STORY TELL A TO

what the Maker cans might look like eventually,” Hoffman reminisces, sharing that they focused on smaller, wineries run by women and people of color whose products weren’t getting sold in supermarkets but had a story to tell.

Five years later and a few of those original winemakers are still partnered with Maker, seeing their leap of faith pay off. The messaging is resonating with the public as much as with winemakers: Maker was conceived to introduce people to winemakers and to do so in an ethical, sustainable way.

“The wine industry has sometimes made people feel not smart enough while they’re trying to buy or enjoy the product,” says Hoffman, referring to the snobbery sometimes associated with oenophiles. “I think wine should make you feel included.”

Maker offers a Can Club membership, but you can also order online and find the wine in local stores.” Our ultimate vision for Maker is to change wine,” says Hoffman. Changing wine, one can at a time — and that’s something to cheers to.