Service Providers
2014
FEATURES & BENEFITS Mobile Contractor launched back in November 2013 as an app based website focussing exclusively on contract jobs. In May 2014 we then launched www.mobilecontractor.co.uk to widen our candidate reach. Our mission is to bring everything a busy contractor or freelance professional needs into one central place including jobs, the latest news and offers. This offers a unique opportunity for services providers to get in touch with an active community of contract workers across multiple sectors.
FEATURES
BENEFITS
For freelancers the app offer features to:
Search for the latest contract jobs
To you as a brand these different features offer many bespoke advertising and sponsorship opportunities.
Keep up to date with the latest news
In app advertising space
Redeem exclusive offers to Mobile Contractor
Sponsored news stories
Get organised with the shift calendar
Branded exclusive offers
Calculate your take home pay with our tax calculator
Partnership opportunities
Giving more opportunities to connect with the target audience than other mediums
The average user spends 2.7hrs a day on their smartphone
60
% of people use the smartphones to
go online everyday 75% of mobile usage is from an Apple devices, followed by Android at 8.8% 34% of people to not notice advertising on mobile devices. Only 19.5% of mobile adverts are on mobile devices.
Advertising is often more effective when people are not aware of its presence
RATE CRD
BIG UP YOUR BRAND As a service provider to Contractors it can be difficult to get in touch with your target market, never mind staying in touch long term when they are between contracts! The Mobile Contractor app and website has been designed to help connect the elusive contract workers back with service providers.
DISPLAY ADVERTISING • • •
There are 5 advertising spots on the app and advertising opportunities on the website Great for building brand awareness Can link straight through your mobile optimised landing page
SPONSORED CONTENT • • •
You’re the experts in your area, so sponsored content is the best way to shout about it Post bite sized news on the Mobile Contractor app and website, and we will promote it across all our social media accounts Or why not post an offer exclusively for users of Mobile Contractor? Discounts, freebies and incentives work great to get the first engagement with contractors
BESPOKE PACKAGES • • •
We know one size doesn’t fit all Create your own bespoke package from the above Or talk to us about email marketing opportunities and business partnerships
Service
Description
Rate Card Price
App Display Advert
1 of the 5 display advert slots on the application for one month. This can link through to your mobile optimised website or your news story, offer or bespoke page.
£500
Website Display Advert
Available from April 2014 place your advert on the new Mobile Contractor job board site for launch.
£100
Sponsored News Story
Sponsored news story, promoted on the app, social media and MC website for 28 days
£75
Branded Exclusive Offers
Place unlimited branded offered on the MC app, with at least 1 an exclusive. All offers last 28 days
£75
Push Notifications
Limited availability for push notifications of your choice. Great in collaboration with a news story, offer or new service launch.
£500
Users by Industry
The Mobile Contractor app’s niche is being contract only, so we a multi-sector app.
Telecoms 4%
Other 9%
Yet we have focussed on industries independently to build up users. Our core industry's are currently in IT, Construction and Accountancy. Yet this is changing all the time.
Aerospace / Defence 3%
Accountancy 11%
Banking, Insurance, Finance 3%
Construction 30%
IT 40%
Downloads of the app are increasing every day. Yet this is not the only measure of
the app’s success. 37% of users use the app more than twice in a month, with
1,500 job searches being run in January alone.
Downloads by Device 900 800
700 600 500 400 300 200 100 0 Apple
Android
CASE STUDY MOBILE CONTRACTOR, SERVICE PARTNER We have been working with PayStream since before launch back in October ’13 as a launch partner. We have worked together to build a bespoke package to meet PayStream’s business needs, including:
Partner profile on the Mobile Contractor website Offer space on the app
Display advertising Sponsored news stories
We hope you found the information in this launch pack interesting, and would love the chance to speak to you more about this exciting opportunity. e: marie@mobilecontractor.co.uk t: 01489 662 950