mario garcia
Navigation Navigation is not limited to indexes and promo boxes on page one. It continues through every page of the newspaper. Labels do that job best. Page labels appear in three categories, each representing a level of hierarchy.
The section front label appears as a large, prominent element to signal the start of a new section. The label resembles what is used on Page One, with similar elements such as color rules, navigational boxes, and typography. The sub-section label appears inside a section, signaling an important shift to a topic worthy of major consideration. For instance when a newspaper puts financial news on the back of the sports section, the financial news label should not be as large as what is on the section front, but it should be larger than a normal page label. The inside-page label appears on most pages of the newspaper. It should not be too large but also not so small as to lack functionality—30 to 36 points is a good size. It is important for each page to carry a label. It can be a combined label—such as “News/Features.” The more specific, the better. “Politics” is better than “News.” “Health/Fitness” is better than “Features”.
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pure design
Navigation: Hispanic Business magazine employs large labels and healthy amounts of white space on every interior page, helping busy readers know instantly where they are.
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mario garcia
Labels In our design of MOM , a magazine for new mothers, our designer Theresa Kral used bold, color-coded blocks to guide the reader through the magazine. In focus group after focus group, we’ve seen that even loyal readers of publications have no idea of sections or how the magazine is broken up. Simple, crystal clear navigation is key for these distracted readers.
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pure design
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