mario garcia
Publications of the future The publication of the year 2020 will:
Be small. Readers of all ages prefer small formats in magazines and newspapers. Be linked to electronic media, such as websites, CD components, and so on.
Have color on every page, in photography and on highlighted texts. Include effective navigational devices to move the reader inside, and to guide him or her to the publication’s web site Be minimalist in style. The more screens fill up with buttons, gadgets, and more and content bits, the more print will do the opposite. Have more white space, bigger and fewer photos, and have a simple, skeletal, accessible look. From gutters to space between lines of headlines and text, everything will be more open. Make advertising a top priority. Especially on websites, advertising will become more prominent than it has ever been in print, more powerful and full of visual impact. As a generation of Web users grows, so will the role of advertising on printed matter. We have not even seen the tip of the iceberg in this area.
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pure design
More color for sure: When the American Press Institute invited a group of designers to gather and propose newspaper models of the future, I worked with my Buenos Aires team, headed by Rodrigo Fino and Paula Ripoll, on our vision for a small-format daily (8.5 x 11 or A4). We used color everywhere, including typographic treatments, and a good interplay of longer and shorter texts. 129