Your blueprint for success
STEP 1: CHOOSE YOUR TEAM
make them more memorable and actionable. Mario has more than 20 years experience in public relations and communications. He was a reporter, publisher, investment advisor and worked in government communications. He has a passion for promotions and would you believe it - astronomy. As director of public education for the Hamilton Amateur Astronomers, Mario has significantly raised the profile and membership of the group.
Carr Marketing Group President Mario Carr
If you want to enhance your brand, it’s critical to choose the right partners with the right skills. That includes partnering with a team of marketing and communications professionals that are skilled in graphic design, advertising, digital media, social media, email marketing, communications and public relations. The Carr Marketing group has built a team of marketing professionals with the skill sets to do these things and more. The organization is headed by Mario Carr, whose fortier is communications, public relations and email marketing.
He writes an astronomy column, blog and appears on CHCH-TV to talk about the night sky. He is also vp public relations for Mansion Toastmasters. Last year, the club saw a record number of new members due to his efforts. Mario was featured in the October 2012 issue of the Business Link newspaper. He also received a writing award from the Outdoor Writers of Canada for an article called A Mother’s Greatest Gift, which appeared in the July 2011 issue of Ontario Out of Doors. He is a Rotarian and sits on the Burlington Chamber of Commerce Communications Committee and contributes to its newsletter.
Our skill sets can assist your organization in establishing creative and unique marketing strategies designed to enhance your brand. Mario is known for creative story leads that captures audience attention. His talents can also help you simplify and edit messages so they’re short, quick and easy to read, while adding creativity to
(905) 580-3472 www.carrmarketinggroup.com
STEP 2: YOUR ACTION PLAN
“If you can’t communicate, you don’t have a business.” Do you have a PR, communications and marketing plan?
Mario speaking at marketing and public relations seminars
It’s your roadmap for your business and your key to success. Prudent business owners always know where they’re going.
The small fee you’ll spend on a marketing and communications plan can make all the difference.
A simple PR, communications and marketing plan is worth its weight in diamonds. It’s amazing how many people don’t know who is buying their product or service.
We can help you develop a comprehensive marketing/public relations campaign. If used effectively,public relations can be one of the most cost-effective ways to market your product or service.
If you’re targeting bald men over 50, focus your advertising in a men’s magazine. It’s obvious in extreme examples but in less obvious situations, it’s amazing how often this gets forgotten. Before you spend a dime on advertising or promotions, know your target audience.
The role of public relations just isn’t about getting more sales. It’s also about increasing the presence of your organization in the community and how you’re perceived in the community. Hopefully, in a good way. But that’s not always the case. Dealing with the negatives effectively is just as important.
“In the long run, an open, candid relationship with the press works best for the general good.” Business Week
STEP 3: LAUNCH YOUR PLAN
Mario being interviewed by Steve Ruddick at CHCH-TV
Even though you have created a plan, don’t expect it to be cast in granite. Unforeseen circumstances may rear its ugly head forcing you to reconsider your plan. At the Carr Marketing Group, we make things happen. We bring sales and marketing together to help businesses grow. These are the two keys to success for every business. As a public relations, marketing, publicity and communications organization in Burlington, Ontario, we can help you develop a profile and translate that profile into sales. We can also help you promote your events in traditional and digital media.
We work with you to find your unique message and develop a newsworthy story as a news release that resonates with your target audience and help you create a media information kit about your organization. We pitch the story to traditional and digital media and use the information kit in our follow-up discussions. The kit also helps the media understand your organization and how it contributes to the community. We also hold sales, marketing and media training workshops. We can also help you develop email and social media campaigns; create content for newsletters, write blogs, social media or websites. We do much more, of course - all the basic things such as crisis management, marketing strategies, environmental communications, investor relations, event planning, speeches, etc.
Let’s start planning your next campaign. Contact us today. Mario Carr (905) 580-3472 carrmarketinggroup@gmail.com 5027 Cenaber Court, Burlington, ON. L7L 4Y6
www.carrmarketinggroup.com