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MAX MAX MAX H U B E R H U B E R H U B E R MAX H U B E R TYPOGRAPHYING THE WORLD
M A X H Max Huber was born in Switzerland on June 5, 1919. in 1936, Huber studied at the Zurich School of Arts and Crafts, majoring in graphic design and photography. He combined images and typography in a very interesting way and he was highly influenced by futurism and you can notice this from his sport posters which has a feel of movement. The geometric shapes were inspired by the constructivism and you can see from the jazz poster which interesting and playful placement of typefaces and rectangles.
Its inherent design values included a reliance on a typographic grid system, left-hand margin settings contrasting with a ragged right hand, sans serif typefaces, and a commitment to a clear, rational aesthetic.
“He was a splendid mix; he had irrepressible natural talent and a faultless drawing hand; he possessed the lively candour of the eternal child; he was a true product of the Swiss School; he loved innovatory research; he boasted a lively curiosity, being quick to latch on - not without irony - to the most unpredictable ideas, and he worked with the serious precision of the first-rate professional.”
extract from Bosoni’s essay ‘Max Huber, archigraphic designer’, Phaidon Press, 2006.
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REFERENCES Images: Moos, S., Campana, M., & Bosoni, G. (2011). Max Huber. London: Phaidon. Thinking Max Huber. 06 05 1919 | THINKINGFORM. (2017). Thinkingform.com. Retrieved 7 September 2017, from http://thinkingform.com/2011/06/05/thinking-max-huber-06-05-1919/ Richard Hollis, Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965, Yale University Press (2006).