadata

Knowledge

5 minutes minutes,, updated last month

5 minutes

updated last month 10 contributors

machines to human

human to human

Smart

Dividuals

About human and interaction and all.

Deleuze et les ĂŞtres dividuels

human to machines

Physical first Interactions

About human and interaction and all. 5 minutes

updated last month 10 contributors

LUCY CAN DO TWO THINGS HERE:

1 - CHOOSE TO SEE ALL THE DEFINITIONS ON DATA MACHINA. 2 - CLICK ON ONE OF THE CARDS TO ACCESS THE DETAILED DEFINITION OF THE WORD.

5 minutes

updated last month

10 contributors

Search Discover:

search for ...

INVISION PROTOTYPE:

https://invis.io/J46GX6GHC

Browse knowledge

TYPE YOUR SEARCH

Discover:

EDIT YOUR SEARCH

Discover:

data

THIS SECTION IS THE HEART OF DATA MACHINA, THE USER CAN NAVIGATE AND EXPLORE DIFFERENT DEFINITION THROUGH A SET OF FILTERS. THE INTERFACE IS TALKING AND INVITES CONTRIBUTIONS.

Discover: data

EDIT YOUR SEARCH

Discover:

knowledge

LUCY CAN ENTER A SEARCH, BE GUIDED BY SUGGESTIONS, TAKE A FIRST CONTACT SURFACE OR GO INTO THE DETAILS OF EACH DEFINITION.

USE

materials to help Lucy on a daily basis THESE NEW INPUT IN HAND, LUCY CAN THEN RESUME ITS PROJECT CONNECTED CHAIR, FEEDS INPUT DATA FROM MACHINA.

CONTRIBUTE

Open-source materials, that are endless improving.

COMPONENTS

Cards

LEARN MORE →

Button, Links

HEIGHT AND WIDTH VARIABLES. - CATEGORY; TITLE; SHORT DESCRIPTION + VISUAL (OPTIONAL)

THE INCREDIBLE MACHINE

Cards are teasers featuring vital information and provide access todeeper content.

www.iotmanifesto.org This manifesto is a living document, please discuss, contribute, remix and test the bundaries of these principles.

Link to a project / initiative

Basenine, Bold Headlines, 33 px

BASENINE, CAPITALS ITALIC Emphasizes text, 14 px

Graphic shapes

BASENINE, CAPITALS BOLD Special texts, 14 px

THE TONE IS ORGANIC AND ALLOWS FOR IMPERFECTION, THE SHADOWS BETWEEN COLORS APPLATS GAMES ALLOW FOR AN EQUIPMENT DIMENSSION CONTENT.

Avenir Next, Regular Body text, 14 px

The play between structure and free form is a strong base constituting the visual identity of the website. So the teaser are aligned on a grid but their height and width may depend on the hierarchy of content, adaptable.

AVENIR NEXT, CAPITALS BOLD → Links, 11 px

Avance regular Avance regular italic Storytelling text, 16 px

Colors WEB

# 2D294C

R : 45 G: 41 B: 76

PANTONE

# 29DD61

R : 41 G: 221 B: 76

PANTONE

# FE723F

R : 254 G: 114 B: 63

PANTONE

# 0074FF

R:0 G: 116 B: 255

CYAN

# FCFCFC

R : 252 G: 252 B: 252

5255 C

802 C

warm red

100%

PAPER

Bildsprache THE VISUALS USED TO ILLUSTRATE PROJECTS DEPICT LUCY, MY PERSONAS FOR THIS PROJECT, IN SITUATIONS IN WHICH DESIGNERS FACE, HIGHLIGHTING THE PAIN POINTS THEY MAY ENCOUNTER AND THUS ALLOWED ME TO BETTER FOCUS MY PROJECT..

Maria Kolitsh designer at USEEDS째

→

Illustrations

→ → → →

The illustrations are primarily made of simple and identifiable lines, combining technical and aesthetic graphic shapes, allowing readability that purely technical drawings.

→

TANGIBLE ILLUSTRATIONS:

PDF

LEARNING MATERIALS

WORKSHOP MATERIALS

MY LLO

NAM

PRESENTATIONS

Data Machina — a vision GOAL IN THIS FIRST PHASE WAS TO BUILT A STRONG FUNDATION, A MINIMUM VIABLE PRODUCT & IDENTITY THAT AIM TO GROW AND GET IMPROVED BY THE TIME.

WHAT ARE THE NEXT STEPS? — ONE — TEST IT DURING THE NEXT MONTHS, GOAL WILL BE TO PITCH THIS PROJECT AND TEST IT, ASK IT, IMPROVE IT. TWO — MASTER THESIS THIS PROJECT WILL BE THE BASIS OF MY MASTER THESIS THREE — BUILT IT THEN GOAL WILL BE TO BUILT A BETA VERSION OF THIS WEBSITE / PROJECT. BRING IT TO LIFE.

WHAT TO EXPECT IN 5 YEARS ? — IN FIVE YEARS, LUCY WILL BE ABLE TO ACCESS RESOURCES THAT SHE CAN RELY ON WHEN DESIGNING SMART ECOSYSTEMS, SHE WILL BE UP TO DATE ON NEW DEVELOPMENTS AND BEST PRACTICES. SHE WILL HAVE CONTROL AND UNDERSTANDING WHEN BUILDING REAL PRODUCTS BASED ON DATA.

YEARS

TOOLS

Sketch

Invision INVISION M’A PERMIS DE RÉALISER UN PROTOTYPE CLICABLE DONNANT UNE PREMIÈRE IMPRESSION DU SITE WEB. IL PERMET AUSSI D’ACCÉDER AUX DIFFÉRENTES VERSIONS ET AINSI VOIR LA PROGRESSION DU PROJET.

J’AI UTILISÉ SKETCH POUR LA RÉALIATION DES PREMIÈRES ESQUISSES DU LOGO ET LE LAYOUT DU WEBTOOL. LA FONCTION «MIROR» M’A PERMIS DES DESIGN ET DE VOIR EN TEMPS RÉEL SUR LE SUPPORT FINAL, DESKTOP, TABLET AND SMARTPHONE.

InDesign INVISION PROTOTYPE: TABLET

https://invis.io/J46GX6GHC INVISION PROTOTYPE: DESKTOP AVAILIBLE ONLINE ON ISSUU AT:

https://invis.io/EQ6HGH6GW

issuu.com/mariecombes /docs/datamachina

INVISION PROTOTYPE: SMARTPHONE

https://invis.io/D76HCFEPW

The Postmodern Condition

REFERENCES — BOOKS

ToDo: Die Neue Rolle der Gestaltung in einer veränderte Welt

JEAN-FRANÇOIS LYOTARD «LA CONDITION POSTMODERNE, R A P P O R T S U R L E S A V O I R » ; (1 9 7 9 ) COLLECTION « CRITIQUE »

Nea Machina

FLORIAN PFEFFER S TRATEGIE / WERKZEU G E / G ESC H Ä FT SMODE LLE – ( 2014) VERLAG HERMANN SCHMIDT MAINZ.

MARTIN & THOMAS POSCHAUKO D I E K R E A T I V M A S C H I N E , (2 0 1 3 ) SCHMIDT HERMANN VERLAG

Discipline & Punish The Birth of the Prison

REFERENCES — CONFERENCES

IXDS - Pre work talk

MICHEL FOUCAULT «SURVEILLER ET PUNIR, NAISSANCE D E L A P R I S O N » — (2004) N R F ; G A L L I M A R D — (1 975) COPYLEFT YUJI.

MING-SUNG-SEAN KIM ABOUT XLHEALTH 8TH OF MARCH, BERLIN, 2016

NEXT CONF

Documents

THE INCREDIBLE MACHINE NEXT CONF, HAMBOURG, 2015

GEORGES BATAILLE : MAGAZINE PUBLISHED IN 1929, IS A CHRONICLE ENTITLED «DICTIONARY», BUT THE WORDS DO NOT HAVE THEIR DÉFINISSIONS WE USUALLY ATTRIBUTE. ÉDITIONS J-M. PLACE.

WUD Berlin 2014 ARAL BALKAN BEYOND THE CAMERA PANOPTICON BERLIN 2014

La ressemblance informe ou le gai savoir visuel selon Georges Bataille

UXLX MIKE MONTEIRO HOW DESIGNERS DESTROYED THE WORLD AT UXLX CONFERENCE (2014)

GEORGES DIDI-HUBERMANN M A C U L A , P A R I S , 1995

Branded Interactions

REFERENCES — PROJECTS

howdns.works

MARCO SPIES CREATING THE DIGITAL EXPERIENCE 20 1 4 VERLAG HERMANN SCHMIDT MAINZ.

A FUN AND COLORFUL EXPLANATION OF HOW DNS WORKS. TARGET GROUP AREN’T DNS-EXPERTS PEOPLE.

IoT Service Kit THIS KIT BRINGS DESIGNERS, DEVELOPERS AND BUSINESS DEVELOPERS OUT OF THEIR DIGITAL SILOS TO PLAY WITH IOT CONCEPTS IN THE REAL WORLD. BY FUTURICE : IOTSERVICEKIT.COM

ind.ie ETHICAL DESIGN MANIFESTO : IND.IE

IoT Manifesto THE-INCREDIBLE-MACHINE.COM

Statutory Declaration: I DECLARE THAT I HAVE DEVELOPED AND WRITTEN THE ENCLOSED BACHELOR THESIS COMPLETLY BY MYSELF, AND HAVE NOT USED SOURCES OR MEANS WITHOUT DECLARATION IN THE TEXT. ANY THOUGHTS FROM OTHERS OR LITERAL QUOTATIONS ARE CLEARLY MARKED. THE BACHELOR THESIS WAS NOT USED IN THE SAME OR IN A SIMILAR VERSION TO ACHIEVE AN ACADEMIC GRADING OR IS BEING PUBLISHED ELSEWHERE. I declare that I have developed and writen the enclosed documentation of my practical bachelor project: DATA MACHINA completely by myself and without any help. All the provided images used for this project are, unless otherwise indicated, own representations, and that my intellectual property.

LOCATION:

DATE:

SIGNATURE:

5959

UNDERSTANDING DATA MACHINES —